About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in money (120)

Monday
Jul152013

The Investfographic

Investfographic

The Investfographic from EquipRent.com is the infographic they designed in-house to share with potential investors. Visual aids and infographics are becoming a valuable tool for companies to communicate with potential investors and shareholders.  Consider this to be a visual elevator pitch.

Using an “InvestFoGraphic” to raise capital

As a serial entrepreneur, I am always looking for an edge that makes a company standout and be noticed during capital raising times.

With the advent of new software tools like Prezi to boost your presentations, we decided to creatively put together a colorful investment infographic handout that completely complied with our goal of keeping our story concise, relevant, and exciting. The typical handout (1-page executive summary) that we had previously given VCs was heavy on words explaining in great detail what our company did and how successful we had been. This new graphic handout was riddled with bold and exciting claims about our company and our industry. The underlying theory behind using the infographic was to hook them first, grab their attention and then be ready to talk business. 

The exciting news is that we are now in final discussions with several investor groups to close our funding. We know the infographic wasn’t the main reason for getting to this final phase, but we do know that differentiating yourself makes you more memorable and shows investors you and your company plan on being different than the massess.

Remember the advice that the great Rod Stewart gave years ago:  Every picture tells a story, don’t it!

The team at EquipRent uses the design as a talking point at investor events.  They found it much easier to point out the visuals and discuss each point with their investors.  They shared with Cool Infographics, a few of the comments made by investors after seeing the design:

  • “I can quickly see what is different about this company than reading a typical one-page executive summary.”
  • “I have never seen anyone use an infographic for investor purposes,  other than to distinguish market trends.”
  • “Definitely sets you a part…like a cool and different resume.”

Thanks to Nate for sending in the link!

Tuesday
Jul092013

Methods to Sell My House in the UK

Methods to Sell My House in the UK is an infographic from YouSellQuick.co.uk that looks at the different ways to sell a house and the financial implications.

When looking to sell your home you may not realise that there are a variety of different options available. Not all are as favourable as others and there are different pros and cons for each. Such as how long will it take to sell my home and what amount of cash can I receive. Should I sell my house at an auction or would it be better to use an on-line property buyer?

I like the diagrams that explain the different processes, but the pie charts have really been used poorly in this design.  I think I nderstand what they were trying to explain, but it won’t be obvious to most readers.  Many readers will think they got the pie chart data wrong because the percentages shown don’t add up to 100%.

Thanks to Mark for sending in the link!

 

Monday
Jul082013

How Startup Funding Works

How Startup Funding Works infographic

How Startup Funding Works from Funders and Founders co-founder Anna Vital does a great job of visualizing the split of equity at different stages of a company’s life.

A hypothetical startup will get about $15,000 from family and friends, about $200,000 from an angel investor three months later, and about $2 Million from a VC another six months later. If all goes well. See how funding works in this infographic:

Is dilution bad? No, because your pie is getting bigger with each investment. But, yes, dilution is bad, because you are losing control of your company. So what should you do? Take investment only when it is necessary. Only take money from people you respect. (There are other ways, like buying shares back from employees or the public, but that is further down the road.)

This is a great design that uses pie charts correctly and effectively!  This is in contrast to the many designs that use pie charts inappropriately.  This is a great example of a visual explanation that uses a combination of data visualization, illustration and text to tell a clear story.

The color coding is also effective, but for some reason they didn’t color the co-founder icon character green to match his portion of the pies.  The URL link to the original infographic landing page is also missing in the footer, so it makes it hard for readers to find the full-size original version when they see it posted on other sites.  People aren’t always good about creating links back to the original, so the URL should be included in the infographic image file itself.

Thursday
Jun202013

The Cost of a Road Trip to the Top 10 U.S. Vacation Cities

The Cost of a Road Trip to the Top 10 U.S. Vacation Cities infographic

I Drive Safely and Gas Buddy partner up to create the Cost of a Road Trip to the Top 10 U.S. Vacation Cities infographic. The infographic calculates the total cost of food, lodgings, and gas and then gives some money saving tips. This infographic can be found on idrivesafely.com.

Did you know that a road trip to the top 10 US vacation cities is more than 7,600 miles (12,231km) of driving? That’s the same distance as a flight from Alaska to Australia! Wondering if you could afford to pack up and leave on this awesome road trip? We partnered with our friends at GasBuddy.com to bring you the infographic below which breaks down the cost of a 25-day road trip including the cost of gas, food and lodging. We’ve also included some tips for saving money on your trip.

