Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in business (54)


The Online Shopping Cart Experience

Shopping Cart Experience infographic

Online shopping is a convenience that a lot of people take advantage of. But the convenience varies. The Shopping Cart Experience infographic from checkoutoptimization.com finds the optimal situation to make customers happy.

Over the course of the last few years, I have been in and out of the details of conversion rate optimization. My career at a digital marketing agency affords me the privilege of working with some of the top brands in the world. I am equally lucky to know some great entrepreneurs with very small businesses. Among the fascinating things that I get to see every day and across the spectrum is how much of an impact a small improvement at the checkout makes.

Simply, more sales equals more sales. Given finite resources to optimize a thousand different things, I’m awestruck that the shopping cart is not a greater focus. And as sites have changed in incredible ways over the last few years, shopping carts remain unchanged.

In 2009 I thought about this issue and started researching attributes across a number of shopping carts. It was a story of small diversity and great uniformity. I started writing a book on the subject, but I shifted focus to double down and grow a separate business. (Which has been extremely rewarding and I now get to work with a growing group of talented, bright, extremely funny people that are accomplishing amazing things for the world’s coolest brands, but that’s another story.) A couple of months ago, I came back to the idea of checkout optimization, and thought it would be really interesting to compare my 2009 research to the current state of things.

And that’s how this infographic came to be. My hope is that this is useful to anyone curious about shopping cart design patterns, or perhaps someone looking for a standard to measure up against. Let me know what you think, and you want more like this, you can sign up here.

Nice overview of the differences sites choose when setting up checkout pages on e-commerce sites.  Some of the subtle visualizations work very well, like the multiple pages shown behind the numbers in the User Friendly section.  However, some values aren’t visualized at all, like the percentages for the different merchant features.

The infographic landing page explicitly asks people to repost the infographic with links back to the original page, but sadly, most people don’t do that.  The landing page URL should be included in the infographic image itself so readers can find the original when bloggers don’t include the link.

Thanks to Nicholas for sending in the link!


17 LinkedIn Profile Must-Haves

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page.  Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.

This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves!  Everyone can use great tips, so please share the LinkedIn love!

Great design using a mock LinkedIn profile as the background.  The callouts are clearly connected to the appropriate areas on the profile.  There’s a lot of text, but in this case I think most of it is necessary to clearly explain each point.  The reader can work off of this infographic without any additional research on other sites.

The statistics at the bottom should have been better visualized.  Mixing the 50.5% stat with the profile complete percentage visual from LinkedIn is confusing.  Also, it was difficult for me to find the original infographic landing page.  The footer should have the URL for readers to find the full-size original version of the infographic.  The source list text is too small to read too.

Thanks to Martin Mosler for post on Google+!


Two Years Without Steve Jobs: Has Apple Crumbled?

Two Years Without Steve Jobs: Has Apple Crumbled? infographic

Has Apple Crumbled? is an infographic from WhoIsHostingThis.com that takes a close look at the business and financial results of the last couple of years under Tim Cook’s leadership.

With the passing of Steve Jobs in 2011, many tech industry experts were quick to predict that his company, Apple, Inc., would soon falter without its charismatic founder at the helm. Yet in the years since Jobs’ successor, Tim Cook, has taken the wheel, Apple has not only continued on, but flourished.

The design starts off well, but gets lazy towards the bottom with a number of statistics shown in text only, and not visualized.  Readers will perceive these values as less important and visually skim right over them.  With a mix of visualized data and text only data, the text only values are perceived as secondary information and often ignored.

I really like the character illustrations. They are minimal, but still easily recognizable.  The same goes for the product icons.  Minimal but easily recognizable.

The footer does a good job with sources and the company logo, but should have also included the URL link back to the original infographic landing page so readers can find the full-size original version.

Found on MacTrast.com


The Modern Workforce

The Modern Workforce infographic

The Modern Workforce infographic from unum shows that the workforce demographic has changed in the last 30 years, but the benefits have not evolved to support this. There are more women, disabled, and older people in the modern workforce, but the protection, time away from work, and services given to employees are not keeping up.

