About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in grocery (6)

Thursday
Jun112009

Sugar Stacks: How Much Sugar is in your Food?


SugarStacks.com is a website dedicated to showing you how much sugar is in the food we eat.  Using a simple visual of stacked sugar cubes, you can see the sugar content of many different types of food.  I love that it's simple and visually gets one point across really well.  There are words on website, but you really don't need them.

We've used regular sugar cubes (4 grams of sugar each) to show how the sugars in your favorite foods literally stack up, gram for gram.  Compare foods, find out where sugar is hiding, and see how much of the sweet stuff you're really eating.


Found on Infosthetics.com, and as they note, the website doesn't differentiate between types of sugars, the white sugar cubes are used to represent them all.

Thursday
Jun192008

Grocery Aisle Nutritional Values




Three different ways to view the grocery store from Wired Magazine Infoporn January 2008 (16.01) by Dan Marsiglio. Cost per Calorie, Calories by Weight and Sugar by Weight.

If you're trying to cut back on the sugar in your diet, stay away from the cereal aisle!

Wednesday
Apr022008

Who Owns the Organic Food Companies?


Great chart by Phil Howard from Good Magazine showing which of the large food processing companies own some of the most popular organic food brands. Pepsi owns Naked Juice?

Found on digg.com after I heard about it on the diggnation podcast.

Friday
Dec072007

Cooking Infographics


Found on SimpleComplexity.net, Cookz (coo.kz) is a website under development that illustrates recipes with visual infographics. There is an example up now for chocolate chip cookies.

More details are found on flickr, under the user macro girl:

The visual equivalent of a thesis - work from my final semester in Visual Communications.

Thursday
Oct182007

Plastic Bags




Here's another one from Chris Jordan. Is it art, or is it infographic?

The image shows 60,000 plastic bags, which is how many bags are used in the U.S. every 5 seconds! The picture currently on display at the Paul Kopeikin Gallery in Los Angeles is 5ft x 6ft large so viewers can step up close to see all of the details.

Tuesday
Jul242007

Consumer Product Jungle


unaesthetic.net has posted this fantastic high-res image of a grocery store. This is the nightmare of working in consumer products (like I do). The challenge is getting your product to stand out in this jungle and getting the consumers' attention.

This is a different type of infographic. There are no numbers or values, but you still get the message. Consumer products is a hard business.

This is now hanging on the wall in my office. A constant reminder of all the noise that our products must get through to reach a consumer.