About
Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Tuesday
Apr192011

Monster Trade Show Displays (infographic)

 

 

From Monster Displays, a trade show displays reseller, the Trade Show Displays infographic is a great example of how companies are beginning to use infographics more for business communcations.  Most of the infographics posted here on Cool Infographics are intended to be shared far and wide through social media, but you never see the infographics that companies use internally or as part of their sales presentations.

This may not be the best infographic design (there’s too much text for my tastes), but it is what I would call data-heavy.  The infographic “shows” the reader the different types of displays, where they are used in a trade show, standard sizes, configurations and even includes an explanation of the mathematical effect of advertising lag.  I think they felt they needed to over-explain each illustration with words, and they have some statistics that they didn’t visualize at all.

Trade shows and trade show displays have a science behind them that most casual visitors never see. This infographic begins to explain some of the basics that every trade show attendee and trade show presenter should be aware of. What are the types of trade show booths? What layouts are available for the presenter? What advantages does trade show marketing have over other advertising campaigns? Learn more about the decay effect and advertising lag and how trade show advertising is affected.

This would also make a nice poster, or a handout to give to customers because it provides a good reference of information that customers would refer back to.

Thanks to Shell for sending in the link!

Friday
Apr152011

Client Infographics: Wine iPhone Apps

 

Two infographics InfoNewt (my company) designed recently for the great folks at VinTank.com, a think tank for the wine industry.  Are There Any Good Wine Apps for the iPhone? summarizes the highlights of the data that VinTank gathered from the iTunes Store.  Sorting through 452 wine apps is a lot for a consumer to figure out (intimidating!), so they broke them up by price, rating, business model and type of app.

We took it upon ourselves to evaluate all 452 wine related application available for the iPhone. That is more than six times the amount of wine related applications that was available on our last iPhone Report over a year ago. Each application went through an expansive 20-point inspection that surfaced strengths and weaknesses of their model, UEX, innovation, consumer value, winery value and much more.

You will also notice that we chose do a visual representation of all the data collected, because let’s face it, not only is our attention spans less with amount of content that requires our attention but also because infographics are pretty cool and definitely the trend to display deep rich amounts of numbers, information and data!

The second infographic displays the Top 26 Most Promising Wine Apps, as judged by VinTank.  These are grouped by type of app, and if you view the larger version you can click on any of the icons to be taken to the iTunes page to learn more about the app.

The team at VinTank obviously put a ton of effort into gathering data and evaluating all 452 apps so they could share this information with the public. 

After all that analysis it was clear to us that there were definitely leaders in the mobile space that showed the most promise. It is important to note that some of due to our deep reach within the wine and technology ecosphere, we have professional or personal relationships with a majority of the Top 26 that have been outlined. This however, does not change our view about how exciting it will be to see how all of them continue to improve their platforms and in fact, we excluded many other app companies that we also work with.

The Top 26 spectrum chart is an interactive version where you can learn more about each application and download their app directly should you choose to do so, or if you don’t already have it. Go ahead give it a try!

Even for data very limited to a specific target audience, an infographic is a fantastic tool to make the information interesting and easy to comprehend by the readers. 

Thanks to Paul and Evan for being great to work with.

Thursday
Apr142011

Eat, Drink and Be Thrifty: #infographic video

New infographic video from Mint.com,  Eat, Drink and Be Thrify uses their data to visualize the statistics behind monthly spending habits.
So how does your spending on food and dining compare to that of your peers? Using aggregate and anonymized data on Food & Dining spending from Mint.com, we created the video above to highlight some of the most interesting trends we found in Mint’s data, from average transaction at a variety of coffee shops, grocery stores and fast food restaurants, to the time of year when Mint users spend the most — or the least — in those categories.
Tuesday
Apr122011

The Current State of Social Networks #infographic

From ignite, a social media agency, comes The Current State of Social Networks.

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps are more popular in specific geographic areas, with certain genders or age groups, and even among various social classes.

For example, Plaxo is the network with the most users over the age of 65. Facebook is more popular with women, but Digg and Reddit tend to be more popular with men. LinkedIn is the “richest” social network, but Plurk outranks it when it comes to well-educated users who have graduate degrees.

They have a ton of traffic data to work with, and this infographic does a good job of summarizing some of the key findings at the top level. 

