Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup
NEXT EVENT: September 23, 2015

Join the DFW Data Visualization and Infogrphics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search




The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch


Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

Entries in internet (191)


Client Infographic: How Affiliate Marketing Works

How Affiliate Marketing Works


Recently, InfoNewt (my company) designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site: Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“How does affiliate marketing work?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae


Real Estate: Social Media Killed the Blog Star


Another good infographic from Fixr.com about the how the real estate industry is changing.  Social Medai Killed the Blog Star: Real Estate looks at how buyers are finding their information online and who are the most influential blogs and real estate people on Twitter.

I like the use of company logos and Twitter profile images.  I also like that all of the data is built-in to the pie charts and bar charts to make it easier for the readers to comprehend.

The side-by-side Top 10 lists are interesting, but because they’re based on different measurements (followers vs. Alexa page rank), the graphic should give the reader some context of how to compare the different values.  Why do these lists support the overall message that social media is more important than blogging?

Some major technical errors as well.  Pie chart percentages should ALWAYS add up to 100%.  The pie charts here add up to 71%, 99%, 91% and 100%, which means that the visual of the slice sizes doesn’t match the data.  You never want your data visualizations to tell a story that isn’t supported by the data.

Thanks to Raul for sending in the link!


Demand Media - Breaking the Bank

Demand Media - Breaking the Bank is a cool infographic published on OnlineMBA.com by designer Ricky Linn.

The content itself in interesting, and I remember reading the Wired article listed in the sources.  I like that the infographic combines the process flow of content creation, but also visualizes relevant statistics about how big and profitable Demand Media has become.  Overall it tells a good story.

Found on SiliconValleyWatcher.


Real Estate Professionals & Social Media Infographic


From Mashable and Postling, the Real Estate Industry + Social Media Use infographic looks at how social media is reshaping how realestate agents communicate with potential buyers.

The real estate industry has seen a number of social media innovations over the past few years. Real estate pros are using social media to provide online property tours, schedule showings and showcase local expertise.

Alexis Lamster, VP of customers at Postling and creator of the infographic below, told us that the company analyzed more than 500 Postling accounts specific to real estate and more than 7,000 small business accounts to extract information on how the real estate industry is using social media.

Although the infographic is made up of mostly pie charts and bar charts, it clearly communicates the information in a clean, easy-to-read format.


The Current State of Social Networks #infographic

From ignite, a social media agency, comes The Current State of Social Networks.

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps are more popular in specific geographic areas, with certain genders or age groups, and even among various social classes.

For example, Plaxo is the network with the most users over the age of 65. Facebook is more popular with women, but Digg and Reddit tend to be more popular with men. LinkedIn is the “richest” social network, but Plurk outranks it when it comes to well-educated users who have graduate degrees.

They have a ton of traffic data to work with, and this infographic does a good job of summarizing some of the key findings at the top level. 

Found on Mashable and Social Media Graphics


The Map of the Internet

The Map of the Internet is an ambitious project from Peer 1 Hosting that maps the network of hosts and routing connections that are the foundation of the Internet.  Clicking on the image above takes you to the poster in an interactive zooming viewer so you can see the details.  You can also read about the making of the poster in this post on the Peer 1 Hosting blog.

It’s a layout of all the networks that are interconnected to form the internet. Some are run by small and large ISPs, university networks, and customer networks - such as Facebook and Google. It’s visual representation of all those networks interconnecting with one another, forming the internet as we know it. Based on the size of the nodes and the thickness of the lines, it speaks to the size of those particular providers and the connections. 

In technical speak, you’re looking at all the autonomous systems that make up the internet. Each autonomous system is a network operated by a single organization, and has routing connections to some number of neighbouring autonomous systems. The image depicts a graph of 19,869 autonomous system nodes, joined by 44,344 connections. The sizing and layout of the autonomous systems is based on their eigenvector centrality, which is a measure of how central to the network each autonomous system is: an autonomous system is central if it is connected to other autonomous systems that are central.

My apologies for being late posting this one here on the blog.  They were giving out free printed 24”x36” posters at SxSW in Austin, TX a couple weeks ago, but the high-resolution PDF is available from the Peer 1 Hosting site.

Thanks to Shobhita for sending me the information and the link!


Google's Collateral Damage


Another cool flowchart-style infographic by Jess Bachman for SEOBook.com.  Google’s Collateral Damage visualizes how Google’s evolving search algorithm is impacting the Web.

Google’s PageRank worked well until people realized what drove search & how to optimize for it. But the web moves much faster than the colleges do. A million spam pages are created every hour! Thus Google’s relevancy algorithms have grown in complexity over the years.



2010 Facebook vs. Twitter Social Demographics

Facebook vs. Twitter is a good one from DigitalSurgeons.com.  They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories.  Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.

The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams.  Does Twitter or Facebook have more logins by mobile device?  The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.

One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice.  That way you could visually compare the two without reading the numbers or comparing between two charts.

Thanks Matt for sending in the link!


Google's Periodic Table of APIs & Developer Tools

From the Google Code site, the Periodic Table of Google APIs & Developer Tools is a cool layout of the tools available.  It’s actually well designed table, so each element is clickable, and takes you to the information page about that particular API.

They’re color-coded by category, but many of them belong to multiple categories.  For example, the Google Analytics is part of Data APIs, Ads and Tools.  If you mouse over the category names at the top, all of the members of that category are highlighted below.

Found on Twitter through @illuminantceo


The Blog Tree


The Blog Tree is growing on me.  A project collaboration between JESS3 and Eloqua, it uses the tree metaphor to map out the post prominent Marketing blogs by traffic size and category.

The Blog Tree maps out the marketing blog structure from the most prominent blogs at the roots through the leaves which are shown in different colors to indicate the size of each blog’s readership. The positioning and color of the blogs were determined using publicly-available visitor data about each web site on compete.com.

This has gotten a lot of traffic on its own, and they are experimenting with an interesting call to action for viewers.  

As for those blogs not yet portrayed on the infographic, Eloqua invites and encourages their authors to tag The Blog Tree infographic on Eloqua’s Facebook account in order to be included in future versions and receive an official “Blog Tree” badge for their site.

Where’s the infographic blog branch?