About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Tuesday
Dec172013

Robots Rule the Internet

Bot Traffic Report 2013 infographic

The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world…I mean the Internet.  Humans are now just a minority of the traffic online.

We see a 21% growth in total bot traffic, which now represents 61.5% of website visitors. The bulk of that growth is attributed to increased visits by good bots (i.e., certified agents of legitimate software, such as search engines) whose presence increased from 20% to 31% in 2013.

31% of Bots Are Still Malicious, but with Much Fewer Spammers

While the relative percentage of malicious bots remains unchanged, there is a noticeable reduction in Spam Bot activity, which decreased from 2% in 2012 to 0.5% in 2013. The most plausible explanation for this steep decrease is Google’s anti-spam campaign, which includes the recent Penguin 2.0 and 2.1 updates.

Nice infographic with a focus on telling one story really well.

Thanks to Jordan for posting on Google+

 

Monday
Dec162013

The Genealogy of Baseball Teams

The Genealogy of Baseball Teams infographic poster

New infographic poster released by HistoryShots, The Genealogy of Baseball Teams charts the lineage and evolution of the major league teams.  Covering more than 140 years starting in 1871!

The Genealogy of Baseball Teams chronicles the origin and evolution of baseball teams from every major league from the inception of the National League in 1876 to the present day. Trace the fascinating histories of the Boston Red Caps to the Altanta Braves from the Washington Senators to the Minnesota Twins from the Brooklyn Trolley Dodgers to the Los Angeles Dodgers.

The Genealogy of Baseball Teams infographic poster closeup

Printed poster available for purchase from HistoryShots is 42” x 20”, and starts at $36.

 

You can see this one and many other infographic posters collected on the Cool Infographic Posters page or my Infographic Posters board on Pinterest!

Friday
Dec132013

100 Years of Rock Visualized

100 Years of Rock Visualized infographic

From Gospel to Grunge: 100 Years Of Rock in Less Than a Minute is an ambitious design project from ConcertHotels.com.  It’s an animated, interactive timeline design that let’s you click on any genre to highlight it’s specific history and play a sample of the appropriate music.

The history of rock music is pretty interesting. Everyone knows that it’s roots lie in genres like Gospel, but what about all the other genres?

How did Cowpunk come about? Or Indie Rock? Or Nu Metal?

These are the sorts of questions we ask ourselves here at Concert Hotels (oh, and other important topics like what we should have for lunch).

Curiosity piqued, we decided to trace the roots of the various rock genres, kinda like ‘Who do you think you are?’ but for rock music, and then visualize it.

We embarked upon what turned into a mammoth research task, the likes of which none of us have undertaken since college. But we stuck with it. We think it was worth the effort.

Ladies and gentlemen, we give you our Rock Time Machine - click here to journey through 100 years of rock in less than a minute.

And there’s more - while we were at it we thought it might be pretty cool to be able to hear a sample of each genre.

So turn your speakers up to 11 (or pop your headphones in if you’re the considerate type) - you never know, you might just find a new music genre to fall in love with.

Although music heritage isn’t an exact science, the color-coded flow arrows are easy to follow throughout the design.  However, they get more complicated at the bottom.  Apparently there hasn’t been any new music since Y2K?

Found on Fast Company

 

Thursday
Dec122013

How To Boost Recovery After An Injury

How To Boost Recovery After An Injury infographic

How To Boost Recovery After An Injury from BodyHeal.com.au is a visual explanation infographic that uses illustrations and icons to explain the R.I.C.E. injury treatment process.

R.I.C.E. treatment is an acronym for: rest, ice, compression, elevation. It is commonly used to speed up healing and reduce pain and swelling caused by mild-to-moderate injuries, such as sprains, strains, and bruises.

The design uses a good combination of text explanations, character illustrations, icons and story layout to educate the audience about injury treatment.  Short text explanations effectively keep the information consumption quick and easy.

Some of the text is too small when reduced to fit on a blog (like this one), so the design should have included the URL back to the infographic landing page so readers can easily find the full-size original version.

 

Monday
Dec092013

Google’s 200 Ranking Factors

Google’s 200 Ranking Factors infographic

Google’s 200 Ranking Factors is a very detailed list of the known 200 aspects that Google considers in their ranking formulas.  The overall length of the infographic is the major visual feature that catches your attention, and communicates a clear message about Google’s immensely complicated algorithm and how difficult SEO can be.  The second level of of the design is the actual details about each and every one of those ranking factors that the audience can read if they want specific information.

Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.

The infographic was published on Entrepreneur.com, designed by Single Grain and based on information collected and published by Backlinko.

Found on Holy Kaw! and Search Engine Journal

Friday
Dec062013

29 Powerful Tools for a Social Media Marketer

29 Powerful Tools for a Social Media Marketer infographic

A Productive Day in the Life of a Social Media Marketer from Razor Social is a great use of an infographic design within a larger content strategy online.  The larger piece is an article that lists out all 29 tools, with links and descriptions, but the infographic shows a character using all of the tools throughout the day.  So the infographic grabs the attention of the audience and gets shared frequently, with links back to the full article.

