Infographic Design

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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Friday
Jan202012

A Visual Guide to Marathon Running

Taking it to the Streets: a Guide to Marathon Running is a cool infographic from CheapSally.com.

As you may already be aware, the number one resolution I made for myself for 2012 was to try my hand at running a half marathon! After some research, I decided to partake in the L.A. Marathon in March, and I have been doing quite a bit to prepare. First and foremost, I put together a handy little marathon training schedule that will help me prepare for the run of my lifetime, I also did tons of research regarding super foods that help sustain energy, and lastly I created this infographic so that all of you can learn a little bit more about what it takes to run a half or full marathon!

A great tactic for the Marketing, the information infographic is being used to draw attention to all of the coupons available on the site related to Dick’s Sporting Goods.

The design starts off slow, with a lot of text that could have been visualized, but gets much better halfway down.  I really like the sequence of information that starts with some general information, moves to fears that keeps people from taking up running, then gets into an actual training schedule and finishes with a list of marathons across the country. 

The Common Running Injuries section is well done with percentages shown in doughnuts connected to color-coded positions on the runners body.  For the non-statistical information, the illustrations are simple and easy to understand.

I love the visual Half-Marathon Training Calendar!  Even though these are just stacked bars, the reader can quickly understand a lot about the increasing training regiment required.

I though it finished weak.  The banners listing marathons throughout the year should have some visual element to it like silhouettes from the locations, or a map showing them color coded by month.  At the bottom, there should be a URL to find the original infographic, a copyright statement to be clear about allowed uses and I always prefer to see the designer listed.

Thanks to Cameron for sending in the link, and I also found it on Infographic Journal.

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Reader Comments (3)

Um. The Twin Cities Marathon is in October. See https://www.tcmevents.org/events/

Most years, December weather in Minnesota isn't really marathon-appropriate.
January 20, 2012 | Unregistered CommenterYoder
As a one-time marathoner and a handful of half marathons under my belt, I very much liked this infographic :)
January 25, 2012 | Unregistered CommenterErika
Nice desing and I liked it :)
February 3, 2012 | Unregistered CommenterTalha Okur
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