About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Tuesday
Aug122014

The Vizzies Challenge

The Vizzies Challenge

A partnership between Popular Science and the National Science Foundation (NSF) have started a new data visualization contest for 2014 called The Vizzies Challenge.  They are accepting entries up until September 30, 2014.

Here at Popular Science, we’re big fans of visualizations—those often beautiful and always illuminating intersections of science and art. So we’re thrilled to announce a new partnership with the National Science Foundation called The Vizzies.

Do you love animating data, creating science apps, or taking macrophotographs? In the 2014 Visualization Challenge, sponsored by the National Science Foundation and Popular Science, your handiwork can receive its due glory and win you cash prizes.

The Vizzies is the newest iteration of the NSF’s annual International Science and Engineering Visualization Challenge, which has honored some amazing stuff in the past. They’ve hosted the contest for more than a decade, and this year we’ve joined forces with them so that you, dear reader, will have the opportunity to enter. Macrophotography, animations, data visualizations, even science games—we want them all! A panel of experts will judge the entries, and the winners in each of five categories will be featured in the pages of Popular Science (oh, and you’ll also get cash).

Visualization Challenge participants can submit their entries in one or more of five categories: Photography, Video, Illustration, Posters & Graphics and Games & Apps. The Experts’ Choice winner in each category will be awarded $2,500, and a People’s Choice prize of $1,000 goes to the best overall entry.

If you are designing data visualzations or using visuals to communicate any scientific research, they want you to enter your designs into the challenge.  The visuals can be videos, photos, games, apps or graphics.

Thanks to  for posting about the challenge in the Visual Thinking group on Linkedin!

Monday
Aug112014

The State of AIDS

The State of AIDS infographic

The four states in the US that have the highest number of cases of HIV and AIDS cases are California, New York, Florida, and Texas. The State of AIDS infographic shows the increase in cases from the 1980’s to the 2000’s and was designed by Alan Bui.

An Info-Graphic produced using statical reports from the CDC to represent visually the Four State in the US that have the highest cases of HIV/AID’S cases. The Info-Graph also shows disparity from the first reported case of HIV/AIDS in the 1980’s to the 2000’s.

Good data visualization that tells one story really well.  You can clearly see the number of reported cases increases dramatically each decade. 

Thanks to Alan for sending in the link!

Monday
Aug112014

12 Reasons Your Business Needs to Get Visual

12 Reasons Your Business Needs to Get Visual infographic

If we’ve said it once, we’ve said it a million times… but once more wont hurt! Visuals are important!!! This infographic from re:DESIGN attempts to summarize the reasons why in 12 Reasons Your Business Needs to Get Visual.

The shift to the visual is evident everywhere we look, in all media — the infographic explains why.

A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act.

Love the message and most of the points included.  Good choice of images for each section. However, big fonts are not data visualizations and the infographic looks like it’s pushing the use of bigger fonts instead of visuals. Data shown in a big font does not provide the audience with any context, not do they make the data easier to understand.

I also noticed the popular false statistic included in the design: “Visual data is processed by the brain 60,000 times faster than text.”  It’s a statistic often quoted in presentations and infographics about the value of visual information, but it’s not true.  I’d love for this statistic to be real, but no one has been able to track down the original research.  It was used decades ago in some 3M marketing materials for transparencies used with overhead projectors (yes, that long ago).  It’s quoted so often now that everyone believes it.

If this topic interestes you, check out Chapter 1 of my book, Cool Infographics, called The Science of Infographics.  There I cover the research and data behind why visual information is more effective and why infographics are so popular.  You can download a free sample PDF of the chapter on the BOOK page.

Found on re:DESIGN

Thursday
Aug072014

What are the Best Eyeglasses for Your Face Shape?

What are the Best Eyeglasses for Your Face Shape? infographic 

We can spend hours sitting in front of a mirror at the eyeglass store trying on every style of glasses they own… or we can read the What are the Best Eye Glasses for Your Face Shape? infographic from Zenni. Lets face it, our faces can’t pull off any look, so do yourself a favor and find the eyeglasses for your shape of face.

The general theme behind the infographic is to demonstrate that thought must be put into the frame design you’re planning on purchasing. By pairing your new frame design to the basic shape of your face, you’ll ensure that your eyeglasses are of a complimentary design - and help you look your best!

Eyeglasses are a fact of life for many of us. Beyond the benefit of clearer vision lies the ability to complement your facial features and overall look with eyeglass frames. In fact, there is some science behind selecting the appropriate frame that pairs nicely with the general shape of your face.

At Zenni Optical, we have constructed a simple way to determine which eyeglass frame will work best for you - all based on the basic shape of your face. Whether you have a “square face” that responds well to rounded or oval shaped frames in darker colors, or a “heart shaped” face that works well with oval or round shapes in lighter colors, you’ll be able to better choose the best eyeglasses for your face shape.

This is a great visual topic for an infographic!  If they had just tried to explain face shapes in text, it wouldn’t have worked at all.

A section on how to determine your own face shape would have been helpful.

Thanks to Daniel and Stacey for sending in the link!

Friday
Aug012014

Cold or the Flu? How to Spot the Difference

Cold or the Flu? How to Spot the Difference infographic

Getting sick is NOT fun and trying to figure out what you have is even worse. The Cold or Flu? How to Spot the Difference infographic from Vaccine Hub highlights some key points to help you tell the difference. Get well soon!

