About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Consulting | Data Visualizations

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Entries in how-to (52)

Tuesday
Feb052013

How to Find A Missing Child Using Social Media

How to Find A Missing Child Using Social Media infographic

Find Your Missing Child is a new infographic design by the team at JESS3.com for FindYourMissingChild.org.

Find Your Missing Child (FYMC) was founded after social media and email helped successfully find one missing child.  FYMC’s goal is to educate families about the community-building powers of social media and email to help in the search for a missing child.

The design does a good job of walking the reader through the statistics and benefits of engaging with social media as a tool in the search for a missing child.  The path provides a clear sequence of information for the readers to follow.

Some of the statistics are impressive, and would make a bigger impression on the reader if they had been visualized.  Big numbers are not data visualizations, and many designs make the mistake that using a big font makes the numbers more impressive.  An infographic should put those values into context for the reader by visualizing them.

In the footer, the URL to the infographic landing page is missing and would be helpful to readers that want to find the original full-size infographic.

Thanks to Jarred for sending in the link!

Tuesday
Jan082013

The Ultimate Complete Final Social Media Sizing Cheat Sheet

The Ultimate Complete Final Social Media Sizing Cheat Sheet infographic

 

The Ultimate Complete Final Social Media Sizing Cheat Sheet by LunaMetrics is a huge (and very long) informational infographic that shows the readers all of the important image sizing requirements for the major social networks.

In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. It was a wildly successful piece of content, totally blowing our expectations out of the water. Unfortunately, while its popularity has flourished, nearly every social network instituted changes to their image sizes, rendering most of the information on the infographic out of date.

We knew we needed to update the information on the cheat sheet, but we weren’t comfortable with simply adjusting one or two figures on the blog post and leaving it as-is. We’d also received a lot of feedback, both on the design and information it contained. We decided to redesign the entire sheet and incorporate a few more social networks.

We also decided to permanently redirect the old sheet here, so that shared tweets, pins, likes, and so on, would lead to the correct sizing dimensions. Additionally, as sizing changes are implemented across social networks, we’ll actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

I love that all of the sizes are shown in correctly proportional rectangles!  Based on their claim, this infographic should also update correctly as they revise it to match the ongiong changes from all of the social networks.  

Some color of the official logos of the different social media networks at each section break would have been helpful to the reader.  The light typeface used at each section break is hard to distinguish from the rest of the design.

Found on Social Media and Social Good

Wednesday
Nov282012

State of Graphic Design

State of Graphic Design infographic

Smartpress surveyed some of the best and most talented graphic designers and put the results into the State of Graphic Design infographic.  They include tips like “How to learn the field” and “Top 5 states for graphic designer employment” that could be crucial for newbies to the field.

Welcome to the 2012 edition of the State of Graphic Design!

Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry. The results were turned into a success factors/guide document in form of an infographic. This year the survey included more than 40 industry experts that have 5+ years of experience.

Thanks to Harrison for sending in the link!

Friday
Nov022012

How to Travel Like a President

How to Travel like a President infographic

It is almost election time! Hard to imagine how the presidential candidates were able to accomplish visiting so many cities in the amount of time they did! Flipkey crunched some numbers and put together their How to Travel Like a President infographic. They show the candidate’s mode of travel, what they ate and where they stayed. If you want to see the country, I’d recommend traveling with the president! Just make sure they are the ones to flip the bill. 

With less than a month to go before America heads to the polls, we keep thinking about the candidates hitting the road. After all, for those of us here at FlipKey, visiting over 25 towns across the country in a month sounds like a dream job – but who can afford it? Over the past four months, President Obama’s campaign travel expenses have totaled a cool $3 million, which may have factored into his decision to skip this year’s summer vacation. Meanwhile, challenger Mitt Romney has shown that the first step to becoming president is traveling like one: the former governor has poured close to $10 million into travel for himself and his staff. Looking at these price tags, we decided to go to work and find out exactly what it takes to travel like a president…

I like the different approach to data surrounding the election campaigns.  The data is a little bit skewed because of the date range represented.  The numbers for Obama only show 2 days on the road, so hotel and food costs are very small.

Good list of sources, but missing a copyright and a URL link back to the infographic landing page on the FlipKey site.

Thanks to Claire for sending in the link!

Wednesday
Oct032012

How-Many Guide to Kitchen Conversions

Common Cook's How-Many Guide to Kitchen Conversions infographic

 

Designed by Shannon Lattin at S.B. Lattin Design, the Common Cook’s How-Many Guide to Kitchen Conversions is a super-helpful infographic design.  Very quickly the reader can lookup to the conversions between many of the most common recipe measurements.

If your kitchen drawers are anything like ours, you never have the right measuring implement for the recipe you’re tackling. Keep this chart on hand, and the next time you find yourself asking “How many…” you’ll know just what to do.

This design is an excellent example of “tell one story really well.”  It’s a clear and simple design that is quick and easy for the reader to understand.  

Found on Visual.ly

Nice job Shannon!

Tuesday
Sep182012

How Does A Touchscreen Phone Work?

How Does A Touchscreen Phone Work? infographic

This is the reason why your iPhone won’t work with gloves but your Samsung U600 will! The How Does A Touchscreen Phone Work? infographic from mycricket.com compares phones with the three different types of touch screens. 

Ever wonder why some touch screen phones cost more than others? Or why you can’t seem to get the touch screen on your smartphone to work if you’re wearing a glove? Most people don’t know that there are three different types of touch screen technologies available: resistive, capacitive, and infrared. Learn about the different benefits and capabilities to make sure you get the touch screen phone you’re looking for.

