About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Tuesday
Dec032013

Understanding Healthcare.gov’s Rocky Rollout 

Understanding Healthcare.gov’s Rocky Rollout infographic

Understanding Healthcare.gov’s Rocky Rollout infographic from SEER by Galorath is a very tall infographic design that does a thorough job of examining the Healthcare.gov site rollout.

Galorath Inc. (the SEER Cost, Schedule, Risk Model Developers) watched the healthcare.gov rollout difficulties, the outcries and finger pointing and decided to take a more analytical look. While it is easy to throw stones at stakeholders, this was a huge IT project and there were bound to be challenges. Could it have gone better? Sure. Were there adequate resources? Seems so. Should testing and quality assurance been more rigorous? Yes, but there didn’t appear to be adequate time. Were the requirements firmed up in advance? That could have been a significant contributor.

Although longer than I usually like for infographic designs, this one tackles a fairly complicated topic and breaks it down nicely.  The use of icons and minimal text make this design easy for readers to skim through, but read the details they are interested in.

Also available as a large, high-resolution PDF for download.

Thanks to Shell for sending in the link!

Monday
Dec022013

NFL Concussion Watch 2013

NFL Concussion Watch 2013 infographic visualization

PBS Frontline has published the interactive data visualization, NFL Concussion Watch 2013 to summarize all of the player concussions reported in the NFL.

Every week in the National Football League, a player is sidelined by a head injury. In some cases, their symptoms are clearly visible and they exit the game. Other times, less obvious warning signs can mean a missed diagnosis and a return to the field. Either way, research indicates that the long-term health effects of such injuries — including memory loss, depression and even dementia — can pose problems for players long after retirement.

Concussion Watch is an effort to monitor the NFL’s response to the persistent risk of head injury in professional football. To do so, FRONTLINE will track which players are being removed from games after a hit to the head — and which players are not — and keep score of how long they are kept from the field following a concussion.

I really like the idea of this data visualization, but they messed up the visuals.  The circle sizes are supposed to change relative to the values, but they’re not correct.  The designer chose to make the circles for 1-3 too large in order to fit the numbers inside the circles, and 4-5 are larger but the same size.  The choice of aesthetics over accuracy is a common mistake, and creates a false visual to the readers.  It’s the wrong choice.  Accuracy of the data visualization is more important than any other part of the design.

In visualizations, the design is supposed to visually compare values to create context and understand for the readers.  Because some of these circles are larger than their actual values, this creates the impression that most of the football positions have similar risk, instead of clearly highlighting how less risky some positions truly are.

I do like the design layout that places the circles into their correct player positions.  Readers can grasp this layout in a fraction of a second, and understand where the riskiest positions are.

Thanks to Melanie for sending in the link!

Saturday
Nov302013

Cool Infographics 30% Off at Amazon This Weekend ONLY!

Cool Infographics 30% Off at Amazon This Weekend ONLY!

This weekend ONLY, Amazon is offering 30% Off any one print book, and you can use this deal to get Cool Infographics at the lowest price yet!  The deal ends December 1st at 11:59pm PST.  Use the promo code “BOOKDEAL“ at checkout under the “Gift cards & promotional codes” section.

You can read the details and Terms & Conditions here.

When I looked on Saturday, Amazon’s retail price was listed at $25.08 (it changes daily), and with this discount you could get Cool Infographics for only $17.56.  That’s the lowest price I’ve seen anywhere!

Friday
Nov292013

Seven Myths of Email Marketing

Seven Myths of Email Marketing infographic

The Seven Myths of Email Marketing infographic from Alchemy Worx addresses many of the misconceptions about email marketing head on.

Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions.

Here are seven such email myths, which are also presented in an infographic at the end of this article.

Great information with fun illustrations that attract viewers.  The statistics should be visualized though, instead of just shown in text.  Big fonts are not data visualizations, and don’t make the data any easier to understand for the readers.

Footer has good information with full links to the sources, a clear copyright and the company logo.  It’s only missing the URL link back to the infographic landing page so readers can find the orignal when people post it without a link back to the Alchemy Worx site.

Thanks to Christine for sending in the link!


