About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Tuesday
Aug232011

The Art and Science of S'mores

 

I love this cool infographic from REI, The Art and Science of S’mores

 A group of REI sweet tooths has put together what is perhaps the definitive infographic on s’mores. Check it out, and share it with your camping buddies. We’re betting The Art and Science of S’mores will make your next campground outing just that much more interesting.

This is a fantastic example of designing an infographic to be informative about a fun, interesting subject related to your brand.  Very shareable in social media channels, and it doesn’t feel like an REI ad.  You don’t have to be an outdoor enthusiast to enjoy the topic either, so the audience is a very wide array of people.  Even my 11 year old son loved it!

Found on Visual News.

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Reader Comments (2)

This made me smile! ♥
August 23, 2011 | Unregistered CommenterErika
I particularly liked the marshmallow roasting scale. Mine end up at "aflame" far too often.
August 31, 2011 | Unregistered Commenterbryce
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