About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in relative (151)

Thursday
Mar282013

Asteroids!

Asteroids Close Encounters infographic

Simon Scarr is doing some great work as the Graphics Director at the South China Morning Post in Hong Kong.  Last month he designed Close Encounters, the full-page visualization of the Near-Earth-Objects that have passed within the Moon’s orbit (or will pass by) from 1910-2189.

A 45-metre-wide asteroid came remarkably close to Earth on Friday, even closer than communication and weather satellites. It was be the nearest known close miss for an object of its size.   

When this story was first mentioned in the newsroom, a few days before the incident, it sparked debate. People were intrigued as to how close these objects come to Earth. How many pass by? And how fast or large are they? A perfect opportunity for an interesting graphic.    

As usual, NASA had every piece of information we needed. Their Near-Earth Object Program was established in 1998 to help coordinate, and provide a focal point for the study of comets and asteroids that can approach the Earth’s orbit. They have data sets on all close approaches to Earth since 1900 and projected forward to 2200.    

This is a beautiful design that shows the distances to scale by placing them in between the Earth and the Moon, and the horizontal lines show the relative speeds of all the objects.  Orange lines are future, predicted passes.

Simon has posted more behind the scenes information about putting this infographic design together on his own blog.  I highly recommend the post, and you can check out his other work.

Found on Visual Loop.

 

Tuesday
Feb262013

Manhattan Building Heights as Land Value

Manhattan Building Heights infographic

Manhattan Building Hieghts by radicalcartography.net is an indirect measure of land value based on building height. The infographic is shaped like Manhattan itself, and the actual building’s color darkness shows their heights in their correct locations.

You can also see an alternate design using assessed tax value as the data set, and how that maps out land value differently.  

Found on http://visual.ly

 

Wednesday
Feb132013

The Geosocial Universe 3.0

The Geosocial Universe 3.0 infographic

Last week design firm JESS3 released The Geosocial Universe 3.0, an update to their prior infographics about the size of the major social media networks.

In a time not so long ago, in a galaxy not so far away, a little phenomenon was born that united the people of cyberspace through geographic services and social networking.

With changes to the social landscape occurring at lightspeed, JESS3 presents its third iteration of The Geosocial Universe, charting the latest monthly active user data for various social networks, along with the percentage of users who access each network via mobile devices.

Take a look below to discover more about the ever-expanding geosocial universe and the course of its objects.

I really like the changes to this version of the design.  They kept the same philosophy of relatively sized circles to represent each of the main social networks.  However, I’m confused by the placement of the Black Hole on the vertical scale meant to represent the percentage of mobile users.  Why does more mobile users place a network closer to the Black Hole of Obscurity?  It’s placement around the 80% mark visually implies that has meaning, but I don’t think that was the intention of the design.  Is Facebook close to obscurity?

Both a copyright (or Creative Commons) license and the URL to the infographic landing page are missing from the design.  You want readers to be able to find their way back to the original when they find the infographic posted on other sites.

This is an update to the original design from 2010:

And version 2.0 in 2012:

Friday
Nov092012

Car Sizes Through the Years

Car Sizes Through the Years infographic

It has been a gradual change, however it is definitely there. Our cars have gotten bigger. Automotive.com walks us through some of our favorite car’s growth spurts in the Car Sizes Through the Years infographic.

One of the great joys of living in Los Angeles is the wide variety of cars you see on the road. It provides a great contrast, especially when comparing between generations.

For example: a while back, news director Keith Buglewicz was driving down the freeway when he found himself behind a 2013 Ford Mustang, and its 1967 fastback equivalent. The modern Mustang dwarfed its predecessor in every dimension; comparatively speaking, it was mammoth.

When did cars get so big?

I really like this design.  It’s very focused on telling one story about the growing size of cars, and the design style is superb.  By using images and outlines of the actual cars, it tells the story much better than a bar chart would have because the images are recognizable to the reader which improves comprehension.

The design is missing some form of copyright statement and the URL link to the original infographic landing page so readers can find the high-resolution version when they see this posted on other sites.

Thanks to Chris for sending in the link

Friday
Jul132012

Exoplanets: 786 Known Planets

Exoplanets infographic

Exoplanets is a great infographic that tells one story really well by focusing on one data visualization for the whole story.  Randall Munroe at xkcd.com occasionally mixes in some great data visualizations and infographic designs with his comics.

All 786 known planets (as of June 2012) to scale (some planet sizes estimated based on mass).  

[Our solar system planets are shown in the middle]

The rest of these orbit other stars and were only discovered recently.  Most of them are huge because those are the kind we learned to detect first, but now we’re finding that small ones are actually more common.  We know nothing about what’s on any of them.  With better telescopes, that would change.  This is an exciting time.

This visual is so powerful.  You could write in text that we have found 786 extra-solar planet, but the visual helps the reader wrap their head around the scale of that large number and adds the size of the planets as a second level of information.

