About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in personal (121)

Friday
May202011

Expert Driving Techniques #infographic

Here’s a good one to start the weekend.  From imingle.com comes Expert Driving Techniques That Could Save Your Life.

This has got to be one of the longest infographics I’ve seen, so I shrunk it down a little bit to post here.  I know my readers like to see the whole infographics when I post them, but you can see the full-size version here.

Not many statistics or data visualizations, but really good driving advice and some good illustrations to make them easier to understand.  Some of the illustrations (like braking methods) look like data visualizations, but there’s no data behind them

Thanks to Brittany for sending in the link!

Wednesday
May112011

Student Bullying infographic

Student Bullying
[Source: Buckfire and Buckfire.com]

From Buckfire & Buckfire in Michigan, comes an infographic about Student Bullying in the U.S.

Student bullying in schools in the United States is a serious issue and very prevalent in our school systems today. The statistics show that a student is bullied every seven minutes in our country and that most bullying occurs on playgrounds. The effects of bullying are profound and have a major psychological impact on the bullied student and often causes learning problems in the classroom.

The majority of states have bullying laws on the books, but most are not significant enough to impact this problem or reduce the amount of bullying that occurs nationwide. Without more stringent laws and the actual enforcement of those laws, school systems will not feel the pressure to take the affirmative measures necessary to eliminate the bullying problem that terrorizes so many innocent and vulnerable children everyday.

The lawyers at our law firm receive calls from concerned parents every week about their children who are being bullied in Michigan schools. We are actively pursuing lawsuits in several cases. We created the infographic below to display the facts and statistics about student bullying.

I really like the statistics shared in this one, although they should have visualized more of the numbers.  A value like 160,000 students miss school every day out of fear could be put into context if they had visualized it in comparison to total students or something like that.  

I really like the fact that since they get so many calls from parents, that they chose an infographic to reach out to their customers to share some of the facts.  This is a great example of using an infographic to provide valuable information to parents and teachers everywhere.  People will share it because it’s good content, and some may eventually become new customers.

Thanks to Kathryn for the link!

Monday
May022011

The Real Cost of Dating

This is a pretty simple one, but I appreciate when companies are willing to experiment with infographics and even design their own.  The Real Cost of Dating is from Match.com and based on a survey they performed in March of 2011.  So here, the company is putting their own, proprietary data out on the web to inform readers and draw them into the match.com blog.

First, I like the talk bubble used as a pie chart.  It really helps reinforce the data as “Men say…”, “Women say…”.  Although I think the design is too subtle.  It took me a minute to even see that there were too colors in the bubbles.

Persoanlly, I think this design is very text-heavy, and much of the text is redundant.  For example, each statistic includes the text “…of women” when they are already in a section of the infographic of just statistics from women.

Overall, good first swing at using infographics in your marketing strategy, and I hope they do more.

Thanks to Colin for sending in the link!

Thursday
Apr282011

Self-Described Mac vs. PC People infographic

Profile of a Self-Described Mac Person vs. PC Person is a fun infographic looking at personality and preference differences.  Based on 388,315 survey respondents from Hunch.com, it illustrates topics like who throws parties, math aptitude, taste in art, cocktail drinks of choice and would they ride a Vespa or a Harley.

Our latest data project was to analyze how self-described Mac and PC people are different. The infographic below, designed by the talented folks at Column Five Media, breaks it down.

Back in ye olden days of Hunch — November 2009 — we explored the differences in personality, aesthetic tastes, and media preferences between Mac and PC users. Since then, the Hunch user base and question pool have grown many times over. The 2009 report started with more than 76,000 responses to its base “Mac or PC?” question. The same question now has nearly 400,000 responses. This is all in the context of the more than 80 million “Teach Hunch About You” questions which have been answered on Hunch to date.

From a research standpoint, even though the number of respondents is high, these are voluntary survey participants that haven’t gone through a screening process.  So while the results are fun, I don’t think they can be considered a statistically accurate representation of the population as a whole.

Very funny, and a great job by the design team at Column Five Media!  Found on FlowingData and Visual News

Wednesday
Apr202011

Social Media and College Admissions

 

Are colleges using social media as part of the student admissions process?  Schools.com explored this topic with the Reading Students like an Open Facebook infographic.  It’s hard enough to get teenagers to understand that online photos and status updates will be a permanent record of their behavior for the rest of their life, but even more immediately it could impact their entrance into college!

