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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Thursday
Mar012012

Australian Tourism Infographic

Who doesn’t dream about going to the land down under? So if your curious about who is coming or going in Australia, planning a mini-vacation, or perhaps a permanent vacation, the Australian Tourism infographic from WeWish has the information for you!

The only thing we like more than being on holiday is planning a holiday! Find out where everyone is heading this year. This infographic shows people moving in and out of Australia. It also shows the top destinations to visit when down under.

I love how clean this design is!  The information in sequence from top-to-bottom tells a good story about tourism in Australia.  However, a couple of the data visualizations are a bit hard to understand:

  • In section 1, the percentage share of global arrivals is the red circle for each country, and theoretically these are all portions of a whole 100%.  It’s very hard for the viewer to compare the sizes of the circles between countries.  The nested circles visualization style shown for each country is a visualization really intended to compare those particular circles among themselves.
  • In section 3, the green arcs visualize the percentage change from 2009 to 2010, but an arc visualization is intended to show a portion of 100% like a pie chart.  None of these specific values exceeded 100%, but that type of data could have and the visualization would have broken down because it’s not appropriate for this type of data.  You could have a 200% increase from the prior year.

A couple things missing from the bottom of the design.  The URL to the original infographic posting, and a copyright statement.

Thanks to Stefan for sending in the link!

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Reader Comments (1)

the state lines on the map of Australia are frighteningly incorrect. noticed a number of other errors on this infographic also
March 3, 2012 | Unregistered Commentere
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