About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

Vote to see my session at SXSW 2015!

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

Friday
Oct252013

Download A Free Sample Chapter from the Cool Infographics Book #coolinfobook

Cool Infographics Book Sample Chapter

The Cool Infographics book comes out next week!

I now have a sample chapter available for download as a PDF file for FREE.  Fill out the form on the request page, and you’ll get an automated email with the link to download the sample chapter.

The sample chapter excerpt includes 30 pages from the first chapter, and covers the following topics:

  • Chapter 1: The Science of Infographics
    • Infographics vs. Data Visualizations
    • The Explosive Growth of Infographics
    • The Rise of the Informavore
    • The Rise of Big Data
    • Why Infographics Work
    • The Art of Storytelling

DON’T MISS OUT!  Time is running out to take advantage of the discount code “CINFO” to get 40% off list price on the Wiley publisher site.  The pre-order discount code is only good through the end of October (10/31/13).  Last time I checked all of the book retailer sites (yesterday), this was still the best deal online to get the book for only $23.99.

Cool Infographics Book

Tuesday
Oct222013

Strata Conf London Nov 11-13 - 20% Discount Code

O'Reilly Strata Conference: London, England

 

If you have any thoughts of attending the 2013 Strata Conference in London, England, the discount code “AFF20” will cut 20% off the registration price for readers of Cool Infographics!  Big data, visualization, privacy, science and business!  What’s not to love?!?

This is an expensive conference, so the 20% discount is a BIG deal; saving hundreds of dollars!  The 2013 conference will run from November 11-13, 2013 in London, England.

The future will be data-driven.  But who’s driving the data?

If it’s you—or it should be you—join us at Strata Conference to explore the opportunities made possible by the latest state-of-the-art data tools and analytic approaches.

Get the skills, tools, and technologies to make your data work successfully today—and the insights to plan for a data-driven future.

 

Monday
Oct212013

Cars of the Silver Screen

Cars of the Silver Screen infographic

Cars of the Silver Screen infographic by moneysupermarket.com.

Looking for car insurance can be a time consuming and expensive business. However, if you were trying to insure some of these film treasures you might expect a few extra zeros on the end of your premium! From the Ford Mercury that James Dean famously drove in his last film, Rebel Without a Cause, to the brand new Audi R8 e-tron that Tony Stark drives in Iron Man 3, cars have played a massive part in iconic film history.

However, it is not always the ultra-cool cars that steal the limelight in blockbuster movies. Quite often the most memorable cars are the most unlikely. Take, for instance the Cadillac ‘Ecto-1’ that the Ghostbusters used to get around the busy New York streets, or the Volkswagen Beetle that got into so many scrapes in the Herbie movies.

To celebrate these unlikely heroes, we’ve taken a look at the timeline of great cars of the silver screen.

Interesting topic choice for Money Super Market.  For successful infographics, choosing a relevant topic with related keywords and search criteria can make a big difference.  Good link bait brings views and links from readers that are interested in the topic, and ideally even raises awareness with potential customers.

I’d like to hear your opinion.  Is this infographic about cars from movies relevant to a site that helps people find car insurance?  Leave your thoughts in the comments.

Thanks Paul for sending in the link!

Friday
Oct182013

A Perspective on Time

A Perspective on Time infographic

A Perspective on Time is an infographic that puts large time scales into perspective using a series of stacked bar charts.  Starting with 24 hours, and building up to the life of the universe, each horizontal bar represents a new, larger time scale that incorporates the prior bar for context.

Humans are good at a lot of things, but putting time in perspective is not one of them. It’s not our fault - the span of time in human history, and even more so in natural history, are so vast compared to the span of our life and recent history that it’s almost impossible to get a handle on it.

Designed by Mayra Magalhães as a collaboration project between Visually and wait but why.  I love the building use of color throughout the design.  One bar’s color is then carried into the next bar for context.  The icons and minimal text for events also help make the design easy to read.

The footer should include the URL back to the original so readers can find the full-size version.  The scale of this design needs to be enlarged in order to read.

Thursday
Oct172013

What is the Debt Ceiling?

What is the Debt Ceiling infographic

What is the Debt Ceiling? from WorldSolo Index does a good job of using the combination of charts and text to make a complex issue more understandable to the readers.

The US Debt Ceiling is explained. The US is expected to reach its borrowing limit by Oct 17, 2013 if the borrowing limit is not raised. This infographic breaks down the debt ceiling in detail.

Good design that focuses on telling one story really well.

