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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in social media (66)

Thursday
Sep292011

Airlines: The Future of Loyalty is Social

 

SimpliFlying has done some great research on how frequent travelers use social media.  The Future of Loyalty is Social infographic summarizes some of the key findings from the research.

To dig deeper, we partnered with Cranfield University in the UK to conduct a study on how frequent travelers (who travel at least five times a year) use social media. And here are some highlights of what we found:

  1. There are more airlines on Twitter than there are airlines with frequent flyer programs (191 vs 179)
  2. Almost 90% of frequent flyers use Facebook regularly, and over 65% “Like” at least one airline on Facebook
  3. To frequent fliers cheapest fare is the least significant loyalty factor among customer service, earning loyalty points and onboard experience
  4. 72% of frequent fliers would join a social loyalty program
  5. Over 65% of frequent fliers would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.
  6. Over 80% of frequent fliers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.

In the infographic below, we have summarized the findings of the study, and will soon release a detailed presentation of these findings too. Special thanks to Gavin Tan and Prof. Keith Mason from Cranfield University for their tremendous help with this study.

 

The simple, isotype-style illustrations are immediately recognizable since they are so similar to the figures used in airports and airline signage.  I think the Frequent Flier Participation Ladder is some fantastic data, and should have been more prominent in the design.

A handful of things I would have changed about the design:

  • The initial visualization of social sites should have been in descending order.  It’s almost there except for Twitter listed first.
  • The Twitter factoid ‘Frequent fliers “following” their favorite airlines on Twitter are steadily increasing’ is not supported by the visual showing how many airlines are followed by frequent fliers.  The statement claims a change over time.
  • The benefit percentages are shown on an odd shape of 10 squares.  Is that supposed to be an airline seat?  Hard for the reader to visually grasp the percentage since it isn’t a simple square shape.  A grid of 100 squares would have worked better.
  • The doughnut percentages are sorted in descending order, so the colors are in a different order in each doughnut.  Very hard to interpret.  The orders should have stayed consistent from Very Strong to Not at all in each doughnut.  Doughnuts are also hard to compare with each other visually.

Some great research data, and an infographic was a great way to publicize it.  They were very thankful to the professors at Cranfield University for their help with the research, but I wish they had credited a designer.  Was this done by someone inside SimpliFlying?

Found on MediaBistro

Wednesday
Jul272011

The VIZoSPHERE - Visualizing DataViz People on Twitter

From Moritz Stefaner on Visualizing.org, comes the VIZoSPHERE project (Click the image to see the high-resolution image viewer).  Using GePhi, Moritz started with 18 seed accounts on Twitter, and then mapped 1,645 of the connected, networked accounts that relate to data visualization.  Bubble size in this visualization shows how many followers each account has from within this DataViz pool of users.

This map shows 1645 twitter accounts related to the topic of information visualization. The accounts were determined as follows: For a subjective selection of “seed accounts”[1], the twitter API was queried for followers and friends. In order to be included into the map, a user account needed to have at least 5 links (i.e. follow or being followed) to one of these accounts. The size of the network nodes indicates the number of followers within this network.

 

[1] The seed accounts were; @moritz_stefaner, @datavis, @infosthetics, @wiederkehr, @FILWD, @janwillemtulp, @visualisingdata, @jcukier, @mccandelish, @flowingdata, @mslima, @blprnt, @pitchinteractiv, @bestiario140, @eagereyes, @feltron, @stamen, @thewhyaxis

The zooming interface is crucial to view such a highly-detailed visualization and be able to read any of the nodes.  I was about to find my own Twitter account (@rtkrum), but it would be nice if Moritz would also provide a listing of the Twitter accounts or some way to search the map.

Great job Moritz!

Found on FlowingData and Robin Richards (@ripetungi) on Twitter.

Monday
Jul112011

Client Infographic: Facebook, Privacy and Health

For the Path of the Blue Eye Project, InfoNewt (my company) recently designed the infographic: What You Need To Know: Facebook, Privacy and Health.  The group at the Path of the Blue Eye Project has done some fantastic, primary research about online users’ willingness and attitudes about sharing health information online, and specifically Facebook.

The answer is overwhelmingly “NO”.

If Facebook is so popular (Pew reports that 62% of Web users frequent sites like Facebook and MySpace), why are people shying away from sharing health content with others on the site?  To answer this question, the Path of the Blue Eye Project commissioned a national survey designed to tease out some of the reasons why Americans are reluctant to exchange health information on Facebook.  We found:

  • 68% of Facebook users have not and would not share their personal health information on the site. The most commonly cited reason for refusing to share: “it’s no one’s business but my own (86%).”
  • Privacy concerns may be one reason many refuse to share.  39% of non-sharers were afraid strangers would find their health information and 32% worried marketers might use it to sell products and services.

Online users do a lot of searching for health information, but very few are willing to share any of their own information on social sites like Facebook.

The Facebook Privacy Policy is huge, and most of the concerns why oline users are unwilling to share online information have to do with unintended people finding their information.  Insurance companies, marketers and strangers top the list of concerns.

Thanks again to Fard and the team at Enspektos.com.  There’s much more information available at the Path of the Blue Eye Project.

