About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Tuesday
Mar092010

The Writing on the Wall

From an article in New Scientist titled “The writing on the cave wall”, this infographic shows that many symbols and figures used in cave-wall paintings have similar forms.

What emerged was startling: 26 signs, all drawn in the same style, appeared again and again at numerous sites (see illustration). Admittedly, some of the symbols are pretty basic, like straight lines, circles and triangles, but the fact that many of the more complex designs also appeared in several places hinted to von Petzinger and Nowell that they were meaningful - perhaps even the seeds of written communication.

A group of 26 symbols crops up at Stone Age sites throughout the world – are these the origin of the written word?

Found on Chart Porn

Friday
Feb262010

The History of Olympic Pictograms [video]

 

NYTimes.com posted this video by designer Steven Heller called “Olympic Pictograms Through the Ages”.  You may not agree with Steven’s opinions on which icons were better than others, but it is fascinating that every city for every olympics has tried to redesign the icons to add their own visual personality (with the exception of Montreal in 1976 that reused the icons from 1972).

Designer Steven Heller traces the evolution of the tiny symbols for each Olympic sport since their appearance in 1936.

 

Found on FlowingData and VizWorld

Wednesday
Feb242010

NASA's budget timeline [infographic]

 

Another great timeline of NASA’s budget every year from 1958 through 2015 in Obama’s new budget proposal that cuts NASA funding.  This one designed by Robin Richards (ripetungi) for an article in U.S. Infrastructure magazine.

Looking at every budget throughout the history of NASA, comparing this with its space missions for that year.

You can see Robin’s site and follow him on Twitter.

Friday
Feb192010

NASA's New Budget [infographic]

GOOD has a good timeline of NASA’s budget over the last 50 years.

The Obama administration announced a new budget for NASA, which despite a nominal increase, cuts future programs and the prospect of more space exploration. This is a look at NASA’s budget over time, and the major missions it accomplished with that budget.

A collaboration between GOOD and 
Karlssonwilker.

Although, since the timeline wraps like text to keep it on one page, I think the bars that represent the different programs should stay in the same order.  And what’s with the flashing images when you view the large infographic?

Friday
Feb192010

Emily Schwartzman Wins Haiti Infographic Contest!

Emily Schwartzman has won the GOOD contest to design an infographic about the earthquake impact to Haiti.  A high-resolution version is available on the GOOD site.

We’re proud to announce the winner of our latest infographic contest, where we asked readers to design an infographic about the recent earthquake in Haiti. We at GOOD conferred with Aaron Perry-Zucker of Design for Haiti, and we’ve come to a decision.

Emily Schwartzman—whose graphic, “Aftermath of the Haiti Earthquake,” clearly and concisely depicts both the human toll of the earthquake and the scope of the earthquake itself—is our winner. Schwartzman will take home our prize package, including a GOOD T-shirt and a free subscription. You’ll be able to see her infographic in print in our next issue as well as on the Design for Haiti site.

Excellent job Emily!

Thursday
Feb182010

Early-Bird Taxpayers Get the Refund - infographic

$2,869 was the average refund for early filers in 2009 based on this infographic from TurboTax.  Designed by Column Five Media for Intuit.

Are you an early bird or a tax procrastinator? Did you know that people who file their income tax returns in February are among the most likely to get refunds – and larger ones at that?  TurboTax reports that 82% of taxpayers who filed before the end of February last year got money back, and on average, the refund for early filers is typically larger: $2,869 compared to $2,753 for returns filed through April 15th last year.


Forty percent of all tax returns last year were filed before the end of February. That means 60% missed out on some of the benefits of filing early such as putting money in your pocket faster – making your refund work for you.

Although I’m not a fan of the overuse of pie charts, I think it works in this case.  The infographic doesn’t have so many pie charts that it becomes confusing, so its very easy to wrap your head around who this typical TurboTax, early-filier consumer is.

Thanks Laura for the link!

Wednesday
Feb172010

Brand Ad Agencies infographic

Shane Keaney and Andrew Nicholas at CityPoolDesign.com created this great infographic called BrandAddies that analyzes and compares the top 13 brand advertising firms.  There’s a high-resolution PDF available from the CityPoolDesign.com site, from The Think Tank page.