It’s also a clean design that focuses on communicating the scale of how many planets we have found, and doesn’t try to add all of the other information we know like which stars they orbit, what are their names, when were they discovered, which telescope found them, and who was the team or individual that discovered each one.  Just because we have more information doesn’t mean it should all be included in the infographic.  The story is cleaner and easier to understand without the clutter of too much information.

Cudos to Randall!

Tuesday
May152012

Ingeniously Charting The Horrifying Power of Today's Nuclear Bombs

Ingeniously Charting The Horrifying Power of Today's Nuclear Bombs

 

 

Anyone remember what color the “tons” were on the infographic?  The Ingeniously Charting The Horrifying Power of Today’s Nuclear Bombs infographic by Maximilian Bode (posted on fastcodesign.com) puts the power of the Tsar bomb into painful perspective (but seriously my fingers hurt from scrolling). 

A simple, but great design that puts some truly huge numbers into scale for the reader to understand.

Friday
Apr132012

Lakes & Oceans: A Deep Infographic

 

Another great infographic from Randall Munroe’s xkcd online comic.  Lakes & Oceans visualizes the various depths of the worlds water, and even includes…a mysterious door that James Cameron built his deep-sea submersible to reach at the bottom of the Marianas Trench and open?

 

Found on FlowingData.com

Wednesday
Feb222012

Tea & Biscuit Dunking Guide

The Tea and Biscuit infographic from Green Hat Design in the UK shows avid dunkers of biscuits the proper timing to keep their favorite snacks in the tea or coffee to conquer floppage and avoid the disappointment of contamination!  Also available as a high-resolution PDF.

This biscuit infographic is based on 8 of our favourite UK brands which helps us (and others) to get the best out of his (or her) biccy when dunking it in hot tea or coffee, while at the same time assisting the user to avoid… floppage. That unfortunate moment that the biscuit suddenly gives way and contaminates your beverage. Nasty. We feel many could actually benefit from such details. I know it has changed my life.

This one is a fun topic.  Apparently the biscuits in the UK are so hard you have to dunk them to eat them…  :)

The radial design works well to show three values for each biscuit, and is easy for the reader to compare them.  The illustrations work well, even though readers in the U.S. (myself included) won’t recognize any of the biscuits.

A couple things are missing from a Marketing Infographic design perspective.  It needs a title!  I made up the “Tea & Biscuit Dunking Guide” because it didn’t have a good title of its own.  There should be some type of license statement, and in this case I would suggest Creative Commons.

The PDF file is hosted on the Green Hat Design site, but the infographic isn’t displayed anywhere.  t’sI hard to share a PDF compared to how easy it is to share an image file online.  It REALLY needs it’s own official landing page on the Green Hat Design site to display the infographic, and be the one place you want everyone else (like this blog) to link to.  They had uploaded it to visual.ly, and I linked to it there, but that shouldn’t be the primary landing page if they want to drive traffic to their site and awareness to their brand.

Thanks to Steve for sending in the infographic!

Wednesday
Dec212011

Christmas Drinks (alcoholic) from Around the Globe

Now here is a fun holiday infographic!  Direct from Kringle’s Bar at the North Pole is Christmas Drinks from Around the Globe, brought to us this holiday season by Treetopia.com.

Santa’s been throwing ’em back for a few centuries and has zipped around the world a thousand times, which has been plenty of time to pick up some wicked Christmas cocktail recipes. In this infographic from Treetopia are some of his favorite mixed drinks he’s collected from around the globe - complete with easy-to-follow mixing instructions. More than just your father’s traditional eggnog recipe!

Whether you have family coming to your house, or you’re going to visit family, you will probably have the opportunity to try one of these recipes out in the next couple of weeks.  Although, some of these recipes are a little more complicated than just mix & serve.

I love the color-coded pie charts to show the main ingredient proportions, especially the peppermint swirls in Candy Cane Eggnog.  The cocktail glass illustrations can be misleading though, since the eggnog recipe actually makes almost a gallon of nog.  What a fun idea for a Christmas infographic!

Thanks to Greg for sending in the link!

Please don’t drink and sleigh!

Monday
Dec122011

Client Infographic: Top 20 Marketing Automation Software Solutions

Designed here at InfoNewt for Capterra, the new infographic: The Top 20 Marketing Automation Software Solutions explores the relative Popularity of different software companies playing in the Marketing Automation arena. 

In this design, I used a pie chart to represent the total Popularity of the Top 20 solutions, and connected the related company logo to each slice as appropriate.  It was a specific design choice to list the rank number, but not the specific percentage of each slice.  Because the data was gathered and combined from a number of different sources that can change daily, the results needed to be informational at a general level and valid for a longer period of time.  Visually, you can quickly and easily understand the relative popularity, but the specific value isn’t relevant to any purchase decisions.

An infographic product comparison is a great way to help buyers cut through the clutter and add value.  There are currently 184 software solutions listed in the Marketing Automation category directory, so buyers need some way to compare products and make an informed decision.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”

Designed in OmniGraffle, and I cleaned up the logo images using Pixelmator.

Thanks to Mike and the great work from the team at Capterra!