About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Monday
Oct062014

The Scary Truth About Your Passwords: An Analysis of the Gmail Leak

The Scary Truth About Your Passwords: An Analysis of the Gmail Leak infographic

Passwords can be troublesome to remember, so we tend to make them short and easy. The Scary Truth About Your Passwords: An Analysis of the Gmail Leak infographic from LastPass shows us that we are not alone in our password struggle. The number one most used password is 123456!  

A detailed analysis of last week’s leak of 5 million Gmail logins reveals some alarming statistics. The infographic takes a look at the reality of our bad password practices, highlighting the ongoing use of weak, dictionary-based passwords that are leaving us vulnerable. If you’re not using a password manager, now’s the time to download LastPass and get started today!

This is some great data, and I highly suggest everyone to use password manager like LastPass or 1Password. You need to use strong passwords, and you should have a different password for every site. Turn on 2-factor identification on any sites that support it!

The pie chart visualization in the “Your Passwords Are Too Short” section is messed up. Pie charts MUST add up to 100%! The values from the color key only add up to 88.74%, and they’re shown in a different order than the colors around the pie chart. The values in the color key are sorted by ascending number of characters, and the pie chart slices are sorted in descending order of value. The additional doughnut chart surrounding the pie chart, and the separate 92.96% statistic both confuse the section even more.

I appreciate the simple call-to-action “Learn more at LastPass.com” at the bottom, instead of a hard sales pitch to buy the app.  However, the URL should take readers to the original infographic landing page on the LastPass site.

Thanks to Eric for sending in the link!

Friday
Oct032014

The Graphic Continuum

The Graphic Continuum data visualization poster

The Graphic Continuum is a new poster of data visualization styles and methods from Job Schwabish and Severino Ribecca. Available as a printed poster for $25 on Mimeo.

The Graphics Continuum shows several ways that data can be illustrated individually or combined to show relationships. Use of various shapes, chart types, and colors can help identify patterns, tell stories, and reveal relationships between sets and types of data. Bar charts, or histograms, for examples, can illustrate a distribution of data over time, but they also can show categorical or geographic differences. Scatterplots can illustrate data from a single instance or for a period, but they also can be used to identify a distribution around a mean.

This set of charts does not constitute an exhaustive list, nor do the connections represent every possible pathway for linking data and ideas. Instead, the Graphic Continuum identifies some presentation methods, and it illustrates some of the connections that can bind different representations together. The six groups do not define all possibilities: Many other useful overlapping data types and visualization techniques are possible.

This chart can guide graphic choices, but your imagination can lead the way to other effective ways to present data.

The Graphic Continuum data visualization poster closeup 1

I’ve seen a few other attempts to gather and categorize data visualization techniques, and I really like this poster. One of the biggest challenges for people is to break out of the Big Three chart styles: bar charts, line charts, and pie charts. It doesn’t matter if they’re designing an infographic or a PowerPoint presentation, I am often asked to help clients find new ways to visualize their data.

The Graphic Continuum data visualization poster closeup 3

Jon Schwabish has posted a great article on Visual.ly about the development process and includes images of some other arrangements they attempted during the design process.

 

Thursday
Oct022014

Online Sales Trends - Color Matters

Online Sales Trends- Color Matters infographic

Apparently your product’s color could be hindering it’s ability to be sold! Online Sales Trends - Color Matters from Stitch Labs has released an infographic describing the trendiest product colors.

Managing inventory well can be the difference between success and failure. As you look to increase profit, seemingly insignificant manufacturing and purchasing decisions are often overlooked. Using product-level data lets you prevent lost sales and excess inventory by making data-driven decisions.

A good analysis using their own internal sales data gathered from online orders synced in the Stitch system for shopping carts and marketplaces.

The 3D stacks of bills are hard to compare. 3D bar charts always have this problem of reducing the ability for readers to see the specific differences. The footer should include the URL link back to the infographics landing page so readers can find the full-size original version. Most people that share infographics don’t link back to the original, and you shouldn’t make viewers search your site.

Wednesday
Oct012014

Star Wars Commander

Star Wars Commander infographic

The Star Wars Commander infographic created by Disney Interactive highlights the new mobile game of the Star Wars saga. Since it’s launch on August 21st, 5 million players have chosen a side. May the Force be with you!

This morning we received word that The Empire is holding strong in the Galactic Civil War against Rebel Forces in Star Wars: Commander. Five million players globally are now engaged in the epic battle, with Imperial forces gaining ground quickly. Below is an infographic recovered from Bothan spies that details troop deployment and battle statistics (a high-res version of the image can be found here).

