Randy Krum infographic designerRandy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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The Caffeine Poster infographic


Does Scouting Work?

The Does Scouting Work? infographic was created by the Boy Scouts of America based on the results of a study done by Tufts University comparing scouts to non-scouts. The infographic focuses on the four key points from the study and their statistical findings.

The Boy Scouts also created a downloadable PDFpresentation slides and a press release based on the same results and design. This is a great way to leverage the design assets that were created in multiple formats.

Current and former Scouts have always felt that Scouting has made a difference in their lives, and now a study out of Tufts University has found that Scouting does in fact have a measurable, positive impact in the character development of young people.

The study, funded by the John Templeton Foundation, involved nearly 1,800 Cub Scouts and 400 non-Scouts under the age of 12, and was conducted over three years. It sought to measure the difference Scouting makes in young people’s lives as those positive changes were happening.

“After three years, Scouts reported significant increases in cheerfulness, helpfulness, kindness, obedience, trustworthiness, and hopeful future expectation,” said Dr. Richard M. Lerner, who led the study at Tufts University. “In our control group of non-Scouts, there were no significant increases, and in some cases (e.g., religious reverence) there was an observed decrease, which was quite striking.”

In addition, the study found a direct correlation between the amount of time boys spent in Scouting and the positive impact realized—those who spent more years in the program reported higher character attributes. Scouts who were more engaged also reported higher character attributes. And those who attended regular meetings reported higher character attributes compared to those with lower attendance.

It's always great to hear about a program's success when it comes to helping develop kids. By highlighting the research's four best results, they don't end up bombarding a reader with too much information. This could be enough to encourage a parent to enroll their kid in Scouts, or entice a curious reader into learning more about the study and scouts in general.

The infographic appears to have been designed by the national office of the Boy Scouts of America and published here. Many other scouting sites have reposted the infographic, and it would really be helpful to readers to have the URL to the original infographic page in the infographic image. That way readers can find their way back to the original design.



Giveaway: Visme Full Premium Subscription for One Year

I have ONE Visme Full Premium Complete Subscription to give away in November! I love this giveaway! Regular value $192

Register HERE by 11:59pm on November 30, 2015 to be entered.

A winner will be randomly selected on Dec 1st.

Easily create powerful Presentations and Infographics with full access to all of the premium features including infographic widgets, custom icons, templates, millions of free images, thousands of free vector assets, charting tools, private projects and engagement tracking for your content.

Check out the Visme site to see all of the features!


How Much Should You Spend on Sales & Marketing?

 The Corporate Marketing and Sales Spend Landscape infographic

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the American Marketing Association and Duke University, came to find that the 10% rule isn't true for all types of companies.

This infographic from Vital is a representation of those findings and shows how much each business style actually spends on marketing. 

Determining the affect of marketing on a company’s growth is not black and white. There are many factors that combine to create a successful and growing business. However, without marketing and sales a company gets very little, if any, promotion or exposure, meaning the chances of growth are slim to none. This is a well-known fact among marketers, evident in the amount of dollars successful corporations allocate towards sales and marketing every year. In 2014, Microsoft, Cisco, Quest Diagnostics, Intel, Salesforce, Constant Contact, LinkedIn, Marketo, Bottomline Technologies, Marin Software, IDEXX Laboratories, Tempur Sealy, Tableau and Twitter among many more all had marketing and sales budgets that were greater than 14% of revenue, some spending as much as 50%! All of these companies also grew year-over-year.

So, how does a company determine how much of their budget to spend on marketing? We decided to look at a handful of some of the most successful large and mid-sized companies across a range of industries to find out how much they allocate for marketing and what they get in return.

Read more at https://vtldesign.com

The order the companies are listed is confusing. There's doesn't seem to be any reasoning behind the sequence. It's not marketing spend dollars or percentage, or total revenue, or revenue growth YOY or even alphabetical.

It's not clear that the orange number shown for each company is the marketing spend dollars, not total revenue. The orange color-coordination with the doughnut chart implies that, but it should be more obvious.

I also think they meant to imply a connection between marketing spend and revenue growth, but that connection is not obvious in the infographic. The revenue growth in gray text-only looks like an afterthought.

Great source citations in the footer. They should also include a copyright statement and the URL link directly to the infographic landing page so readers can find the original full-size version.

This is also a good example of the Fair Use of trademarked logos to report comparisons between the various companies.

Found on Marketing Profs


The Increasingly Crowded Unicorn Club

The Increasingly Crowded Unicorn Club infographic

The Increasingly Crowded Unicorn Club is visualized by CB Insights in this chart showing the dates when these 141 companies became unicorns by reaching the $1 Billion valuation mark.

We looked at all still-private unicorns since 2011 and charted them based on when they first joined the unicorn club. While initially the chart shows unicorns being created at a relatively calm pace, the rhythm accelerates noticeably in late 2013 (right around the time Aileen Lee wrote her famous post coining the term unicorn in November 2013). Since then, there has been an explosion in unicorn creation, with over 60 new unicorns in 2015 alone.

The heights of the lines have no meaning, they are just connectors to the company logos.