Wednesday
Nov272013

Thanksgiving Table Setting Diagrams

Thanksgiving Table Setting Diagrams

Just in case anyone needs a visual reminder when setting the Thanksgiving dinner table, the Table Setting Diagrams from Dinner-Party-Menu-Ideas.com make it super easy!  More of a diagram than an infographic, it’s still a super-useful visual!

Found on lifehacker, Brunch at Saks, and Apartment Therapy

Here’s a more detailed and further designed Thanksgiving Etiquette Table Setting Guide infographic from Adirondack Authority:

Thanksgiving Etiquette Table Setting Guide infographic

Found on Fine Dining Lovers

Both of these designs have an excellent Online Lifespan.  These designs are not new, they were originally published in years past.  The information presented is long-lasting, and will be relevant to readers every year for many years to come.

Tuesday
Nov262013

Thanksgiving Timed Right

Thanksgiving Timed Right infographic

Thanksgiving Timed Right is a timeline infographic from allrecipes.com that helps everyone plan when to start cooking each dish for Thanksgiving dinner.  You want everything to make it to the table at the same time right?  I especially appreciate the Wine Breaks!

Great idea, and I know many, many people that struggle to figure this out on their own.  As an infographic released on the web, it really needs to have the URL back to the original full-size version included in the footer.  Many people are going to share this infographic with friends and family, but very few with correct link back to the Fresh Bites Blog where you can find the original.

The topic choice here is fantastic!  This design will have an Online Lifespan of many years as people go looking for this information every November.

Also found posted on Scribd by StephanieRobinett

Monday
Nov252013

How NOT To Look Ugly on a Webcam

How NOT To Look Ugly on a Webcam infographic

How NOT To Look Ugly on a Webcam from Mixergy and Lemon.ly lays out the top 10 tips for successfully using your webcam.

No matter who you are and how good you look, it’s pretty easy to look terrible on a webcam. We teamed up with our friends at Mixergy to showcase just how NOT to look bad on a webcam with this handy infographic. By just following a few of our easy webcam tips, you’ll look as good as you feel in your next webcam interview. What do you think? Have any other tricks to add?

Nice instructional how-to infographic.  There’s no data visualized, just illustrations of the 10 tips.  Quick and easy to read.  This design also has a long Online Lifespan.  The topic is so universal, the infographic will be relevant for years!

The footer should include the text URL link to the infographic landing page on either Mixergy or Lemon.ly so when readers see smaller thumbnail versions posted on Facebook, Pinterest, Twitter, Google+ or blogs without a link, they can still find the original full-size version!

Thanks to @jasongaloob on Twitter for the link!

 

And Guy Kawasaki on Facebook:

Monday
Nov252013

Get Your Head Around Migraines

Get Your Head Around Migraines infographic

Migraines are not fun.  Not fun at all!  Learn how to combat them with tips from the Get Your Head Around Migraines infographic from Napiers.

Migraines impact an estimated 1 in 7 people across the UK and in total about 610,000 suffer from them chronically. Women are more than twice as likely to be affected as men with 18% of all women affected and 8% of men. Symptoms of migraines include visual disturbances to the eyes, intense and throbbing pain on one or both sides of the head, nausea and vomiting, sensitivity to noise, sensitivity to smells and tingling, pins and needles, weakness and/or numbness in limbs.

Migraines are undiagnosed and untreated in at least 50% of patients and less than 50% of migraine sufferers seek medical help. The headaches can be so serve that the World Health Organisation classifies chronic migraines as more disabling than blindness, paraplegia, angina or rheumatoid arthritis but migraines remain the least publically funded of all neurological illnesses when adjusted for economic impact. Severe headaches also leave sufferers at three time’s greater risk of depression than non-sufferers.

This is a long form design, with a lot of detail.  Not intended to be digested and understood in only a few seconds, this infographic is meant to be an ongoing information resource.  The statistics should have been visualized to make them easier for the readers to understand.

Thanks to Napiers for sending in the link!
Friday
Nov222013

EFF Encrypt The Web Report

EFF Encrypt The Web Report infographic

The EFF recently released their Encrypt The Web report and included the cool infographic above.  

