About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Consulting | Data Visualizations

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Tuesday
Jul142015

Pro Tips to Track Results from Infographics

Creating an infographic is no simple task. A lot of time and resources go into the data research and design of a good infographic, but not always into figuring what happened after publishing it on the Internet. Where many companies miss the mark with their infographics is in their tracking efforts after the infographic has been released. Pageviews, social shares, reposts, backlinks, and more are all part of measuring the success of an infographic.

It is important to understand that infographics need as much promotional and tracking support as articles, videos, advertisements, and even the products and services their business is marketing. Learning what works and doesn’t work should be a huge part of future marketing plans.

The work of tracking an infographic starts the day it’s published online. Here are five key areas a company should focus on after they've released an infographic.

 

1. Dedicated Landing Page for Analytics

 

via: CopyBlogger

To make sure you get the most out of your infographic, make sure it is published on the company’s website on a dedicated landing page or if that’s not available, in it’s own blog post. That will provide a dedicated landing page URL as the one primary link in posts to drive all the views and backlinks to one place. By creating a landing page you can access your own web analytics to see pageviews, traffic patterns and referring sites. You also have control over which social sharing buttons to include for default text and sharing statistics.

An often overlooked ally to tracking infographics after their release is your company’s own website analytics. When you examine the metrics of the overall company website, inbound links can become a jackpot for insights about who picked up your content.

Pro Tip:

Use inbound links to keep track of pick-up, and target new outlets for future outreach efforts.

An alternate (or secondary) method would be to publish your infographic on a hosted platform like Visme or SlideShare. These platforms display the infographic within an enclosure that can be embedded and shared on other sites, and gather the analytics from all of the sites displaying the enclosure in one tracking report.


 

2. Track the Value of Backlinks

 

via: Pole Position Marketing

For many companies, the goal of publishing infographics is to attract links and visitors to its own website. To find all of those links, you have to go looking for them.

Pro Tip:

Use an SEO backlink tool like Majestic SEO Site Explorer, Moz Open Site Explorer, or even do a Google search of the full landing page URL (another advantage of having a dedicated landing page URL). These tools will allow you to be able to find all of those valuable backlinks.

Be sure to check the value of links from those sites. One strong link can be worth more than many weak links. Google call this PageRank, Moz calls this Authority, and Majestic calls this Trust. Choose one metric for your tracking so you are comparing the same type of score across all of the sites that link to your infographic landing page.

Go through your list of industry specific websites, blogs, and news media outlets you pitched the infographic to, and search their website to see if anything pops up (wait about a week or two before searching to give time for an article to be written).

 

3. Social Share Counters

 

Social media can be used as a good indicator of how well your content is performing online, especially when looking at social shares from a specific media site pick-up. It’s important to remember that social sharing doesn’t help your own website’s pagerank, but it does build widespread awareness and exposure of your infographic content.

Pro Tips:

a. Use the counters from the social share buttons you set-up on the dedicated landing page.

b. Search Twitter (and other social media sites) for the full URL link to the landing page to find other social media posts that didn’t use your buttons but did link back to the infographic.

c. Check the social share button counters on other sites that reposted the infographic for additional sharing stats.


4. Reverse Image Search

 

When a blogger, media outlet, or journalist has chosen to write about your infographic, it doesn't always mean they will also take the time to include a link back to your website, or will even remember where they found the infographic. Reverse Image Search is a valuable tool to use to find reposts of your infographic that don’t link back to your website..

Reverse Image Search is a service offered by Google, Bing and TinEye. They allow you to drag and drop, upload your own image or choose an image online to start the search. The results will list all of the web pages in their index that include that image, in any size. This is the best way to find sites that posted your infographic without linking back to your landing page.

Via: Google Images

Pro Tip:

Reach out to any high value sites you find that published your infographic but didn’t include a link. Politely thank them for sharing your infographics, and ask them to add a link back to the original landing page.

 

5. Gather Your Results

Pull together all of the results you found into a summary that your company can use as a benchmark to evaluate future published content. Your web analytics, combined social shares, backlinks from sites and image-only posts together paint an overall picture of how well your infographic performed.

via: Razor Social

Pro Tip:

Site that have seen their own success from posting your infographic are more likely to post future infographics from you as well. Start building an outreach list of people and sites that appreciate your content.

 

Even the slightest effort put into tracking your infographic can significantly improve your understanding of the value of visual content. In order to understand it’s value, you have to understand its reach. Then, you can evaluate how your content is performing, and make any changes needed to make future content more likely to garner the pick-up and exposure your team or company seeks.

Remember, you can’t improve what you don’t measure!

Are there any other tracking methods you use to keep track of your infographics or other visual content? How do you measure success for infographic (or any visual content)?

Friday
Dec122014

When to Use JPEG, GIF, & PNG Image File Types

When to Use JPEG, GIF, & PNG Image File Types infographic

Image file types are confusing to many people, but the Know Your File Types: When to Use JPEG, GIF, & PNG infographic from WhoIsHostingThis? Is here to save the day. Too many people just JPG image file because they don’t understand the differences.

Trying to save space on image files?

It can be tough to know exactly which filetype is the best to use. If you save your image as the wrong type, you could end up blurring a beautiful photo, losing all the detail of your logo, or turning a transparent background black.

If you’d like to know exactly which is the perfect image filetype to use for which images, and save a lot of space and bandwidth in the process while maintaining a quality image, check out the handy reference below for the facts.

Great topic for an infographic! A complex, confusing subject that needed the infographic design treatment to simplify the information.

The URL to the infographics landing page should be included in the footer so readers can find the original, full-size version from sites that don’t link back to the original source.

Found on LifeHacker

 

Wednesday
Jul022014

Secrets of a Killer Blog Post: Images

Secrets of a Killer Blog Post: Images infographic

It can be hard to run a successful blog. Here at Cool Infographics, we strongly believe in graphics and images (big surprise right?). But if you still need a little persuading, the Secrets of a Killer Blog Post: Images infographic can tell you more great things about images and what they can do for your blog.

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

There’s a lot of information in this one!  Everything this design mentions about photos and images applies to posting infographics as well.

Published by whoishostingthis.com

Thursday
Feb062014

Shutterstock's Global Design Trends 2014

Shutterstock's Global Design Trends 2014 infographic

Shutterstock’s Global Design Trends 2014 infographics is essentially a visual press release.  Based on their own internal web stats from their users, they are sharing the most popular image searches and trends from 2013.  And of course is should be shared visually!

One of our favorite annual traditions at Shutterstock is sharing our hard-earned design-trend data with the world. For this, our third annual infographic, we used data from our 350 million all-time downloads to explore recent and emerging trends from around the globe.

Check out the infographic below, then scroll on to view a lightbox featuring images showcased in the design, get the code to embed the infographic on your site, and share your own thoughts and insights in the comments.

Searches for infographic design elements in 2013 were up 332% compared to 2012!

Many infographics include data sources, but this one is based on their own internal data!  As a alternative, I love that they include clickable links to all of the stock photos, vectors and videos included in the design on the infographic landing page.  However, it would have been helpful to readers for the infographic to include the longer URL directly to that landing page on the Shutterstock blog, instead of just the front page.  Readers that make it that far, then have to search for the specific blog post to find the links and the original infographic.  Today, it’s the most current post and easy to find, but after a few more blog posts it will be much harder to find.

 

Thanks to Danny for sending in the link!