Microsoft's Growth of Mobile Marketing

I love to see the big companies experimenting with new media like infographics!  The Growth of Mobile Marketing and Tagging was published by Microsoft Tag last week, and explores the data behind mobile devices.

Sure, it seems like everyone’s got a cell phone – but what are the hard numbers? How many people have smart phones, and what demographic is the most active group in mobile socialization? (Surprise — it’s actually not teenagers!) Find out the statistics on the present (and future!) of mobile marketing in our new infographic

They also broke the graphics down into individual pieces (roughly) and created a presentation version for anyone that wants to use it on SlideShare:

The growth of mobile marketing and tagging

View more presentations from Microsoft Tag

Thanks Elliott for send me a link!

Update on Friday, April 1, 2011 at 11:04AM by Randy

The designer was Andrew Martinolich from http://www.distilled.co.uk

2010 Facebook vs. Twitter Social Demographics

Facebook vs. Twitter is a good one from DigitalSurgeons.com.  They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories.  Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.

The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams.  Does Twitter or Facebook have more logins by mobile device?  The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.

One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice.  That way you could visually compare the two without reading the numbers or comparing between two charts.

Thanks Matt for sending in the link!

Google Maps for Mobile timeline

Last week, Vic Gundotra, Vice President of Engineering ay Google, posted the Google Maps for Mobile timeline on the Google Mobile Blog as part of his post on the history of Google Maps for Mobile Devices.