About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Thursday
Feb182010

Early-Bird Taxpayers Get the Refund - infographic

$2,869 was the average refund for early filers in 2009 based on this infographic from TurboTax.  Designed by Column Five Media for Intuit.

Are you an early bird or a tax procrastinator? Did you know that people who file their income tax returns in February are among the most likely to get refunds – and larger ones at that?  TurboTax reports that 82% of taxpayers who filed before the end of February last year got money back, and on average, the refund for early filers is typically larger: $2,869 compared to $2,753 for returns filed through April 15th last year.


Forty percent of all tax returns last year were filed before the end of February. That means 60% missed out on some of the benefits of filing early such as putting money in your pocket faster – making your refund work for you.

Although I’m not a fan of the overuse of pie charts, I think it works in this case.  The infographic doesn’t have so many pie charts that it becomes confusing, so its very easy to wrap your head around who this typical TurboTax, early-filier consumer is.

Thanks Laura for the link!

Wednesday
Feb172010

Brand Ad Agencies infographic

Shane Keaney and Andrew Nicholas at CityPoolDesign.com created this great infographic called BrandAddies that analyzes and compares the top 13 brand advertising firms.  There’s a high-resolution PDF available from the CityPoolDesign.com site, from The Think Tank page.

 

For ourselves and others we’ve made a little compendium as an entry point into the world of branding via some basic info about of the best know firms. We chose the following 13 firms: Arnell group, The Brand Union, Chermayeff & Geismar, Futurebrand, Interbrand, Landor, Lippincott, Minale Tattersfield, Sterling Brands, Saffron Consultants, Siegel+Gale, vsa Partners, Wolff Olins, and compared the basic facts of: 

1. When they were started and by whom. 

2. How many people they employ. 

3. How many locations they have. 

For each firm we also included a great sample identity, and a sample identity that we feel is not so great.

Thanks for the link Shane!

 

Wednesday
Feb172010

CD Laddering Investment infographic

Designed by Derri Hasmi for DepositAccounts.com, this CD Laddering infographic does a great job helping to explain the investment theory of CD laddering as compared to investing in standard CDs.

CD laddering is a strategy that allows you to take advantage of the higher cash rates offered by CDs, while at the same time ensuring that you have access to your money regularly. The most common type of CD ladder is the five year ladder. In this scenario, you open five different CDs. Let’s say that you check your savings account, and you have $15,000. You want to keep $5,000 for emergency purposes (move it to a high-yield savings account if it isn’t in one already), but use the remaining $10,000 to get your CD ladder started.

Thanks Jeremy!

Monday
Feb152010

My Digital Life 2.0: A Consumer Gadget Map

Presenting My Digital Life 2.0!  I’ve significantly updated the My Digital Life infographic I designed last year.  In addition to including many more gadgets and accessories in the graphic, I changed the connection lines to indicate either a constant or occasional connection.  The line arrows also indicate the direction of information flow (sometimes one-way, sometimes both ways).  You can see the high-resolution images on Flickr by clicking on the images.

 

 

The infographic highlights many of the decisions a consumer has to make with each new gadget they buy.

  • What kind of batteries should I use?
  • How much and what kind of memory will I need?
  • How do I connect to my existing gadgets and computers?
  • How will it work in my car?
  • Do I have an available connection?
  • Where can I add a new gadget (like a new hard drive)?

For the purpose of Product Development and Marketing, this is a fantastic way to map out the experiences a consumer faces and how new products will fit into their life.  For example, if you were at a company designing a new consumer electronic gadget how would your product fit into your target consumer’s life?  What decisions would they have to make about your product?  Is it easy for them to understand if your new product will work with their existing setup?

Even if you’re only a headphone manufacturer, it’s incredibly important to understand the whole consumer experience.

 

 

You’ll notice that the map began to form natural groupings that I call experience zones.  Here’s a modified version that highlights six specific areas of experience: video, audio, phone, photos, computing and mobile.  From an average consumer perspective, I know I’m missing two potential additional areas: Gaming and Reading.  I don’t own a gaming console (Xbox or Wii) and I don’t own an e-reader (Amazon Kindle or Sony Reader).

Since I’m a technology geek, I already understand how all of these connections work…in my head.  I’m the one who set them up and I use them every day.  However, imagine your parents or grandparents trying to understand all of these connections, and that doesn’t include the software communication between many of these gadgets.

I’ve added a few new types of connections, and included the different line types in the legend.  I also took a few liberties with the connection types.  “Snap Together” indicates any type of physical connection, like the Ear Jams snapping onto my Apple Earbuds and also the iPhone snapping into the car mount.  I left the camera memory cards as USB connections without getting into any more detail of the inner connections in the cameras.  The legend is not truly necessary because in true Tufte form, I included the connection icons in each of the connection lines, but I decided to leave the legend in to identify any icons that people aren’t familiar with.

The biggest challenge in designing the infographic, was arranging everything so that none of the lines crossed.  To make this happen, I ultimately had to skip a couple connections.  I have used the Etymotics earbuds with the MacBook occasionally, but that connection line would have been horribly ugly, crossing the entire graphic.

Sunday
Feb142010

xkcd: Geek attempts a Visual Valentine

In the recent xkcd comic, a geek attempts a visual valentine.

