About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Tuesday
Feb182014

Food & Wine Pairing Method

Food & Wine Pairing Method infographic poster

A great infographic for National Drink Wine Day (February 18), the Food & Wine Pairing Method is a new poster from Wine Folly that shows all of the compatible and Best wine matches for different foods and preparation methods.

See the theory of food and wine pairing in action with this easy to use chart. Then, understand the simple science behind food and wine pairing based on our basic sense of taste.

You can learn the fundamentals of how taste components like sweet, sour, spice, bitter and fat go together. Then, try pairing wine by letting the characteristics of your food suggest your wine.

Available for purchase for $24, it’s also available as a high-resolution download so you can print out your own personal poster.

The design is very clean and colorful.  The circles in the table only have two different sizes, small and larger.  There can be many small circles to show all of the compatible wines, but only one “Best” match shown with the large circle.  The multi-ingredient direction down the left side are easy to understand, but it is still a little difficult for readers to visually compare rows that are not adjacent, and far apart.

Tuesday
Feb182014

Education is Gold - 2014 Sochi Winter Olympics

Education is Gold - 2014 Sochi Winter Olympics infographic

The Olympics are in full swing. But how much does an athlete’s success depend on their education? In the Education is Gold - 2014 Sochi Winter Olympics infographic from College Atlas, they analyze the educational backgrounds of Olympic athletes.

The much-anticipated Sochi Winter Olympics Games are here, and soon the entire nation will be glued to their TVs cheering on Shaun White, Mikaela Shiffrin and the rest of Team USA. While watching these athletes compete is entertaining in and of itself, knowing the academics behind the games can be just as fascinating.

In this infographic, we analyze the educational backgrounds of the top medal-producing countries and our favorite Team USA athletes. We also outline the physics behind some of the most popular Winter Olympic sports.
 

Thanks to Alyssa for sending in the link!

Tuesday
Feb112014

The "Perfectly Optimized" Page

 The Perfectly Optimized Page infographic

The “Perfectly Optimized” Page infographic states that there is no such thing as a “Perfect Page”. But don’t be discouraged! Moz.com presents 3 key points to be followed to increase user happiness and outreach.

One important takeaway from this post should be that modern on-page SEO is about juggling competing priorities. In general, my recommended ordering of those priorities is as follows:

  1. Create a page that is uniquely valuable to your targeted searchers.
  2. If at all possible, make the page likely to earn links and shares naturally (without needing to build links or prod people).
  3. Balance keyword targeting with usability and user experience, but never ignore the critical elements like page titles, headlines, and body content at the least.

There’s no such thing as a “perfectly optimized” page, but I took a stab at drawing up the mythical beast anyway.

Over time, what’s “perfect” might change, and new services, platforms, and areas of optimizational opportunity could arise. But for the past few years (notwithstanding some newer tactics like Google’s rel=author), the model described in this post has held relatively stable. The “O” in SEO is getting broader, and I think that’s a wonderful thing for marketers of all stripes. Targeting an algorithm instead of people is far worse than hitting both birds with the same handful of optimization stones.

This is a great us of infographics and data visualziations as part of a larger article.  The infographics can stand on their own and be shared online, but also fit inn perfectly with the text article.  This specific design is more of a blueprint diagram without showing and data, but has been very popular by itself.

Found on Hubspot.com and Hombrehormiga1

Monday
Feb102014

The Internet Map

The Internet Map is an interactive, zoomable design that uses a combination of algorithms and the Google Earth API to display 350,000 websites as sized circles representing their overall traffic.

Designed by Ruslan Enikeev, the color-coding shows the country affiliations.

Like any other map, The Internet map is a scheme displaying objects’ relative position; but unlike real maps (e.g. the map of the Earth) or virtual maps (e.g. the map of Mordor), the objects shown on it are not aligned on a surface. Mathematically speaking, The Internet map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic, the larger the amount of traffic, the bigger the circle. Users’ switching between websites forms links, and the stronger the link, the closer the websites tend to arrange themselves to each other.