This is a really good visualization that tells one story really well without crowding it with a bunch of extra information about the companies. Knowing that the image will most often be shared as a stand-alone piece, it would have been teer for them to include the URL back to the original infographic and a copyright statement in the infographic JPG image file itself.


Fun Facts About Candy Corn

Fun Facts About Candy Corn infographic

Happy National Candy Corn Day! The Fun Facts About Candy Corn infographic from Trillion Creative gives some interesting details about Halloween's most iconic candy.

Candy corn has become inextricably linked to Halloween. As the holiday approaches, you will be tempted by bags upon bags of candy corn available at all different kinds of retailers. Candy corn has been a part of the Halloween “brand” since 1880, originally developed to resemble a corn kernel to appeal to America’s farmers and their families. What is it about this little kernel of sugar that has made such a lasting impact on America’s celebration of Halloween?

Thanks to Larissa for sending in the link!


Asteroid ‘Spooky’ Will Flyby Earth on Halloween

National Geographic has published a great data visualization that compares the estimated size of the asteroid "Spooky" discovered only a few weeks ago with the well-known skyscrapers in New York City, Asteroid Called ‘Spooky’ Will Buzz Earth on Halloween

Astronomers from NASA's Near Earth Object Program first spotted the incoming asteroid on October 10, just three weeks before its closest approach. It was too small and faint to detect until it came within the range of large survey telescopes.

Nicknamed Spooky, the asteroid (officially called 2015 TB145) is estimated to be about 950 to 2,100 feet wide (290 to 650 meters). Scientists won't be sure of its exact size until they can do radar measurements—and the most accurate will be on Halloween, when it passes the closest.

This is a perfect way to use data visualization to put the information into perspective for the audience. It would be nice to have more of the building identified.


Murderers of Marvel

Morph Costumes has created the Murderers of Marvel infographic to show who is the deadliest comic character of Marvel.

Who is the deadliest character in the Marvel Universe? Wolverine? The Hulk? Deadpool?

We’ve had furious debates over this in the MorphCostumes office, pitting characters against one another in imaginary fights to the death.

This month, we decided to settle the argument once and for all. We combed our comic archives and ranked the deadliest Marvel characters, based on the number of people they’ve killed. From dangerous and deadly to downright lethal, here are the biggest killers in the main Marvel universe!

I'm actually surprised by the number of kills based on how easily comic book characters seem to survive or come back to life.

I like the color coding, and the consistent use of the grid of squares to visualize the data. The footer should include a copyright (or Creative Commons) license statement, and the URL to the infographic landing page so readers can find the original, full-size version.

Thanks to PJ from Big Apple Comics for sending in the link!


How To Make Your Movies Better

How To Make Your Movies Better infographic

How to Make Your Movies Better is a great infographic from Moviehouse Eatery, which is a new movie theater concept in Texas.

This is a fantastic use of an infographic, to show the simple step-by-step process of buying tickets and going to the movies. Using infographics as how-to information about your products and services is a highly effective way to communicate directly to your customers.

Notice how the simple design makes the overall process feel easy before you even start to read any of the instructions. It's not cluttered with a lot of text, which keeps this design easy to read.

I would recommend making the overall length of the infographic shorter. This one includes large illustrations, nicely spaced out, but the length can be intimidating. I would keep the content the same, but make the illustrations smaller to reduce the length.

Also, the footer should include a copyright (or Creative Commons) license statement, and the URL to the infographic landing page so readers can find the original, full-size version.


How to Improve Your Chances of Getting an Apprenticeship

How to Improve Your Chances of Getting an Apprenticeship infographic from Apprenticeship Connect has compiled a great list of tips and tricks to land your dream apprenticeship! The infographic covers ways to find an apprenticeship, and then how to best present yourself.

With the government working hard to create three million new apprenticeships within the next five years, there has never been a better opportunity to earn while you learn. Apprenticeship Connect reveals some very handy tips and tricks to help you during your search.

There are so many different types of apprenticeships out there in the market, so you don’t have to go down the path of university once you leave school.

In order to secure your dream apprenticeship however, you’ll need to impress your potential employer.

With the internet and social media play an ever increasing role in finding an apprenticeship; there are several things you need to keep in mind when looking for the next stage in your career.

This is a text-heavy design, but it's loaded with good content.

The footer is missing a copyright (or Creative Commons) license statement and the URL to the infographic landing page. It lists the home page for Apprenticeship Connect, but there is no mention of the infographic on there. It's really difficult for readers to find the original, full-size infographic.


iOS Version Release Date History

iOS Version Release Date History

iOS Version Release Date History is a data visualization that shows how long each version of iOS has gone through beta versions. I really like this visualization by Will Hains and posted on his site Thinky Bits.

The design is still a work-in-progress, and it still requires me to go in and edit it every time a new beta is released, but it’s much less work than it used to be. And now, with the magic of Google’s Charts API, it’s interactive as well. The chart is 100% generated by Javascript in the browser, producing slick SVG images on-the-fly.

The stacked bar style clearly shows how long each version spend in the development process, and specifically shows how fast iOS 9.1 is being pushed through the system.

You can also see how long each version was the official current version in the wild, and the general trend to update iOS more frequently in Will's 2nd chart.

iOS Final Version Release Date History