About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in Marketing (28)

Monday
Apr022012

Interactive Infographic: Coca-Cola vs. Pepsi

 

The Coke VS. Pepsi: The Cola Wars infographic from cnntees.com. Which side are you on?

For over a century Coke and Pepsi have been at each other’s throats in a constant struggle for a bigger piece of the billion-dollar soda market. 

Along the way the companies have picked up a slew of loyalists and fans, adamant that their cola reigns supreme. While there are countless spots online to check out the history of either company we decided to put together an interactive infographic, putting all cola war highlights together in one spot.

This is a really fascinating experiment with infographic design.  Although it appears to be a static infographic, it’s actually interactive.  If you look closely, there are two videos built directly into the middle of the infographic that play when clicked.  The growth chart at the top is also interactive.  Click on a decade, and then choose the specific year, and it displays events in each companies history related to that time period.

The interactivity is so subtle though, most people will probably miss it without me spelling it out in the title and here in the commentary.

The financial stats section is a really poor use of pie charts in the bottle caps.  The logo images work, but pie charts are for visualizing percentages.  Here, they forced the data into the cute visual, but it makes the data confusing and hard to understand.    Are the charts visualizing the percentages of each expense related to total revenue, or just arbitrarily visualizing the values to represent the comparison between the two companies?  No percentages are shown, and no values are shown for the values of the total pie.  This is forcing a round peg into a square hole.

At the bottom, it’s missing a URL to the original blog post (so readers that find this on the Internet can find the original high-resolution infographic), a copyright statement, a trademark statement and a credit to the designer.

Thanks to Ron for sending in the link!

Wednesday
Feb222012

Tea & Biscuit Dunking Guide

The Tea and Biscuit infographic from Green Hat Design in the UK shows avid dunkers of biscuits the proper timing to keep their favorite snacks in the tea or coffee to conquer floppage and avoid the disappointment of contamination!  Also available as a high-resolution PDF.

This biscuit infographic is based on 8 of our favourite UK brands which helps us (and others) to get the best out of his (or her) biccy when dunking it in hot tea or coffee, while at the same time assisting the user to avoid… floppage. That unfortunate moment that the biscuit suddenly gives way and contaminates your beverage. Nasty. We feel many could actually benefit from such details. I know it has changed my life.

This one is a fun topic.  Apparently the biscuits in the UK are so hard you have to dunk them to eat them…  :)

The radial design works well to show three values for each biscuit, and is easy for the reader to compare them.  The illustrations work well, even though readers in the U.S. (myself included) won’t recognize any of the biscuits.

A couple things are missing from a Marketing Infographic design perspective.  It needs a title!  I made up the “Tea & Biscuit Dunking Guide” because it didn’t have a good title of its own.  There should be some type of license statement, and in this case I would suggest Creative Commons.

The PDF file is hosted on the Green Hat Design site, but the infographic isn’t displayed anywhere.  t’sI hard to share a PDF compared to how easy it is to share an image file online.  It REALLY needs it’s own official landing page on the Green Hat Design site to display the infographic, and be the one place you want everyone else (like this blog) to link to.  They had uploaded it to visual.ly, and I linked to it there, but that shouldn’t be the primary landing page if they want to drive traffic to their site and awareness to their brand.

Thanks to Steve for sending in the infographic!

Wednesday
Oct052011

Social Media Brandsphere

The Social Media Brandsphere is a new collaboration between Brian Solis and JESS3.  The Brandsphere explores how brand storytelling can cross different communication mediums. 

Over on the JESS3 blog, they’ve posted 10 of the different early versions and concepts of the Brandsphere so you can see some of the behind-the-scenes design process at work. 

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes:

1. Paid: Digital advertising, banners, adwords, overlays

2. Owned: Created assets, custom content

3. Earned: Brand-related conversations and user-generated content

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)

5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)

Any combination of the five media strategies defines a new Brandsphere where or

ganizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible and intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance.

 

Available as a poster on the Conversation Prism site

Friday
May272011

The Information Blanket

The Information Blanket is a very cool project conceived and produced by Beattie McGuinness Bungay New York.  Intended as a charity blanket to be donated to kids in under-developed countries, the blanket is printed with information to help the mothers learn about their baby’s health.  The blankets include information about breastfeeding, immunization vaccinations, body temperature and warning signs of illness, all printed in the local language.

There are two ways to participate.  You can buy one for yourself, and one will be donated automatically ($60) or you can just donate one to a child Uganda ($25).  The ones you buy for your self are in English (pink or blue), and the ones that will be distributed in Uganda are in Lugandan (green).

 

the story of our blanket is one of care and responsible craftsmanship. it begins with green-sensitive 100% double knit north carolina cotton. soft and durable, it meets the strictest u.s. environmental standards on dyes and finishing. when it’s ready, the fabric is pre-shrunk and shipped to new york city where local craftsmen cut it to swaddling size and double lock stitch the edges. the informational graphics are then screen-printed using non-toxic water based inks. the result is a blanket of the highest individual quality.

Our design includes a growth chart with average ranges for one, three and six months, breastfeeding and vaccination frequency, high temperature alert, doctors appointment reminder and a list of illness warning signs.

 

 

Found on Twitter via @katerryna and Creativity-Online.com

Monday
May162011

Client Infographic: How Affiliate Marketing Works

How Affiliate Marketing Works

 

Recently, InfoNewt (my company) designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site: Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“How does affiliate marketing work?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae

Tuesday
Mar082011

The Infographic Noob Guide to Online Marketing

The Noob Guide to Online Marketing - Infographic

The Noob Guide to Online Marketing is a 6-month plan for non-marketers to use as a reference guide to succeed in online marketing.  Based on information and an article from Oli Gardner on SEOMOZ.org, the infographic was designed by Unbounce.com.

“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely.

  • Part 1 is a cogged wheel showing 50 tasks broken down by discipline. If you print it out you can tear off each cog or mark the little check boxes as you complete each task.
  • Part 2 is a six month course to teach you how to become an internet marketer whether you’ve done it before or not. Compress the timeline if you’re a workaholic. It also contains a traffic timeline showing the effect certain actions will have on your inbound traffic growth.

 Found on Social Media Graphics and Visual Loop

Monday
Dec272010

The Blog Tree

 

The Blog Tree is growing on me.  A project collaboration between JESS3 and Eloqua, it uses the tree metaphor to map out the post prominent Marketing blogs by traffic size and category.

The Blog Tree maps out the marketing blog structure from the most prominent blogs at the roots through the leaves which are shown in different colors to indicate the size of each blog’s readership. The positioning and color of the blogs were determined using publicly-available visitor data about each web site on compete.com.

This has gotten a lot of traffic on its own, and they are experimenting with an interesting call to action for viewers.  

As for those blogs not yet portrayed on the infographic, Eloqua invites and encourages their authors to tag The Blog Tree infographic on Eloqua’s Facebook account in order to be included in future versions and receive an official “Blog Tree” badge for their site.

Where’s the infographic blog branch?

Tuesday
May042010

A HubSpotter's Guide to the (Social Media) Galaxy

I love this humorous Star Trek parody take on how to man your Marketing crew to be prepared to explore the (social media) galaxy!  From HubSpot.com, A HubSpotter’s Guide to the Galaxy is an infographic designed by our friend Mike Wirth.

Sometimes marketing seems like a cosmic adventure through social media, the blogosphere and other new, unknown regions of the internet!  Here’s how HubSpot imagines businesses traversing through the galaxy to meet new beings, engage with them and exchange new ideas!

Mike, where’s the holodeck so we can interact with infographics???

 

 

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