As Facebook has become more and more popular—if it were a country, it would be the third largest in the world—its use in the field of education has expanded, too. In fact, more than 80% of college admissions officers report using Facebook as part of their recruiting process. 

Are admissions officers really looking at the Facebook profiles of prospective students? And if so, are they making admissions decisions based on these profiles? Below is an infographic that highlights the answers to these questions and more—which might surprise you.

Thanks to Kristen for sending in the link!

Thursday
Apr142011

Eat, Drink and Be Thrifty: #infographic video

New infographic video from Mint.com,  Eat, Drink and Be Thrify uses their data to visualize the statistics behind monthly spending habits.
So how does your spending on food and dining compare to that of your peers? Using aggregate and anonymized data on Food & Dining spending from Mint.com, we created the video above to highlight some of the most interesting trends we found in Mint’s data, from average transaction at a variety of coffee shops, grocery stores and fast food restaurants, to the time of year when Mint users spend the most — or the least — in those categories.
Monday
Apr112011

Evolution of the Cell Phone #infographic

A cool infographic design, the Evolution of the Cell Phone by Zitron takes a light-hearted look at the timeline of phone features and the phones that first had each feature.  The second part of the infographic, Our Hopes and Dreams, takes a humorous stab at how the reality of our cell phones rarely lives up to our expectations (until the next Buzzword comes along!).

Thursday
Mar312011

Do You Need a Social Media Detox? [infographic]

From Column Five Media, Do You Need a Social Media Detox? is a lighthearted infographic look at what can happen when you get sucked into the social media hype.  Light on data, it’s a fun, infographic poke at those of us that believe being a Foursquare Mayor of the local grocery store actually means something.

If you find yourself tweeting from the shower and updating Facebook while doing 85 on the freeway, we created this graphic to save your life. Click below or go here to view the full-size version.

Thanks Jarred for sending in the link!

Wednesday
Mar022011

Blood Simple: Designing Infographic Health Reports

Blood Simple, by Steven Leckart, is a great article in the recent issue (Dec 2010) of WIRED magazine, and is also available to read online.  Three visual designers were challenged to design a better lab report to help make health information more approachable and understandable by patients.

…lab reports don’t have to be unintelligible. With some thought and design-minded thinking, tests can be as informative to patients as they are to physicians. With a little context and color, we can make sense of the numbers. And with a bit more understanding, patients can become participants in their own health.


 

These designs certainly aren’t perfect, but they very clearly illustrate the point that we should be able to help patients get a better grip around their own health information.  The last few decades have seen a tremendous shift in pushing the responsibility of a patient’s health back onto the patient without giving them a better way to understand the information. 

We consulted with Lisa Schwartz and Steven Woloshin, physicians at the Dartmouth Medical School Institute for Health Policy and Clinical Practice and experts in communicating data to patients, to make sure the right information gets onto the forms and the irrelevant stuff stays off. And we tapped three exceptional designers to reimagine how this information can be presented—limiting them to one printed page per report. Consider these a proof of concept, a refutation of the argument that ordinary people can’t handle their health (and inspiration, we hope, for the medical establishment).

 

 

I want my own Visual Health Report!

Monday
Feb282011

Visualizing Daily Activities With Media Wheel

 

I really like the Media Wheel for Visualizing Daily Activities from Hill Holiday.  The wheel visualizes how people consumer different types of media over the course of a day.  For example, DVD/Video is mostly consumed in the evening and Newspaper is mostly consumed in the morning.  each slice is a different type of media, and the consumption levels are shown by how bright the colors are at that time of day.

For a media planning project, we needed to find a simple way to illustrate how people in a particular segment engage with different media. After some experimentation, we came up with this “media wheel” chart that summarizes 216 data points from a media spreadsheet.  

Read their blog post, they included a good description of how they normalized the data and created the media wheel.  They also gave credit to the designer, Eric Fensternheim, which is always nice to see.

The wheel graph itself was built by hand in Adobe Illustrator. Each data point’s value relative to the highest in its row is tied to the corresponding level of color transparency.

Design: Eric Fensterheim, media design intern.