The research finds significant gaps have opened up between employer-provided benefits and the protection required by today’s workforce. At a time when the demographics of the modern workforce are shifting towards employees that have a greater need for financial benefits, the research shows that the ratio of wages to employee benefits is outdated.

As a result, we’re more likely to fall into financial difficulty than we were 30 years ago. And, if we’re in financial difficulty we’re less productive, so it’s in an employer’s best interests to better protect their people.

We’ve published research called Keeping Pace? Financial Insecurity in the Modern Workforce with Cass Business School. It paints a picture of how the make-up of our workforce has changed. It also makes recommendations about what employers should do to better protect their people.

The infographic has some great data from their case study research, but the design could have done a better job making the information easier to understand for readers.  Many of the visualizations don’t match the data from the study.

For example, the pie slices shown in the Demographic Changes section changed their radius instead of their angle.  This creates a false visualization because the area of a pie slice with twice the radius is much larger than the data values.  So, the visualization is displaying a much larger increase than the data actually shows.  This design mistake with the radii was repeated in the Social Changes section, so that visualization doesn’t match the data either.

Unum also created a motion graphic video to share some of the research findings as well.  I would have recommended tying these two content types together, using the same design assets in both.  They already have the data visualizations from the static infographic, so use them in the video as well.


Thanks to Ed for sending in the link!


The Color Emotion Guide

The Color Emotion Guide infographic

The Color Emotion Guide arranges well known company logos into a rainbow of emotion to help readers understand which logos are using color to create a perception of their brands.

Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design.

The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?

Scientists have been studying the way we react to colors for many years.  Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage.

This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.

As far as I can tell, this appears to be a design from The Logo Company, but it was very hard to track down.  Infographics are usually shared without the accompanying articles, so designs need to include basic information like their own company logo, a copyright statement and the URL back to the original design in the actual image file.

Found on Laughing Squid


Agile Development Methodology Talent Gap

Agile Development Methodology Talent Gap infographic

Who’s Hiring & Who is Hirable? The Agile Development Methodology Talent Gap infographic from Yoh points out why it is so hard to find agile developers and why the pros get paid the big bucks.

The rapid adoption of the agile development methodology has created a sizable talent gap. The INFOGRAPHIC from Yoh uncovers the impact: 

  • Demand outstrips supply by nearly 4x
  • Companies have to pay a premium for Agile expertise
  • The agile talent gap is most significant in thePacific Northwest
  • Labor pressure for agile talent goes from bad to worse
  • Competition for agile talent is fierce

Good design, and certainly eye opening for agile developers and employers.  The only visualization I struggled with was the Experience stacked bar, because the bar sizes don’t match the data shown.  Not even close.

Thanks to Stephen for sending in the link!


The Monstrous Cost of Work Failure

The Monstrous Cost of Work Failure infographic

The Monstrous Cost of Work Failure infographic from AtTask looks closely at the cost of failure within companies.  How many at-bat attempts does your company take before hitting a homerun?

Projects fail, budgets blow up, fire drills reign and chaos abounds

Work failure plagues all types of teams – from marketers working on a campaign to IT teams deploying a major software system. The root of the problem – impacting 70% of teams – is work chaos. And it can be conquered. Click on the image below to view or download the full graphic and learn more about work failure and how to avoid it.

Fun design with monster characters to help tell the story to readers.  The design does a good job telling a 3-part story to the audience:

  1. Introduction - What is the problem?
  2. The Main Event - How big is the impact?  How can this effect me?
  3. Call To Action - How do I fix the problem? 

Big fonts are not data visualizations, and in this design I would liked to see more of the statistics visualized.  Visualization would help put the data into context for the audience.  The footer of the design should also include the copyright information and the URL to the original infographic landing page so readers can see the full-size infographic.

Thanks to Matt for sending in the link!


