About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in photo (43)

Thursday
Sep062007

Running the Numbers


Chris Jordan has created some fantastic photographic artwork depicting the massive scale of some statistics about American life. This is where infographics actually become artwork.

The image above "Depicts nine million wooden ABC blocks, equal to the number of American children with no health insurance coverage in 2007." The complete image is 16 feet tall x 32 feet wide.

There are 17 different images available to view on his website. You can see the images magnified there to show the small pieces that each image is made from. Each image is based on an actual statistic about American life.

FYI: This series will be exhibited at the Paul Kopeikin Gallery in Los Angeles, opening Sep 8. More info at www.paulkopeikingallery.com.

Sunday
Aug262007

Bodies in the Solar System


Another great infographic on kokogiak.com showing the relative size of large objects (88 of them, at least over 200 miles in diameter) in our solar system. The largest (of course) being the sun down to the smallest, which is Davida, an asteroid 203 miles in diameter.

Tuesday
Jul242007

Consumer Product Jungle


unaesthetic.net has posted this fantastic high-res image of a grocery store. This is the nightmare of working in consumer products (like I do). The challenge is getting your product to stand out in this jungle and getting the consumers' attention.

This is a different type of infographic. There are no numbers or values, but you still get the message. Consumer products is a hard business.

This is now hanging on the wall in my office. A constant reminder of all the noise that our products must get through to reach a consumer.

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