Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Entries in travel (61)


Guide to the Final Four Ticket Pricing

Timely for the Final Four on Saturday, the SeatGeek to the Final Four infographic takes a fun look at the expenses related to anyone headed to New Orleans to watch the Final Four games in person.

The infographic stands on its own nicely without any description, and I really like the design.  Of course they used a basketball court wood flooring as the background, and carefully didn’t use any official Final Four logos from the NCAA.  Even the jerseys are helpful illustrations and avoid using any official school logos. 

I like most of the data visualizations.  The line charts are simple, and the map is easy to read with clear driving paths.  The Flying vs. Driving comparisons are also very easy to understand, but should have been visualized.

The design makes one big mistake!  Only a couple data sources are mentioned at all (Kayak.com and Hipmunk.com), so we are left to wonder if the rest of the data is accurate. Did the rest of the data come from the SeatGeek servers?  Where did the historical ticket prices come from?

The ticket price chart title indicates that they only charted the actual face value of the tickets, but they probably should have been adjusted for inflation.  The doughnut charts for ticket sales by state and by city are hard for the viewer to compare, and I think it was a poor choice of visualization method.  Aren’t these supposed to add up to 100%? 

The visuals are very heavily weighted at the top of the design layout, and it’s disappointing that the information becomes mostly text at the bottom.  My guess is that the designer was running out of time.  The Total Spent values and the spending comparisons also should have been visualized.  As an infographic designer, you should never make fake visualizations either (like showing 40 Hurricanes from Pat O’Brien’s next to the actual value of 125).

It’s interesting that they didn’t include the URL to the find the original infographic at the bottom, it’s really an ad URL to their Final Four page of ticket sales.  I would have recommended including both URLs.  There’s nothing wrong with the link to the sales page, but you should also include the infographic URL.  There should also be a copyright statement at the bottom as well.

Thanks to Ryan for sending in the link!


Seven Motorcycle Safety Tips

The Seven Motorcycle Safety Tips infographic comes to us from Bisnar|Chase. This infographic gives some helpful tips on saftey to prevent injuries, but if you do have an accident, they’d like to help!

Motorcycle safety is no joking matter. Please take your safety seriously. If you do become injured in a motorcycle accident we would like to help. Contact us immediately to schedule your free consultation with our reputable California motorcycle accident lawyers.

A couple things I really like about this design.

  • It tells a simple, easy-to-understand story
  • Clean design, not too much visual noise
  • Good illustrations to illustrate each safety tip and statistic
  • Each of the values included are visualized to make them quick and easily to read

The data source is listed in the infographic, but it’s missing a copyright statement and a URL to the original infographic posting at the bottom.  The page with the original posting is also missing sharing buttons for social media, so it’s difficult for readers to share the infographic.

Thanks to Chris for sending in the link!


Australian Tourism Infographic

Who doesn’t dream about going to the land down under? So if your curious about who is coming or going in Australia, planning a mini-vacation, or perhaps a permanent vacation, the Australian Tourism infographic from WeWish has the information for you!

The only thing we like more than being on holiday is planning a holiday! Find out where everyone is heading this year. This infographic shows people moving in and out of Australia. It also shows the top destinations to visit when down under.

I love how clean this design is!  The information in sequence from top-to-bottom tells a good story about tourism in Australia.  However, a couple of the data visualizations are a bit hard to understand:

  • In section 1, the percentage share of global arrivals is the red circle for each country, and theoretically these are all portions of a whole 100%.  It’s very hard for the viewer to compare the sizes of the circles between countries.  The nested circles visualization style shown for each country is a visualization really intended to compare those particular circles among themselves.
  • In section 3, the green arcs visualize the percentage change from 2009 to 2010, but an arc visualization is intended to show a portion of 100% like a pie chart.  None of these specific values exceeded 100%, but that type of data could have and the visualization would have broken down because it’s not appropriate for this type of data.  You could have a 200% increase from the prior year.

A couple things missing from the bottom of the design.  The URL to the original infographic posting, and a copyright statement.

Thanks to Stefan for sending in the link!


Sinking of the RMS Titanic vs. Costa Concordia

RMS Titanic vs. Costa Concordia (Veja comparação entre o naufrágio do Costa Concordia e do Titanic infographic) from Ultimo Segundo in Brazil compares the crash of the Costa Concordia (Blue) to the Titanic (Red).

Alguns dos sobreviventes do acidente do Costa Concordia compararam o naufrágio do navio italiano, que tombou após bater em uma rocha na costa da Ilha de Giglio em 13 de janeiro, com o do Titanic. “Concebido para ser inafundável”, segundo a operadora White Star Line, o RMS Titanic naufragou em 15 de abril de 1912 após ter-se chocado com um iceberg no Oceano Atlântico duas horas e quarenta minutos antes, na noite do dia 14.

ENGLISH TranslationSome of the survivors of the crash of the Costa Concordia compared the sinking of the Italian ship, which sank after hitting a rock on the coast of the island of Giglio on 13 January, with the Titanic. Designed to be unsinkable,” according to the operator White Star Line, RMS Titanic sank on April 15, 1912 after it collided with an iceberg in the Atlantic Ocean two hours and forty minutes before the night of the 14th.

What a great design!  The best thing about this design is that it’s in Portuguese, but the visuals still make it understandable to anyone that doesn’t know the language!  I understand the comparison between ship sizes, the dates of service on the timeline, the passenger capacities and the number of people aboard during the final accidents.

