Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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The Ride of Your Life


The Ride of Your Life is a very cool, interesting infographic using the subway map design style to show the potential dark side of capitalism.  Created by Lazar Dzamic, Digital Planning Director at Kitcatt Nohr Alexander Shaw in London and designed by Vladan Srdic, Partner and Creative Director at Studio360.

As a reader, you really need to look closely, and appreciate the level of detail and connections included in this design.  The overall message is that the dark side of Capitalism “can” lead to Misery, and the branches explore different aspects of business and personal life influences.


Lazar provided some behind-the-scenes information behind the making of The Ride of Your Life:

“The whole thing was inspired by two books that I would strongly recommend to any communications professional: Robert Cialdini’s ‘Influence: the psychology of persuasion’ and Oliver James’s ‘Afluenza’. Cialdini is a world renowned academic in social psychology applied to persuasion, while James is a psychologist dedicated to investigating the origins of what we also know as the ‘status syndrome’.

I was intrigued by the fact that people in liberal capitalist societies tend to feel less happy than in many others with significantly (sometimes shockingly) less wealth. Which made me think of the role of persuasion industries in that phenomenon.

I did the original drawing in one short but frantic session on the inner back cover of Cialdini’s book, but the initial structure has evolved over the last few months, to the one that you see here. The original title was ‘The architecture of misery’ but then I realised that I need a visual partner who will bring it to life. Enter Vladan Srdic, my friend and an incredibly gifted designer from Slovenia, and the ‘spiritus movens’ behind the design Studio 360 in Ljubljana. He not just brought the structure to life by replacing my pitiful clouds with the stylish metro map but also changed its title into ‘Ride of your life’ - which I infinitely preferred.”


Lazar was also gracious enough to share one of his early drafts so Cool infographics readers could see how far the final infographic had evolved from the initial idea.


Fantastic job Lazar for going through the whole process and making your thoughts become a reality.  I want to see the next version exploring the good side of Capitalism!


How Coffee Affects the Global Economy


How Coffee Affects the Global Economy is a new infographic on Mint.com and designed by Column Five Media.

We don’t technically need coffee to survive (though many would argue just the opposite), yet this popular pick-me-up fuels not only our daily energy levels, but the global economy as well. The coffee industry thrives in countries like Brazil, Vietnam and Colombia: the world’s leading coffee exporters. Meanwhile, coffee drinkers around the world love their daily morning brew like no other drink. In the United States alone, we consume more than 66 billion cups of coffee per year. Some of us love our java so much, in fact, that we even observe a national coffee holiday, September 29.

There are a handful of statistics included that aren’t visualized, which does seem odd.  For example, “40% of this coffee is now gourmet” could easily have been visualized.


America’s Most Haunted Hotels infographic

I really like Snoozing With Ghosts & Ghouls: A guide to America’s most haunted hotels from TravelPost.com.  It’s light on visualizing data, but I like both the content and the easy-to-read graphic.  The locations are the only thing actually visualized, but they could also have done visuals for the Guest Ratings.

Thanks to Ambika for sending in the link!


Map of Online Communities 2


This is one of my favorites.  xkcd has updated their Map of Online Communities for 2010!  This is an update from the original 2007 Map of Online Communities, and has changed quite a bit.

Communities rise and fall, and total membership numbers are no longer a good measure of a community’s current size and health.  This updated map uses sizes to represent total social activity in a community - that is, how much talking, playing, sharing or other socializing happens there.  This meant some comparing of apples and oranges, but I did my best and tried to be consistent.

You can also view the LARGE version, or pre-order the poster.


An Infographic Guide to Buying Your Own Island


Posted on iglucruise.com, The Guide to Buying Your Own Island is a great visual explanation of where they are and how much an island would cost.

Ever wondered how to own your own private island? With many of major cruise lines now owning their own white sandy beaches in the Caribbean here is a look into how we can own our own paradise too.



The Web 2.0 Points of Control Map


The Web 2.0 Summit Points of Control Map is a very cool, interactive map.  As part of the marketing for the upcoming Web 2.0 Summit (November 15-17 in San Francisco) they have released this interactive map that takes the metaphor of web companies/brands as countries on a map (from xkcd.com and flowtown.com) to a new level.

Pan and Zoom to explore the map, and click the icons to get some insight about each player and their position.

Then, turn on the comments view to discuss the map with others and add your own ideas!


By clicking on any of the company icons at the top, arrows are shown to indicate the business areas (continents) that the companies are trying to expand into (colonize).  You can turn them on one at a time, or turn many of them on at the same time.

Additionally, you can select any individual icon to get more details:

John Battelle has an in-depth post on the Web 2.0 Summit blog, Points of Control: The Map, about the creation of the map, and his hope that others will add to it in the future.

We’ve put the entire map under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, which means we want you to take this idea and add to it, making it better. Once our amazing development partners at Blend Interactive catch their breath, we also plan to release the code and documentation, so you can create your own maps as well.

Our thanks to the team at Blend who worked with me to bring this vision to reality, and to Janetti Chon, my producer, who kept it on track, and the entire team at Web 2.0 for bearing with us as we brought this first iteration to fruition.

Found on VizWorld.com and VizThink.com 


The Most Widely Spoken Languages of the World

A subway map style infographic, The Most Widely Spoken Languages of the World, shows some of the primary countries and the languages they speak.  Each track is a different language, and the connection point are countries where that language is one of the dominant languages.  The actual number estimates behind how many people speak each of the top languages is listed in the legend.

I don’t know how accurate it is because the data source isn’t listed.  I would think that the U.S. would at least be a junction point between English and Spanish (and maybe others).

This infographic illustrates the most widely spoken languages in the world and some of the countries these languages are spoken in.  The station name indicates the language and the number of speakers that languages has and the map illustrates some of the countries these languages are spoken in.  The list of countries is not exhaustive but can help the viewer navigate the world of languages.
The inspiration for this map came from the London Underground map – which in fact is not a map but a schematic diagram. As a schematic diagram it shows not the geographic but the relative positions of stations along the lines, stations’ connective relations with each other and their fare zone locations.

This infographic has been commissioned by PS Translation to showcase their range of
translation services.

I also think this is a fantastic example of a infographic used for marketing purposes.  It’s not an outright advertisement, but it is certainly a related topic to a translation service done in a very appealing design style.

Thanks for the link James!


The 2010 Social Networking Map


The team at Flowtown.com designed the 2010 Social Networking Map as an update to the Map of Online Communities by xkcd.com in early 2007.  Social networking has certainly advanced in the last three years (even in the last three days!), so the update shows a lot of changes in geography.

It does seem a little premature to claim this is the map of social media for 2010 with five months left to go.  A lot can happen in five months (like the Apple PING service announced this week).


Subway Science: 500 Years of Great Scientists

Crispian Jago created this great subway map of the top scientists in the last 500 years.  Subway Science plots the science celebrities by discipline (subway track), connections where appropriate and the shaded rings in the background show the timeline by century (the outer ring is the 20th century).  Sir Isaac Newton crosses 5 lines…either a great multi-tasker or ADHD.


You can see that Crispian has tagged this as DRAFT version 0.37, and he already has a huge number of comments on his Science, Reason and Critical Thinking blog post.  I expect there will be revised versions in the future.

Where’s Sheldon Cooper?!?

Found on Bad Astronomy and Visual Loop


The Yahoo! Developer Network Metro Map

The Yahoo! Developer Network Metro Map is a subway map of the Yahoo! Developer Network of APIs and services by Jinho Jung.

Found on Social Media Graphics

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