Tuesday
Jun212011

Foursquare Reaches 10 Million Users

 

Foursquare yesterday announced that they have reached 10 Million members, and released this infographic for the occasion.

And, to commemorate this pretty crazy occasion, we put together a little infographic. Be sure to click through to see it bigger; if you’re anything like us, watching the full-size animated map puts butterflies in your tummy. Thank you so much for supporting us!

I love the animated portion right in the middle!

Personally, I have mostly given up on Foursquare check-ins without the points or mayorships earning anything for me.  I wonder how many of those 10 Miliion joined, but don’t use Foursquare anymore?

Thursday
May052011

The Reality Behind Social Location Apps #infographic

Digital services company Beyond compiled the results of their research into location-based apps, and designed this infographic summarizing the results; Check-In Data: The Reality Behind the Hype.  Released in conjuction with the Social-Loco conference in San Francisco, CA on May 5th.

As part of our involvement in the Social-Loco conference we have done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population when it comes to their mobile check-in habits.

The results give us a clear understanding of who the winners and losers are likely to be, as well as the types of things that will motivate the mass consumer to adopt location-based apps. They also highlight some of the real challenges there are to consumers embracing this technology.

The data is very interesting.  Personally, I continue to use Foursquare, but find myself checking in less and less because I don’t get any direct benefits out of it.

From a design standpoint, I like the circle clusters, but I don’t like data separate in a legend on the side.  I appreciate that the color-coding remains the same, so Twitter is the same color in each visualization.  I would have included the logo images for the social location-based apps, and connected the data directly to the circles.  Data legends like this make your readers work harder to understand the information.

I also think that the most interesting learning from the study is the comparison between how people interact with national brands and small, local businesses.  However, this is the last visualization at the bottom, and gets lost.

Found on Mashable!

Wednesday
May042011

Real Estate: Social Media Killed the Blog Star

 

Another good infographic from Fixr.com about the how the real estate industry is changing.  Social Medai Killed the Blog Star: Real Estate looks at how buyers are finding their information online and who are the most influential blogs and real estate people on Twitter.

I like the use of company logos and Twitter profile images.  I also like that all of the data is built-in to the pie charts and bar charts to make it easier for the readers to comprehend.

The side-by-side Top 10 lists are interesting, but because they’re based on different measurements (followers vs. Alexa page rank), the graphic should give the reader some context of how to compare the different values.  Why do these lists support the overall message that social media is more important than blogging?

Some major technical errors as well.  Pie chart percentages should ALWAYS add up to 100%.  The pie charts here add up to 71%, 99%, 91% and 100%, which means that the visual of the slice sizes doesn’t match the data.  You never want your data visualizations to tell a story that isn’t supported by the data.

Thanks to Raul for sending in the link!

Tuesday
Apr262011

Real Estate Professionals & Social Media Infographic

 

From Mashable and Postling, the Real Estate Industry + Social Media Use infographic looks at how social media is reshaping how realestate agents communicate with potential buyers.

The real estate industry has seen a number of social media innovations over the past few years. Real estate pros are using social media to provide online property tours, schedule showings and showcase local expertise.

Alexis Lamster, VP of customers at Postling and creator of the infographic below, told us that the company analyzed more than 500 Postling accounts specific to real estate and more than 7,000 small business accounts to extract information on how the real estate industry is using social media.

Although the infographic is made up of mostly pie charts and bar charts, it clearly communicates the information in a clean, easy-to-read format.

Wednesday
Apr202011

Social Media and College Admissions

 

Are colleges using social media as part of the student admissions process?  Schools.com explored this topic with the Reading Students like an Open Facebook infographic.  It’s hard enough to get teenagers to understand that online photos and status updates will be a permanent record of their behavior for the rest of their life, but even more immediately it could impact their entrance into college!

As Facebook has become more and more popular—if it were a country, it would be the third largest in the world—its use in the field of education has expanded, too. In fact, more than 80% of college admissions officers report using Facebook as part of their recruiting process. 

Are admissions officers really looking at the Facebook profiles of prospective students? And if so, are they making admissions decisions based on these profiles? Below is an infographic that highlights the answers to these questions and more—which might surprise you.

Thanks to Kristen for sending in the link!

Tuesday
Apr122011

The Current State of Social Networks #infographic

From ignite, a social media agency, comes The Current State of Social Networks.

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps are more popular in specific geographic areas, with certain genders or age groups, and even among various social classes.

For example, Plaxo is the network with the most users over the age of 65. Facebook is more popular with women, but Digg and Reddit tend to be more popular with men. LinkedIn is the “richest” social network, but Plurk outranks it when it comes to well-educated users who have graduate degrees.

They have a ton of traffic data to work with, and this infographic does a good job of summarizing some of the key findings at the top level. 

Found on Mashable and Social Media Graphics

Thursday
Mar312011

Do You Need a Social Media Detox? [infographic]

From Column Five Media, Do You Need a Social Media Detox? is a lighthearted infographic look at what can happen when you get sucked into the social media hype.  Light on data, it’s a fun, infographic poke at those of us that believe being a Foursquare Mayor of the local grocery store actually means something.

If you find yourself tweeting from the shower and updating Facebook while doing 85 on the freeway, we created this graphic to save your life. Click below or go here to view the full-size version.

Thanks Jarred for sending in the link!