Attending a college or university represents a significant investment for families. Tuition fees have continued to rise which has made it increasingly difficult for families to accurately budget and save. This problem is exacerbated for low and middle-income families where tuition fees as a percentage of median family income has increased significantly. Learn how affordable tutoring can help your child.
The design gets to the point immediately. If the reader only looks at the top portion of the infographic (without scrolling down) they still walk away understanding the key message of how dramatically college costs have risen as a percentage of the median family income. However, I don’t see any indication that the values have been adjusted for inflation or not.
I also like the concentric doughnut graphs that are used with consistent colors to show the same 8-year comparison for different income level families. The line chart comparison of annual costs is also clear and easy to understand.
The lower portion of the design becomes too text heavy, and begins to show data values in text without visualizing them. This is where the design will start to lose readers by trying to convey too much text information. What is the icon in the description of Private Loans?
The bottom of the design is missing a copyright (or Creative Commons) license and should also include the URL to the infographic landing page where readers can find the original, high-resolution version.