About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Thursday
Oct032013

Agile Development Methodology Talent Gap

Agile Development Methodology Talent Gap infographic

Who’s Hiring & Who is Hirable? The Agile Development Methodology Talent Gap infographic from Yoh points out why it is so hard to find agile developers and why the pros get paid the big bucks.

The rapid adoption of the agile development methodology has created a sizable talent gap. The INFOGRAPHIC from Yoh uncovers the impact: 

  • Demand outstrips supply by nearly 4x
  • Companies have to pay a premium for Agile expertise
  • The agile talent gap is most significant in thePacific Northwest
  • Labor pressure for agile talent goes from bad to worse
  • Competition for agile talent is fierce

Good design, and certainly eye opening for agile developers and employers.  The only visualization I struggled with was the Experience stacked bar, because the bar sizes don’t match the data shown.  Not even close.

Thanks to Stephen for sending in the link!

Wednesday
Oct022013

Measuring Google AdWords Conversions

Measuring AdWords Conversions in a Multi-Screen World infographic

Google AdWords released some fantastic stats about cross-device conversions on their Inside AdWords blog, and included the infographic Measuring AdWords Conversions in a Multi-Screen World to help communicate some of the information.

Estimated cross-device conversions will begin rolling out globally to all AdWords advertisers starting today and continuing over the next few weeks. To see these new statistics, you’ll need AdWords conversion tracking and a sufficient volume of conversions on which to base a reliable estimate.

In the last few months, we’ve analyzed data across thousands of AdWords advertisers to learn more about cross-device conversion patterns.

More results from other verticals can be seen below.

The visual diagram helps readers understand the information by narrowing down the scope of the data; clearly identifying it as only a portion of the Estimated Total Conversions.   However, they made one of the biggest design mistakes.  Big fonts are not data visualizations!   Making the percentage numbers big doesn’t put these values into context for the readers and doesn’t make the data any easier to understand.

Found on the D/FW SEM Facebook feed.

Wednesday
Oct022013

40% Discount on Cool Infographics Book Pre-Orders

40% Discount on Cool Infographics Book Pre-Orders

As a special offer for readers of the Cool Infographics blog, Wiley is offering a 40% discount when you pre-order the print version of Cool Infographics directly from their site.  The list price for my book is $39.99 in the United States (CDN $47.99 in Canada, £26.99 or €32.00 in Europe), so the discount brings the price down in the U.S. to $23.99 for pre-orders.  This offer is available globally from the countries included on the Wiley site.

Discount: 40% off list price

Link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118582306.html

Discount Code: CINFO

Expires: 10/31/13

The 40% off pre-order discount is available for the month of October, leading up to the official release on October 28, 2013.

This discount is only available for orders of the print version of the book from the Wiley site.  The prices from online book retailers Amazon or Barnes & Noble change daily (or more frequently) based on their pricing algorithms, so there’s no telling what their prices will be on any given day.  That’s why the discount is only available from Wiley.  Enter the discount code “CINFO” at checkout.

Please share this offer with any friends or co-workers that would enjoy the book!

Note: Contact me for additional discounts on bulk orders for 26 or more copies for your organization.

Tuesday
Oct012013

What Are Anxiety Disorders?

What Are Anxiety Disorders? infographic

What Are Anxiety Disorders? is a very detailed infographic from Global Medical Education to help people understand the history, issues and treatments of anxiety disorders.

Anxiety disorders are the commonest psychiatric illnesses globally. There is no test for anxiety disorders like panic disorder, PTSD,OCD or social anxiety disorder and the diagnosis is based on a good history and examination. The signs and symptoms of anxiety disorders are often missed or explained away. Anxiety disorders are also commonly comorbid with other psychiatric disorders particularly mood disorders.

There is no cure for anxiety disorders but very effective treatments are available with a good evidence base. The treatments for anxiety disorders include medications like benzodiazepines, SSRIs or SNRIs or other new generation antidepressants, atypical antipsychotics, as well as augmentation therapies.  Several proven therapies are also efficacious in patients with anxiety disorders. These include cognitive behavior therapy, relaxation training, and prolonged exposure therapy. Yoga and meditation have also demonstrated benefits.

There is a lot of information in this design.  It’s all good, but packing this much information into one infographic is a risk.  On one hand, all of the major information in included in one place.  On the other hand, an infographic this big with this much text will discourage many readers that are looking for a fast and easy explanation.  The overall design can be intimidating to readers that are evaluating the amount of time they would need to invest in understand the information before they start reading.  Many will leave before reading any of the infographic.

Thanks to David for sending in the link!

Tuesday
Oct012013

The Rise in Mobile Video

The Rise in Mobile Video infographic

The Rise in Mobile Video from Digital Surgeons takes a look at the confluence of data behind the growth of mobile devices and the growth of video content made for those mobile devices.

Mobile video offers brands a new and interesting way to interact with it’s customers. It’s not about the platform, it’s about telling engaging stories and connecting with audiences.

We took all of that pesky research around the current state of mobile video and condensed it into a beautiful infographic. It’s our pleasure to present the Rise of Mobile Video Infographic.

They have gathered some fantastic data together in this infographic, and the data tells a great story.  The simple color scheme is easy on the eyes, and the use of icons and logos for the different device brands helps to reduce the text.

