About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Monday
Sep292014

Chef Hari Ghotra's Key Ingredients Infographics

Chef Hari Ghotra's Key Ingredients Infographics Garlic

The Garlic, MintGinger and Chilli infographics are from Indian Chef Hari Ghotra’s blog. These informational infographics point out the key ingredients that are used in many Indian dishes, and discusses their benefits in a fun, engaging way.

I love the consistent design language and color scheme for each different ingredient.  Seasonality is visualized, but it’s disappointing to see some of the other statistics only shown as text. Big fonts are not data visualizations!

Thanks to Ellie for sending in the link! 

Chef Hari Ghotra's Key Ingredients Infographics Mint

 

Chef Hari Ghotra's Key Ingredients Infographics Ginger

 

Chef Hari Ghotra's Key Ingredients Infographics Chilli

Friday
Sep262014

The Interactive Purriodic Table of Internet Cats

The Interactive Purriodic Table of Internet Cats infographic

The Interactive Purriodic Table of Internet Cats is a fun way to make sure you’re up-to-date on all of the top Internet cat memes!  Just in case that’s something important to you.

Earlier this week, we launched our latest ‘CATSterpiece’: The PURRiodic Table of Internet Cats. The PURRiodic Table is an amazing interactive graphic that serves as a reference point for the internet’s amazing cats.  Within these pages of the interweb, you can find everything you could ever want to know about your favorite feline, all wrapped-up in a baseball card style view (see image of Grumpy Cat below).

The interactive PURRiodic Table allows users to click on an image of any of 50 felines to learn their stories and view their social-media-star stats.  One of our favorite discoveries in putting the PURRiodic Table together was learning that more than half of these cats are rescue cats, which emphasizes the importance of animal adoptions.


Based on data from the Friskies 50: Most Influential Cats, the design obviously builds on the visualization idea of a periodic table.  Grouped by CATegory and ranked using the Friskies data set, each cat is clickable to get more information and all of their social media links.

This is definitely a design built to entertain audiences! The challenge for interactive infographics like this one is s share-ability and Avalaunch Media has done a fantastic job of preprogramming the social media sharing buttons on the infographic landing page to include a static image to include in posts.  

Thanks to Mat for sending in the link!

Wednesday
Sep242014

How To Be a Google Power User

How To Be a Google Power User infographic

Sometimes, no matter how you word your question, Google’s search engine’s results will not come up with what you are looking for. How To Be a Google Power User infographic from Who is Hosting This? tackles the Google search engine problem with a few tips and tricks to help you find the answers to the questions you are seeking.

It’s a familiar frustration for most of us: You type your precise, specific search terms into Google, and expect to find what you need on the first page.

Instead, you’re faced with millions of search results, and the first few links are so off-the-wall unrelated you wonder if you mistyped something.

But your search terms are correct, so why doesn’t Google know what you’re looking for? And how are you supposed to narrow down the millions of irrelevant results?

Luckily, Google has quite a few hidden tips and tricks for searching that will help you quickly find exactly the results you’re looking for.

Just by learning a few formatting and punctuation tricks, you can tell Google how your search terms are related, or exclude certain words or phrases. You can also narrow down your search with criteria like location or pricing, or use Google to search within a single website.

If you’re still not getting the results you need, Google has several other little-known features that can widen your search. Webmasters can easily find images for their websites and blogs with Google Images, and researchers need only visit Google Books or Google Scholar to search through print publications and research papers in any field.

Faster and more accurate searches aren’t the only benefit to becoming a Google power user. Google also has a few hidden functions you can unlock with the right search query, including calculations and conversions, stock quotes and sports scores, and film showings and flight statuses. With the right search, you can get immediate results telling you the current weather and today’s sunrise and sunset times, or quickly look up the definition of a word and get a translation into one of dozens of available languages.

With the time you save as a Google power user, you’ll even be able to fit in a game of Atari Breakout on Google Images. Just follow the steps int he infographic to find out how!

This is a great instructional, how-to infographic design. It’s informative, without making any kind of hard sales pitch for a companies products or services, and that usually leads to more sharing activity.  It would help to have the URL to the original infographic landing page in the footer.

The color scheme is spot-on with Google as the topic, and the sections are easy for readers to follow with minimal text. For example, the design shows you how to use the Search Operators using an example without a lengthy text explanation.