The demands on us to market our products and services using social media is constantly increasing and the technology/tools required to support this is also increasing.

We start early morning and we finish late at night.  How many of you check your Twitter or Facebook account last thing in the evening and first thing in the morning?

So we thought it would be a good idea to take a look at a very busy day in the life of a Social Media Marketer.  During the  day there are so many tools and tasks.  If you work alone then we certainly wouldn’t expect you to do everything listed here or use all the tools we suggest, but if you are part of a team then you could share out the tasks and tools to make it easier.

A special thanks goes to Donna from Socially Sorted who is my go to person when I want anything visual done.  Thanks Donna.

The infographic design does a good job of removing most of the text descriptions and just using icons and logos to represent the various tool.  Interested readers can dig into the full article for more information.

The footer is missing the URL link back to landing page with the article.  When people post infographics on blogs and social media sites, they aren’t always good about linking back to the original.  By including the text URL in the infographic itself, you can make sure all of the readers can find the landing page.

Wednesday
Dec042013

50 Incredible Facts About Skin

50 Incredible Facts About Skin infographic

Did you know that your skin is considered an organ? Or that every 28 days the skin renews itself? These fact and more can be found on the 50 Incredible Facts About Skin infographic brought to you by Beautyflash. You can learn general facts about the skin as well as what you need to keep healthy skin.

Good visuals, minimal text, interesting topic and data, clear sources.  Good design all around.  The footer should have included the URL link directly to the infographic landing page so readers could find the original full-size version.

Thanks to David for sending in the link!

Tuesday
Dec032013

Understanding Healthcare.gov’s Rocky Rollout 

Understanding Healthcare.gov’s Rocky Rollout infographic

Understanding Healthcare.gov’s Rocky Rollout infographic from SEER by Galorath is a very tall infographic design that does a thorough job of examining the Healthcare.gov site rollout.

Galorath Inc. (the SEER Cost, Schedule, Risk Model Developers) watched the healthcare.gov rollout difficulties, the outcries and finger pointing and decided to take a more analytical look. While it is easy to throw stones at stakeholders, this was a huge IT project and there were bound to be challenges. Could it have gone better? Sure. Were there adequate resources? Seems so. Should testing and quality assurance been more rigorous? Yes, but there didn’t appear to be adequate time. Were the requirements firmed up in advance? That could have been a significant contributor.

Although longer than I usually like for infographic designs, this one tackles a fairly complicated topic and breaks it down nicely.  The use of icons and minimal text make this design easy for readers to skim through, but read the details they are interested in.

Also available as a large, high-resolution PDF for download.

Thanks to Shell for sending in the link!

Monday
Dec022013

NFL Concussion Watch 2013

NFL Concussion Watch 2013 infographic visualization

PBS Frontline has published the interactive data visualization, NFL Concussion Watch 2013 to summarize all of the player concussions reported in the NFL.

Every week in the National Football League, a player is sidelined by a head injury. In some cases, their symptoms are clearly visible and they exit the game. Other times, less obvious warning signs can mean a missed diagnosis and a return to the field. Either way, research indicates that the long-term health effects of such injuries — including memory loss, depression and even dementia — can pose problems for players long after retirement.

Concussion Watch is an effort to monitor the NFL’s response to the persistent risk of head injury in professional football. To do so, FRONTLINE will track which players are being removed from games after a hit to the head — and which players are not — and keep score of how long they are kept from the field following a concussion.

I really like the idea of this data visualization, but they messed up the visuals.  The circle sizes are supposed to change relative to the values, but they’re not correct.  The designer chose to make the circles for 1-3 too large in order to fit the numbers inside the circles, and 4-5 are larger but the same size.  The choice of aesthetics over accuracy is a common mistake, and creates a false visual to the readers.  It’s the wrong choice.  Accuracy of the data visualization is more important than any other part of the design.

In visualizations, the design is supposed to visually compare values to create context and understand for the readers.  Because some of these circles are larger than their actual values, this creates the impression that most of the football positions have similar risk, instead of clearly highlighting how less risky some positions truly are.

I do like the design layout that places the circles into their correct player positions.  Readers can grasp this layout in a fraction of a second, and understand where the riskiest positions are.

Thanks to Melanie for sending in the link!

Saturday
Nov302013

Cool Infographics 30% Off at Amazon This Weekend ONLY!

Cool Infographics 30% Off at Amazon This Weekend ONLY!

This weekend ONLY, Amazon is offering 30% Off any one print book, and you can use this deal to get Cool Infographics at the lowest price yet!  The deal ends December 1st at 11:59pm PST.  Use the promo code “BOOKDEAL“ at checkout under the “Gift cards & promotional codes” section.

You can read the details and Terms & Conditions here.

When I looked on Saturday, Amazon’s retail price was listed at $25.08 (it changes daily), and with this discount you could get Cool Infographics for only $17.56.  That’s the lowest price I’ve seen anywhere!