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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in Marketing (37)

Friday
Dec062013

29 Powerful Tools for a Social Media Marketer

29 Powerful Tools for a Social Media Marketer infographic

A Productive Day in the Life of a Social Media Marketer from Razor Social is a great use of an infographic design within a larger content strategy online.  The larger piece is an article that lists out all 29 tools, with links and descriptions, but the infographic shows a character using all of the tools throughout the day.  So the infographic grabs the attention of the audience and gets shared frequently, with links back to the full article.

The demands on us to market our products and services using social media is constantly increasing and the technology/tools required to support this is also increasing.

We start early morning and we finish late at night.  How many of you check your Twitter or Facebook account last thing in the evening and first thing in the morning?

So we thought it would be a good idea to take a look at a very busy day in the life of a Social Media Marketer.  During the  day there are so many tools and tasks.  If you work alone then we certainly wouldn’t expect you to do everything listed here or use all the tools we suggest, but if you are part of a team then you could share out the tasks and tools to make it easier.

A special thanks goes to Donna from Socially Sorted who is my go to person when I want anything visual done.  Thanks Donna.

The infographic design does a good job of removing most of the text descriptions and just using icons and logos to represent the various tool.  Interested readers can dig into the full article for more information.

The footer is missing the URL link back to landing page with the article.  When people post infographics on blogs and social media sites, they aren’t always good about linking back to the original.  By including the text URL in the infographic itself, you can make sure all of the readers can find the landing page.

Friday
Nov292013

Seven Myths of Email Marketing

Seven Myths of Email Marketing infographic

The Seven Myths of Email Marketing infographic from Alchemy Worx addresses many of the misconceptions about email marketing head on.

Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions.

Here are seven such email myths, which are also presented in an infographic at the end of this article.

Great information with fun illustrations that attract viewers.  The statistics should be visualized though, instead of just shown in text.  Big fonts are not data visualizations, and don’t make the data any easier to understand for the readers.

Footer has good information with full links to the sources, a clear copyright and the company logo.  It’s only missing the URL link back to the infographic landing page so readers can find the orignal when people post it without a link back to the Alchemy Worx site.

Thanks to Christine for sending in the link!


Wednesday
Nov132013

How to Setup Google Authorship in 6 Minutes

How to Setup Google Authorship in 6 Minutes infographic

How to Setup Google Authorship in 6 Minutes is simple, clear, focused design from Brafton.

Google Authorship helps brand publishers personalize the custom content they post to their websites. Studies show that including an author’s byline and headshot in search engine results pages (SERPs) increases clicks and may eventually improve PageRank. 

Brafton’s “Content marketing, meet Authorship” resource outlines everything a savvy marketer must know to benefit from Google technology, and our accompanying infographic makes it even easier to setup Authorship on a given site. (Our downloadable resource includes a print-friendly version of this graphic!) Follow these six steps (in about six minutes) to be on your way to publishing online content using Google Authorship. Don’t forget to read our related blog: Why It’s Time to Embrace Authorship, and download our free resource.

This infographic design keeps it simple for readers by telling one short story really well.

Knowing that the PNG image file of the infographic will be shared on other sites, the design should have included the Brafton logo, a copyright statement, and the URL for readers to follow to find the original, full-size version of the infographic.  Not all bloggers are good about linking back to the original landing page.

Tuesday
Oct012013

The Rise in Mobile Video

The Rise in Mobile Video infographic

The Rise in Mobile Video from Digital Surgeons takes a look at the confluence of data behind the growth of mobile devices and the growth of video content made for those mobile devices.

Mobile video offers brands a new and interesting way to interact with it’s customers. It’s not about the platform, it’s about telling engaging stories and connecting with audiences.

We took all of that pesky research around the current state of mobile video and condensed it into a beautiful infographic. It’s our pleasure to present the Rise of Mobile Video Infographic.

