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Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries by Randy (1608)

Tuesday
Sep192017

40 Facts About the Psychology of Color

40 Facts About How the Psychology of Color Can Boost Your Website Conversions infographic

Color has always been a determining factor in a consumer's decision to buy a product. But with today's online shopping market, color decision is even more important than ever. It takes a consumer 90 seconds to make a product assessment and Marketing Profs says that 62%-90% of this judgment is based on product color alone! The 40 Facts About How the Psychology of Color Can Boost Your Website Conversions infographic outlines popular uses for the colors as well as some of the brands that use them. They have also included popular colors for specific shoppers like impulse buyers.

The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended.

For example, white and silver signify perfection, and you can see that in brands like Apple and Ralph Lauren, but many food brands—which prefer characteristics such as energy or excitement—opt for brighter colors.

Furthermore, certain colors speak to the psychology of certain types of buyers, according to the infographic. For example, navy blue and teal are often used to target budget shoppers, whereas pink, rose, and sky blue speak to traditional clothing buyers.

Notice how some of the statistics are visualized and others are just shown in text alone. The non-visualized data is perceived as secondary information or footnotes to the more prominent visualized data.

I also think they overuse the Radial Bar Chart style of visualizing data. I'm not a big fan of these since they are harder for readers to understand the comparisons.

Found on https://www.marketingprofs.com

Monday
Sep112017

The Super Skin of Superheroes 

The Super Skin of Superheroes infographic is a fun chart showing the different skin of America's comic book heroes. Some are completely invulnerable, while others are just armored. The real uniqueness of the infographic though, is that is was created by Mcdermatology.com a company that is just really into skin. Talk about making a fun connection between your profession and comics!

If only our dermises could be invulnerable, unbreakable, elastic, metal, or ... better yet, acne free! (It might not be one of the most well-known superhero powers, but have you ever seen Superman with pimples?) Our list of superheros and their powers contains the specific abilities of the most important organ of the body: the skin! Comic-book heroes with naturally or supernaturally enhanced skin can change color, grow to building-sized heights, go invisible, or just take the beating that so many super-powered humans have to deal with when taking down bad guys. From X-Men to Marvel movie favorites like Captain America to DC heroes like Wonder Woman, here are the top super-powered dermises of the comic-book world!  

Nerdist.com wrote the article below about the infographic

“Who’s tougher: Superman or the Hulk?” remains the playground question of the ages, right alongside “Who’s stronger: my dad or your dad?” Of course, in comic books (and now, comic book movies), superhero toughness is measured in different ways.

The aforementioned Superman and Hulk literally have invulnerable skin, where someone like Wolverine gives the appearance of being invulnerable due to his healing factor and metal skeleton. Then there are heroes like Iceman and Colossus, who create external skins for themselves that act as a kind of armor, but underneath all that get paper cuts just like the rest of us.

Thankfully, all of us superhero devotees now have this handy infographic chart, created by McDermatology.com, to show the differences in the tough hides of almost every major superhero. Called “The Super Skin of Superheroes: 86 Powerful Dermises of America’s Comic Book Heroes and Heroines,” this chart shows us the different ways characters from DC Comics, Marvel, Image and more are able to get beat up over and over again and pretty much never show a scratch.

There are some curious inclusions and omissions on this chart, however. For example, there are a ton of minor X-Men characters that you’ve probably never heard of, and yet there are no Green Lanterns on the list. Surely a Lantern’s ring-created external force field counts as a second skin as much as Iceman’s ice skin, right? And I’ve been reading Marvel Comics my whole life, and even I had to look up who the heck Machine Teen even was. Nevertheless, this is a fun and well made little chart that is pretty darn accurate.

 

Found on Nerdist.com

Monday
Aug282017

The Perfect Temperatures for Beer, Wine, Coffee and More

The Ideal Temperature for Beer, Coffee, and More infographic

The Perfect Temperatures for Beer, Wine and Beverages from GB Energy Supply is no longer visible on their site, but I was able to find it on LifeHacker.

I really appreciate infographics that tell one story really well. You want the information to be clear and easy to understand for the audience. Personally, I wish it was also available in Fahrenheit.

Monday
Aug212017

Eclipse: What You Need To Know

Eclipse: What You Need To Know infographic

What are your plans to view the eclipse today? The Eclipse: What You Need To Know infographic from Forbes contributor and designer Kevin Anderton.

On August the 21st 2017, there will be a solar eclipse in the sky over the United States. If you are like me, you are planning on enjoying this amazing site and you have probably also heard that there is some danger in viewing it. Here is some information that will help you safely enjoy the eclipse next Monday.


Wednesday
Aug092017

Landslide for the "Did Not Vote" Candidate in the 2016 Election!