Friday
Feb122010

101 Muppets of Sesame Street infographic

Mahna Mahna!  Not always about using new programming languages to plot massive amounts of data, infographics can be fun too.  From the National Post comes the 101 Muppets from Sesame Street.  Who would want to read a boring Cast of Characters list.  Visualizing the information is what makes it fun as you try to recognize some of the more obscure characters.

The muppet who sings Mahna Mahna is in there, can you find him?

Some Muppet faces are more familiar than others, so here’s a handy guide to some of our favorites in celebration of Sesame Street’s 40th year on the air!

In celebration of Sesame Street’s 40th season, Steve Murray created this visual of 101 of the most used characters over the years using data from muppet.wikia.com.  The infographic was made interactive with the help of Rebecca Yanovskaya, so when you mouse over any muppet you get a popup with their name and a little history.

Don’t forget to check out the new Muppet videos on the MuppetsStudio channel on YouTube!

Thursday
Feb112010

Tableau launches FREE Tableau Public today!

 

Today, Tableau Software launched a data visualization package for websites called Tableau Public.  This package is intended to be used be anyone with a website to embed visualizations on their own sites.

Tableau Software today launched a new product that brings public data to life on the web. Tableau Public, available for free, lets anyone who posts content to the web easily create interactive visualizations and publish them to blogs, web sites, Twitter feeds or anywhere online. Instead of viewing static charts or tables, Tableau Public lets people answer questions and share data interactively on the web. 

The visual above was created using Tableau Public to demonstrate its capabilities, but you’ll notice that I’ve been able to embed it here on Cool Infographics as well.  The visualizations created allow users to share, embed and link to your graphics from anywhere…making them social!

They’re also interactive and linked together.  For example, click on the Bronx in the data above, and all of the visuals will highlight just data related to the Bronx.  The map even adjusts to only focus on the Bronx.

About the NY City Graffiti visual:

Looking borough by precinct across The Big Apple, one can quickly see that there are some differences in how graffiti is handled. For instance, Staten Island has very little graffiti, but the graffiti they do have lingers without cleanup for almost twice the citywide average. On the other side of the spectrum, Manhattan has over 2000 incidents of graffiti, but it is cleaned up in less than 17 days on average.

Look for more features from Tableua Public here in the future as I experiement and play with it.

Thanks to Elissa at Tableau Software for the link and information!

 

EDIT:  Here’s a news video as part of the announcement.  Thanks Adriana!

Tuesday
Feb092010

City Population Shift Maps

These Day-Night maps are from a Time Magazine November 2007 interactive map feature called One Day in America.  Other cities highlighted are Dallas, San Francisco, Seattle, Boston, Chicago and more.  The feature also included histogram map of traffic delays.  

The maps were created by Joe Lertola, who has some other great stuff posted on his website.

Thanks to justinpobrien for sending me the link in the comments.

Tuesday
Feb092010

The Crayola Color Timeline, 1935-2010

From WeatherSealed.com, the visual timeline of Crayola crayon colors.

Ever industrious, Velo also calculated the average growth rate: 2.56% annually.  For maximum understandability, he reformulated it as “Crayola’s Law,” which states:

The number of colors doubles every 28 years!

Found on ChartPorn

 

 

Monday
Feb082010

Infographic Airplane! from Kulula Airlines

 

This is a great new infographic paint job on a Kulula Airlines (a South Africa airline) Boeing 737, informative and humorous.  With labels detailing many of the plane’s features, this looks like a a training plane.  See the high-res photos on Flickr.

 

“The Big Cheese” identifies the pilot seat, and Co-Captain is on the other side for the co-pilot.  “Jump Seat” is for “the wannabe pilots”.

 

Even the location of the Black Box is identified with the useful information “(which it’s actually orange).”  Who knew the loo was also the “mile-high club initiation chamber”?!?

 

From the Flightstory Aviation Blog

In addition, the following descriptions of plane parts can be found:

  • galley (cuppa anyone?)
  • avionics (fancy navigation stuff)
  • windows (best view in the world)
  • wing #1 and #2
  • engine #1 and #2 (26 000 pounds of thrust)
  • emergency exit = throne zone (more leg room baby!)
  • seats (better than taxi seats)
  • some windows = kulula fans (the coolest peeps in the world)
  • black box (which is actually orange)
  • landing gear (comes standard with supa-fly mags)
  • back door (no bribery/corruption here)
  • tail (featuring an awesome logo)
  • loo (or mile-high club initiation chamber)
  • rudder (the steering thingy)
  • stabiliser (the other steering thingy)
  • a.p.u. (extra power when you need it most)
  • galley (food, food, food, food…)
  • boot space
  • ZS-ZWP (OK-PIK) = secret agent code (aka plane’s registration)
  • overhead cabins (VIP seating for your hand luggage)
  • fuel tanks (the go-go juice)
  • cargo door
  • aircon ducts (not that kulula needs it… they’re already cool)
  • front door (our door is always open … unless we’re at 41 000 feet)
  • cockpit window = sun roof
  • nose cone (radar, antenna, and a really big dish inside)

 

Photos were posted on Flickr by member shanairpic.  I found them through Nathan’s post on FlowingData and thanks to Jesse for sending in a link.