They have gathered some fantastic data together in this infographic, and the data tells a great story.  The simple color scheme is easy on the eyes, and the use of icons and logos for the different device brands helps to reduce the text.

However, the design is visually noisy, and hard for the readers to follow.  Here are a few tips that could make this infographic great:

  • Big fonts are not data visualizations.  If you want your audience to understand the data, the design needs to visualize it to put the value into context for the reader.
  • Values not visualized are perceived as being less important.  Readers are skimming the infographic because they expect an infographic to make the data fast and easy to understand.  Usually they will skip the text and look at the visuals first.  This means that any values not visualized are skipped when the readers are skimming.
  • Streamline the path of information.  An infographic should walk the audience sequentially through the data, building up the conclusions.  In this design, the major sections move top-to-bottom, but within each section is a random placement of statistics.  Some are side-by-side and some are top-to-bottom.  It’s hard for the reader to understand where to move next after each statistic.  A clean, linear flow would be easier to read.

Thanks to Alex and Peter for sending in the link!

Thursday
Aug292013

Consumer Attitudes to SMS Marketing and Texts Alerts

Consumer Attitudes to SMS Marketing and Texts Alerts infographic

The Consumer Attitudes to SMS Marketing and Texts Alerts infographic is the results of a survey done by Text Marketer. The survey was conducted to find out the consumers’ view on receiving text alerts from companies. 

The infographic is based on an exclusive survey of over 1,350 consumers in to their attitudes to SMS marketing. 

The results highlight that 84% of customers want to receive appointment reminders, 61% want order confirmations and 89% would like delivery notifications via text; showing there are a lot of ways to market through this channel that customers love. 

48% of consumers are also likely to respond to a text from a company they have previously purchased from. Consumers love special offers by text and like to be able to ask questions to companies via text messages.

Since the data is from their own survey research, there are no additional data sources cited.  The purpose of the first section is to establish the credibility of the data, but the total number of respondents alone isn’t enough.  Surveys like this target specific consumers, and use screener questions to target a specific portion of the population.  What type of consumers were surveyed for this report?

The visualizations of the data are clear, and the iPhone illustrations for the results of each question break apart the data nicely.  It’s a little hard for readers to understand that the lineup of iPhones is meant to add up to the total of 100% of respondents for each question.

The footer should include a copyright notice, and the URL back to the original infographic landing page so readers can find the full-size version if a link is not available.  A link to the source data would increase the credibility of the data too.  Instead, the landing page has a link to the home page of Text Marketer as the data source link, which means public access to the numeric data is not available.

Thanks to Mike for sending in the link!

Thursday
Jun202013

How to Create a Winning Email Marketing Campaign

How to Create a Winning Marketing Campaign infographic

Originally intended for the election year, VerticalResponse has created an infographic on How to Create a Winning Email Marketing Campaign

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016.

How do you make your email stand out from an inbox that receives an average of 112 emails per day? If stats citing click-through rates for 2011 are accurate, only 22 of those emails are opened, leaving the other 90 emails to become unopened, or worse, marked as spam (a four-letter word that strikes fear into the hearts of email marketers).

With election day coming up, we wanted to celebrate the occasion with a patriotic infographic on email marketing. From choosing the right “from” name to integrating your email with social networks, if email marketing has your vote, check out the infographic for five steps towards a winning email marketing campaign.

This is a good way to use an infographic as a visual explanation instead of a bullet list in text for a blog post.  It’s easier to share and includes the images to make it easier to understand.

They had some great data about the growing number of email accounts, but they didn’t include that in the infographic.  Any text description on the infographic landing page is usually lost when people share the infographic, so all of that information should be included in the infographics itself.

Thanks to Leigh for sending in the link!

Tuesday
Apr162013

The Anatomy of the Social Media Command Center

The Anatomy of the Social Media Command Center infographic

Beingyourbrand.com has created The Anatomy of the Social Media Command Center so that you can learn more about a few of their favorite social media command centers, and how to construct your own.

