About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Entries in spending (76)

Sunday
Sep092007

The Wealthiest Americans Ever


From the NYTimes in July 2007, an interactive infographic ranking the Wealthiest Americans after you convert their fortunes to today's dollars using the relative share of G.D.P.

Scrolling your pointer over the photos or the fortune amount shows more detail of the individual. Lots of black & white portraits! Only current rich folk Bill Gates and Warren Buffet made the list with color portraits.

Saturday
Aug252007

Consumer Spending (5% on Tech Stuff)


From Wired magazine (issue 15.08) a treemap infographic of consumer spending in 2005. 5% of all consumer spending was on technology, and of course, Wired broke down that 5% into an expanded treemap.

Internet access +216%, Residential phone -25%. VOIP seems to be making an impact.

Tuesday
Jul242007

Consumer Product Jungle


unaesthetic.net has posted this fantastic high-res image of a grocery store. This is the nightmare of working in consumer products (like I do). The challenge is getting your product to stand out in this jungle and getting the consumers' attention.

This is a different type of infographic. There are no numbers or values, but you still get the message. Consumer products is a hard business.

This is now hanging on the wall in my office. A constant reminder of all the noise that our products must get through to reach a consumer.

Sunday
Jul222007

Death and Taxes 2008

NEW Death and Taxes infographic for 2008!


It is the 2008 Federal discretionary budget of the United States. is a representational poster of the federal discretionary budget; the amount of money that is spent at the discretion of your elected representatives in Congress. Basically, your federal income taxes. The data is from the President's budget request for 2008. It will be debated, amended, and approved by Congress by October 1st to begin the fiscal year.
So this is what the President is asking for, not the final budget. Compare this to the final 2007 discretionary budget from my earlier post.

An interactive Flash version is online at www.thebudgetgraph.com/poster.

Saturday
Jul212007

Top Presidential Contributions 1Q


It's early for the 2008 election, but major campaign funding has already started. It will be interesting to see if more money early in the race makes a difference in the outcome.

From washingtonpost.com

Sunday
Jul152007

Death and Taxes 2007


One of my favorite infographics is the Death and Taxes series.

This infographic visually breaks down the US Federal Discretionary Budget for 2007 into smaller and smaller bubbles. The actual values are also included as text, but the size of the bubbles instantly gives you an understanding of how the different budget items compare.

An online version in Flash is also available at thebudgetgraph.com

Just to be clear, this only shows the Discretionary Budget which totals $938 Billion. The total budget is $2.8 Trillion. Notice the circle in the background (just barely visible at the top and bottom) showing the National Debt of $9.35 Trillion.

One older version is the 2004 Budget.

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