Semantic web

The map of the Internet is a photo shot of the global network as of end of 2011 (however, baloons show actual statistics from Alexa). It encompasses over 350 thousand websites from 196 countries and all domain zones. Information about more than 2 million links between the websites has joined some of them together into topical clusters. As one might have expected, the largest clusters are formed by national websites, i.e. sites belonging to one country. For the sake of convenience, all websites relative to a certain country carry the same color. For instance, the red zone at the top corresponds to Russian segment of the net, the yellow one on the left stands for the Chinese segment, the purple one on the right is Japanese, the large light-blue central one is the American segment, etc.

I even found Cool Infographics on the map!

Found on Fast Company

Thursday
Feb062014

Shutterstock's Global Design Trends 2014

Shutterstock's Global Design Trends 2014 infographic

Shutterstock’s Global Design Trends 2014 infographics is essentially a visual press release.  Based on their own internal web stats from their users, they are sharing the most popular image searches and trends from 2013.  And of course is should be shared visually!

One of our favorite annual traditions at Shutterstock is sharing our hard-earned design-trend data with the world. For this, our third annual infographic, we used data from our 350 million all-time downloads to explore recent and emerging trends from around the globe.

Check out the infographic below, then scroll on to view a lightbox featuring images showcased in the design, get the code to embed the infographic on your site, and share your own thoughts and insights in the comments.

Searches for infographic design elements in 2013 were up 332% compared to 2012!

Many infographics include data sources, but this one is based on their own internal data!  As a alternative, I love that they include clickable links to all of the stock photos, vectors and videos included in the design on the infographic landing page.  However, it would have been helpful to readers for the infographic to include the longer URL directly to that landing page on the Shutterstock blog, instead of just the front page.  Readers that make it that far, then have to search for the specific blog post to find the links and the original infographic.  Today, it’s the most current post and easy to find, but after a few more blog posts it will be much harder to find.

 

Thanks to Danny for sending in the link!

Wednesday
Feb052014

The Best Temperatures for Cooking Fats & Oils

The Best Temperatures for Cooking Fats & Oils infographic

What a great topic for an infographic!  Different oils have different smoking points. and the Kitchen 101: Cooking Fats & Oils infographic from Chasing Delicious helps you make sense of them.

When it comes to cooking and baking, there is no shortage of fats and oils. Plants, flowers, seeds, nuts, animal fat, and milk almost all seem to end up as a cooking oil or fat at one point in time or another. And today, a trip down the oil isle makes it clear just how many choices exist. But can they all be used interchangeably? And if not, what do you have to take into consideration?

The answer to the first question is a big no. And to answer the second question, you must take in to consideration four main aspects of a cooking oil or fat: 1. smoking point, 2. flavor, 3. how it interacts with other ingredients, and 4. its nutritional value.

No, you can’t just trade out EVOO for peanut oil and expect the same results on the stove!

The circular bar chart is easy to understand for the audience, and the color gradients make comparisons simple between the different oils and fats.  The light colors used in the center arcs make the text hard to read though.  Available as small printed posters, this infographic would make a great addition to any kitchen.

Found on Lifehacker

Tuesday
Feb042014

Live Events in Washington DC and Florida

Cool Infographics On The Road February 2014

If you’re located near Washington, DC or Fort Lauderdale, FL, I’ll be there next week!  I have a packed schedule of both public and private events, so check your schedule and join me if you can!  I’ll be presenting about data visualization and infographics, and signing books.  I look forward to meeting you!

Washington DC

Monday, Feb 10th, 3:00pm CBO (Congressional Budget Office) - private event and book signing

Tuesday, Feb 11th, 12:00pm, Noblis Tech Tuesday - private event and book signing

Tuesday, Feb 11th, 6:30pm, Data Visualization DC Meetup group - PUBLIC presentation, book signing and data drinks!

Register here: http://www.meetup.com/Data-Visualization-DC/events/164211042/

Wednesday, Feb 12th, Greater Washington Board of Trade Morning Star Speaker Series - PUBLIC event

* Discount for Cool Infographics readers - use the code “Cool*Infographics” at checkout to get the member price even if you’re a non-member ($25 discount)!