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?

The following infographic, looks at three of the most noteworthy examples of social media command centers:

  • The University of Oregon’s Quakecave in Autzen stadium
  • Gatorade’s Mission Control at their Chicago headquarters, featuring custom visualization from STRUCKUndercurrent, and Radian6
  • The American Red Cross Command Center powered by Dell

More of a visual explanation, the design does share some common points of data like number of employees and a relative scale of the amount of data being collected.  It’s a good design that clearly explains this new marketing function to readers.

The URL link to the infographic landing page on the should have been included in the footer to help readers find the original full-size version when the infographic is shared on other sites (like this one).  Especially a good idea since this was posted on their blog, and will get buried in the archive over time.

Thanks to Matt for sending in the link!

Monday
Apr082013

Digital Marketing Budgets

Digital Marketing Budgets infographic

The Digital Marketing Budgets infographic from 6smarketing.com is a digital marketing calculator to help businesses determine what they should be allocating marketing in 2012.

Below are statistics 6S Marketing uncovered during research to determine what percentage of marketing budgets organizations are currently allocating towards digital marketing, and what we can expect to see digital marketing budgets to look like in 2012. We’ve also created an infographic to illustrate these, and a digital marketing calculator to help businesses determine what they should be allocating to digital marketing in 2012.

SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital marketing in 2011. Although the percentage of budgets that include online marketing tactics increase every year, 28% of organizations are in the process of moving their marketing budgets to digital channels.

There are some great charts, a great color scheme and really valuable information in this infographic, and I love that they included a number of different chart styles.  However, it stumbles with a number of the data visualizations that don’t match the data.  Accuracy is the most important aspect of infographic design, because when you mess up visualizing the data your overall design loses credibility.

The circular bar chart in the first section has text values of 64%, but the visualization is showing a value close to 85%.  In the Ad Spending grid of 100 Circles, the data shown in text is 20%, but only 8% is colored red in the data visualization.  In the final Mobile Ad Spending circular bar chart at the end of the infographic, I can’t see any correlation between the numbers and the chart.

Found on imediaconnections.com!

Monday
Mar042013

2012 SEO Tactics

2012 SEO Tactics infographic

The 2012 SEO Tactics infographic from Response Mine Interactive breaks down the tactics they use to get the highest rankings for their clients in 2012, and expect them to stay the same for the majority of 2013. The four main tactics are on-site influences, off-site influences, reporting & analytics, and keywords.  

These are the components of a dominating SEO campaign. It’s a simple infographic listing and weighting every tactic we employ to gain top rankings for our clients and make them millions of dollars. Expect this chart to stay current through most of 2013.

A Little History

Since 2001, RMI has managed direct response digital marketing campaigns for world class companies like Rooms to Go, The Home Depot, Staples, Travelzoo and Hallmark. 

But does it come in a poster?!

Yes! If you would like a FREE 36x24 color poster simply email your name and address to deborah.fisher@responsemine.com and we will send it to you. 

Free Downloads

The poster and large format graphic was such a huge hit last year we’ve decided to take it a step further, Desktop Wallpaper. Simply choose the size that fits your monitor resolution. It should open in another tab/window then just right-click and save the file locally. Enjoy: 1024x7681280x8001280x10241366x7681440x9001680x10501920x10801920x12002560x1440.

Found on http://visualoop.tumblr.com

Friday
Dec212012

Infographic Holiday Cards 2012

Infographic Holiday Cards 2012

 

This is a limited time offer!  

Funnel Incorporated is offering a FREE 4-pack of infographic holiday cards to everyone that submits a request (while supplies last) through a giveaway on Facebook.  You must request your free pack of cards through the Facebook page by Noon CT on Saturday December 22 (Tomorrow!).

U.S. and Canada only, but anyone can download the infographic holiday themed wallpaper designs from the Funnel website at http://www.funnelinc.com/holiday