Found on Digital Information World and State of Digital

Friday
Sep192014

Marketing Artists vs. Marketing Scientists

Marketing Artists VS Marketing Scientists infographic

The Marketing Artists vs. Marketing Scientists infographic from Pardot highlights the assets of both kinds of marketers in the modern age. But the alliance between the two groups will create the best end product.

In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.

In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing departments.

Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking.

But while these two differently-minded marketers may sometimes disagree over where the focus should lie,  the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches. We have put together the infographic below to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.

This is a purely informational design with no numerical data, but tells a good story. There are two aspects to marketing represented by the illustrated personas. I would prefer less text and more icons or illustrations, but the infographic does a great job of telling one story really well.  That keeps the design short, easy to share and easy to read.  The dominant central visual is also appealing and attracts attention.

The footer should include the URL to the infographic landing page, not just Pardot.com.  When readers come looking for the full-size version, don’t make them search your site for it.

Found on http://www.business2community.com/

Wednesday
Sep172014

The Evolution of iOS from iOS 1 - iOS 8

The Evolution of iOS from iOS 1 - iOS 8 infographic

On iOS 8 launch day, The Evolution of iOS from iOS 1- iOS 8 infographic is a timeline of the iOS systems from 7 Day Shop. The infographic shows the evolution of the home screen, app icons, and the most noteworthy features.

This week saw the launch of the highly anticipated iPhone 6, iPhone 6 Plus and iWatch. Apple also announced that iOS 8, the operating system that will run both of the new iPhones will be made available for download on September 9th, 2014.

In light of the evolutionary change of the iOS, we decided to dig a little deeper to the first ‘iPhone OS’ right through to it’s latest iteration iOS 8. It’s development both in the hardware and software front over just only 6 years is beyond remarkable.

We have charted the evolution of the home screen, app icons and the most noteworthy features of each iOS.

It’s a tall design with a lot of information, but the visuals help out tremendously.  There’s way too much text in this design, and they chose to make the font size too small to fit it all in.  For the new features added with each major upgrade I would remove the text descriptions, and just keep the titles.  Keep the design simple.

This is a good example of an informative infographic capitalizing on a hot trending topic. There’s no hard sales pitch or even a call-to-action. This makes people more willing to share the infographic, and 7DayShop.com just put their logo in the footer to claim credit and build their overall awareness and credibility. They should have included the URL link to the original infographic on their site to help readers find it. Especially on a design this big, because most blog and social shares will post a smaller thumbnail version.

Are the new features compelling you to upgrade to iOS 8? Did you order the new iPhone 6? Let me know in the comments!

Thanks to Kunie for sending in the link!

Tuesday
Sep162014

Beer Colors

Beer Colors Cans Visualization Infographic

Beer colors is a fun design idea that combines packaging design with beer label design, these beer label designs imitate Pantone® color chips.  Maybe more of a data visualization of colors than a true infographic, but I love it!

Concept and design based on the color of the beer. Each type of beer is associated with its corresponding Pantone color. The typeface chosen is HipstelveticaFontFamily in its bold version by José Gomes, thanks for sharing.

Designed by Spanish creative agency Txaber, this series of beer packaging labels show each brew type represented by its corresponding official color. 

Beer Colors Bottles Visualization Infographic

Found on creativebloq and BoingBoing

 

Friday
Sep122014

Grandma's Apple Pie Infographic Recipe

Grandma's Apple Pie infographic

Delicious and informative! The Grandma’s Apple Pie infographic from Task & Tool shares the recipe to delicious success when making apple pies as a visual, illustrated recipe!

This apple pie tastes delicious. It’s inspired by Grandma Ople’s Apple Pie. The 4.8 star rating from over 5000 reviews doesn’t lie - this recipe is fantastic. 

This is our first illustrated recipe. When I’m following recipes, I hate when I start cooking and then lose my place every time I need to find the next step on the recipe. The goal of this recipe design is to make it easier to find your place with helpful illustrations.

The other thing that bothered me is having to go from the recipe instructions to ingredients list to find the right quantity of each ingredient. Abigail designed these recipes with colored icons to help you go back and forth between the recipe design and the ingredient quantities easily.

Also, these recipes are designed to look pretty =)

Fun and delicious, a great combination! I love the use of the hand-drawn chalkboard look. It is a reminder of an old fashion teaching style with an old favorite, apple pie. Good use of color, and visuals (3D and 2D) with minimal words.

