About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in web (186)

Tuesday
Apr022013

Social Network Overload

Social Network Overload infographic

How often have you checked your social media accounts today? Feeling unplugged is a problem for many people.  Social Network Overload from mylife.com talks about how people are addicted to social media, and what they rather do than give up their Internet lifeline. 

Afraid you’re missing something important on your email, Facebook, Twitter, or other accounts? You are not alone. Two out of three people feel the same way. In the same survey, three out of five people wished there was a solution to monitor their various communication options.

Here’s an interesting infographic based on a survey by Harris which illustrates a growing trend—social media overload

The isometric illustrations of people and the data visualizations are fun, and the light-hearted data makes this one appealing to share.  The design is missing the URL to the infographic landing page, so that readers can find the original when they see thie infographic posted on other sites.

Found on The Undercover Recruiter and Visual Loop.

Tuesday
Mar192013

Serif vs. Sans: The Final Battle

Serif vs. Sans: The Final Battle

Ever have a problem deciding whether to use Serif or Sans? The Serif vs. Sans: The Final Battle infographic from webdesignerdepot.com has broken down when and why you should use each one. The final verdict? Serif is better for print and Sans is better for web.

First it was the Capulets versus the Montagues; then it was Coke versus Pepsi; and the latest epic battle? Serif versus sans-serif, of course.

Lucky for us, the crew at UrbanFonts has produced a nifty infographic to help clarify the age-old rivalry between serif and sans. Brief, yet information-packed, it covers everything from DPI to classification, and expertly explains why serif is better for print and sans serif is best suited for web.

This clever infographic — that smartly draws upon humor to drive home its points — offers a simple, insightful conclusion that designers should bear in mind: “The best font choices are ones where readers do not notice the font … but the message.”

Thanks to Jordan from Say It Visually for sending in the link!

Friday
Feb222013

Cloud Computing: Fact or Fiction?

Cloud Computing: Fact or Fiction? infographic

Cloud Computing: Fact or Fiction? is a new infographic from Devry University helping to explain the basics about cloud computing, and the clear up the common misunderstandings people have about the Cloud.

Cloud computing allows you to store, access and share data from Internet-connected devices in one central location.  As technology careers continue to grow across the U.S. and cloud computing creates nearly 14 million jobs by 2015, the Cloud is more important than ever.  Here are the fact you need to know about the Cloud - and the fiction than many believe.

This is a really clean and easy-to-read design, with a great color scheme.  The statistics to support each section are good, and clearly sourced in the long list of data sources in the footer.

The data visualizations are a mixed bag.  The doughnuts are easy to read and the percentage bars are clearly visualized as portions of 100%.  The 24% doughnut in the top visualization is wrong.  That will catch many people’s eye, and cast doubt on the rest of the visualizations.  Once you get one data visualization wrong, you lose credibility and people will more closely scrutinize the rest.

Why are other numbers not visualized?  The “cyber attacks” and “people using the cloud” statistics would have been easy to visualize, but now seem unimportant to the reader because they are just shown in text.

 

The most interesting thing is that I got this promotional, marketing email (image above) from YouSendIt.com highlighting this infographic and showing the top portion with the incorrect visualization.  As far as I know, Devry and YouSendIt are not related in any way, so this is just using someone else’s work for their own purposes.  

Of course, infographics are meant to be shared, but you shouldn’t claim credit for someone else’s work, especially in an email promoting your own commercial services.  By omitting any design credit to Devry in the email, the message implies that the infographic is coming from YouSendIt, so it looks like the YouSendIt designers messed up the data visualization.  The negative impression created by the false visualization will now also create a negative impression of the folks at YouSendIt.  Oops.

Friday
Feb222013

Top 250 Internet Retailers Q3 2012 Update

Top 250 Internet Retailers Q3 2012 Update infographic

Top 250 Internet Retailers Q3 2012 Update infographic from the Campalyst blog

Back in May we published an infographic about Top 250 Internet Retailers’ presence on social media. The infographic was perceived really well by our readers, customers and the media; thanks a lot to all the people sharing it on Facebook, Twitter, Pinterest and their blogs!

Now we are happy to present you with the Q3 update! Spoiler: those were two incredible quarters for Pinterest! Amazing growth in terms of the number of brands building their presence on Pinterest and the size of their communities!

I like the color scheme and the variety of data visualizations used in this infographic.  Bars, icons, arcs and proportional circles.  The use of the Internet retailer logos in the circles is especially effective.

I wish the Social Media site logos had been used, especially in the first three sections.  I shouldn’t have to read the text and match the color to figure out what the visualization represents.  That’s too much work for the reader.  How many people does each of the people icons represent in the “How Many Followers Do They Have?” section?  The lines look “relatively right”, but the number of icons seems to have no relationship to the actual numbers shown.

The footer needs both a copyright statement (or Creative Commons license) and the infographic landing page URL so readers can find the original when they see this posted on other sites (like this one!).  Many bloggers are not good about linking back to your original site correctly, and you want your audience to be able to find it easily.