Highlights from the intercept include:

  • Five million players have now joined the war (downloaded Star Wars: Commander since its launch on August 21).
  • With more than 57 percent of its players representing the Empire, Russia is one of the strongest Empire strongholds. Other nations that have fallen to the Emperor include Austria, Germany, Finland and the Ukraine.
  • India stands out as a strong member of the Rebel Alliance, as are most countries across South America and Africa.
  • The United States is nearly unanimous in its following of the Dark Side, with the single exception of North Dakota. The force is strong in North Dakota.
  • Half a billion troops have been deployed across both factions.

One of my current favorite games!  I’m a Rebel!

It’s great seeing some major companies like the LucasArts division of Disney starting to use more infographics to promote their properties.  They have all of this data gathered internally about people playing the game, and it’s a great way to share some of these statistics.

The graphics are beautiful, the separation between factions is easy to understand with the color-coding, and the overall design is instantly recognizable as part of the Star Wars brand.

There’s no key to the scale in the Troops Deployed section at the bottom, and it’s not intuitive. I think each character represents roughly 500,000 troops in the first few, but then it gets weird because the Rebel Troopers, Stormtroopers and Banthas don’t make any sense. The Rebel Troopers would have to represent just over 700,000 troops for each icon. Beautiful design, but they got the math wrong so the visualizations don’t all match the data.

Also, the longer rows of characters are indecipherable. We can understand rows of 10 icons, but these varying rows of 7, 12 and even 20 icons across are not easy for readers to grasp.

It was very difficult to track down the original posting (thanks Bex!).  The footer should include the URL link back to the infographic landing page so readers can find the original, full-size version. You also want the infographic to help drive traffic back to your site, and most people that share infographics do NOT link back to the original. Include the link in the infographic so readers can always find their way to your site.

Found on: The Disney Blog

Monday
Sep292014

Chef Hari Ghotra's Key Ingredients Infographics

Chef Hari Ghotra's Key Ingredients Infographics Garlic

The Garlic, MintGinger and Chilli infographics are from Indian Chef Hari Ghotra’s blog. These informational infographics point out the key ingredients that are used in many Indian dishes, and discusses their benefits in a fun, engaging way.

I love the consistent design language and color scheme for each different ingredient.  Seasonality is visualized, but it’s disappointing to see some of the other statistics only shown as text. Big fonts are not data visualizations!

Thanks to Ellie for sending in the link! 

Chef Hari Ghotra's Key Ingredients Infographics Mint

 

Chef Hari Ghotra's Key Ingredients Infographics Ginger

 

Chef Hari Ghotra's Key Ingredients Infographics Chilli

Friday
Sep262014

The Interactive Purriodic Table of Internet Cats

The Interactive Purriodic Table of Internet Cats infographic

The Interactive Purriodic Table of Internet Cats is a fun way to make sure you’re up-to-date on all of the top Internet cat memes!  Just in case that’s something important to you.

Earlier this week, we launched our latest ‘CATSterpiece’: The PURRiodic Table of Internet Cats. The PURRiodic Table is an amazing interactive graphic that serves as a reference point for the internet’s amazing cats.  Within these pages of the interweb, you can find everything you could ever want to know about your favorite feline, all wrapped-up in a baseball card style view (see image of Grumpy Cat below).

The interactive PURRiodic Table allows users to click on an image of any of 50 felines to learn their stories and view their social-media-star stats.  One of our favorite discoveries in putting the PURRiodic Table together was learning that more than half of these cats are rescue cats, which emphasizes the importance of animal adoptions.


Based on data from the Friskies 50: Most Influential Cats, the design obviously builds on the visualization idea of a periodic table.  Grouped by CATegory and ranked using the Friskies data set, each cat is clickable to get more information and all of their social media links.

This is definitely a design built to entertain audiences! The challenge for interactive infographics like this one is s share-ability and Avalaunch Media has done a fantastic job of preprogramming the social media sharing buttons on the infographic landing page to include a static image to include in posts.  

Thanks to Mat for sending in the link!

Wednesday
Sep242014

How To Be a Google Power User

How To Be a Google Power User infographic

Sometimes, no matter how you word your question, Google’s search engine’s results will not come up with what you are looking for. How To Be a Google Power User infographic from Who is Hosting This? tackles the Google search engine problem with a few tips and tricks to help you find the answers to the questions you are seeking.

It’s a familiar frustration for most of us: You type your precise, specific search terms into Google, and expect to find what you need on the first page.

Instead, you’re faced with millions of search results, and the first few links are so off-the-wall unrelated you wonder if you mistyped something.

But your search terms are correct, so why doesn’t Google know what you’re looking for? And how are you supposed to narrow down the millions of irrelevant results?

