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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« How Texas Laws Are Made | Main | America's New Minority »
Monday
Feb042013

The Periodic Table of iPhones

The Periodic Table of iPhones infographic

The Periodic Table of iPhones infographic from scientificamerican.com (credit to Mark Hobbs at CNET) is an infographic about the materials it takes to create an iPhone.  A PDF version is available for download here.

Key ingredients in the iPhone include so-called rare-earth minerals, elements whose properties make it light, bright and loud.

The key message in this design is obviously a wanring to readers that their iPhones (let’s be honest, this applies to any modern smartphone) are using rare materials that may be hazardous and cause environmental problems when they are mined.  

The design ends abruptly, without an ending.  At the end should be a few key things that are missing:

  • What’s the conclusion or call-to-action?  What should readers do now that they understand the key message?  Is the desired action recycling, participating in protests or choosing a different phone?
  • Data sources?  This design accompanied a full-text article, but because infographics are shared independently they need to list the data sources for transparency and credibility.
  • URL to the infographic landing page so readers can find the original story and full-size infographic?
  • Copyright statement.

Found on visualoop!

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