They have the TaskAndTool.com URL in the footer at the bottom, but it should include the URL to the actual infographic landing page on their site. Don’t make visitors search your site to find what they are looking for.

Thanks to Gavin for sending in the link!

Thursday
Sep112014

A Comprehensive Look at the Ebola Virus

A Comprehensive Look at the Ebola Virus infographic

The newest outbreak of Ebola virus caused a lot of panic due to the lack of public knowledge of the disease. Buddy Loans has created A Comprehensive Look at the Ebola Virus infographic to increase (or maybe in this case decrease) the public’s exposure to the disease.

2014 has seen the worst outbreak of Ebola Virus Disease (EVD) in history, with WHO reporting more than 1,700 cases worldwide (as of August this year). In this infographic we take an in-depth look at the virus (formally known as Ebola Haemorrhagic Fever) and its history, origin, genus, transmission, symptoms, fatality rate, and treatment.

All information is correct as of mid-August 2014. Data sources include the World Health Organisation (WHO), the Center for Disease Control (CDC), Medecins Sans Frontieres (MSF), the BBC, The Guardian, and other high profile news outlets.

Infographics that explain anything health or medical related tend to be a little word heavy, due to their job of thoroughly and explaining complex information. This is a very clean design that implies authority and credibility, and uses a very simple red-blue color scheme. 

The chart in the History of Ebola Outbreaks section is interesting. They chose to only include the data of the biggest outbreak years instead of including every year on the timeline. This is a good method to use when you have a lot of specific data you want to highlight in a small space. If this infographic was focusing on a comparison between the good years and the bad years of Ebola, then including the data sets from smaller years would be appropriate.

The stacked bar chart is also a little tough to understand, and might have worked better as a clustered bar. The blue bar is the total number of reported cases, and the red bar is the portion of those cases that resulted in death. Not the normal way that people use a stacked bar chart.

I like that each section uses a different visualization method (bar chart, map, doughnut chart, etc.).  That makes it easier for the audience to read through clear separations between the sections.

The infographic landing page is also worth noting. On the original landing page, they correctly included some intro text, the full infographic, social sharing buttons and embed code for anyone that wants to post the infographic on their own site. They added a longer text description with more information about each data visualization. This gives reads additional incentive to view the original web page and provides additional text for the search engines to associate with the infographic.

Thanks to David for sending in the link!

Friday
Sep052014

Alchemy of Tea

Alchemy of Tea Infographic Poster

The Alchemy of Tea infographic poster from SweeTooth Design Company maps out 15 traditional tea recipes from around the world, paying homage to the 4,000 year old beverage. Posters are available for $25 through the Kickstarter project, and will ship in November.  They have already exceeded their funding goal, so these will definitely go to print.

“Alchemy of Tea” is the first infographic illustration that depicts traditional tea recipes from around the world. It is not only a poster, but an informative recipe diagram of one of the most favorite drinks, tea.

There is a total of 15 tea recipes. Through mixing tea base with different ingredients, there are different results. What is more interesting is that simply by adding one or more ingredients, the entire recipe may becomes an entire different drink. 

Alchemy of Tea Infographic Poster Red Closeup

Posters will be printed in Red and Black:

Alchemy of Tea Infographic Poster Red Black

Found on http://www.fastcodesign.com

Thursday
Sep042014

Abby & Chris: Wedding Invitation

Abby & Chris: Wedding invitation

Another fun way to spruce up your life with visuals! The Abby & Chris Wedding invitation from Abby Ryan Design takes an ordinary wedding invitation, and makes it extraordinary with data v visualization Fun idea! Maybe try it out for your next party?!

Abby & Chris: Wedding invitation

This illustrative wedding package was designed to reflect the playfulness of Abby and Chris’s food truck wedding. First, a 18 x 24 screen printed wedding infographic that works as an invitation, program and menu. The poster was designed with the rehearsal dinner invitation as the bottom section so it could be removed for guests only coming to the wedding. Next, the save the date card, which focuses on important events in Abby and Chris’s relationship with the final date being their wedding. A wedding website was also created to keep their guests informed.

This is fun and original. A keepsake for all the guests! It also gives a lot more useful information than most wedding invitations!

Thanks to Abby for sending in the link!