Found on Fresh Peel and Visual Loop

 

Tuesday
Nov132012

Which Social Networks Take Home the Gold?

Which Social Networks Take Home the Gold? infographic

How popular is your favorite social network?  It is important to know if it is on the rise or decline because well, what is the use of a SOCIAL network with no one on it?  See which are on the rise and some interesting facts about who is on which social network with mashable.com’s Which Social Networks Take Home the Gold?

We love the Olympics, but an international social media showdown is a little more our speed.

Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.

Here at Mashable, we can’t get enough GIFs and hashtags. We’re excited to see that this type of digital currency is gaining value — Twitter and Tumblr are among the top five networks with the strongest rate of growth.PinterestReddit and LinkedIn round out the pack.

Launched just over a year ago, Google+ was included in the report for the first time this year but is notably absent from the list of fastest growing platforms. And while Facebook is actively continuing its quest for world domination, it’s hard to improve your growth rate when practically everyone’s already joined the club.

Check out the graphic below, with data based on a report from Ignite Social Media. It also features statistics about men versus women, the youngest skewing networks and which sites are luring in the whiz kids. The researchers at Ignite point out that social network search interest continues to remain stagnant, as it has since 2009.

The timeline trend charts are especially effective showing the rise (and fall) of many of the most popular and well-known networks.  Even though these are “simple bar charts”, they are incredibly effective in making the data easy to understand to the readers.  Although its explained in the footer, it would have been better to explain the  y-axis unit of measure along with the charts.

Found on mashable.com

Wednesday
Sep262012

How Much Does SEO Cost?

How Much Does SEO Cost? infographic

How Much Does SEO Cost? is generally a mystery in the online marketing world.  The range is certainly big, from under $50/month up to the unbelievable price of over $250,000/month!  This informative infographic shares the results of custom research from SEOmoz, and was designed by AYTM.

How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject.

Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging.

Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That’s also the same average price for those who buy on a monthly retainer basis. Fixed prices on a contract basis is also a popular way that SEO is sold, but no averages were provided.

The survey was conducted by SEOmoz and compiled into the infographic below by AYTM:

From a design standpoint, there are a lot of things I like about this infographic.  

The consistent columns for regions of the world make the layout very easy to follow.  The data is also organized nicely by starting with basic demographic data to provide a foundation to the reader before getting into “The Main Event” - the main research results.

The data visualizations are fairly simple, and very easy for the reader to understand.  I also like the variety of data visualization methods; no one wants to see all bar charts.  The color scheme is also simple, which visually implies a certain level of authority.  By taking complex data and designing simple visualizations, the design shows the readers that SEOmoz has a clear understanding of the content.

The actual values are not included in the design, which is disappointing.  Since this was custom primary research, I have no way to validate the data visualizations without seeing the data, and that reduces the credibility of the entire design.  From a sharing perspective, it’s hard to quote interesting statistics in a text Tweet or Facebook post without having the numbers to work with.

Legends are Evil!  My biggest complaint is their use of legends in a few sections.  In those charts, the colors are visually hard to differentiate, and the reader has to work very hard to understand which pie slice or bar goes with each color.  This is only a problem in the Agency Type and Common Client Types sections.  The rest do a good job of connecting the data labels directly to the visualization.

The footer should include some type of copyright statement, and the URL for readers to find the original infographic landing page.

Found on Visual Loop

Tuesday
Jul172012

HTML5: Past, Present, Future

HTML5: Past, Present, Future infographic

The future is now! HTML5: Past, Present, Future infographic from Dot Com Infoway takes a trip trough time to explain how evolutionary HTML5 is.

HTML5 is the next evolutionary step for the Web world. With HTML5, the possibilities for Web usage are endless. At DCI, we are proud to be ahead of the game in offering HTML5 development for our many clients.

The published HTML5 infographic elucidates the history of HTML through an appealing timeline from its inception in 1990 to HTML5 in 2009. It also lists out the key features, uses and the role of HTML5 in Web applications in a captivating manner. The infographic also illustrates the compatibility of Web applications with various web browsers. It is interesting to note that Chrome and Safari maintain a higher compatibility rating than that of Opera and Internet Explorer.

Mobile applications are what we excel at. We understand how to create the most advanced apps through our development and work with our clients. Research indicates that by 2016, HTML5 usage with mobile browsers will surge to 2.1 billion. And by this year alone, the use of HTML5 in mobile application development has increased to 78%.

It is evident from the research data that HTML5′s trajectory will continue to grow to unbelievable heights in the near future.

This is a beautiful, clear infographic design.  The color palette is kept simple, and the use of icons is fantastic.

