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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Monday
Apr122010

Social Media Demographics - infographic

I like the “small squares” style used in Social Media Demographics for displaying demographic data.  The “by age” section is hard to read because it lines up so nicely with the site legend.  It’s also a little confusing to have the sites change axes for the different sections.

 

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of the world’s most popular social media sites.

 

Is MySpace really that popular with the 0-17 crowd?  What year is the data from?

Found on Flowtown.com

Monday
Apr122010

Diving the Depths - a really deep infographic

I love how this infographic, Diving the Depths, defies the standard paper or poster size to get it’s message across.  I’m really not a fan of the recent trend towards really tall infographics without purpose, but here the tall banner style actually conveys meaning.  Infographic designed by Big Oak Studios.

Found on Infographics Showcase, a great site that also highlights some of the best infographics from the web.

Thanks to Shell for the link!

Friday
Apr092010

An Infographic About Making an Infographic...

An infographic from Brandon Oxendine showing how his time is divided between activities when working on designing an infographic.  Brandon, try spending more time drooling…

You can see more on Brandon’s blog.

Thursday
Apr082010

The Ford Fusion 41 Competition infographic

As part of the advertising behind the Ford Fusion, Ford held a contest with eight teams to break some wacky world records.  Tapping into the public interest in infographics, they worked with designer Thomas Porostocky to develop a visual design they could publish.

The Fusion 41 competition amassed a wealth of raw data generated from all of the teams and activities. To bring these numbers to life we handed the database over to designer Thomas Porostocky who spun it into some amazing poster size visuals. Download the PDF to check out the Fusion 41 stats in their full glory.

This infographic has received some criticism on the web, so I thought I would add a few more comments.  I love the idea that Ford has taken some wacky, strange and funny statistics and visualized them to make them interesting and approachable by viewers.  The results from competitions like “Fastest time to plant a tree”, “Most ‘backseat driving’ comments in 10 seconds” and “Refrigerator magnets stuck to a Ford Fusion” help support the idea that it’s not all serious and the Fusion can be a fun car.  I think the statistics behind the competition are very well focused to be humorous and entertaining to the customer profile that Ford is trying to reach.  I like the grid and speedometer design portions of the poster a lot.

We’ve told the world that the Ford Fusion is up to and up for any challenge. So we chose eight Fusion drivers and their friends to put the Fusion to the test. Every 41 hours for three weeks we tasked these teams to rack up the most points by completing activities with a 2010 Fusion. During those 3 weeks the teams strove to out-score each other across 12 separate activities.  In the end, the team leading in the most Activities walked away with the title of Fusion 41 winner and a Ford Fusion of their own.

I only have two complaints about the infographic myself.  First, I don’t like the over-use of bar charts.  It reminds me of the pages of bar charts that many corporate reports have that could be replaced by a good infographic.  Second, the bright colors used are harsh to the eyes and hard to read.

In December, Ford teamed up with 8 loyal Fusion owners and 4 of their friends to compete in relay challenges that set world records in the 2010 Ford Fusion. Fusion 41 activities included the most turkeys donated to a food bank, most clothes donated to a shelter and most people dancing to the Fusion’s stereo to name a few. The teams had a blast participating in the Fusion 41 program and the results were remarkable!

Take a look and post your thoughts in the comments.  What do you think?

Wednesday
Apr072010

Visualizing the Internet - infographic treemap

For their article, SuperPower: Visualising the Internet, the BBC created a treemap of the top 100 websites on the Internet based on unique visitors during the month of January 2010.

On the interactive version on the BBC site, you can mouse-over any of the site squares to see a pop-up of the numbers behind that site and choose to view each category individually.  The spreadsheet of the raw data from Nielsen is also available for download.

 

The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010.

The categories - such as retail, social networks, search/portal - were defined by the BBC. Because some websites have more than one use, they could fall within more than one category (e.g. Yahoo). However, the treemap only classifies them once.

The maps were produced using the Prefuse Flare software, developed by the University of California Berkeley.

 

Wednesday
Apr072010

Prostate Cancer infographic

The Conversation” is an infographic about prostate cancer by designer Mike Wirth.  Mixing a few key statistics and visualization styles, I like that this infographic includes related illustrations, charts, relevant text explanations, the key numbers and a map.

Nice job Mike!

Monday
Apr052010

100 Characters of Pixar infographic

100 Characters of Pixar is a cool scale infographic showing the relative heights and sizes of the characters from the Pixar movies and shorts.  I found a couple of errors, but the idea and execution are great.  I’ve read before that a great character can be recognized in silhouette, and this is a great tribute to the guys at Pixar.

Found on Flickr, the image is designed by Juan Pablo Bravo

Friday
Apr022010

The State of the Internet [infographic video]

JESS3 / The State of The Internet from JESS3 on Vimeo.

 

The State of the Internet is a great infographic video by JESS3 for the JESS3 lecture at AIGA Baltimore in Feb 2010.  

Thursday
Apr012010

Overpriced HDMI cables

Overpriced HDMI Cables was created by our friend Jess Bachman at WallStats.com.  This infographic shows the history and reasoning behind high-priced HDMI cables and why you should avoid them.

 

If you’ve already splashed out on the huge flat-screen tv, a state-of-art Blu-Ray player, and a satellite dish with a monthly subscription that brings with it hundreds of channels, then it probably seems like it’s a small price to pay for HDMI cables. But, this is exactly the mentality that gets people to pay for this habitually over-priced bit of technological excess. The truth, as our infographic points out, is that there is absolutely no difference between the cheapest and most expensive HDMI cables, at least over shorter runs. If you’re wiring an entire house, you may find these cables to be worth it.

To understand why you shouldn’t pay extra, you need to understand the difference between analog and digital. With analog cables, the signal degrades, with digital cables such as HDMI, it either works or it doesn’t. The signal doesn’t degrade any more than your JPEGs degrade when you put them on a thumb drive.


 

 

Wednesday
Mar312010

What's In MyBag?  [photos]

 

Chris Watson, from Visual Think Map, started a new network on Ning called “What’s In MyBag” for anyone to share photos of all the stuff they carry in their briefcase or bag.  It’s a fun, visual project that can share a lot of information within only one photo.

Join and share your own photo!