What is influenza?
Influenza, or the flu, is caused by a highly contagious virus that infects your nose, throat and lungs. Symptoms develop quickly and last around one week. The flu is seasonal and in Australia tends to occur between June and August.

Read more information at Vaccine Hub.

Determining if you have a cold or the flu is always difficult. This infographic does a good job of choosing one topic and telling its story well without adding too much information.  Visualizing the few statistics they included would make the side-by-side comparison more effective, and the treatment section could benefit from a few graphics to break up word usage.

The infographic is missing it’s URL address to the infographic landing page that should be included at the bottom of the graphic to locate the original.

Thanks to Ellie for sending in the link!

Wednesday
Jul302014

World Records from the Commonwealth Games

 

World Records from the Commonwealth Games infographic

IVC Signs has compiled some statistics about the commonwealth games into the World Records from the Commonwealth Games infographic. Find out record holders names, time, and place where each record was made!

Following on from being appointed the official signage supplier for the 2014 Games, IVC Signs have followed this up with this fantastic info graphic, packed full of world records and global statistics from the Commonwealth Games over the decades.

The infographic has great, fun illustrations to portray the sports that are being discussed. I would of liked to see a better interpretation of time, distances and locations rather than the same graphic icon over and over again with the value underneath it. The infographic is missing the URL link at the bottom, as well as a list of sources.

Thanks to David for sending in the link!

Wednesday
Jul302014

Around the World in 80 Hats

Around the World in 80 Hats infographic

Around the World in 80 Hats infographic from Venere is a quick culture trip around the world with a little help from a fashionable article of clothing, hats.

All cultures of the world use the clothes they wear to define how they live, work, and respect their history. From the first world to the third world, hat styles especially have become important iconic markers of cultural dress. This infographic looks at 80 culturally significant hats from all corners of the earth, showing just how wonderfully diverse and interesting humanity can be.

A story like this depends on the visuals.  You have to see the hats to understand the history and connection to each country.  The footer should include the URL to the infographic landing page in text so readers can find the original when other sites post the infographic without the link.

Thanks to Thomas for sending in the link!

Monday
Jul282014

Viral Sharing Tactics of an Infographic

  Viral Sharing Tactics of an Infographic infographic

Making a cool infographic is one thing, sharing it and making it go viral is another. Luckily, the Viral Sharing Tactics of an Infographic infographic published by Piktochart gives some tips on how to make your cool infographic a hit!

Making your carefully crafted infographic go viral isn’t a dark science. It doesn’t just happen miraculously. You have to make it happen.

The key to a successful viral infographic lies not just in the content. Apart from designing a very good infographic, what you do with it after that plays a big role in making it go viral. You have to go the extra mile to publicize and enable others to publicize your infographic for you. There are many available platforms and tools to accelerate your viral campaign.

There’s some really good information included in here, and many of the tactics listed here are included in my Infographic Release Strategy from the Cool Infographics book.  Designing a good infographic isn’t enough.  You need to publicize and promote your design so people can find it and share it.

I would have liked to see more statistics behind their recommendations.  The only data included in the design is the Google Trends chart of searches for the word ”infographic”, which is a very impressive trend!  The design should have also included a copyright, and the URL to the infographic landing page on the Piktochart site.  I love the “Click to Tweet” pre-written sharing element on the landing page!

Piktochart is an online infographic design tool, similar to a vector graphics software application.  You can find this tool listed along with others on the Cool Infographics Tools page.  I love to see that they used their own tool to design this infographic!

Thanks to Rachel for sending in the link! 

Tuesday
Jul152014

House of Cards: Power Connections

House of Cards: Power of Connections infographic

We’ve all have heard the saying, “It’s not what you know, it’s who you know.”  The House of Cards: Power Connections infographic from Linkedin brilliantly uses the House of Cards show to show a good example of being connected. How powerful is your connection network?

Relationships Matter

From college internships to becoming President of the United States, who you are connected to and how you leverage those connections matters.

We wrote the post 4 sales strategy lessons from Frank Underwood to take some learnings from the show and how they can apply to your professional growth. It was an amazing use of social media that we got a response from the House of Cards Twitter profile and felt we should lean-in on some of the content.

The best way for us to illustrate the valuable connections of a character like Frank Underwood is to create a LinkedIn InMap infographic with Frank at the center.

I love the idea of using a famous fictional person to show the “Power of Connections” instead of a real person that people might not be familiar with. Color-coding is always a helpful tool to minimize words on an infographic, and it’s used well here. Also, the use of faces for the key people on the graphic break up the names to keep it interesting. However, the reasoning behind the use of different sizes of circles around the names is unclear. Always make sure to include the URL of the infographic landing page at the bottom so that viewers can find the original.

This is based on the same network map visualization tool that you can use to automatically visualize your own connections on Linkedin.  Login with your Linkedin account on the Linkedin Labs page: http://inmaps.linkedinlabs.com/

Found posted on Google+ by Jason Lankow

Thursday
Jul102014

The Ultimate Guide to the Moustache

The Ultimate Guide to the Moustache infographic

I moustache you a question. How do you pick your facial hair style?! The Ultimate Guide to the Moustache infographic presented by Juvenci balances length with groom time. Find out where you are on the spectrum!

We have just finished working on our ultimate guide to the moustache! It features 48 moustache styles sorted by a groom time v growth time matrix (with some fun moustache facts thrown in there too!).

This is a fun little graphic that brings style into the daily struggle of a man with his moustache.  The infographic design needs to include the infographic’s URL at the bottom of the graphic so that people can find the original.

Thanks to Conner for sending in the infographic!