Luckily, Google has quite a few hidden tips and tricks for searching that will help you quickly find exactly the results you’re looking for.

Just by learning a few formatting and punctuation tricks, you can tell Google how your search terms are related, or exclude certain words or phrases. You can also narrow down your search with criteria like location or pricing, or use Google to search within a single website.

If you’re still not getting the results you need, Google has several other little-known features that can widen your search. Webmasters can easily find images for their websites and blogs with Google Images, and researchers need only visit Google Books or Google Scholar to search through print publications and research papers in any field.

Faster and more accurate searches aren’t the only benefit to becoming a Google power user. Google also has a few hidden functions you can unlock with the right search query, including calculations and conversions, stock quotes and sports scores, and film showings and flight statuses. With the right search, you can get immediate results telling you the current weather and today’s sunrise and sunset times, or quickly look up the definition of a word and get a translation into one of dozens of available languages.

With the time you save as a Google power user, you’ll even be able to fit in a game of Atari Breakout on Google Images. Just follow the steps int he infographic to find out how!

This is a great instructional, how-to infographic design. It’s informative, without making any kind of hard sales pitch for a companies products or services, and that usually leads to more sharing activity.  It would help to have the URL to the original infographic landing page in the footer.

The color scheme is spot-on with Google as the topic, and the sections are easy for readers to follow with minimal text. For example, the design shows you how to use the Search Operators using an example without a lengthy text explanation.

Found on Digital Information World and State of Digital

Friday
Sep192014

Marketing Artists vs. Marketing Scientists

Marketing Artists VS Marketing Scientists infographic

The Marketing Artists vs. Marketing Scientists infographic from Pardot highlights the assets of both kinds of marketers in the modern age. But the alliance between the two groups will create the best end product.

In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.

In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing departments.

Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking.

But while these two differently-minded marketers may sometimes disagree over where the focus should lie,  the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches. We have put together the infographic below to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.

This is a purely informational design with no numerical data, but tells a good story. There are two aspects to marketing represented by the illustrated personas. I would prefer less text and more icons or illustrations, but the infographic does a great job of telling one story really well.  That keeps the design short, easy to share and easy to read.  The dominant central visual is also appealing and attracts attention.

The footer should include the URL to the infographic landing page, not just Pardot.com.  When readers come looking for the full-size version, don’t make them search your site for it.

Found on http://www.business2community.com/

Wednesday
Sep172014

The Evolution of iOS from iOS 1 - iOS 8

The Evolution of iOS from iOS 1 - iOS 8 infographic

On iOS 8 launch day, The Evolution of iOS from iOS 1- iOS 8 infographic is a timeline of the iOS systems from 7 Day Shop. The infographic shows the evolution of the home screen, app icons, and the most noteworthy features.

This week saw the launch of the highly anticipated iPhone 6, iPhone 6 Plus and iWatch. Apple also announced that iOS 8, the operating system that will run both of the new iPhones will be made available for download on September 9th, 2014.

In light of the evolutionary change of the iOS, we decided to dig a little deeper to the first ‘iPhone OS’ right through to it’s latest iteration iOS 8. It’s development both in the hardware and software front over just only 6 years is beyond remarkable.

We have charted the evolution of the home screen, app icons and the most noteworthy features of each iOS.

It’s a tall design with a lot of information, but the visuals help out tremendously.  There’s way too much text in this design, and they chose to make the font size too small to fit it all in.  For the new features added with each major upgrade I would remove the text descriptions, and just keep the titles.  Keep the design simple.

This is a good example of an informative infographic capitalizing on a hot trending topic. There’s no hard sales pitch or even a call-to-action. This makes people more willing to share the infographic, and 7DayShop.com just put their logo in the footer to claim credit and build their overall awareness and credibility. They should have included the URL link to the original infographic on their site to help readers find it. Especially on a design this big, because most blog and social shares will post a smaller thumbnail version.

Are the new features compelling you to upgrade to iOS 8? Did you order the new iPhone 6? Let me know in the comments!

Thanks to Kunie for sending in the link!

Tuesday
Sep162014

Beer Colors

Beer Colors Cans Visualization Infographic

Beer colors is a fun design idea that combines packaging design with beer label design, these beer label designs imitate Pantone® color chips.  Maybe more of a data visualization of colors than a true infographic, but I love it!

Concept and design based on the color of the beer. Each type of beer is associated with its corresponding Pantone color. The typeface chosen is HipstelveticaFontFamily in its bold version by José Gomes, thanks for sharing.

Designed by Spanish creative agency Txaber, this series of beer packaging labels show each brew type represented by its corresponding official color. 

Beer Colors Bottles Visualization Infographic

Found on creativebloq and BoingBoing