About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Entries in sports (33)

Friday
Apr062012

Augusta National Golf Club - Then and Now

Bill Younker from Historyshots.com has designed a new infographic poster!  Augusta National Golf Club- Then and Now, shows how the famous golf course has changed since its first Masters Tournament 79 years ago!

Augusta National Golf Club has undergone continuous modification since hosting its first Masters Tournament in 1934. This graphic depicts the more than 100 major changes made to the course over the past 79 years. At the top is a visual side-by-side comparison of each hole for 1934 and 2012. Below the hole comparisons is a timeline that maps tee, fairway and green area changes year-by-year. The combination of visual comparison and detailed timeline provides a sweeping overview of all the major changes made since 1934.

This is a great design that demonstrates how simple visuals can be used to show the viewer differences between the hole designs.  By showing a terrain map of each hole then and now, side-by-side, the poster is easy for viewers to compare the changes and enjoy.

You can buy the 40” x 24” inch poster for $34.95 and definitely check out the zooming viewer to see the poster up close at Historyshots.com.

Great job Bill!

Friday
Mar302012

Guide to the Final Four Ticket Pricing

Timely for the Final Four on Saturday, the SeatGeek to the Final Four infographic takes a fun look at the expenses related to anyone headed to New Orleans to watch the Final Four games in person.

The infographic stands on its own nicely without any description, and I really like the design.  Of course they used a basketball court wood flooring as the background, and carefully didn’t use any official Final Four logos from the NCAA.  Even the jerseys are helpful illustrations and avoid using any official school logos. 

I like most of the data visualizations.  The line charts are simple, and the map is easy to read with clear driving paths.  The Flying vs. Driving comparisons are also very easy to understand, but should have been visualized.

The design makes one big mistake!  Only a couple data sources are mentioned at all (Kayak.com and Hipmunk.com), so we are left to wonder if the rest of the data is accurate. Did the rest of the data come from the SeatGeek servers?  Where did the historical ticket prices come from?

The ticket price chart title indicates that they only charted the actual face value of the tickets, but they probably should have been adjusted for inflation.  The doughnut charts for ticket sales by state and by city are hard for the viewer to compare, and I think it was a poor choice of visualization method.  Aren’t these supposed to add up to 100%? 

The visuals are very heavily weighted at the top of the design layout, and it’s disappointing that the information becomes mostly text at the bottom.  My guess is that the designer was running out of time.  The Total Spent values and the spending comparisons also should have been visualized.  As an infographic designer, you should never make fake visualizations either (like showing 40 Hurricanes from Pat O’Brien’s next to the actual value of 125).

It’s interesting that they didn’t include the URL to the find the original infographic at the bottom, it’s really an ad URL to their Final Four page of ticket sales.  I would have recommended including both URLs.  There’s nothing wrong with the link to the sales page, but you should also include the infographic URL.  There should also be a copyright statement at the bottom as well.

Thanks to Ryan for sending in the link!

Tuesday
Mar202012

Brand Madness! Social Media Bracketology

Brand Madness! Using Bracketology to Crown a Social Media Champion is a fun infographic design during the NCAA basketball tournament that uses social media scores to determine winning match-ups.  From UltimateCoupons.com, this design is a great example of taking boring data (Facebook likes and Twitter followers are available to anyone) and using infographic design to make it fun and engaging to the readers.

March Madness has officially arrived, but the UltimateCoupons.com team has Brand Madness! While everyone else’s mind is on basketball, we decided to fill out a bracket pitting 32 of the world’s most popular brand names against each other with the winners and losers being decided by social media popularity.

This is a great use of the visual company logos and the bracket structure to show the readers all of the match-ups, and you can look closer to see the actual numbers if you want to.  Only a year or two ago, this type of blog post would have been all text and a table of numbers, but this is a simple and very effective use of design to grab the readers’ attention.

Thanks to Scarlett for sending in the link!

Friday
Jan202012

A Visual Guide to Marathon Running

Taking it to the Streets: a Guide to Marathon Running is a cool infographic from CheapSally.com.