Found on Mashable and Social Media Graphics

Monday
Apr112011

Evolution of the Cell Phone #infographic

A cool infographic design, the Evolution of the Cell Phone by Zitron takes a light-hearted look at the timeline of phone features and the phones that first had each feature.  The second part of the infographic, Our Hopes and Dreams, takes a humorous stab at how the reality of our cell phones rarely lives up to our expectations (until the next Buzzword comes along!).

Thursday
Apr072011

The Map of the Internet

The Map of the Internet is an ambitious project from Peer 1 Hosting that maps the network of hosts and routing connections that are the foundation of the Internet.  Clicking on the image above takes you to the poster in an interactive zooming viewer so you can see the details.  You can also read about the making of the poster in this post on the Peer 1 Hosting blog.

It’s a layout of all the networks that are interconnected to form the internet. Some are run by small and large ISPs, university networks, and customer networks - such as Facebook and Google. It’s visual representation of all those networks interconnecting with one another, forming the internet as we know it. Based on the size of the nodes and the thickness of the lines, it speaks to the size of those particular providers and the connections. 

In technical speak, you’re looking at all the autonomous systems that make up the internet. Each autonomous system is a network operated by a single organization, and has routing connections to some number of neighbouring autonomous systems. The image depicts a graph of 19,869 autonomous system nodes, joined by 44,344 connections. The sizing and layout of the autonomous systems is based on their eigenvector centrality, which is a measure of how central to the network each autonomous system is: an autonomous system is central if it is connected to other autonomous systems that are central.

My apologies for being late posting this one here on the blog.  They were giving out free printed 24”x36” posters at SxSW in Austin, TX a couple weeks ago, but the high-resolution PDF is available from the Peer 1 Hosting site.

Thanks to Shobhita for sending me the information and the link!

Friday
Apr012011

April Fools 2011 On The Web infographic

 

The teams at KillerInfographics and ZippyCart stayed up late last night (past midnight) to get the April Fools 2011: Pranks Around The Web infographic published today with the current online pranks.  Amazing job to get this design up the same day!

Believe it or not, April Fools 2011 is finally here and pranksters around the world have already been playing practical jokes on their friends and co-workers. Over the past decade, April Fools has started to become a bigger deal online, with businesses like Google, YouTube, and ThinkGeek becoming go-to sites for those looking for the coolest pranks online. Because so many are tirelessly surfing the net for the best pranks, we decided to publish the infographic below so you can quickly get your April Fools 2011 fix. 

Over the last few days we have been working on an infographic entitled, April Fools 2011: Pranks Around The Web. We stayed up late so we could get first peek at 2011 pranks online this morning, which allowed us to quickly add them to our infographic. Needless to say were a bit tired, but very happy with the infographic we created.

Thanks Nick for sending in the link!

Friday
Apr012011

Microsoft's Growth of Mobile Marketing

I love to see the big companies experimenting with new media like infographics!  The Growth of Mobile Marketing and Tagging was published by Microsoft Tag last week, and explores the data behind mobile devices.

Sure, it seems like everyone’s got a cell phone – but what are the hard numbers? How many people have smart phones, and what demographic is the most active group in mobile socialization? (Surprise — it’s actually not teenagers!) Find out the statistics on the present (and future!) of mobile marketing in our new infographic

They also broke the graphics down into individual pieces (roughly) and created a presentation version for anyone that wants to use it on SlideShare:

 

 

Thanks Elliott for send me a link!

Thursday
Mar312011

Do You Need a Social Media Detox? [infographic]

From Column Five Media, Do You Need a Social Media Detox? is a lighthearted infographic look at what can happen when you get sucked into the social media hype.  Light on data, it’s a fun, infographic poke at those of us that believe being a Foursquare Mayor of the local grocery store actually means something.

If you find yourself tweeting from the shower and updating Facebook while doing 85 on the freeway, we created this graphic to save your life. Click below or go here to view the full-size version.

Thanks Jarred for sending in the link!

Friday
Mar252011

Infographic iPhone 5 Rumor Roundup

 

From the French site, NowhereElse.fr, comes an infographic iPhone 5 Rumor Roundup.  I like how each rumor has an appropriate image, and a rating of how likely they think the feature will make it into the next iPhone.

I posted the English version, but the French version is available here.

A design collaboration between Düne and Sosoa.  (I always appreciate when infographics list the designer(s) so I can also give them credit and links)

Thanks to Miguel for sharing it on Google Buzz!