About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

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Entries in health (111)

Monday
Nov292010

Are You Vitamin D Deficient? - The Infographic

Another great one by David McCandless from InformationIsBeatiful.net.  Are You Vitamin D Deficient? looks at the growing research that shows how important Vitamin D is to our health.

I first got serious about Vitamin D after listening to Steve Gibson’s own experiences with Vitamin D on the Security Now podcast #209.  You can see more info at Steve’s Vitamin D page.

I take Vitamin D daily now.

Wednesday
Nov172010

Rogue Infographics - The Empowered E-Patient Translated into Chinese

 

I found one of my recent client infographics, The Empowered E-Patient, translated and posted on a Chinese site, www.mazingtech.com (along with many others), but it’s not a version that I designed.  I also had to view the site using this link with Google Translate.  Someone has downloaded the original image file, translated all of the text into Chinese and then reposted the infographic.

Let me start by saying that although I designed the original infographic, I don’t think I have a big problem with someone else translating it and republishing it without my permission (or involvement) in this way.  It was done very well, and the client I designed it for feels the same way.

Here you can see the original and the translated version side-by-side:

 

You can see that someone spent some time with an image editing program trying to do this right and make it look official.  The Chinese text is the same size and color as the original English, and was very carefully positioned.  The visuals were left intact, as were all of the logos, website addresses and even the copyright information.  

Technically, I think this would be considered a copyright violation, but it’s not like another site is claiming ownership or directing traffic to a new, different destination site.  Because of the care that was taken, if this infographic is reaching more people because of the translation, it would be successfully driving more awareness and traffic to the PathOfTheBlueEye.com site.  That was the whole point of the original infographic in the first place!

One issue is that because I wasn’t part of the translation process, I don’t know that it was translated correctly.  If there actually is some existing demand to view this in Chinese, I could have offered that service to my client to make sure that we were happy with the translation.

It’s worth noting, that there are MANY English infographics that have translated into Chinese on this site, but the navigation to find them is very difficult.  Here are a few more from other designers that I have posted before on Cool Infographics, but have been translated and reposted in Chinese.  (You can click the titles to see the original English version I posted)

 

WTF is HTML5, and Why Should We Care?

Apple, Adobe Flash and H.264

The Visual FAQ of SEO infographic

Tuesday
Nov022010

Client Infographic: The Empowered E-Patient

 

The Empowered E-Patient is a recent project InfoNewt (my company) did for the Path of the Blue Eye Project.  The statistics are compelling, and certainly support that e-patients are now mainstream.

In 2000, the Pew Internet and American Life Project found that 25% of Americans searched online for health information.  Today, 61% rely on the Web for medical and health content.  Americans’ growing reliance on Dr. Google and Nurse Yahoo! has led to profound changes in how health organizations and providers relate to and communicate with consumers.

Notably, this infographic provides information on e-patient social media communications from a Project-produced research report, “Communicating with the Empowered E-Patient.”  This report is available free of charge to individuals making regular contributions to the Project’s knowledge community, Living the Path.  Learn more about how to access this report here.

 

One of the challenges was defining not only what is an e-patient, but also what is the correct term to refer to these people looking up medical information online.  We ended up using Google to determine which terms are used most commonly, and the title ‘e-patient” was clearly the term used most often.

Thanks to Fard and the team at Enspektos.com.  There’s much more information available at the Path of the Blue Eye Project.

Monday
Jul262010

How Does Diet Soda Cause Weight Gain? [infographic video]

Another great use of infographics, illustrations and visual examples used in a video to better communicate a message.  How Does Diet Soda Cause Weight Gain? is a video from Wellness-Works.net.  I wish they would credit the artist so we knew who made the video for them.

An informative, fun video about the importance of your food’s pH and its impact on your health.

Wednesday
Apr072010

Prostate Cancer infographic

The Conversation” is an infographic about prostate cancer by designer Mike Wirth.  Mixing a few key statistics and visualization styles, I like that this infographic includes related illustrations, charts, relevant text explanations, the key numbers and a map.

Nice job Mike!

Thursday
Mar112010

Underskin: The Human Subway Map

Sam Loman has taken the subway map infographic style to the human body.  Underskin is an infographic that traces the routes of eight different systems within the body (Digestive, Respiratory, Arterial, etc.), and highlights the major connection points.

You can see Sam’s work on just-sam.com, but the image there is low resolution.  She sent me the image above so you could see the high-resolution details.  Thanks Sam!

Found on VizWorld and Information Aesthetics.

Friday
Feb192010

Emily Schwartzman Wins Haiti Infographic Contest!

Emily Schwartzman has won the GOOD contest to design an infographic about the earthquake impact to Haiti.  A high-resolution version is available on the GOOD site.

We’re proud to announce the winner of our latest infographic contest, where we asked readers to design an infographic about the recent earthquake in Haiti. We at GOOD conferred with Aaron Perry-Zucker of Design for Haiti, and we’ve come to a decision.

Emily Schwartzman—whose graphic, “Aftermath of the Haiti Earthquake,” clearly and concisely depicts both the human toll of the earthquake and the scope of the earthquake itself—is our winner. Schwartzman will take home our prize package, including a GOOD T-shirt and a free subscription. You’ll be able to see her infographic in print in our next issue as well as on the Design for Haiti site.

Excellent job Emily!

Tuesday
Jan262010

Caffeine and Calories

Check out another great caffeine infographic, The Buzz vs. The Bulge, by David McCandless from Information Is Beautiful.  Another great spin on caffeine in drinks, this one plots caffeine content on the X-Axis, and calories on Y-Axis.

I love that there are also some foods mixed in with the drinks like a dark chocolate car, a butter croissant and coffee ice cream (brilliant).