Found on Visually

Wednesday
Oct162013

The Ultimate Loss

The Ultimate Loss infographic

The Ultimate Loss infographic from Confused highlights some of the most famous SciFi characters that are the last survivors of their home worlds destruction.

Sci-Fi characters who survived their planets’ destruction.

It’s a popular theme laced throughout science fiction movies and television shows: characters who survive the loss and utter destruction of their home worlds.  Here’s a look at some of the most notable sci-fi survivors.

Knowing the infographic image will be shared on other sites, this design is missing some crucial information in the footer.  The biggest omission is a mention or logo from the company that published it, Confused.com.  The footer should also include a copyright statement, and the URL to the infographic landing page where readers can find the original full-size version.

Found on visualnews.com

Tuesday
Oct152013

The Power of Colorful Customers

The Power of Color infographic

The Power of Color infographic from Pega is about treating each customer as an individual. Each individual has their own colors and CSPs can paint their customer processes to make them more specific, more relevant, more proactive, and more effective for the individual customer.

By applying color to all of their customer processes at the moment of truth, communications service providers can take the next best actions relevant to each customer. Doing this over the life times of their subscribers delivers exceptional value to both customers and service providers.

There’s a lot of text in this design, and the use of the colors as metaphor for specific customer attributes is a little bit confusing.  Otherwise this is fantastic information, and easy for the reader to follow.  The footer should include a copyright statement, and the URL link back to the infographic landing page som readers can find the full-size original version.

Thanks Caitlin for sending in the link!

Monday
Oct142013

The Magnificent Multitude of Beer

The Magnificent Multitude of Beer infographic poster

The Magnificent Multitude of Beer is a cool new poster design from Pop Chart Lab.

This wall map is the most complete charting of beer ever, breaking down ales and lagers into over 100 delicious styles from hoppy IPAs to fruity lambics, and including over 500 individual beers as notable examples of each style as well as glassware recommendations. The Magnificent Multitude of Beer captures the proud work of hundreds of breweries around the world, clocks in at a staggering 60 inches by 40 inches, and is the perfect finishing touch for your man cave or lady lair.

SALE today only!  The team at Pop Chart Lab has a 15% OFF Everything sale for Columbus Day (October 14).  Use the code COLOMBO at checkout to get the discount.  The code is valid until 12:30pm EST tomorrow.

Monday
Oct142013

The Modern Workforce

The Modern Workforce infographic

The Modern Workforce infographic from unum shows that the workforce demographic has changed in the last 30 years, but the benefits have not evolved to support this. There are more women, disabled, and older people in the modern workforce, but the protection, time away from work, and services given to employees are not keeping up.

The research finds significant gaps have opened up between employer-provided benefits and the protection required by today’s workforce. At a time when the demographics of the modern workforce are shifting towards employees that have a greater need for financial benefits, the research shows that the ratio of wages to employee benefits is outdated.

As a result, we’re more likely to fall into financial difficulty than we were 30 years ago. And, if we’re in financial difficulty we’re less productive, so it’s in an employer’s best interests to better protect their people.

We’ve published research called Keeping Pace? Financial Insecurity in the Modern Workforce with Cass Business School. It paints a picture of how the make-up of our workforce has changed. It also makes recommendations about what employers should do to better protect their people.

The infographic has some great data from their case study research, but the design could have done a better job making the information easier to understand for readers.  Many of the visualizations don’t match the data from the study.

For example, the pie slices shown in the Demographic Changes section changed their radius instead of their angle.  This creates a false visualization because the area of a pie slice with twice the radius is much larger than the data values.  So, the visualization is displaying a much larger increase than the data actually shows.  This design mistake with the radii was repeated in the Social Changes section, so that visualization doesn’t match the data either.

Unum also created a motion graphic video to share some of the research findings as well.  I would have recommended tying these two content types together, using the same design assets in both.  They already have the data visualizations from the static infographic, so use them in the video as well.

 

Thanks to Ed for sending in the link!

Friday
Oct112013

Zombies vs. Mobile Storage Containers

Zombies VS Door to Door Storage infographic

The Walking Dead return this weekend! Why should you buy a mobile storage unit? Because in the event of a zombie apocalypse, you’d be prepared! With this comical visual, Door to Door uses zombie apocalypse scenarios in it’s 10 Ways to Use a Door to Door Storage Mobile Storage Container in the Event of a Zombie Apocalypse (long title!) infographic to point out the strengths of their storage units.

Bottom Line: If you’re prepping for the zombie apocalypse or, you know, looking to move somewhere new or store your belongings, visit us at www.DoorToDoor.com.

Definitely a fun way to use an infographic to raise your brand awareness!

Thanks to Jayson for sending in the link!