About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Tuesday
Feb252014

An Infographic Guide to Wedding Roles

An Infographic Guide to Wedding Roles

 

The Ultimate Visual Guide to Wedding Roles from Great Speech Writing helps clarify the complicated and misunderstood traditions behind who does what in a wedding.

Thinking about proposing; recently proposed; or just worried about what planning a wedding actually involves?  Big or small, at home or in a venue, it’s going to tale a lot of organising. When it comes to the wedding speeches we take the strain.  But there’s also a guest list to compile, a venue to book and countless people to arrange.  And in most cases, it’s something we only do once!  So here is the Great Speech Writing contribution: a wedding infographic to print-off, pin on the fridge and help you focus on who does what and when.  It’s not going to be easy, but at least you won’t have to worry about the speeches.

In terms of relevance, this is a great topic selection for an infographic from the publisher, Great Speech Writing.  It’s related to their business, but it is also a general interest topic that will be informative to a broad audience.

The topic also has a long Online Lifespan, which is how long the infographic will remain relevant to readers and continue to generate page views and back links.  Since the topic isn’t tied to any current events in the news, the infographic will be relevant for years to come.

The design is overly text-heavy, but I understand the design challenge.  Each action item should probably have an associated icon or illustration like the Joint Responsibilities section.  For example, a silhouette of a stripper pole dancing for the “Organise and host a memorable stag party” action item.  The design of an “Ultimate Visual Guide” should be much more visual!

The footer has the URL to the main front page of the Great Speech Writing site, but that doesn’t help readers find the original full-size infographic.  There isn’t a link to the infographic on the front page.  So the infographic should include the URL directly to the infographic landing page, so readers can find it even when people share the infographic in social media without an active link.

Thanks to David for sending in the link!


Monday
Feb242014

How to Create Beautiful Calligraphy

How to Create Beautiful Calligraphy infographic

Calligraphy is a skill that requires a lot of practice. But no amount of practice will help you if you don’t have the right tools. The How to Create Beautiful Calligraphy infographic from Moo explains everything that you need to be successful. From the tools you need, to how to actually do each letter.

The graphic is a step-by-step guide to creating your own stunning hand-drawn calligraphy, and explores everything from the tools and materials you need, to how to draw the perfect curve with your nib.  The design very clearly walks the audience through the sequence of information using illustrations to enhance each point.

The text is a little bit too small when the infographic is sized to fit within a blog post (usually 600 pixels wide, as you can see above), but that can also have the benefit of encouraging readers to click through to see the original full-size version on the Moo site.

The footer of the infographic should include a copyright statement (or Creative Commons) to clearly outline the rights for sharing that the publisher wants to allow online.   Also, the URL to the original infographic landing page on the Moo site would be very helpful.  Currently it is very hard to find on the Moo site, and is not included in any blog posts that I could find.  Including the URL in the infographic image itself ensures that readers will be able to find the orignal even when the infographic is shared in social media without a correct link back to the original.

Thanks to Dan for sending in the link!

Friday
Feb212014

Which Disney Park is the Happiest?

Which Disney Park is the Happiest? infographic

There is definitely some competition between the various Disney parks, and the Which Disney Park is the Happiest? infographic design from Cheap Flights tackles this competition head-on!

There are a handful of things that this design does right:

  • The design is about Disney, but isn’t endorsed or from Disney so they correctly avoided using any official logos that might cause a trademark infringement.
  • Most of the data is visualized, and not just shown in text!  There are a few stats near the end that are just shown as text with an icon, and readers will consider these as secondary, less-important statistics.
  • The consistent icons for the different parks, helps the readers compare between the separate data visualizations
  • Proportionally sized circles are shown a few times, correctly sized by area.
  • Data sources and the publishing company are clearly shown in the footer.
  • The infographic clearly walks the reader through the relevant information, and makes a case for a specific, controversial conclusion, which invites comments and engagement from the readers.

There are a couple things I would suggest as improvements:

  • The double bar used for WDW Florida in the Number of Hotels bar chart mis-represents the data.  I’m sure they did it to keep the overall length of the design shorter, but to give the audience an accurate understanding of how many more hotels there are in Florida, this should be shown as a single bar at the full, correct height.
  • The footer should include the URL to the original infographic on the Cheap Flights site.  It’s actually hard to find the original because there are no links to the infographic anywhere else on the site.

Personally, I favor the Florida parks, and can’t wait to get back there soon!

