About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in financial (6)

Friday
Nov152013

Two Years Without Steve Jobs: Has Apple Crumbled?

Two Years Without Steve Jobs: Has Apple Crumbled? infographic

Has Apple Crumbled? is an infographic from WhoIsHostingThis.com that takes a close look at the business and financial results of the last couple of years under Tim Cook’s leadership.

With the passing of Steve Jobs in 2011, many tech industry experts were quick to predict that his company, Apple, Inc., would soon falter without its charismatic founder at the helm. Yet in the years since Jobs’ successor, Tim Cook, has taken the wheel, Apple has not only continued on, but flourished.

The design starts off well, but gets lazy towards the bottom with a number of statistics shown in text only, and not visualized.  Readers will perceive these values as less important and visually skim right over them.  With a mix of visualized data and text only data, the text only values are perceived as secondary information and often ignored.

I really like the character illustrations. They are minimal, but still easily recognizable.  The same goes for the product icons.  Minimal but easily recognizable.

The footer does a good job with sources and the company logo, but should have also included the URL link back to the original infographic landing page so readers can find the full-size original version.

Found on MacTrast.com

Thursday
Jul252013

PepsiCo Q2 2013 Performance Infographics

PepsiCo has begun to publish an official infographic along with each of their quarterly earnings reports to investors and analysts.  The PepsiCo Q2 2013 Performance infographic was just released online to coincide with the press release and earning call to analysts.

I love seeing infographics used in this way, and I think we will be seeing many more of them from other companies.  Visualizaing the financial data can make the complex filings much easier for investors to understand.

As much as I love this idea, this particular design needs help visualizing the data.  Big fonts are not data visualizations, and many of the financial stististics presented were shown in text only.  It takes a data visualization to put the values into perspective for the audience, and make them easier to understand.

This is the second infographic in the series.  It appears that each one will be released with a unique website dedicated to hosting the infographic.  This on can be found at: www.pepsicoinfographicq2.com, and a PDF version is also available to download from the site.  You can find the infographic from the prior qurter here: www.pepsicoinfographicq1.com.  The infographics were also published on the PepsiCo Multimedia Downloads section of the Media page.

Thanks to Chris Hoyt for posting on Google+

Tuesday
Feb122013

Visualizing AOL's Return to Growth after 8 Years

Visualizing AOL's Return to Growth after 8 Years infographic

 

Sometimes you only need one data visualization or chart to tell your story.  Statista recently published the infographic AOL Returns to Growth After 8 Years with only this bar chart of year-over-year revenue since Q1 2008, which clearly shows the last five years of quarterly losses.

This chart shows AOL’s revenue growth since the first quarter of 2008. In the fourth quarter of 2012, the former internet heavyweight returned to positive growth after 8 years of declining revenues.

The latest results mark a milestone in CEO Tim Armstrong’s quest to transform his company from an internet service provider into a digital media company. Since AOL’s spin-off from Time Warner in 2009, the company had acquired TechCrunch and The Huffington Post to re-position itself as an ad-selling provider of premium online content.

The above chart nicely illustrates the slow progress AOL has made in the past 2 years.

Not an infographic in the modern online interpretation of telling complete stories in one image file, but more in-line with the definition of infographics simply as “information graphics”.

I’m not sure why they didn’t show the complete 8 years of data in the chart.  By only showing 5 years of data in the chart, they really didn’t support their claim that it has been 8 years of losses for AOL.

Found on Visual Loop.

Wednesday
Aug012012

VISA London Economic Outlook

VISA London Economic Outlook infographic

VISA was smart and jumped on the London band wagon.  Designed by Bright Blue Day, the VISA London Economic Outlook infographic from Visa Europe shows a summary of the Olympics impact report.

The London 2012 Olympic and Paralympic Games will deliver an £804m consumer spending injection for the UK this summer and an economic legacy worth £5.33bn by 2015, according to Visa’s report, “Realising a Golden Opportunity: Visa Europe’s London 2012 Olympic and Paralympic Games Expenditure and Economic Impact Report”.

The report looks at the consumer expenditure and economic output related to the Games and its distribution across the country. It is based on Visa’s unique insight into consumer spending in the UK and spending data from previous Games and major sporting events.

We have also produced a unique infographic providing an easily-digested visual summary of the report’s findings.

This is a great use of an infographic as an executive summary of a much larger report.  This builds awareness, interest and traffic to a report that VISA Europe obviously spent a lot of money to sponsor.

A few thoughts about the infographic design:

  • The call-out circles surrounding the map of the UK should be sized to match their values.
  • The doughnut charts don’t work for the Distribution of Economic Activity.  The percentages are too close together, so all of the doughnuts look almost the same.  I think a pair of bars for each location, but keeping the scale consistent across all locations would have worked much better.
  • I love the icons for the business sectors
  • The color scheme is fantastic!  Simple, directly tied to VISA and makes the overall design bold without being gaudy.
  • The monument silhouettes from London are easily recognizable, and work nicely in the background without drawing too much attention.
  • The bottom should have a clear copyright, and the direct URL link to the original infographic landing page.

They also created a short infographic video based on the static infographic:

 

The infographic is available as a high-resolution JPG image file or a high-resolution PDF.

The designer at Bright Blue Day was Ollie Flippence.  Great job Ollie!  Thanks for sending in the link!

Tuesday
Jul242012

How Banks Make Money From Home Loans

How Banks Make Money From Home Loans infographic

How Banks Make Money From Home Loans is explained right here in this infographic from Tomorrow Finance. We are even given the outstanding figure of $13.4 trillion of outstanding mortgage debt.

What the Frac?

How banks make money from home loans.

Fractional Reserve Banking refers to a banking system which requires the commercial banks to keep only a portion of the money deposited with them as reserves. The bank pays interest on all deposits made by its customers and uses the deposited money to make new loans.

This design does a good job of showing the audience the scale of the amount of money involved.  Each $100 stack of bills is carefully used to visualize the amount of money being used in the explanation, and it makes a bigger impact by making it visual.

The sources are carefully documented and all of the visualizations appear to match the numerical values.  At the bottom should be some type of copyright or Creative Commons statement, and the text URL back to the original infographic to help readers find the high-resolution version when they see posts of this on other sites.

The designer here did a really good job of telling a simple, focused story in the the infographic that is quick and easy for readers to understand.

Tuesday
Jun262012

Client: Avoid the Dip from IPO Lockups

Wealthfront Lockup Avoid the Dip infographic

Avoid the Dip: The Effect of Lockup on Stock Price is a new infographic InfoNewt designed for Wealthfront.

A flood tide of shares is hitting the market in May and June, as a number of the high-profile tech IPOs from the fall emerge from lockup periods, including Jive Software (JIVE), Zynga (ZNGA) and Angie’s List (ANGI).

If you’re one of the employees of the 28 companies whose lockups are expiring in May or June, you’re wondering how to diversify your portfolio and when to sell.

Here’s our research on the question of what to do in the days immediately following the lockup expiration, presented visually to help you see the dip that typically follows the end of the lockup.*

As valuable financial information to many employees of the tech companies going IPO this year, Wealthfront looked back at 254 prior technology company IPOs to chart “The Dip” that consistently have a price dip the first day after the Lockup ends.

Don’t understand what a Lockup is?  That’s explained in the infographic as well.

Thanks to the team at Wealthfront!