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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Wednesday
Jun152011

Caffè Italiano: 50 Types of Italian Coffee

 

Caffè Italiano is another mouth-watering infographic from CharmingItaly.com.  I love how they took what could have been a standard drink ingredients visualization one step further and designed it as a menu board for an Italian coffee bar.

For Italians, coffee break is a sort of ritual in which the conviviality is a key point. Around a good coffee you can have a chat, take a few minutes for yourself and relax. It’s not just about inserting something into the stomach.

For Italians, drinking a good coffee is a pleasure: it is something to be sipped and not to be swallowed down; it is something to relish in the fullness of its flavour.

This is why a bad coffee gets Italians in a bad mood, while a good coffee can make their day!

When you enter an Italian Bar, around the clock, pay attention on what’s around you: we bet you won’t find 10 people ordering the same type of coffee!

The types of coffee in the Infographic are written in Italian, so you will be able to order them in the right way at the Bar!

The only problem is that there isn’t any guide or legend for the reader to understand the meaning behind the different colored portions of each drink.  They look carefully designed to be accurate to the how the drinks are mixed, but that effort is lost without an explanation.

Thanks to Paolo for sending in the link!

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Reader Comments (2)

We should have more Italian bars here in Madison. It would be a hit with the student population.
June 15, 2011 | Unregistered Commentercharlesjoseph
as you write "it as a menu board for an Italian coffee bar." and in Italy fyi everyone knows what it does mean each coffee, just outside Italy and i would say just in USA tks to Starbucks nobody is able to understand if a coffee with milk is a coffee or a "cappucino". So my personal opinion is that an iinfographs like this is done to place it in an Italian coffee bar not in a MC Donald's or stupid place like that!! Rgds
June 16, 2011 | Unregistered CommenterGiovanni
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