Found on the Huffington Post

Tuesday
Feb182014

Food & Wine Pairing Method

Food & Wine Pairing Method infographic poster

A great infographic for National Drink Wine Day (February 18), the Food & Wine Pairing Method is a new poster from Wine Folly that shows all of the compatible and Best wine matches for different foods and preparation methods.

See the theory of food and wine pairing in action with this easy to use chart. Then, understand the simple science behind food and wine pairing based on our basic sense of taste.

You can learn the fundamentals of how taste components like sweet, sour, spice, bitter and fat go together. Then, try pairing wine by letting the characteristics of your food suggest your wine.

Available for purchase for $24, it’s also available as a high-resolution download so you can print out your own personal poster.

The design is very clean and colorful.  The circles in the table only have two different sizes, small and larger.  There can be many small circles to show all of the compatible wines, but only one “Best” match shown with the large circle.  The multi-ingredient direction down the left side are easy to understand, but it is still a little difficult for readers to visually compare rows that are not adjacent, and far apart.

Tuesday
Feb182014

Education is Gold - 2014 Sochi Winter Olympics

Education is Gold - 2014 Sochi Winter Olympics infographic

The Olympics are in full swing. But how much does an athlete’s success depend on their education? In the Education is Gold - 2014 Sochi Winter Olympics infographic from College Atlas, they analyze the educational backgrounds of Olympic athletes.

The much-anticipated Sochi Winter Olympics Games are here, and soon the entire nation will be glued to their TVs cheering on Shaun White, Mikaela Shiffrin and the rest of Team USA. While watching these athletes compete is entertaining in and of itself, knowing the academics behind the games can be just as fascinating.

In this infographic, we analyze the educational backgrounds of the top medal-producing countries and our favorite Team USA athletes. We also outline the physics behind some of the most popular Winter Olympic sports.
 

Thanks to Alyssa for sending in the link!

Tuesday
Feb112014

The "Perfectly Optimized" Page

 The Perfectly Optimized Page infographic

The “Perfectly Optimized” Page infographic states that there is no such thing as a “Perfect Page”. But don’t be discouraged! Moz.com presents 3 key points to be followed to increase user happiness and outreach.

One important takeaway from this post should be that modern on-page SEO is about juggling competing priorities. In general, my recommended ordering of those priorities is as follows:

  1. Create a page that is uniquely valuable to your targeted searchers.
  2. If at all possible, make the page likely to earn links and shares naturally (without needing to build links or prod people).
  3. Balance keyword targeting with usability and user experience, but never ignore the critical elements like page titles, headlines, and body content at the least.

There’s no such thing as a “perfectly optimized” page, but I took a stab at drawing up the mythical beast anyway.

Over time, what’s “perfect” might change, and new services, platforms, and areas of optimizational opportunity could arise. But for the past few years (notwithstanding some newer tactics like Google’s rel=author), the model described in this post has held relatively stable. The “O” in SEO is getting broader, and I think that’s a wonderful thing for marketers of all stripes. Targeting an algorithm instead of people is far worse than hitting both birds with the same handful of optimization stones.

This is a great us of infographics and data visualziations as part of a larger article.  The infographics can stand on their own and be shared online, but also fit inn perfectly with the text article.  This specific design is more of a blueprint diagram without showing and data, but has been very popular by itself.

Found on Hubspot.com and Hombrehormiga1

Monday
Feb102014

The Internet Map

The Internet Map is an interactive, zoomable design that uses a combination of algorithms and the Google Earth API to display 350,000 websites as sized circles representing their overall traffic.

Designed by Ruslan Enikeev, the color-coding shows the country affiliations.

Like any other map, The Internet map is a scheme displaying objects’ relative position; but unlike real maps (e.g. the map of the Earth) or virtual maps (e.g. the map of Mordor), the objects shown on it are not aligned on a surface. Mathematically speaking, The Internet map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic, the larger the amount of traffic, the bigger the circle. Users’ switching between websites forms links, and the stronger the link, the closer the websites tend to arrange themselves to each other.

Semantic web

The map of the Internet is a photo shot of the global network as of end of 2011 (however, baloons show actual statistics from Alexa). It encompasses over 350 thousand websites from 196 countries and all domain zones. Information about more than 2 million links between the websites has joined some of them together into topical clusters. As one might have expected, the largest clusters are formed by national websites, i.e. sites belonging to one country. For the sake of convenience, all websites relative to a certain country carry the same color. For instance, the red zone at the top corresponds to Russian segment of the net, the yellow one on the left stands for the Chinese segment, the purple one on the right is Japanese, the large light-blue central one is the American segment, etc.