From BrilliantMaps, this is the Did Not Vote Election Map, showing the magnitude if all voting-eligible adults that did not actively vote in the 2016 Presidential election. A Presidential candidate needs 270 Electoral College votes to win. The "Did Not Vote" candidate would have have gathered 41% of the total votes from the voting eligible population, and 471 votes from the Electoral College! A Landslide!

The map above shows what the 2016 US Presidential Election results would have been if votes not cast for Hillary, Trump or one of the third party candidates had gone to fictional candidate “Did Not Vote.”

 As a percentage of eligible voters, Clinton received 28.43% (65,845,063) of all votes compared to Trump’s 27.20% (62,980,160) and Did Not Vote’s 44.37%(102,731,399).

Total voter turnout was estimated to be 55.3% of the voting age population and 59.0% of the voting eligible population.

Map created using 270 To Win, based on reddit user Taillesskangaru’s posts here and updated here.

Disclaimer: The map above was accurate as of January 17th, 2017. Totals below were true at the time of writing but may no longer currently be accurate as additional votes and recounts are conducted.

Thanks to Mike Wirth for sharing on Facebook!

Monday
Jul312017

EARTH, a visualization project

EARTH, by Cameron Beccario, is a beautiful interactive, animated visualization of a few different weather features across the entire globe.

EARTH, by Cameron Beccario, is a near real-time visualization of global weather conditions forecast by supercomputers. This vivid capture depicts intricate, dramatic swirling patterns of wind streamlines reminiscent of oil paintings of the Impressionists.

CAMERON BECCARIO'S creation, Earth. depicts wind patterns on a global scale. The artist began with a wind map of Tokyo, where he lives, and then he took on the world. You can see his animated creation at earth.nullschool.net.

You can spin the globe and zoom in on any area in the World. Opening the setting panel lets you change the data that is being displayed; from wind to ocean waves to particulates in the atmosphere.

 

To support his project, you can purchase prints of some of the high-resolution images from Point.B Studio 

Designed in D3, all of the source code is also available at https://github.com/cambecc/earth. Of course the project was inspired by the Wind Maps visualization by Fernanda Viégas and Martin Wattenberg, that I have posted about before.

Monday
Jul242017

Laniakea: Visualizing Our Home Supercluster

Very cool new visualization of Laniakea: Our Home Supercluster, which is the supercluster of galaxies that includes the Milky Way. Check out the video and article from Nature.com.

This is potentially the most detailed map of the universe to date, and spans more than 500 million light-years and contains more than 100,000 galaxies. The lines shown in the visualization the paths of motion of the individual galaxies.

 


Wednesday
Jul192017

Disney Live Action Movies: Best (And Worst)

Disney Live Action Movies: Best (And Worst) infographic

The Disney Dollars infographic from FUN.com compares the total box office revenue for all of Disney's live action movie franchises.

Disney live action films have a long history of wonderful stories, memorable characters, and some big (and by big we mean humongous) box office wins. While the company started in 1923 in animation, quite successfully, they didn’t start making 100% live-action films until the 1950s. Just like the animated films, it didn’t take them long to create a classic (or two or three or four). Remember the frightening steam-punk fantasy of 20,000 Leagues Under the Sea, or the whimsical world of Mary Poppins, or the three-dimensional wizardry of Tron? Even those classics can’t compare to the sheer box office juggernauts of the past two decades. Disney owned the blockbuster with Pirates of the Caribbean, the remakes like Alice in Wonderland and Cinderella, and who could let the holidays go by without a viewing of The Santa Clause…. Of course, with so many films being made, there have been some box office clunkers, as well. Poor Tomorrowland…

This infographic tracks all the live action films that made the top Disney dollar, and lost plenty of Disney dollars, as well.

I understand the overall bar chart design, with bars for the total of each franchise. However, the breakdown of the movies included in each franchise doesn't the distribution of each movies contribution correctly. those are just equal rectangles that span the width of the infographic.  The individual movies should visually show their contribution proportional to the total!

I don't like the scale cheat for the Pirates of the Caribbean franchise. Visually it misleads readers since the franchise has earned almost four times the revenue as the Narnia series.

Also, the length of the Narnia bar is just plain WRONG! Based on the data and the descending order it's supposed to be longer than the Alice in Wonderland bar.

Thursday
Jul132017

Presenting Data Effectively by Stephanie Evergreen!

Presenting Data Effectively Stephanie Evergreen 2nd Edition Interview and Giveaway

The updated 2nd Edition of Presenting Data Effectively by Dr. Stephanie Evergreen was just released! This is a fabulous resource, and the new edition includes full color images and screenshots as well as new content!

During JULY 2017, I am giving away one signed copy of Presenting Data Effectively! Register on the Giveaways Page by July 31st to be entered.