We’ve asked the companies in our Who Has Your Back Program what they are doing to bolster encryption in light of the NSA’s unlawful surveillance of your communications. We’re pleased to see that four companies—Dropbox, Google, SpiderOak and Sonic.net—are implementing five out of five of our best practices for encryption. In addition, we appreciate that Yahoo! just announced several measures it plans to take to increase encryption, including the very critical encryption of data center links, and that Twitter has confirmed that it has encryption of data center links in progress. See the infographic.

By adopting these practices, described below, these service providers have taken a critical step towards protecting their users from warrantless seizure of their information off of fiber-optic cables. By enabling encryption across their networks, service providers can make backdoor surveillance more challenging, requiring the government to go to courts and use legal process. While Lavabit’s travails have shown how difficult that can be for service providers, at least there was the opportunity to fight back in court.

While not every company in our survey has implemented every recommendation, each step taken helps, and we appreciate those who have worked to strengthen their security. We hope that every online service provider adopts these best practices and continues to work to protect their networks and their users.

Crypto Survey Results

UPDATE, November 20, 2013: Facebook and Tumblr have provided further information to supplement the Encrypt the Web Report. We’re pleased to report that Tumblr is planning to upgrade its web connections to HTTPS this year and implement HSTS by 2014, and Facebook is working on encrypting data center links and implementing STARTTLS.

Great visual table array design that uses the company logos instead of text to make it easier for readers.  The color-coding in each cell is also super-easy for readers to follow.  It only takes seconds to skim through the design.  The data is clearly communicated to the audience!

However, as an infographic released on the web, it’s missing a number of key features.

  • No title.  The infographic image will be shared on other sites, so the image file itself needs to have a title and a short introduction to what readers are seeing.
  • No date.  This information will obviously change over time, and they have already added the update you see in the text above.  This infographic should clearly state that this information is current as of 11/20/13 so they can make future updates.
  • No logo.  Someone seeing this infographic posted anywhere else would have no idea that it comes from the EFF.  The EFF brand has a lot of positive equity and the infographic would be more believable if readers know if comes from the EFF
  • No copyright.  The EFF would probably release this under Creative Commons, but that needs to be explicitly stated in the infographic itself.
  • No original URL.  The URL link to the original landing page on the EFF site should be included in the footer of the design so readers can find the original full-size version when they see smaller thumbnails posted on other sites.

Thanks to Mervik Haums for posting it on Google+!

 

Thursday
Nov212013

Finding Waldo by Visualizing Patterns

Where's Waldo BooksGraphic by Slate. Illustration by Martin Handford published by Candlewick Press.

Here’s Waldo is a great analysis and article by Ben Blatt on Slate.com about trying to determine a strategy for finding Waldo by visualizing patterns from the Where’s Waldo series of books.

In Chapter 1: The Science of Infographics of my new book, Cool Infographics, I cover that our ability to see patterns is a huge factor in why data visualizations and infographics are so effective.  Humans can see patterns and recognize differences where computers can’t.  You can read about this topic and more in the Free Sample Chapter available for download.

Illustrator Martin Handford published the first in his beloved series of Where’s Waldo books over 25 years ago.* The books challenge readers to find the titular cartoon man, clad in his trusty red-striped shirt and red-striped hat, as he hides in a landscape of red-striped red herrings. When attempting to find Waldo you can scan the page completely from top to bottom, or you can focus your search around certain landmarks where Waldo seems likely to be hiding (in a castle’s moat, riding a blimp). Neither approach is particularly efficient. Which got me to wondering: What if there’s a better way?

I sought to answer these questions the way any mathematician who has no qualms about appearing ridiculous in public would: I sat in a Barnes & Noble for three hours flipping through all seven Where’s Waldo books with a tape measure.

The map born of my experiment is below.

Mapping Waldo Locations

It may not be immediately clear from looking at this map, but my hunch that there’s a better way to hunt was right. There isn’t one corner of the page where Waldo is always hiding; readers would have already noticed if his patterns were so obvious. What we do see, as highlighted in the map below, is that 53 percent of the time Waldo is hiding within one of two 1.5-inch tall bands, one starting three inches from the bottom of the page and another one starting seven inches from the bottom, stretching across the spread.

Finding Waldo Patterns

Check out the complete story on Slate.com

Found thanks to a post by Mike Elgan on Google+!