Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup
NEXT EVENT: September 23, 2015

Join the DFW Data Visualization and Infogrphics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search




The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch


Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights


The Art of Color Coordination

The Art of Color Coordination infographic

The Art of Color Coordination infographic from Kissmetrics is a lesson on how to use the color wheel when picking colors to combine. The infographic introduces you to a variety of harmonies and schemes that you can use to your advantage.

Colors affect us in countless ways - mentally and physically, consciously and subconsciously.

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. A bad color combination can have the same negative effect as poor copy and slow load times. In this infographic, we will briefly discuss color coordination and how you can use this to your advantage when designing your site. Special thanks to @speckboy, @smashingmag and @onextrapixel.

Great intro to choosing colors for a color palette used in web design, infographics, and even presentations. I often talk about these color choice schemes in my workshops and classes.

Thanks to Ray for posting the link!


Giveaway: One Pass to Strata NYC Conference

I am pleased to announce the new Cool Infographics Giveaways page. I frequently have stuff donated to giveaway to the readers of Cool Infographics. Books, conference tickets, subscriptions, training courses, etc. My plan is to give something away each month, so check back often to register for the latest giveaway!

This month I have ONE conference pass to the Strata-Hadoop World conference in New York City from September 29 - October 1st. That's only TWO WEEKS away! Register by the end of the day on September 24th, and I will give away the pass on Friday, September 25th.

Register HERE



RGB vs CMYK infographic

RGB vs CMYK infographic from Card Printing explores the differences between the two color modes. Your use of the finished product determines which color mode you should choose. RGB is the best choice when it comes to digital uses, and CMYK is perfect for printed products!

CardPrinting.us presents an infographic weighing the pros and cons of using both RGB versus CMYK color codes in the printing process.

Colorful and informative in equal measures, the infographic is divided in sections detailing the identifiers, stats, arsenal, strengths, weakness, and the verdict for each spectrum. RGB (red, green, blue) is at the right side, and CYMK (cyan, magenta, yellow, black) is at the left. Graphics and text make the infographic easy enough to understand even for those who aren’t well versed in color spectrum and printing process.

Reading through the infographic can help clients and artists decide on which works best for them, especially since the arsenal section lists down the tools and media suitable for both RGB and CMYK. As well, they can get tips from the strengths and weakness sections, plus the final verdict which states that as far as the digital realm is concerned, RGB wins while CMYK is tops in print form.

Nice simple comparison that uses the side-by-side format to explain the basic differences between the color modes. Perfect to send to that manager or executive that has no idea what you're talking about!

The infographic should have visualized the stats, like the difference in the number of colors. Also the direct URL to the infographic landing page should be included in the footer.

Found on Downgraf


DataViz & Infographics Fall Course at SMU CAPE

Cool Infographics Course at SMU

Infographics & Data Visualization Design

September 24-November 12, 2015 | 6pm-9pm Thursday Evenings | SMU CAPE Plano Campus | $595

$75 off discount code for Cool Infographics readers: RK215

This Fall, I will again be teaching a course as part of the CAPE program (Continuing and Professional Education). This time the course will be at a new location at the SMU Plano Campus. This is a very hands-on course where participants will start to develop better charts, infographics and your own infographic resume. Topics include:

  • The art and science of data visualization and infographics
  • The data visualization and infographics design process
  • Data analytics and basic statistics for the designer
  • Different chart types, dashboards and graphing options
  • How to use the various software and online tools readily available and when to use them
  • Strategies for publishing and promoting infographics online
  • Understanding IP, trademark and copyright issues and how they relate to infographics
  • And more...

Please share with anyone in the Dallas area, or join the class yourself. Enrollment is very limited, so register quickly!

Click Here to learn more: bit.ly/SMU-DataViz-Plano

Also check out the DFW Data Visualization & Infographics Meetup group with monthly speakers and events in the Dallas-Fort Worth area!


The Psychology of Colors in Marketing

The Psychology of Colors in Marketing infographic

The Psychology of Colors in Marketing infographic is a comprehensive guide to what a colors means in marketing materials. The infographic, created by Homestead, not only covers the meanings of the colors but how to use contrast and the intensity as well. The last bit gives examples of how big corporations use the colors to their advantage.

Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?

The reality is that color has a powerful psychological impact - and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online. To learn more, check out our new "The Psychology of Colors in Marketing" infographic:"

The infographic is a little text heavy, but does a good job of using black text and icons for the descriptions so the colors only appear when they are meant to convey meaning in the infographic as an example.

The footer should include a copyright (or Creative Commons) license statement and the URL web page address directly to the infographic landing page so readers can find the original full-size version when bloggers repost the infographic without a link. I always include a link back to the original but most do not.

Found on http://www.digitalinformationworld.com


The Science of Instagram

The Science of Instagram infographic

The Science of Instagram by Dan Zarrella is a study on 1.5 million photos on Instagram about which photos get more likes and comments. 

If you want to see data like this about your account specifically, check out the Instagram analytics tool I released: PicStats.com

When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

I recently spent some time collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work). The result is the infographic below. If you’re curious about the nerdy details of the dataset, there are details at the bottom of it.

