About
Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in tips (2)

Wednesday
Sep022015

The Science of Instagram

The Science of Instagram infographic

The Science of Instagram by Dan Zarrella is a study on 1.5 million photos on Instagram about which photos get more likes and comments. 

If you want to see data like this about your account specifically, check out the Instagram analytics tool I released: PicStats.com

When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

I recently spent some time collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work). The result is the infographic below. If you’re curious about the nerdy details of the dataset, there are details at the bottom of it.

Be sure to come see me present my all new edition of The Science of Social Media next week in Boston at INBOUND. I’ll be speaking on Wednesday the 17th at 1:45PM. There will be tons of never before seen data, including lots about visual content. Oh, and follow me on Instagram!

I like the simplified charts in this infographic. Removing the unnecessary gridlines, axes and other chart clutter helps them clearly communicate their content to the readers.

The footer should include a copyright (or Creative Commons) license statement and the URL to the infographic landing page so readers can find the original full-size version when bloggers repost the infographic without a link. I always include a link back to the original but most do not.

Found on http://www.marketingprofs.com/

Friday
May082015

Stop Being A Social Loser

Good advice from SumAll in their new infographic Stop Being a Loser: 12 Tips to Avoid Social Churn

Nobody loves cats more than I do. Chunks of my day are routinely lost looking at cat GIFs, videos, photos, anything to satisfy my admittedly unhealthy love for these furry companions. But even I have my limits.

If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their cat, that’s a surefire way to get an unfollow from me – and this is coming from somebody that dresses up their cat as a different Disney character every Halloween. So, step away from the hashtag, don’t even think about taking out that selfie stick, and check out this infographic for 12 tips on what you should and shouldn’t do on social media to get a loyal following.

I would have liked to see more data about social churn. This is a lot of text with illustrations for each point. Really good information, but I know SumAll has data to back these tips up.