I even found Cool Infographics on the map!

Found on Fast Company

Thursday
Feb062014

Shutterstock's Global Design Trends 2014

Shutterstock's Global Design Trends 2014 infographic

Shutterstock’s Global Design Trends 2014 infographics is essentially a visual press release.  Based on their own internal web stats from their users, they are sharing the most popular image searches and trends from 2013.  And of course is should be shared visually!

One of our favorite annual traditions at Shutterstock is sharing our hard-earned design-trend data with the world. For this, our third annual infographic, we used data from our 350 million all-time downloads to explore recent and emerging trends from around the globe.

Check out the infographic below, then scroll on to view a lightbox featuring images showcased in the design, get the code to embed the infographic on your site, and share your own thoughts and insights in the comments.

Searches for infographic design elements in 2013 were up 332% compared to 2012!

Many infographics include data sources, but this one is based on their own internal data!  As a alternative, I love that they include clickable links to all of the stock photos, vectors and videos included in the design on the infographic landing page.  However, it would have been helpful to readers for the infographic to include the longer URL directly to that landing page on the Shutterstock blog, instead of just the front page.  Readers that make it that far, then have to search for the specific blog post to find the links and the original infographic.  Today, it’s the most current post and easy to find, but after a few more blog posts it will be much harder to find.

 

Thanks to Danny for sending in the link!

Wednesday
Feb052014

The Best Temperatures for Cooking Fats & Oils

The Best Temperatures for Cooking Fats & Oils infographic

What a great topic for an infographic!  Different oils have different smoking points. and the Kitchen 101: Cooking Fats & Oils infographic from Chasing Delicious helps you make sense of them.

When it comes to cooking and baking, there is no shortage of fats and oils. Plants, flowers, seeds, nuts, animal fat, and milk almost all seem to end up as a cooking oil or fat at one point in time or another. And today, a trip down the oil isle makes it clear just how many choices exist. But can they all be used interchangeably? And if not, what do you have to take into consideration?

The answer to the first question is a big no. And to answer the second question, you must take in to consideration four main aspects of a cooking oil or fat: 1. smoking point, 2. flavor, 3. how it interacts with other ingredients, and 4. its nutritional value.

No, you can’t just trade out EVOO for peanut oil and expect the same results on the stove!

The circular bar chart is easy to understand for the audience, and the color gradients make comparisons simple between the different oils and fats.  The light colors used in the center arcs make the text hard to read though.  Available as small printed posters, this infographic would make a great addition to any kitchen.

Found on Lifehacker

Tuesday
Feb042014

Live Events in Washington DC and Florida

Cool Infographics On The Road February 2014

If you’re located near Washington, DC or Fort Lauderdale, FL, I’ll be there next week!  I have a packed schedule of both public and private events, so check your schedule and join me if you can!  I’ll be presenting about data visualization and infographics, and signing books.  I look forward to meeting you!

Washington DC

Monday, Feb 10th, 3:00pm CBO (Congressional Budget Office) - private event and book signing

Tuesday, Feb 11th, 12:00pm, Noblis Tech Tuesday - private event and book signing

Tuesday, Feb 11th, 6:30pm, Data Visualization DC Meetup group - PUBLIC presentation, book signing and data drinks!

Register here: http://www.meetup.com/Data-Visualization-DC/events/164211042/

Wednesday, Feb 12th, Greater Washington Board of Trade Morning Star Speaker Series - PUBLIC event

* Discount for Cool Infographics readers - use the code “Cool*Infographics” at checkout to get the member price even if you’re a non-member ($25 discount)!

** No book sales allowed in the Ronald Reagan Building, so you must purchase a book beforehand if you would like me to sign it at the event.  You will be offered the chance to buy a book during online registration.

Register here: http://www.bot.org/events/programs/morning-star-speaker-series/randy-krum.aspx

 

Miami, FL

Thursday, Feb 13th, 11:00am, University of Miami - Guest Lecturer in Alberto Cairo’s Visual Journalism Infographics class

 

Fort Lauderdale, FL

Thursday, Feb 13th, 6:30pm, sfim@ (South Florida Interactive Marketing Association) - PUBLIC event and networking

Register here: http://www.sfima.com/EventDetail.aspx?id=872

 

You can always find my current list of upcoming events on the Appearances page!