When I started working on my Caffeine Poster, this hadn’t come out yet.  One the reasons I choose caffeine as the data to visualize for my project was because there weren’t any good visuals to be found at that time.  I definitely wanted to acknowledge David’s great work.

Monday
Jan252010

Making-Of The Caffeine Poster - Part 3

 

How did you pick which drinks to include?

The original spreadsheet with the caffeine calculations had about 100 drinks on it, but that made the image WAY too crowded.  Looking back, I could have made the images smaller to fit more drinks onto the poster, so maybe the next version will have more.

For the coffee side, I picked some of the most widely available coffee shops, and I also only picked one drink from each.  Starbucks alone had 20-30 different drinks I could have listed.

For the drinks side, I picked the drinks that were most widely available at the grocery stores in the DFW area.  It may be different regionally, but the local region was all I had to work with.

 

Dude, where’s the TEA?!?

I posted this in the comments, but I know I left tea out of the graphic (along with thousands of other drinks). It was actually hard to cull down the wide assortment of drinks down to only the ones I included. Not a tea drinker myself, tea didn’t make the cut (Kevin Rose would be disappointed, I know).  It’s very crowded in the under 100mg space, so tea didn’t make the cut.  Based on the feedback I got, I’ll include it if a next versions happens.

FWIW, tea averages between 40-70mg of caffeine in each 8oz cup

 

Can I buy a copy of The Caffeine Poster?

I haven’t setup the poster for sale, but I did keep the high-resolution images offline so I could make it available if there was interest.  The images on Flickr are certainly high-resolution enough to read the details, but they won’t print very nicely as a 24” x 36” poster.  So far, I haven’t heard from many people who wanted to buy a copy.

I also got some feedback that The Caffeine Poster makes a good infographic, but maybe not a great poster.  To be a great poster, it probably need more details and other additional information to make the viewer curious to step closer and read more.

However, I did have a few copies printed for myself…of course.

 

Will there be a next version?

Probably.  I’ve got some other projects in the works, so there’s no telling how long it will take.  You suggestions on what to change or add are very welcome.

 

 

The is the end of the Making-Of posts.  I got so many questions about the behind-the-scenes stuff that I moved all of The Caffeine Poster posts together on a separate page.  Check out the Caffeine Poster link at the top of the page.

Wednesday
Jan202010

Making-Of The Caffeine Poster - Part 2

This is Part 2 in the continuing the series to share the details behind creating The Caffeine Poster.  I am going to create one web page to combine all of these Making-Of notes together, and I’ll post a link to that in Part 3.

Where did the data come from?

There was no one, single complete source for the data.  A number of the company websites have their caffeine content listed in the Nutrition Facts of product information, so if it was available I used their own information.

EnergyFiend.com has the largest database I found of caffeine contents in drinks and foods.  If I found different values for the caffeine content on different websites, I would just use an average.

 

 

The Center for Science in the Public Interest also has the caffeine content listed for many drinks.

 

As a side note, EnergyFiend also has this great Death By Caffeine calculator!

 

The drinks come is many different sizes.  Why didn’t you standardize the drinks sizes?

This was probably the feedback I’ve heard most often since posting the infographic.  I posted a short answer in the comments, but here I can provide some additional explanation.

First, the data itself isn;t that complicated.  I didn’t need to use any statistical software to massage the numbers.  A simple spreadsheet in Numbers takes care of all the number crunching.

Even in this small piece of the spreadsheet, you can see a number of different drink sizes.  My choice was to either visualize column C or D.  The mg column represents the amount of caffeine you will consume from the entire drink.  The mg/oz column represents the amount of caffeine in each oz of liquid.

From a scientific point-of-view, the mg/oz is a common denominator and is probably a true apples-to-apples comparison.  This option would have shown the strength of the caffeine concentration in each formula, and you could see how much stronger the Starbucks coffee is compared to Dunkin’ Donuts.

However, my target market for the infographic isn’t the scientist that formulates the drinks, but the consumers that drink them.  Most of these drinks aren’t available in self-serve dispensers, so the consumer will drink whatever quantity they purchase (10oz, 12oz, 16oz, etc.).  By visualizing the total caffeine content of each drink, the consumer knows instantly how much caffeine they are putting into their body when they consume a drink.

For people that want to know the concentration, maybe I’ll add that as a side note for each drink in the next version.  :)

 

The caffeine content can differ each time you brew coffee, how did you choose only one number for each drink?

Even though caffeine content may vary from one drink to the next, all of the company sites and other websites list one average number for each drink.  Because the visual is a scale, the overall intent is to visualize the drinks in comparison to each other.  Precision wasn’t as important as showing them as higher or lower caffeine content relative to each other.

To be more exact, I could have listed ranges, and that wouldn’t have changed the drink locations on the scale.  BUT, ranges also weren’t available from the data sources, so it really wasn’t an option and I didn’t worry about it too much.

Adding the caffeine content numbers in the indicator arrows was actually a last-minute change.  Originally, I had intended not to list a specific number, because the values can vary.  Without the numbers, it leaves the actual content a little vague.

I also had some friends and designers look at an early version to get some feedback, and they would ask what the numbers were.  In the end, I decided that I personally would want to see the values if I were seeing the poster for the first time, so I added them.

Good thing I did too!  I found two drinks that were reversed and in the wrong place, so adding the numbers was a great way to check the accuracy of the design.

 

What is this thing?

 

To emphasize the science behind caffeine, I included this rectangle that looks like it comes from the periodic table of elements.  Caffeine isn’t an element, so I could only use the style of the periodic table with this 3-D rendering of a caffeine molecule, the chemical formula of caffeine and the molecular weight.

 

More to come in Part 3…