However, the design is visually noisy, and hard for the readers to follow.  Here are a few tips that could make this infographic great:

  • Big fonts are not data visualizations.  If you want your audience to understand the data, the design needs to visualize it to put the value into context for the reader.
  • Values not visualized are perceived as being less important.  Readers are skimming the infographic because they expect an infographic to make the data fast and easy to understand.  Usually they will skip the text and look at the visuals first.  This means that any values not visualized are skipped when the readers are skimming.
  • Streamline the path of information.  An infographic should walk the audience sequentially through the data, building up the conclusions.  In this design, the major sections move top-to-bottom, but within each section is a random placement of statistics.  Some are side-by-side and some are top-to-bottom.  It’s hard for the reader to understand where to move next after each statistic.  A clean, linear flow would be easier to read.

Thanks to Alex and Peter for sending in the link!

Monday
Sep302013

10 Things You Probably Didn't Know About the iPhone

10 Things You Probably Didn't Know About the iPhone infographic

10 Things You Probably Didn’t Know About the iPhone from NextWorth takes a look at some of the amazing stats and facts about Apple’s flagship product.

Designed by InfoNewt, this infographic is a good case study in topic selection and release timing.  September was a month full of Apple iPhone news and hysteria surrounding the release of the new iPhone 5S, the iPhone 5C and the major upgrade to iOS 7.  There were a bunch of infographics released about the rumors surrounding the new phones, but as soon as the new iPhones were officially announced all of the rumor designs became obsolete.

The topic choice and data visualized in this design has a much longer online lifespan.  The content about the history and growth of the iPhone will be relevant for at least a year, maybe longer.  The infographic will continue to drive traffic and links to the NextWorth site.

Monday
Sep302013

15 Years of Google Search

15 Years of Google Search timeline infographic

Last week, Google celebrated its 15th year, and posted the Google Search Timeline to help remember how far we have come in that time.

Google Search is turning 15. Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic (and it was way way faster than card catalogs and microfiche!).

The world has changed so much since then: billions of people have come online, the web has grown exponentially, and now you can ask any question on the powerful little device in your pocket. You can explore the world with the Knowledge Graph, ask questions aloud with voice search, and get info before you even need to ask with Google Now.

I love the visual design, with icons and minimal text in the design to show all of the major milestones.  

I don’t understand the increasing area chart across the bottom though.  It isn’t representing any data, and each step up coincides with one of the major advancements across the top.  It’s visual, but it doesn’t have any meaning.  You would think it could show the growing total number of searches or stock price or amount of data processed.

Found on TechCrunch


Saturday
Sep282013

Gone To Press!

It’s out of my hands!

This week, my project editor at Wiley told me that Cool Infographics the book has officially “gone to press!”  That means that all of the electronic layout files have been sent to the printer, and the book is in the printing schedule.  The official release date is October 28th, from online book retailers and should even include your local bookstore!

Over the last 12 months I’ve been gathering all of the materials together into the binder you see above, but I’m super excited to see the complete printed book.  I can’t wait to see the printed copy and share it with everyone.  You’ll love the full-color infographics and data visualization examples included.  The final book will be close to 380 pages!

Intended for everyone, not just designers, the book explains how to utilize infographics effectively as part of a content marketing strategy.  Things like how to structure your information flow, how to choose a topic, how to be credible to your audience, and how to publish and promote your final infographic design.  Just like this site, the book includes visual examples from designers and companies all over the world.  I designed a bunch of custom data visualizations for the book, but most of the examples are some of the coolest infographics from the web.

You can find out more about the book on the dedicated landing page I setup here: coolinfographics.com/book

To receive the book as fast as possible, pre-order your copy today from Amazon, Barnes & Noble or directly from Wiley!

 

Friday
Sep272013

The Anatomy of Sangria

The Anatomy of Sangria infographic

A good way to start the weekend!  The Anatomy of Sangria from Wine Enthusiast Magazine is a nice visual explanation of what goes into making sangria, including different variations of ingredients.

It’s sometimes tough to know where to start when making sangria. In addition to selecting a red wine or white, there are several elements to consider: Which fruit will you use? What mixer will you add? Will you choose a savory or sweet garnish? Flavor combinations can make or break even the simplest of sangrias, so to make sure your next batch is stellar, use the guidelines below to create a version that promises to suit your palate—and your guests.

Bright, colorful design using photographs of the different ingredients is visually appealing and should get shared frequently.

This is also a great example of a long Online Lifespan topic for an infographic.  The ingredients for making sangria don’t change, so the infographic will be relevant for years to come; driving traffic and links to the website.

The footer should include a copyright statement, and the URL to the infographic landing page so readers that find this infographic on other sites can find the original full-size version.

Found on Foodista

Friday
Sep272013

SciFi Starship Comparison Chart

SciFi Starship Comparison Chart infographic

This is a massive Starship Size Comparison Chart, created by designer Dirk Loechel and posted on DeviantArt.

The design gathers ships from many different science fiction movies, tv shows and games, and sizes them down to a common scale so viewers can grasp the relative size of how large and small the ships they recognize are.

As this get shared heavily online, it would be nice to have the URL back to the original, full-size version included in the design.

I love this size comparison design!  The subtitle mentions that Dirk’s design is “based on the work of others”  A much smaller Starship Size Comparison Chart was one of the first posts on Cool Infographics back in July of 2007, and that version is no longer available online.

Thanks to Mary Kaye for sending me the link!