Thanks to Guilherme for sending in the link!


Client Infographic: Hotels.com Romance Survey


Hotels.com has released two Romance Survey infographics that share their own research behind romance and Valentine’s Day.  Designed by InfoNewt with designer Jeremy Yingling, the two versions cover research data both the U.S. and Canada.

Pack your bags, Sweetie Pie, we’re going on a romantic getaway!  We surveyed guys and gals of different ages who shared their secret dreams about the perfect romantic weekend.  Here’s how our lovebirds responded.

It’s fun, timely information that has a long Online Lifespan (won’t change over time), so the infographics will be relevant for years.  There was a lot of survey data, and I really like how the final result mixes up different ways to look at the aggregate data by also using the available demographics to show findings by age and gender.

I was impressed with the chivalry shown by 58% of men (both in the U.S. and Canada) that feel they need to plan and pay for a romantic Valentine’s date.



Thanks to the Hotels.com team for being great to work with!


Calendar Visualization of Fatal Car Crashes

I really like this data visualization from Nathan Yau at FlowingData.comVehicles Involved in Fatal Crashes 2010 takes a new look at the statistics released by the U.S. National Highway Traffic Safety Administration.  Instead of plotting them on a traditional map, Nathan looked at the time data.

After seeing this map on The Guardian, I was curious about what other data was available from the National Highway Traffic Safety Association. It turns out there’s a lot and it’s relatively easy to access via FTP. What’s most surprising is that it’s detailed and fairly complete, with columns for weather, number of people involved, date and time of accidents, and a lot more.

The above shows vehicles involved in fatal crashes in 2010 (which is different from number of crashes or number of fatalities). This data was just released last month, at the end of 2011 oddly enough. It’s a calendar view with months stacked on top of one another and darker days indicate more vehicles involved.

- Nathan Yau

As was suggested by others in the comments on FlowingData, I agree that since the weekends have the higher incidence rate, starting the week with Monday and moving Sunday to the last column may show that a little bit clearer.

Nathan has made all of the data avaialble for anyone that would like to try a visualization themselves.  Student project?


Turks & Caicos: Your Personal Tropical Escape Awaits

A beautiful design, Turks & Caicos: Your Personal Tropical Escape Awaits shares information for potential tourists.  Designed by Digital Surgeons for Tranquility Vacations.

The “Your Turks and Caicos Escape” pulls together top attractions and things to do in the Turks and Caicos from our client Tranquility Vacations. The Providenciales based business manages private Turks and Caicos villas and sets guests up with perks like vacation concierge services and the good advice that comes from being longtime island locals. The infographic conveys a calm, sultry feel designed to entice, combined with facts and cool tips for fun in Turks and Caicos.

The colors and images convey a great sense of calm beaches and a carefree vacation experience.  I am left wondering where these islands are, and a globe showing the islands would have been helpful. 

Thanks to Peter for sending in the link!


Infographic Christmas Card from Australia

Lee Jackson is a freelance designer in Sydney, Australia, and sent out this infographic Christmas Card looking at the unique Christmas experience in Australia.

A shameless piece of self promotion for Christmas is always good. We call it a Christmas card. This year, I wanted to create something that would engage the reader in a in old fashioned way – reading! No bells, no whistles just a simple Infographic to display just how great it is being in Oz for Christmas…

- Lee Jackson

I love this idea for a Christmas card!  Shrimp on the barby sounds like a good Christmas meal to me too!

The sizes of the wildlife silhouettes aren’t accurate to the numbers, but the comaprison from 27 million to 138 wouldn’t actually be visible and the message would be lost.  I love the old-style airport/train station arrivals and departures board to show the top 5 countries travelling in each direction.

Based on Lee’s “My Day in Beverages”, I’m guessing Christmas will be a good day for him.  Cheers!


Unlocking the Mystery of Humpback Whales

Unlocking the Mystery of Humpback Whales is a cool new infographic from MauiWhaleWatchTours.com that shows the reader a handful of easy-to-understand facts about the humpback whales.  The design is clear and stays focused on a narrow topic.  Very informative design.

The Humpback Whale infographic above was built to show some of the annual migration routes across the globe, the most common surface behaviors and the least common (in our experience), names of anatomical parts of a humpback whale, length and weight of a typical humpback whale, tips on whale watching, and some mysteries that have yet to be solved. We hope you like it! ALOHA!

Thanks to Chris for sending in the link!


Global Hotel Price Changes

A new infographic from Hotels.com showing some of the Global Hotel Price Changes from 2010 to 2011.

The research revealed that:

  • New York was the favourite travel destination for UK travellers in the first six months of the year despite the average hotel price in the city hitting £160, according to the latest Hotels.com Hotel Price Index™ (HPI®).
  • The 6% rise followed strong demand from domestic travellers and a surge of overseas visitors cashing in on the appreciation of their currencies against the US Dollar.
  • The Big Apple was one of six US cities in the top 20 list with Las Vegas, San Francisco, Los Angeles, Orlando and Miami also featuring as the Pound held its own.

I like the design experiment with the Polar Area Diagram (Nightingale Rose Diagram), but the colored sections relating to two different axis are a little hard to understand.  I really like the monument silouettes for each destination.  Very similar to an earlier design InfoNewt did for them about the Hotel Price Index.

The infographic is missing some form of copyright license and the URL to make it easier to find the original infographic.

Thanks to Sarah for sending in the link!