As you may already be aware, the number one resolution I made for myself for 2012 was to try my hand at running a half marathon! After some research, I decided to partake in the L.A. Marathon in March, and I have been doing quite a bit to prepare. First and foremost, I put together a handy little marathon training schedule that will help me prepare for the run of my lifetime, I also did tons of research regarding super foods that help sustain energy, and lastly I created this infographic so that all of you can learn a little bit more about what it takes to run a half or full marathon!

A great tactic for the Marketing, the information infographic is being used to draw attention to all of the coupons available on the site related to Dick’s Sporting Goods.

The design starts off slow, with a lot of text that could have been visualized, but gets much better halfway down.  I really like the sequence of information that starts with some general information, moves to fears that keeps people from taking up running, then gets into an actual training schedule and finishes with a list of marathons across the country. 

The Common Running Injuries section is well done with percentages shown in doughnuts connected to color-coded positions on the runners body.  For the non-statistical information, the illustrations are simple and easy to understand.

I love the visual Half-Marathon Training Calendar!  Even though these are just stacked bars, the reader can quickly understand a lot about the increasing training regiment required.

I though it finished weak.  The banners listing marathons throughout the year should have some visual element to it like silhouettes from the locations, or a map showing them color coded by month.  At the bottom, there should be a URL to find the original infographic, a copyright statement to be clear about allowed uses and I always prefer to see the designer listed.

Thanks to Cameron for sending in the link, and I also found it on Infographic Journal.

Monday
Jan162012

Learning to Love Tennis

Learning to Love Tennis is a cool infographic describing the major changes within the USTA’s rules for kids playing tennis.  Designed by Digital Surgeons, the infographic visualizes some the biggest changes like court sizes, raquet sizes and net height.  Also, including things like comparing the calorie burn of different sports help show the reader why tennis is such a great sport for kids.

The game of tennis has been scaled for youth play.  To date, tennis has been the only major sport without equipment and field of play dimensions specific to children.  By introducing smaller and lighter racquets, balls with different compression ratios, lower nets and scaled court sizes, kids can begin playing and competing earlier.  Earlier participation and play increases engagement and reduces frustration associated with using adult-sized racquets that kids find clunky and heavy, or court sizes that are simply too large for children to effectively navigate.  Far too many of our country’s youth are huddled around the TV or tethered to a video game controller.  These new rules provide the means to get kids off the couch and engage in an activity that they can continue for life.

Overall, I really like this design.  The style is eye-ctaching and information is laid out in an easy-to-read manner.  I like most of the visuals, and there are only a couple things I would change:

  • The grid of 30 kid icons showing 70% of Kids Quit Sports isn’t accurate.  The visual is 22/30 kids , which is 73.3%  This type of visual always works better as a grid of 100.  Don’t make your readers count icons to figure out what you’re showing them.  Rows of 6 are just odd, and tought to understand.
  • One of the biggest differences is the new balls used by different ages.  It would have been nice to visualize the difference in bounce for each ball to help the reader understand.
  • The Average Height, Stride Comparison and Average Weight is lost in the design, because it’s all text.  In an infographic that makes it less important and the reader just skips over that section.
  • At the bottom should be the URL to the official landing page so readers can find the original infographic.

This is a really huge initialative for the USTA, and the new rules are complicated to understand for parents.  An infographic is a fantastic way to simplify their message, and I think this will help them out a lot.

Thanks to Pete for sending in the link!

Tuesday
Oct112011

Backyard Sports Court Dimensions

What a great use of an infographic!  From LandscapingNetwork.com comes The Guide to Backyard Sports Court Dimensions.

Get common court dimensions for basketball, horseshoes, shuffleboard, bocce ball, badminton, volleyball and tennis.

The topic is perfect to drive links and traffic to a landscaping site.  People are always looking up these dimensions, and by covering all seven of these in one infographic, this will attract views for years to come.  I was looking up the basketball free throw line dimension just last week!

Monday
Nov012010

World Series Infographic Comparison

 

What makes an infographic, an infographic?  

