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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Friday
Mar292013

Wine Pairing - Inspired Infographic Advertising

Wine Pairing - Inspired Infographic Advertising

How to Pair Wine with the Bright, Bold flavors of Southeast Asia is a new infographic from P.F. Changs’s, an upscale restaurant chain, as part of the content in their “Inspired” advertising campaign.

The flavors of Southeast Asia cuisine are exploding in popularity.  Venture below to learn about the region’s most delicious ingredients and the dishes they can create.  Find out how to pair each dish with the perfect wine to enhance those flavors.

I love seeing an infographic design being used in this fashion, as part of a larger content marketing strategy.  The larger advertising campaign also includes specifically, interactive PDFs and a dedicated page on their site to entire program.

Although wine pairing infographics are not new, P.F.Chang’s made this custom to coincide with their own menu.  So this design is meant to help diners match wine types specifically to items on the menu at P.F. Chang’s.  The color coding ties the ingredients in to the different dishes and types of wine.

Thanks to Anne for sending in the link!