The top 10 U.S. vacation cities are based on a 2012 poll from U.S. News Travel and excludes cities not in the continental United States. Fun fact: 3 of the top 10 US vacations spots are in California: San Diego, Yosemite and San Francisco!

Fun topic idea, and certainly relevant to both Gas Buddy and I Drive Safely.  Relevance is super-important as the search engines would like to down-grade the value of links to irrelevant content.

I would have liked to see more of the actual data visualized in the design.  Why does the calendar icon have 8 days shown when the data is 5.2 days?  Because it’s just an icon, not a data visualization, and can be confusing to readers.  The costs would have been very easy to visualize as stacked bars to make them easier to understand.

Thanks to John for sending in the link!

Tuesday
Jun042013

Home Energy Savings

Home Energy Savings infographic

70% of electricity in the US is generated from non-renewable sources.  The Home Energy Savings infographic provided by Accent Building Products tells us how to have an energy efficient home without sacrificing comfort.

Today it is more important than ever to make our homes more energy efficient without sacrificing home comfort. An energy-efficient home will keep your family comfortable while saving you money. Unfortunately, a lot of energy is wasted through leaky windows or ducts, old appliances, or inefficient heating and cooling systems. You can use many tips to save money and energy! This infographic details many different money saving tips and shows how we spend the money on our homes.

Infographic provided by Accent Building Productsa direct distributor of the industry’s top accent home and building products.  All products are shipped to you directly from the manufacturers’ factory.

It’s interesting from an online marketing and SEO perspective that I can find the infographic on gallery sites like Infographics Showcase, Infographics Inspiration, and Visual.ly but I was unable to find the original anywhere on the Accent Building Products website or blog.  This means that any popularity in terms of links and visitors to the infographic itself will benefit the gallery sites, but not Accent Building Products.  Only indirectly will Accent get any benefit if readers separately visit their site, but they would have to manually type in the URL because none of the infographics have a link back to the site.

This is a fun visual explanation design.  The illustrations clearly put the suggestions and data into context of the areas in the house.  There is a lot of text, but the small callouts make it easy to read.  It would have been more effective to visualize the pieces of data that are included in the design.

Thanks to Chris for sending in the link!

Wednesday
Apr242013

The Digital Dorm

Digital Dorm infographic

College is expensive and it is not getting any cheaper. Lucky for us, the advancement in technology and the introduction of apps could actually lower costs! The Digital Dorm infographic from CourseSmart can tell you the details.

College is getting more expensive but going digital helps students keep more money in their pockets in more ways than one. Check out our infographic on how students can save not just money but also time by moving to a digital dorm.

Not only saving money.  The visual story here is also how to save space and clutter in a student’s dorm room, which will help them find that missing homework assignment!

Thanks to Temple for sending in the link!

Monday
Jan282013

James Bond: 50 Years of Movies

James Bond: 50 Years of Movies infographic

James Bond: 50 Years of Movies infographic from hrblock.com is all about Bond, James Bond. See the top grossing films, iconic bond accessories and more.

It’s been almost 50 years since Sean Connery first delivered those now-legendary words on the big screen.

And 22 films later (with #23 on the way in November), the super suave super-spy known as 007 is celebrating a half century of fast cars, money and martinis on October 5th. To mark the milestone, we’ve put together an infographic taking stock of all that is Bond.

Very nice design.  My only suggestion would be to visualize more of the dollar figures shown instead of just showing them in text.  I appreciate that all of the dollar values have been inflation adjusted to 2012 dollars.

Thanks to Jane for sending in the link!

Tuesday
Dec042012

Tracking Customers for Retail Profiling

Tracking Customers for Retail Profiling infographic

Is tracking customers purchases creepy? Decide for yourself! The You are Not Special, but Your Purchases are infographic from Camcode.com talks about profiling customers based on their purchases and then giving them a coupon that is relevant to them. Other companies like Dominos tracks when people buy pizza the most and discovered it was when it rains. So they base their campaigns on local weather patterns.

