About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

SxSW 2016
Vote for my SxSW 2016 proposal
before September 4th!

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations
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Entries in SxSW (7)

Friday
Aug212015

Visual Storytelling: The Big Trend for SXSW 2016

It’s only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the conference to delve into the veritable buffet of groundbreaking panels vying for festival space. This year’s PanelPicker interface received more than 4,000 proposals, which is an all-time record!

While a quick search of infographics yields only 11 results, a mere TWO actually have the word “Infographics” in the title. The industry discourse has shifted away from “how-to” models to “how to do it right.” Infographics have become a key format of the larger conversation: Visual Storytelling.

A quick search for “Visual Storytelling” yields over 200 talks in PanelPicker, along with hundreds more for “data visualization” and “visual content”.  Infographics are now used as one of many effective tools in the Marketer’s toolbox, and an accepted part of the larger conversation happening in the content marketing industry.

Visual storytelling is vital to content marketing success. The following types of visual content are at the forefront of the proposals for next year’s SXSW Interactive Festival.

1.    Animated GIFs

Source: Animagraffs by Jacob O'Neal

The social media world has been slow to adopt GIFs, with Facebook only just embracing the truncated clips this year. The average human attention span in 2015 is 8.25 seconds, so these bite-sized animations are the perfect for telling a complete story in a short amount of time. The motion in the image also captures attention on an already crowded news feed.

Check out these GIF-centric presentations, “Why GIFs are turning into the New Emojis on Mobile” and “Visual Storytelling - GIFs, Graphs, and Napoleon.


2.    Visual Presentations

Slideshare and other presentation-style platforms provide a visual and interactive way to share lots of information. With millions of visitors per month, Slideshare is an easy way to have your presentations seen by a large audience.

Perfect your visual presentations with “Sucking Less When Presenting Creative” and “The Power of Poise: Chi for Pitch and Presentation.”     

 

3.     Real-time storytelling

Real-time storytelling has increased in popularity with the rise of live feed social platforms like Periscope and Meerkat. The ease of execution and the sheer scope of the audience made these two platforms instantly successful. While Meerkat took the prize for most buzzed app at last year’s SXSW, Periscope has the weight of Twitter behind it and has become the more successful of the two.

Use these two tools to live broadcast your events, host a Q&A, or even share professional tips to a larger audience. Perfect your live-streaming with the “Live Streaming Killed Cable TV Star” and “Igniting Creativity with Periscope” PanelPicker proposals.

Twitter Periscope

Source: AdWeek

 

4.    Infographics

I couldn’t get through my list without mentioning infographics. Still one of the best ways to convey complex information in a shareable and visually appealing format, infographics should be worked into your content marketing strategy. While they are no longer the only way to tell a visual story, they remain a marketing industry staple.

Round out your visual storytelling prowess with great infographics. Learn how to rock your next infographic with my own proposal, “7 Deadly Sins of Infographics Design and How to Fix Them.

The Process of Designing an Infographic

 

Source: Visme 

Buzzword or not, visual storytelling is something we’ve all been doing since we first snapped a picture with a polaroid camera, we’re just getting better at it. Judging by PanelPicker entries alone, the 2016 SXSW Interactive Festival will be another great year for the content marketing industry.

Monday
Aug172015

I Need Your Votes for SxSW 2016

7 Deadly Sins of Infographics Design and How to Fix Them

7 Deadly Sins of Infographics Design and How to Fix Them

 

SXSW 2016 Interactive PanelPicker voting is now open, and I need your votes! My talk proposal entitled "7 Deadly Sins of Infographics Design and How to Fix Them" will explore examples of the top seven mistakes designers often make, and more importantly, offer design tips to overcome these common design blunders. Follow the steps below to vote:

Step 1: Go to PanelPicker to view my proposal.
Step 2: Log in or create an account.
Step 3: Give my proposal the thumbs up to vote!
Step 4: Post a comment (SXSW loves this).
Step 5: Share with your friends on social media.

 

I've only given this talk once before at the Malofiej Infographics World Summit in Spain, and I'm scheduled to present it at the Big Design Dallas conference in September. (Come join me if you're in the Dallas area!)

Community voting is a large part of the PanelPicker process, so I'm reaching out to you for your support. Please vote before September 4th!

For more information on my talk, please visit Slideshare for a preview.

Thanks for your help!

Monday
Jul132015

Infographics at SxSW V2V in Las Vegas

Next week on Monday, July 20th I'll be hosting a Mentor Session at the SxSW V2V conference in Las Vegas! The goal of the mentor program is to help conference attendees benefit from the knowledge of an established professionals in a one-on-one career counsel setting.  Mentor sessions are essentially individual Ask Me Anything consulting sessions where it's first come - first serve to talk about infographics, data visualization, business plans, presentations, marketing strategies, visual content, SEO or just running a small startup business.

Infographics Meetup! Additionally, on Tuesday, July 21st at 8-9pm I'll be hosting a DataViz and Infographics social meetup at the Lily Bar in the Bellagio. This will be a great opportunity to grab a drink and chat all things design, data, and of course infographics. Even if you're not attending the SxSW conference, come join me!

Send me a note on Twitter @rtkrum if you'll be at the SxSW V2V event, or just want to meet in Las Vegas!

Monday
Aug182014

SxSW Voting Guide for Infographics and Data Visualization

We Need Your Votes!

The 2015 SxSW Voting Guide for Infographics and Data Visualization

It’s already time to start thinking about the 2015 SxSW Interactive Conference!  This past year there were more than 15 fantastic sessions about infographics and data visualization, which I summarized in my recap post “The State of Infographics at SxSW 2014”.  We’re planning for 2015 to be even bigger for the world of infographics, but we need your help!