 

For ourselves and others we’ve made a little compendium as an entry point into the world of branding via some basic info about of the best know firms. We chose the following 13 firms: Arnell group, The Brand Union, Chermayeff & Geismar, Futurebrand, Interbrand, Landor, Lippincott, Minale Tattersfield, Sterling Brands, Saffron Consultants, Siegel+Gale, vsa Partners, Wolff Olins, and compared the basic facts of: 

1. When they were started and by whom. 

2. How many people they employ. 

3. How many locations they have. 

For each firm we also included a great sample identity, and a sample identity that we feel is not so great.

Thanks for the link Shane!

 

Wednesday
Feb172010

CD Laddering Investment infographic

Designed by Derri Hasmi for DepositAccounts.com, this CD Laddering infographic does a great job helping to explain the investment theory of CD laddering as compared to investing in standard CDs.

CD laddering is a strategy that allows you to take advantage of the higher cash rates offered by CDs, while at the same time ensuring that you have access to your money regularly. The most common type of CD ladder is the five year ladder. In this scenario, you open five different CDs. Let’s say that you check your savings account, and you have $15,000. You want to keep $5,000 for emergency purposes (move it to a high-yield savings account if it isn’t in one already), but use the remaining $10,000 to get your CD ladder started.

Thanks Jeremy!

Monday
Feb152010

My Digital Life 2.0: A Consumer Gadget Map

Presenting My Digital Life 2.0!  I’ve significantly updated the My Digital Life infographic I designed last year.  In addition to including many more gadgets and accessories in the graphic, I changed the connection lines to indicate either a constant or occasional connection.  The line arrows also indicate the direction of information flow (sometimes one-way, sometimes both ways).  You can see the high-resolution images on Flickr by clicking on the images.

 

 

The infographic highlights many of the decisions a consumer has to make with each new gadget they buy.

  • What kind of batteries should I use?
  • How much and what kind of memory will I need?
  • How do I connect to my existing gadgets and computers?
  • How will it work in my car?
  • Do I have an available connection?
  • Where can I add a new gadget (like a new hard drive)?

For the purpose of Product Development and Marketing, this is a fantastic way to map out the experiences a consumer faces and how new products will fit into their life.  For example, if you were at a company designing a new consumer electronic gadget how would your product fit into your target consumer’s life?  What decisions would they have to make about your product?  Is it easy for them to understand if your new product will work with their existing setup?

Even if you’re only a headphone manufacturer, it’s incredibly important to understand the whole consumer experience.

 

 

You’ll notice that the map began to form natural groupings that I call experience zones.  Here’s a modified version that highlights six specific areas of experience: video, audio, phone, photos, computing and mobile.  From an average consumer perspective, I know I’m missing two potential additional areas: Gaming and Reading.  I don’t own a gaming console (Xbox or Wii) and I don’t own an e-reader (Amazon Kindle or Sony Reader).

Since I’m a technology geek, I already understand how all of these connections work…in my head.  I’m the one who set them up and I use them every day.  However, imagine your parents or grandparents trying to understand all of these connections, and that doesn’t include the software communication between many of these gadgets.

I’ve added a few new types of connections, and included the different line types in the legend.  I also took a few liberties with the connection types.  “Snap Together” indicates any type of physical connection, like the Ear Jams snapping onto my Apple Earbuds and also the iPhone snapping into the car mount.  I left the camera memory cards as USB connections without getting into any more detail of the inner connections in the cameras.  The legend is not truly necessary because in true Tufte form, I included the connection icons in each of the connection lines, but I decided to leave the legend in to identify any icons that people aren’t familiar with.

The biggest challenge in designing the infographic, was arranging everything so that none of the lines crossed.  To make this happen, I ultimately had to skip a couple connections.  I have used the Etymotics earbuds with the MacBook occasionally, but that connection line would have been horribly ugly, crossing the entire graphic.

Sunday
Feb142010

xkcd: Geek attempts a Visual Valentine

In the recent xkcd comic, a geek attempts a visual valentine.