Good infographics tell stories to the audience, and you sales presentations should too. The Anatomy of the Perfect Sales Presentation from Clemence Lepers (@PPTPOP) uses an infographic story to help people learn to tell better stories with PowerPoint. Very meta isn’t it?
You’re not gonna like it, but if you’re willing to start making some solid sales presentations that’ll help you generate more business, you’ll have to print the next sentence in your brain. Nobody cares about you. I repeat, nobody cares about you. People care about how YOU can solve their problems and deliver the outcomes they are interested in. To grab prospects attention and close more sales, you need to bring consistent, clear solutions to their problems.
Easier said than done, right?
To help you with that, I’ve created an infographic that breaks down the key elements of a highly effective sales presentation. Follow them, and you’ll be set to get your value proposition across, communicate a compelling message and convert more prospects.
There’s a structure to a story, no matter what medium is being used to tell it. Don’t just throw your data and talking points into an infographic (or a presentation). Tell a story that makes your data meaningful to the audience.