Did you know that major brands profile you based on what you buy? Retailers like Target and Domino’s Pizza gather and store this data via barcode technology, and they use it to determine everything from how best to market to you, which coupons you’re most likely to use based on your life stage, and what you might buy based on previous purchasing habits. Yes, they get all this from scanning a barcode! It’s what’s known as predictive technology, and major retailers use it to create database-driven consumer profiles to not only boost sales, but also to create more personalized buying experiences.

We decided to take a closer look at predictive technology and its role in consumer profiling. We did some digging and put together this infographic called, “You are Not Special, but Your Purchases are.”

I like how this design walks the reader through a easy to understand story about retail profiling.

 

  1. What is Retail Profiling?
  2. How does it benefit both consumers and retailers?
  3. What do customers find disturbing about tracking?
  4. Real-life case studies

 

Some of the dark red on red colored visualizations are hard to read, and the footer should include a copyright statement.  The brand URL back to Camcode.com is included, but there should also be a URL to the infographic landing page so readers can find the original high-resolution version. 

Thanks to Ashley for sending in the link!

Tuesday
Oct232012

Tracking American Poverty - interactive infographic

Tracking American Poverty - interactive infographic

Tracking American Poverty & Policy is an interactive infographic visualization site that breaks down the data about…you guessed it…poverty in America.

The site provides a sequence of interactive pages that start with the overall poverty numbers, and then break them down in more detail by race, gender, education, age and family type.  In addition to the initial pie charts for the official poverty rate, the visualizations change to show details for Near Poverty, In Poverty and Deep Poverty numbers when you hover your pointer over each chart.

 

Tracking American Poverty - interactive infographic

You also have the option on each page to change the year to see how the number have changed from 1967 - 2010.

Good visualization design by Two-N 

Thursday
Oct112012

Obamacare: The Price of Socialized Medicine

Obamacare: The Price of Socialized Medicine infographic

The big news in the public health field in the U.S. is Obamacare. In response to its passing, Master of Public Health.org created The Price of Socialized Medicine: Obamacare’s Unconstitutionality by the Numbers infographic to give insight into how it will affect everyone.

The Supreme Court yesterday upheld the constitutionality of the Patient Protection and Affordable Care Act of 2010, in a landmark 5-4 decision. Unfortunately, they got it wrong. The PPACA, known colloquially as Obamacare, should have been struck down by the high court, as it is both unconstitutional and very costly:

  • Individual Mandate: Obamacare requires that all Americans carry health insurance or face an annual penalty. The federal government is effectively compelling individual citizens to enter a market, which is a clear violation of the Commerce Clause of the Constitution. The Supreme Court ruled that this was constitutionally valid as within Congress’ taxing power.
  • Medicaid Expansion: As the original Act is written, the PPACA would require states to expand Medicaid support or risk having their entire Medicaid federal funding cut off. This infringes on states’ rights. Fortunately, the Supreme Court did rule against these sanctions.

In response to the ruling, we have produced an infographic titled, “The Cost of Socialized Medicine: Obamacare’s Unconstitutionality by the Numbers”, which illustrates the folly of the PPACA as well as some of the costs that will be borne as a result.

Obviously, this design is promoting a specific opinion, but we’re here to discuss the infographic design itself.

  • The design outlines a really good step-by-step story top-to-bottom, and summarizes the data behind their point of view clearly
  • Good mix of illustrations and data visualization within each section.
  • In general, there’s WAY too much text in the design.  They want to be thorough in their explanations, but this much text will turn away many readers from reading the infographic at all.  Also, most of the text is too small to read on their landing page.  Less text would have been more effective, and allowed for a larger font.
  • The timeline looks like events along the heartbeat axis, but they aren’t spaced out appropriately to match their dates.
  • I like the icon representation of the justices.  Just enough detail to be recognizable.
  • Clear, easy to understand map of the costs to each state in the country map
  • The sizes of the circles in the Cost of Obamacare section are close, but not quite accurately representing the dollar figures shown.  Some are larger than they should be, and a couple are smaller.  Almost like the sizes were eye-balled instead of calculated mathematically.  Odd.
  • The states that have filed lawsuits would be easier to understand if the colored states were still placed within the map of the U.S.
  • Good list of sources
  • Need a copyright statement and the URL to the original infographic landing page for readers that find the infographic posted on the Internet to be able to find the original.

Thanks to Jimmy for sending in the link!