Be sure to come see me present my all new edition of The Science of Social Media next week in Boston at INBOUND. I’ll be speaking on Wednesday the 17th at 1:45PM. There will be tons of never before seen data, including lots about visual content. Oh, and follow me on Instagram!

I like the simplified charts in this infographic. Removing the unnecessary gridlines, axes and other chart clutter helps them clearly communicate their content to the readers.

The footer should include a copyright (or Creative Commons) license statement and the URL to the infographic landing page so readers can find the original full-size version when bloggers repost the infographic without a link. I always include a link back to the original but most do not.

Found on http://www.marketingprofs.com/


How to Think Visually

How to Think Visually Using Visual Analogies infographic

How to Think Visually Using Visual Analogies infographic from Anna Vital gives a great variety of examples for anyone to use when you create your own graphics. It begins with the most recognizable visuals, circle graphs and diagrams. Further down are abstract analogies. They are reminiscent of physical objects, but they are simplified and abstract. Next, we have regular analogies that look like the physical objects you are familiar with. The final category are allegories. These are stories, or a series of analogies. The key is that these stories are familiar enough that we don’t have to retell them, but we should analogize every part of them.

Most research in cognitive science explores how we see things but little research is done on how we understand what we see.

Understanding is the ultimate test of how good your visualization is. So how can you make people understand? Show something familiar and analogize. If you know nothing else about visualization but pick the right analogy you are more than half way there. This is what a professional designer does - and there is no substitute for analogies.

How do you choose the right analogy? In this grid I organized analogies from the abstract down to the more detailed. I grouped them by similarity in shape. The goal is to enable you to quickly see the possibilities and “try them on” your information. With time you’ll be able to do all of this in your head. But for now this is a shortcut. 

As part of the infographic landing page, Anna has included a text description of each visual analogy. For the story on each graphic, read more at anna.vc

Thanks to @DR4WARD for sharing on Twitter!


What Exactly Is The "Internet of Things"?

What Exactly Is The "Internet of Things"? is a good infographic primer of the coming storm we call the IoT. Designed in partnership by both Postscapes and Harbor Research.

Over the last several years, stories of the technologies making up an Internet of Things have started to slip into public consciousness. As this is occurring, we believe the whole story of Smart Systems and the Internet of Things is not being told. Many of the dispatches coming in from the “front lines” of technology innovation are but fragments of a much larger narrative.

From our perspective, this story is not just about people communicating with people or machines communicating with machines. Smart, connected systems are a technological and economic phenomenon of unprecedented scale, encompassing potentially billions if not trillions of nodes -- an Internet of infinite interactions and values...

A couple suggestions for the infographic:

  • Include the URL of the infographic landing page in the infographic itself (usually in the footer) so readers can find the original, full-size version
  • The landing page include a Creative Common license statement, but that should be included in the infographic itself.

A high-resolution version is also available as a PDF download or broken aparts as a Slideshare presentaiton.


Strata+Hadoop World NYC 2015 Discount

Strata+Hadoop World NYC 2015 Discount

If you want to attend the Strata+Hadoop World conference in New York City on September 29-October 1, 2015, make sure you use the discount code "AFF20" for 20% off the registration price! This code is available to Cool Infographics readers as part of my partnership with O'Reilly and I want to make sure everyone knows it's available!

Last year the conference sold out, so don't wait too long!

Strata + Hadoop World is the biggest data conference in the world, and it shows. The agenda is packed—take a look at what's new:

  • New Keynotes—David Boyle, Katherine Milkman, Jeff Jonas, and Maciej Ceglowski (to name just a few).
  • Some training courses are already sold out—and many tutorials are filling up fast. (Hurry if you want to get in on Data 101, Spark Camp, Developing a Modern Enterprise Data Strategy, or Hardcore Data Science)
  • Industry sessions—financial services, media, health, music, social good: if you're in any of these industries, don't miss these sessions.
  • Cultivate Conference—learn how to lead through culture and transform your business, at Cultivate (Sept 28-29), co-located with Strata + Hadoop World.

Strata + Hadoop World is coming to NYC almost a month earlier this year, September 29-October 1. Make your plans today before it sells out again.

Strata+Hadoop World NYC 2015 Packages


The Spectrum of User Experience Design

The Spectrum of User Experience Design

The Spectrum of User Experience Venn Diagram came up again recently in a discussion with a client, and looking back I realized I had never posted it here on Cool Infographics. Designed in 2009 by Oliver Reichenstein at iA (Information Architects), this is one of those everlasting designs that is even more relevant and popular today than when it was designed.

Oliver posted about it's origins here

Can’t we just all get along? Or leave each other alone? We can’t. The product, the interface and the communication build on the tension between the economic, the technological and the design force.

The business department and the engineers need to agree on a product definition that guarantees high performance; engineers and designers need to work together to make the interface as simple as possible; and designers need to team up with the business folks to get the communication consistent.

Six years later and I still love it!