** No book sales allowed in the Ronald Reagan Building, so you must purchase a book beforehand if you would like me to sign it at the event.  You will be offered the chance to buy a book during online registration.

Register here: http://www.bot.org/events/programs/morning-star-speaker-series/randy-krum.aspx

 

Miami, FL

Thursday, Feb 13th, 11:00am, University of Miami - Guest Lecturer in Alberto Cairo’s Visual Journalism Infographics class

 

Fort Lauderdale, FL

Thursday, Feb 13th, 6:30pm, sfim@ (South Florida Interactive Marketing Association) - PUBLIC event and networking

Register here: http://www.sfima.com/EventDetail.aspx?id=872

 

You can always find my current list of upcoming events on the Appearances page!

 

Monday
Feb032014

The Beautiful Flow of Pi

Flow Of Life Flow Of Pi data visualization poster

Flow Of Life Flow Of Pi.  Cristian Ilies Vasile designed this visualization of the first 1,000 digits of the mathematical constant pi using Circos to plot the sequence of digits…in a circular pattern of course!.  You can buy a print copy of the poster for $22 from Fine Art America.  Cristian has create a few different varieties of the artwork that you can see on his page.

Starting with the first digit “3”, a connecting arc is drawn to each subsequent digit (3.14159265358979323846…).  Since the sequence is theorized to be a random sequence, it creates a beautiful visualization that appears evenly distributed among the digits.  Check out this explanation by Martin Krzywinski along with some of his own artwork.  He demostrates the sequence with this visualization of just the first five digits 3.14159…

I had not heard of Circos before, so I have now added a link to it on the Cool Infographics Tools page.

Thanks to Matt Baker for posting on Google+

Thursday
Jan302014

Cool Infographics: Best Practices Group on LinkedIn

Cool Infographics LinkedIn Group

I am excited to announce the launch of a new LinkedIn Group, Cool Infographics: Best Practices. I have personally been a part of many great discussion groups over the years and believe that this group fills an unmet need.  Please accept this invitation to join the group to share your own experiences and wisdom.

There are many groups that share infographics, but I felt that a discussion group dedicated to the craft of infographics and data visualization was missing.  This group will feature questions and case studies about how companies are leveraging infographics and data visualization as a communication tool.  Any posts that are just links to infographics will be moderated to keep the focus on engaging discussions.  Topics and questions from the Cool Infographics book will also be discussed.

Join us in a professional dialogue surrounding case studies and strategies for designing infographics and using them as a part of an overall marketing strategy.  We welcome both beginning and established professionals to share valuable tactics and experiences as well as fans of infographics to learn more about this growing field.

-Randy

 

Tuesday
Jan282014

2013 Airline Scorecard Best to Worst

2013 Airline Scorecard; Ranking of Major Carriers in Key Operational Areas, Best to Worst infographic

Traveling by airplane can be a stressful situation. Choosing the correct airline can make all the difference. Check out how your favorite airline scores on the 2013 Airline Scorecard; Ranking of Major Carriers in Key Operational Areas, Best to Worst infographic and article from The Wall Street Journal

In the Middle Seat’s annual scorecard of airline service, tracking seven different key measures of airline performance, Alaska Airlines performed best in 2013 among major carriers. At the top with Alaska was Delta, which for the past two years has posted far better operational results than big competitors. Worst among big airlines? United Airlines and American Airlines, again. 

By assigning each airline a specific color, it allows the viewer to clearly distinguish each airline throughout the scorecard. The lines connecting the columns also gives the whole graphic a sense of connectivity and flow, causing the eye to follow each airline.

Even though this visualization is part of a larger article, they did a good job of including the relevant information in the image file itself.  This is a big help when the scorecard image gets shared online.  It has a clear title, data sources and credit to the WSJ.  The URL back to the article would be very helpful, but they didn’t include that in the image.

Found on http://ilovecharts.tumblr.com