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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in outdoors (1)

Friday
May112012

Backpacking Basics

How to choose and use a backpack infographic 

Everyone loves the great outdoors! Well… until something doesn’t go as planned… With the informative How to Choose & Use a Backpack infographic from REI, enjoying roughing it without having to, you know, rough it.

Need a break from the daily multitasking merry-go-round? Trade in your digital devices for boots and backpacks—they’re your ticket to off-the-grid adventures and the wonders of the backcountry! With the right pack and a little preparation, you can head out for a day hike or a through-hike and say “CUL8R” to the daily grind. 

Many consumer products have an educational piece to them, and the challenge for a retailer is to educate their customers without feeling like a hard-sell ad.  This infographic does a great job of educating and informing their audience without listing available products, brands or any pricing.  It’s just purely informative, and adds to REI’s brand credibility.

The design is a little text-heavy for my taste, but it’s packed with information.  Some of the data in the text of the design could also have been visualized to make it easier for the reader to comprehend.  Weight ranges, lengths and the number of items that fit in the backpack would have been great visuals.

I don’t mind the URL link to the REI Backpack products page, but there should also be the URL to the original infographic landing page.  When people share this online with their firends as an informative piece, they will want to share the infographic URL.  There should also be a copyright statement at the bottom.

Thanks to Ron for sending in the link!