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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Thursday
Jan122012

Multitasking: This Is Your Brain On Media

From Rasmussen College, Multitasking: This Is Your Brain On Media is a cool infographic design that looks at some of the research behind multitasking.

New reports find that multi-taskers are “lousy at everything that’s necessary for multi-tasking.” Considering the amount of time people spend with around-the-clock access to TV, the Internet and mobile devices, it’s not surprising.This infographic looks at the causes and effects of multi-tasking.

From a design perspective, I like the clean look with a simple color palate that is easy on the eyes.  The statistics in the Media Addiction section could have been visualized to make them easier to comprehend.  Without visualizations, this section feel less important compared to the rest of the data.

I love the brain diagrams.  I’m sure there are hundreds of pages of reports from this research, but this simple visual tells the story quickly to the reader.  The design is missing the URL to the original landing page, a copyright (or Creative Commons) statement and listing the designer.

Found on Infographics Journal

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Reader Comments (2)

Considering the amount of time people spend with around-the-clock access to TV, the Internet and mobile devices, it’s not surprising. This infographic looks at the causes and effects of multi-tasking.
January 13, 2012 | Unregistered CommenterTag Heuer replica
As a high school teacher, this mantra of the failure of multi-tasking is constant, and I tend to agree. However, this infographic is terribly short on supporting evidence and the listed facts are ... unsurprising (eg. that owners of smart phones use them to consume more media content than those without such devices). This infographic would be more accurately described if they left off multi-tasking and simply called it "This is your brain on media" ... and is that a bad thing? I would say so, but it's not defended here.

Steve
January 15, 2012 | Unregistered CommenterNiceguystrom
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