About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in Marketing (35)

Friday
May272011

The Information Blanket

The Information Blanket is a very cool project conceived and produced by Beattie McGuinness Bungay New York.  Intended as a charity blanket to be donated to kids in under-developed countries, the blanket is printed with information to help the mothers learn about their baby’s health.  The blankets include information about breastfeeding, immunization vaccinations, body temperature and warning signs of illness, all printed in the local language.

There are two ways to participate.  You can buy one for yourself, and one will be donated automatically ($60) or you can just donate one to a child Uganda ($25).  The ones you buy for your self are in English (pink or blue), and the ones that will be distributed in Uganda are in Lugandan (green).

 

the story of our blanket is one of care and responsible craftsmanship. it begins with green-sensitive 100% double knit north carolina cotton. soft and durable, it meets the strictest u.s. environmental standards on dyes and finishing. when it’s ready, the fabric is pre-shrunk and shipped to new york city where local craftsmen cut it to swaddling size and double lock stitch the edges. the informational graphics are then screen-printed using non-toxic water based inks. the result is a blanket of the highest individual quality.

Our design includes a growth chart with average ranges for one, three and six months, breastfeeding and vaccination frequency, high temperature alert, doctors appointment reminder and a list of illness warning signs.

 

 

Found on Twitter via @katerryna and Creativity-Online.com

Monday
May162011

Client Infographic: How Affiliate Marketing Works

How Affiliate Marketing Works

 

Recently, InfoNewt (my company) designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site: Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“How does affiliate marketing work?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae

Tuesday
Mar082011

The Infographic Noob Guide to Online Marketing

The Noob Guide to Online Marketing - Infographic

The Noob Guide to Online Marketing is a 6-month plan for non-marketers to use as a reference guide to succeed in online marketing.  Based on information and an article from Oli Gardner on SEOMOZ.org, the infographic was designed by Unbounce.com.

“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely.

  • Part 1 is a cogged wheel showing 50 tasks broken down by discipline. If you print it out you can tear off each cog or mark the little check boxes as you complete each task.
  • Part 2 is a six month course to teach you how to become an internet marketer whether you’ve done it before or not. Compress the timeline if you’re a workaholic. It also contains a traffic timeline showing the effect certain actions will have on your inbound traffic growth.

 Found on Social Media Graphics and Visual Loop

Monday
Dec272010

The Blog Tree

 

The Blog Tree is growing on me.  A project collaboration between JESS3 and Eloqua, it uses the tree metaphor to map out the post prominent Marketing blogs by traffic size and category.

The Blog Tree maps out the marketing blog structure from the most prominent blogs at the roots through the leaves which are shown in different colors to indicate the size of each blog’s readership. The positioning and color of the blogs were determined using publicly-available visitor data about each web site on compete.com.

This has gotten a lot of traffic on its own, and they are experimenting with an interesting call to action for viewers.  

As for those blogs not yet portrayed on the infographic, Eloqua invites and encourages their authors to tag The Blog Tree infographic on Eloqua’s Facebook account in order to be included in future versions and receive an official “Blog Tree” badge for their site.

Where’s the infographic blog branch?

Tuesday
May042010

A HubSpotter's Guide to the (Social Media) Galaxy

I love this humorous Star Trek parody take on how to man your Marketing crew to be prepared to explore the (social media) galaxy!  From HubSpot.com, A HubSpotter’s Guide to the Galaxy is an infographic designed by our friend Mike Wirth.

Sometimes marketing seems like a cosmic adventure through social media, the blogosphere and other new, unknown regions of the internet!  Here’s how HubSpot imagines businesses traversing through the galaxy to meet new beings, engage with them and exchange new ideas!

Mike, where’s the holodeck so we can interact with infographics???

 

 

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