What is the only thing that could be more exciting than this year’s Grammy Awards? An infographic about the Grammy Awards, of course! Before we see them rock the red carpet, we wanted to see how the biggest names in music size up against each other in terms of their social reach.
To find out who would win the “Social Grammys,” we analyzed the Facebook, Twitter, Instagram, and YouTube accounts of the nominees for the Best New Artist, Song of the Year, Record of the Year, and Album of the Year. There’s no question that the nominees all have a substantial and influential online presence but some are shockingly stronger in some areas than others. One surprising statistic is “Thinking About You” artist, Frank Ocean, has over 1 million more followers on Twitter than he has fans on Facebook. Another interesting statistic is the fact that only 42% of the nominees have Instagram accounts.
I thought the photos of the artists shown through the grids of squares representing the number of YouTube subscribers was really clever and well done.