Evening Etiquette: A Gentleman's Guide

Evening Etiquette: A Gentleman's Guide infographic

Gentleman is not just a title, it is a way of life. The Evening Etiquette: A Gentleman’s Guide infographic created by Boisdale explains the finer points to being a Gentleman. The infographic shares tips on how to look the part, what to wear, and dinner advice.  A great follow-up to the last post about matching ties.

Being a gentleman is more than opening the door for the ladies. For men to truly live up to this title, they must look and act the part in all areas of life -  from grooming, style and culture to knowledge of food and booze and the proper treatment of women.  Making these gestures a natural part of one’s behaviour is how a true gent stands out from the boys.

In order to help lads mature into men of virtue, Boisdale has created an evening etiquette guide. From knowing one’s tweed and collars to the proper table setting and whiskey protocol, this infographic will turn those willing into a man ladies want and other men aspire to be.

Another great visual explanation, that shows the reader the information with illustrations and images instead of spelling out the information with too much text.

Thanks to John for sending in the link!


How to Match Shirt and Tie Patterns

How to Match Shirt and Tie Patterns infographic

If you have some trouble balancing your serious business side with your fun side, a look at the How to Match Shirt and Tie Patterns infographic could be helpful. The infographic from Beckett Simonon shows a few examples of complicated patterns that work together, and then some to definitely stay away from.

So you’ve been wearing solid ties and shirts for a while, you think you look great but you feel is time to earn some extra style points by adding some patterns? No worries, we got you covered! Shirt and tie patterns are great if you want to stand out from the crowd, they are also fun and will bring a new life to your look. Just make sure your pattern groupings are far from making people dizzy and fall hypnotized. We made this cheat guide so you can learn the basics and develop your own combinations and style from there. Enjoy!

Great visual explanation design that stays focused, and tells one story really well.

Thanks to Nicholas for sending in the link!


Choosing a CMS for Your Business

Choosing a CMS for Your Business infographic

This graphic will help you figure out what is the best Content Management System (CMS) for you and your business. Discover what a CMS is, types of CMS, popular CMS, market shares and advantages with, The Most Popular CMS for Your Business Needs infographic posted on Dot Com Infoway

Chennai, India Dot Com Infoway (DCI), a premier IT company providing offshore IT outsourcing solutions to businesses across the globe, has announced the release of its latest infographic, titled “Content Management Systems: Choosing the Right One for Your Business Needs”. The infographic provides a top to bottom look at various CMSs and chalks out a road map for organizations, businesses and individuals looking to choose content management systems perfect for their needs.

The infographic outlines the fundamentals of content management systems, the industries in which they find use and the types of CMSs available. It is replete with information, data, statistics and illustrations such as the date of initial release, the platform used, the latest version, the number of themes it has, average setup and customization cost, average monthly maintenance cost, the number of websites using the CMS, the popular websites that use the platform and the top industries using the CMS.

“With the recent exponential growth of nightly builds of CMSs’ modules and plugins, we thought this would be the perfect time to showcase the CMS industry with an infographic that provides users with an all-around perspective. Our run through of key aspects of various CMSs, will help firms make better business decisions by taking advantage of all the information at their disposal,” said Venkatesh C. R., CEO of Dot Com Infoway.

The infographic also provides statistics on the market share of various content management systems. Based on the analysis and research data, WordPress, with a market share of 54.4%, has a competitive advantage over other top CMSs. Following WordPress, (with margins of difference of more than 45%) are Joomla and Drupal with market shares of 8.9% and 7% respectively.

Personally, I run this site on the Squarespace.com CMS platform, and I’m very surprised that it wasn’t listed in the infographic.  I realize there are over 1,200 CMS platforms, so they had to make some hard choices about which ones to include.

The design does a good job of using the platform logos to clearly identify the different players.  I wish the numerical data associated with each platform was visualized instead of just shown in text.  It very hard for a reader to compare the costs or stats between the platforms when all of the data is only in text.

Also, the data is not clearly sourced.  The sites where the data was gathered from are listed, but no specific links the pages with the actual data used, like market share numbers.  Most of the source sites are actually lookup and comparison tools, so it would be hard to list specific URLs for some of the data.

Found on bestinfographics.co