It’s commonly understood that infographics visualize data.  But the question is: at what point data becomes information is where the grey area begins. The following two submissions from CoolInfographics.com readers allow a clearer comparison between interesting presentation of information vs. infographic.  As a Dallas-area resident, I couldn’t be happier to present two visualizations about the World Series between the Texas Rangers and the San Francisco Giants.  Go Rangers!

 

Lillian Smith of VerticalBrands.com created the first in our series: 2010 World Series By Numbers (above).  A look at the home cities of the two teams dueling it out in the 2010 World Series, the San Francisco Giants and the Texas Rangers from Dallas.

In the spirit of the World Series, MyCheapApartments.com has decided to take a closer look at the two bustling metropolises that this year’s championship contenders call home.

Posted on mycheapapartments.com, this one does a better job of visualizing data.  The cities are located on visuals of the states, some housing statistics are in bar charts and even the mascot visuals add to the comparison.  There are certainly other statistics included that could also have been visualized, but are only included as text (Show me the map of San Francisco inside the map of Dallas for size comparison).  I do like that most of the comparisons are side-by-side for the cities, so the reader can understand the comparisons quickly.

 

 

On the other hand is a blog post from the folks at Sterling Satellite: 14 Things You Didn’t Know about the World Series.

 

My opinion is that this one doesn’t actually qualify as an infographic, because there isn’t any data being visualized.  It’s a list of interesting facts presented in a graphic format, but many of the statistics included would have been better understand if they had been visualized (i.e. graph the comparison of advertisement costs).

The World Series is one of the premier events in all of sports, and it is steeped in fascinating facts and figures that will amaze anyone.  Here are the 14 things you didn’t know about the World Series (as if you need anything to make you more excited):

 

What do you think?

 

Thanks for submitting these.  And… Go Rangers!

Wednesday
Jun302010

Interactive 2010 FIFA World Cup Game Tracker

 

There are many World Cup infographics this year but I thought this 2010 World Cup Game Tracker from Positive Studio was really done, so I decided to share.

As football fever sets in we decided to make a very handy World Cup game tracker. There’s no need to ask your pals ‘who’s playing who’ anymore because this automatically updates daily with all of the fixtures & match results.

An interactive infographic that let’s you see the past results and the future scheduled games on a circular timeline.  The center arc shows you how much of the schedule has passed up to the current date, and there are clickable arcs for Group Matches, Last 16, Quarter finals, Semi Finals and the Final match.

Thanks to Mike Jenkins from Positive for sending in the link!

Monday
May242010

Ecological Footprint from Digital Eskimo

In their interactive 2009 Ecological Footprint infographic report, Digital Eskimo has used the analogy of the football field (soccer field in America) to visualize their impact because global hectares (the standard units of ecofootprint measurement) aren’t easy to conceptualize.

I love that the team at Digital Eskimo is not only using this infographic to share results and information within the company, but also sharing it publicly to demonstrate their commitment to working on projects that inspire positive social, organisational and environmental change.  Infographics are a VERY powerful tool for communicating clear messages within your company, even if you never share it with the outside world.

Digital Eskimo has always worked very hard to minimise our impact on the environment. In order to help us better understand these impacts, and develop more effective strategies to address them, we calculated our ecological footprint for the 2009 financial year.

Ecological footprinting is one way of measuring whether the way in which we operate is sustainable in a global context. We chose this method because it is widely used, it provides results in an understandable format while clearly showing relative impacts of different elements of our operations.

Thanks to Sally for the link and a description of how Digital Eskimo is walking the talk.

Friday
Feb262010

The History of Olympic Pictograms [video]

 

NYTimes.com posted this video by designer Steven Heller called “Olympic Pictograms Through the Ages”.  You may not agree with Steven’s opinions on which icons were better than others, but it is fascinating that every city for every olympics has tried to redesign the icons to add their own visual personality (with the exception of Montreal in 1976 that reused the icons from 1972).

Designer Steven Heller traces the evolution of the tiny symbols for each Olympic sport since their appearance in 1936.

 

Found on FlowingData and VizWorld