From a data visualization perspective, there are a couple of things that would make the design even better:

  • It might be just my own taste, but I think the timeline should be laid out to match the correct spacing of the years.  Visually it looks like some something happened every year on the timeline, when in reality each step jumps a different number of years.
  • Most of the data sources are cited in among the the visualizations, but no source is cited for the Browser Compatibility numbers.  Where do these values come from?  Are they believable?
  • Also in the Browser Compatibility, the shaded portion visualizations are wrong, and don’t match the values they are supposed to represent.  First, because the icons are circles, you have to shaded the AREA of each shape to be true to the data.  If you shade the height of a circle based on the data, the visual doesn’t match the values.  Second, even shading them by height was done incorrectly.  For example, Opera compatibility on Mobile is listed as 60%, but the visualization shows some number under 50%.

Found on Infographics Archive

Monday
Jul092012

Best Times to Tweet or Post on Facebook

Best Times to Tweet or Post on Facebook

You put a lot of thought, energy and sometime money into your long-format post or infographic, and you want to get the most traffic out of it you can, right?  Not only is it good SEO practice, but it feels good when someone “likes” your post on Facebook. So why not give yourself the best chance at receiving them? The Best Times to Tweet or Post on Facebook infographic from Raka has the inside scoop!

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic.

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly:

I really love designs like this.  The data visualization is big and center, and doesn’t need a lot of text to explain the key findings.  I would have reversed the color gradient so the the low times are mostly white and the highest times are dark red, but that’s just me.

At the bottom should be some type of copyright or Creative Commons statement, and the URL to the original infographic should also be included in the infographic design itself.

Hmmm…  Maybe I should have timed this post better…

Thanks to Brian for sending in the link!

Friday
Jun292012

The Massive Challenge of Search Engine Complexity

Search Engine Complexity Infographic
Courtesy Stone Temple Consulting

The complexity of generating Search results online is HUGE.  The What’s So Hard About Search? infographic from SEO expert Eric Enge at Stone Temple Consulting takes a look at the massive numbers involved with indexing and searching the Web.

Building a search engine is a very complex task. I often find myself trying to justify to people why it is that search engines can’t understand their site. They seem fixated on believing that a search engine should understand it if a human can understand it. The short answer is that with an infinite amount of time the search engine could, but the scale of the Internet makes it oh so VERY hard.

The infographic below tries to give you some sense of the scale of the problem. Please note that a few numbers are hard to truly pin down, but I pulled them from the best sources I could. For example, no one really knows how many pages there are on the web, though Majestic SEO is aware of 3.7 trillion (the number I used) or the average web page size.

Regardless, the message is the same either way. The web is a really complex place!

Designed by InfoNewt, the design gathers data from a number of different sources to put together the picture of complexity.  Combining the number of web pages, the average number of links on each web page, the amount of data online and the number of searches every minute, you begin to understand the scale of the challenge search engines face.

This design takes a different approach by citing each data source along with it’s visualization instead of gathering them all at the bottom.  I think it works well with this many different data sources, and is easier for the readers to understand where each part of the data comes from.  All of the key elements are included at the bottom: copyright, brand logo and the URL to the infographic landing page so readers can always find the original (even when blogs repost it without linking or using the embed code).

I just have to say “Cheers!” to the developer teams that tackle this problem every day.  The scope of this challenge will only get bigger in the future!

Thanks to Eric and the team at Stone Temple for being great to work with!

Wednesday
Jun272012

12 Things To Do After You've Written A New Blog Post

 

12 Things To Do After You've Written A New Blog Post infographic

The 12 Things To Do After You’ve Written A New Blog Post infographic from DivvyHQ is a self help guide that everyone who likes to post blogs could use. Also, it’s in a comically large printable design that I recommend! Instructions are below.

In early 2011, I was asked to guest blog for the Content Marketing Institute, which actually came from a consistent blog commenting strategy that I have executed for years. With their heavy focus on “how-to” content, I whipped up a post on the “12 Things You Need to Do After Writing a New Blog Post”. The checklist-style post was well received with thousands of retweets, likes and shares.

Now fast forward to March 2012. The infographic craze is in full swing, so I was perusing my content archives looking for something that I could turn into a good visual. I quickly recalled many CMI comments talking about how they had printed out the text-based checklist and had it pinned to their cube wall. BINGO! The rest is history…in the making.

Printing Instructions

  1. Click the infographic above to open the PDF version.
  2. Save it to your computer/hard drive.
  3. Open the PDF in Adobe Acrobat or any PDF Reader application.
  4. Hit Print.
  5. In the PDF print setting dialog box, look for “Tile Scale” or “Print Scale” and set the percentage to 54%. Your print preview should now be showing that the infographic will print on three 8.5 x 11 sheets. If not, adjust the scale percentage until it fits.
  6. Hit Print.
  7. Tape the pages together.
  8. Check your to-dos.
  9. Hang it on your wall.
  10. If you need help managing your blog or social media activities, you may want to try our 30-day free trial.

There’s no data shown in this design, it’s more of a process flow infographic.  Although it would have been nice in the infographic version of Brody’s process to show some of the stats behind why each of these activities is valuable to online marketing.

As a process infographic design, the content is very cool and the design matches.  It’s easy-to-read, icon illustrations support the content, minimal text descriptions and I love the added instructions to print it out across three pages to become a reference guide in the real world.