This is a really good comparison infographic design.  Each feature is clearly illustrated for the reader, the text descriptions are minimal and it’s very easy to read top-to-bottom.

I had trouble finding the original because the URL link to the original landing page was not included at the bottom of the design (always include the URL!), and there should be some type of copyright or Creative Common license.  Not really a problem, but I’m surprised the design doesn’t include any mention of the Cricket Wireless brand or logo.

Thanks to Sam for sending in the link!

Friday
Sep142012

Life of a Cask: Wine to Whiskey

 Life of a Cask: Wine to Whiskey infographic

Wow! Who knew that the Cask would be so valuable! It is a key ingredient to making our favorite wine and whiskeys! See how Scotch depends on Sherry in the infographic Life of a Cask: Wine to Whiskey from winefolly.com.

An infographic on the life of a cask, from wine to whiskey. Find out where casks start their life and see how Scotch is dependent on Sherry.

Cask Facts

  • Used wine barrels are in high demand for Scotch and whisky production.
  • Distilleries prefer Oloroso Sherry casks and other dessert wine casks such as Port and Sauternes for aging whisky.
  • Sherry producers use larger casks called Hogheads (250 L) and Butts (500 L).
  • Some distilleries own forests in America where they source quercus alba (white oak) to produce casks.
  • Distilleries often loan unused casks to Sherry producers to ‘season’ them.
A Single malt Scotch cask ages 3-40+ years. A single cask may be used for up to 70 years

Nice visual explanation.  Easy to follow with a focused message that isn’t crowded with a bunch of additional factoids.  

The text is a little too small to read without zooming in closer, and there should be a URL at the bottom linking back to the original infographic landing page.  Otherwise, how can people find the original version they can read when a blog doesn’t link back correctly?

Just in time for the weekend too, it’s making my thirsty…

Thanks to Justin for sending in the link!

Friday
Aug242012

The Infographic Kitchen Cheat Sheet

Kitchen Cheat Sheet Infographic

They’re not kidding when they say cheat sheet! The infographic Kitchen Cheat Sheet from Everest covers anything from kitchen conversions, to how to store your food, to how to cook different parts of animals! I’d recommend posting this infographic on your fridge!

Whether you are new to cooking or an experienced chef, everyone can use a little help in the kitchen sometimes. That’s why we created a comprehensive kitchen cheat sheet for you to fall back on whenever you are in doubt. We find it useful and we hope you do too!

Love the retro design style!  Although I wish they had visualized more of the data, this comprehensive guide covers almost everything you can find on the inside covers of every cookbook!  

The bottom of the infographic should have included a copyright (or Creative Commons) and the URL to the original infographic landing page for readers to be able to find the high-resolution version.

Everest has also provided three, smaller cheat sheets to easily print and post in your kitchen.  These are PDFs sized to A4 paper for the UK, but print fine on Letter parper in the U.S.

 

Thanks to Shelli for sending in the link!

Tuesday
Jul242012

How Banks Make Money From Home Loans

How Banks Make Money From Home Loans infographic

How Banks Make Money From Home Loans is explained right here in this infographic from Tomorrow Finance. We are even given the outstanding figure of $13.4 trillion of outstanding mortgage debt.

What the Frac?

How banks make money from home loans.

Fractional Reserve Banking refers to a banking system which requires the commercial banks to keep only a portion of the money deposited with them as reserves. The bank pays interest on all deposits made by its customers and uses the deposited money to make new loans.

This design does a good job of showing the audience the scale of the amount of money involved.  Each $100 stack of bills is carefully used to visualize the amount of money being used in the explanation, and it makes a bigger impact by making it visual.

The sources are carefully documented and all of the visualizations appear to match the numerical values.  At the bottom should be some type of copyright or Creative Commons statement, and the text URL back to the original infographic to help readers find the high-resolution version when they see posts of this on other sites.

The designer here did a really good job of telling a simple, focused story in the the infographic that is quick and easy for readers to understand.

Monday
Jul092012

Anatomy of a Television Commercial

Anatomy of a Television Commercial infographic

Commercials, we don’t like them but we still have to watch them. (Except for superbowl commercials, those are funny!)  However, they are expensive to make and a lot of thought goes into them. The Anatomy of a Television Commercial by Voices.com explains what it takes to be a commercial worth it’s costs to make.

Learn about how to create a compelling TV ad in this visually appealing infographic. See key developments in the television ad industry and who the key players are. Learn how to write a script, what a good script length is and how to choose the right voice talent for a TV commercial.

This design does a good job leading the reader through a story top-to-bottom.  The use of the TV illustrations as frames for the different data visualizations consistently reinforces the television-related topic without text.

Where they messed up the visualizations is in the Television Commercial Durations section.  At first, I couldn’t understand why the visuals all looked wrong, but I finally realized they made a full circle equivalent to 100 seconds, instead of the standard 60 seconds used on EVERYONE’S clocks all over the world!  The 60-second visual should be a full circle, and not the 2/3 shaded circle shown.  Big visualization mistake!  Don’t confuse your audience.

I find it interesting that ad spending and television ad portion of advertising budgets continue to rise even with some many new ways to more effectively advertise online.  If there are any advertisers reading this post, may I point your attention to the Advertise page for Cool Infographics…

Thanks to Ashley for sending in the link!