Now in striking full color, Presenting Data Effectively, Second Edition by Stephanie D. H. Evergreen shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

Stephanie was very helpful and answered a bunch of questions I sent her about visualizing data and the updated book:

Who is the book intended for?

Stephanie Evergreen: Anyone who has to convey some information to other people should read this book, whether it is in a report, a slideshow, a dashboard, etc.

 

It’s been 4 years since the 1st edition. What has changed the most?

Stephanie Evergreen: Color! We are finally catching up with the modern world and printing in full color. And speaking of catching up, I’ve included a lot of new content about how we have to change how we report to adapt to a mobile reading culture.

 

 

What does it mean to present data effectively?

Stephanie Evergreen: At the very core, that means people understand what we are trying to say. Which means we will have to adjust how we talk about our work so it aligns with how humans come to understand things. So with a little bit of the research behind how brains work, we end up with many significant implications for how we report.

 

What makes presenting data effectively so challenging?

Stephanie Evergreen: The hardest part is uprooting the ways we have been taught to present, usually from academia. You know what I mean. Lots of bullet points. Dense slides. Too much detail. We think we have to come off this way because it will show we are studious, thorough, and very smart. But reality is that it will only confuse our audiences. And if we are confusing our audiences, we aren’t doing our job. It actually takes in-depth knowledge about a topic to be able to convey it to others with clarity.

 

What should readers expect to learn and apply to their own presentations?

Stephanie Evergreen: Readers will learn extremely practical guidelines to apply AND the buttons to push to make it happen, right inside the software we all already own.

 

Is there an ideal balance of text and visuals on a presentation slide?

Stephanie Evergreen: Slides are intended to be a visual support for our talk. So the ideal balance is enough text to frame your key point and a visual that provides the evidence or context for that key point.

 

How do you help people that are told to only use the company’s colors, fonts and presentation templates?

Stephanie Evergreen: Use them very well. And look for the places where the style guide *doesn’t* dictate your choices – such a font size – and do your magic in those gaps.

 

What are your thoughts on animated slide transitions and/or clicking to reveal different pieces of information on a slide.

Stephanie Evergreen: Please no transitions. The last thing you want is people thinking “oooh look at how her slide swept away like an ocean tide” because while they are thinking that, they’ve missed everything you were saying. Animating is a different story. Animation can be helpful to break down complex stuff and make it easier to digest. Just don’t be obnoxious (Swivel In, I’m talking about you).

 

How difficult is it to choose the right chart style?

Stephanie Evergreen: We have a lot of choices, so it can be difficult to even know where to begin. But if you start with your point – the thing you are actually trying to say with this data – you’re headed in the right direction. And coming up with your point, as in really doing the thinking and the analysis, is the hard part.

 

Is complexity the enemy of good data visualization design?

Stephanie Evergreen: Heck no! Clutter is the enemy of good data visualization design. Complex stuff can be clear and easy if we strip out all the junk.

 

How do you make it look so easy?

Stephanie Evergreen: I’m funny.

 

Is there a website to go along with the book?

Stephanie Evergreen: My website rocks. http://stephanieevergreen.com/ My blog is full of tons of resources and I put out new posts every other week that show you exactly how to do what I do. Books are awesome but they take 6 months to print and in that time, I’ve already had a dozen new ideas and the blog is where you’ll find them.

 

Are you speaking at any upcoming presentations or webinars?

Stephanie Evergreen: I’m on the road, criss-crossing the globe, working with truly awesome folks, giving keynotes and workshops about 35% of my life (typing on a plane right now). Check out my events here: http://stephanieevergreen.com/upcoming-events/ and come say hi or bring me in yourself.

 

Where’s the best place to follow you online?

Stephanie Evergreen: Dataviz nerds hang out on Twitter, so catch me there https://twitter.com/evergreendata . You can also follow my travel adventures on Instagram at: https://www.instagram.com/severgreen/

Wednesday
Jul122017

Every Total Solar Eclipse in your Lifetime

With the upcoming eclipse moving across the U.S. in August, Denise Lu at the Washington Post has created some fantastic visualizations of Every Total Solar Eclipse Happening in your Lifetime.

On Aug. 21, a total solar eclipse will be visible from the contiguous United States. It’ll be the first to traverse coast to coast in nearly a century. There will be 69 total solar eclipses visible from somewhere on the planet in the next 100 years, but only a few will be visible from North America. See how many total solar eclipses are left in your lifetime:

The path of totality for the eclipse in August stretches from coast to coast — passing over Oregon in the west and moving all the way across the country to South Carolina in the east. This is a rare event; it’s the first time the path of totality will eclipse only over the contiguous United States.

The interactive globe visualization is fascinating. Enter your birth year, and it plots all of the solar eclipses that have occurred and will occur during your expected lifetime across the globe.

 

Thanks to FlowingData and Chiqui Esteban