Event proposals have all been submitted, and the next part of the process is public voting on the presentations and panels to help the SxSW committee choose which events to include in the schedule of events.  All of you can vote on the proposals related to data visualization and infographics to help make sure they make it into the schedule.  Please register on the SxSW PanelPicker site and cast your votes for all of them or just your favorites.

The voting period is August 11th - September 5th!  There were over 3,000 proposals submitted this year, and the best proposals related to infographics and data visualization I could find are in the list below.  However, I’m sure there are more.  Please post links to any proposals I missed in the comments below.  We need your votes, social shares and comments on the SxSW site to help convince the committee to include these sessions. 

To make sure each of these are chosen we need you to:

First - Vote for each of your favorites

Second -  Share on social using the buttons on the SxSW pages to increase the counters

Third - Comment on their relevancy to you personally, the committee will review the comments

Help us make data visualization and infographics the best topic at SxSW 2015!

Monday
Mar172014

The State of Infographics at SxSW 2014

The State of Infographics at SxSW 2014

I post all types of infographics and data visualizations from designers all over the world here on Cool Infographics, and as a recap, I wanted to take stock of the state of infographics and data visualization at this year’s SxSW Interactive conference in Austin, TX.

I’ve been going to SxSW for a few years now, and infographics have been a growing presence in the Interactive portion of the conference every year.  You can find hidden sessions about data visualization, visual communication and infographics in different portions of the conference like the new SXsports, Health and Business sessions.

Check the links and search the presentation hashtags on Twitter to find more information and audience comments from each event.  I know I didn’t catch everything, so send me links to anything (Events, notes, slides, etc) I missed through the Contact page or the comments and I’ll add appropriate ones into the post!

*Sessions I was able to attend

Official Events:

 

Unofficial Sessions:

 

  • The Attention Economy with Walter, book signing by Ekaterina Walter @Ekaterina, co-author of The Power of Visual Storytelling
    • “Attention is the new commodity. Visual storytelling is the new currency,” say co-authors Ekaterina Walter and Jessica Gioglio in their new book The Power of Visual Storytelling.  The first 100 attendees for Ekaterina’s signing will get a copy of her book. Come chat with Ekaterina about the visualization revolution and her thoughts about SxSW Interactive 2014.
    • Hosted by Vocus @Vocus
    • http://www.eventbrite.com/e/wtf-sxsw-visualize-a-powerful-future-tickets-10822280733
  • FH Black Box lounge at the Four Seasons (#FHBlackBox)
  • Column Five announced the release of Visage
  • Cool Infographics Meetup
    • Special thanks to the team at the Fleishman Hillard Black Box Lounge!  They allowed me to host the Cool Infographics @Coolinfographic meetup event after my book signing on Monday for anyone that wanted to hang out.  It was also an opportunity to meet fans and sign books for people that didn’t have official SxSW badges.

 

Please help add anything I missed by posting in the comments below or sending me a note through the Contact page.  I’ll add new content into the post above.

 

 


Monday
Mar042013

SxSW 2013, an infographic

SxSW 2013, an infographic

Rocksauce Studios has released SxSW 2013, an infographic looking at the basic statistics and demographic data around this year’s South By Southwest conference in Austin , TX.

  • The seven SXSW events — gaming expo, interactive, film, trade show, music, music gear expo and flatstock — attracted an audience of more than 300,000 last year (though only a sliver were badge holders). The PDF offers an attendance breakdown.
  • Demographics: the largest percentage of attendees are between the ages of 31 and 40; 86 percent of registrants are from the U.S.; 60 percent of attendees are male; and 29 percent of festival goers work in the creative industries.
  • Five companies to see success with SXSW include Foursquare, Twitter, Gamesalad, Phonebooth and Foodspotting.
  • The 2013 SXSW festival runs March 8-17.

300,000 attendees last year, and this year looks to be even bigger! Not sure why they released it as a huge, high-resolution PDF file, but the you can download it here.

Thanks to David for sending in the link, and also found on the Austin Business Journal

HEY!  I’m headed down to Austin on Friday for SxSW, so I would love to hear from anyone else headed down there as well.  Should we have an infographics meetup?  

Friday
Mar092012

Rock of Ages: The Evolution of SxSW

Rock of Ages: The Evolution of SxSW from Music Festival to Interactive Launch Pad is a new infographic from Rocksauce Studios just in time for SxSW 2012 this weekend.

Since 1987, SXSW has morphed into an interactive, film and music conference and festival that brought together 19,364 attendees in 2011.

Austin-based app development firm, Rocksauce Studios, has created an infographic that dissects the interactive portion of SXSW, and proves why this conference is the new popular techie playground.  

The topics and cited statistics covered in “The Evolution of SXSW from Music Festival to Interactive Launch Pad” include:

- History of SXSW
- 2011 Attendance Demographics
- Top 10 Types of Business of Interactive Registrants  
- Geographic Breakdown of Total Interactive Registrants
- Successful SXSW Startup Launches
- Recent SXSW Web Awards  / Interactive Awards Winners
- Reasons So Many Companies Chose to Launch at SXSW
- The Accelerator

You can read more about the development of the infographic on Silicon Angle

This design does a really good job with the visual basics.  Showing the icons/logos of the startup companies, illustrating the business types, mapping the conference registrants. The overall design tells a good story top-to-bottom to the readers, and it’s easy to follow the flow of information.

Three things stood out to me that could be improved:

  • There are a lot of data values in the text of the timeline that should have been visualized.
  • The three shapes showing the amount of Interactive Conference Participants, Conference Sessions and Interactive Media in Attendance all of different values, but the shapes are not sized to match those values.
  • The last section “The Accelerator” seems to fall apart as all text, even though there are some good data values there that should have been visualized.

Thanks to Kelly for sending in the link!