About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in internet (186)

Thursday
Apr072011

The Map of the Internet

The Map of the Internet is an ambitious project from Peer 1 Hosting that maps the network of hosts and routing connections that are the foundation of the Internet.  Clicking on the image above takes you to the poster in an interactive zooming viewer so you can see the details.  You can also read about the making of the poster in this post on the Peer 1 Hosting blog.

It’s a layout of all the networks that are interconnected to form the internet. Some are run by small and large ISPs, university networks, and customer networks - such as Facebook and Google. It’s visual representation of all those networks interconnecting with one another, forming the internet as we know it. Based on the size of the nodes and the thickness of the lines, it speaks to the size of those particular providers and the connections. 

In technical speak, you’re looking at all the autonomous systems that make up the internet. Each autonomous system is a network operated by a single organization, and has routing connections to some number of neighbouring autonomous systems. The image depicts a graph of 19,869 autonomous system nodes, joined by 44,344 connections. The sizing and layout of the autonomous systems is based on their eigenvector centrality, which is a measure of how central to the network each autonomous system is: an autonomous system is central if it is connected to other autonomous systems that are central.

My apologies for being late posting this one here on the blog.  They were giving out free printed 24”x36” posters at SxSW in Austin, TX a couple weeks ago, but the high-resolution PDF is available from the Peer 1 Hosting site.

Thanks to Shobhita for sending me the information and the link!

Thursday
Mar242011

Google's Collateral Damage

 

Another cool flowchart-style infographic by Jess Bachman for SEOBook.com.  Google’s Collateral Damage visualizes how Google’s evolving search algorithm is impacting the Web.

Google’s PageRank worked well until people realized what drove search & how to optimize for it. But the web moves much faster than the colleges do. A million spam pages are created every hour! Thus Google’s relevancy algorithms have grown in complexity over the years.

 

Thursday
Feb102011

2010 Facebook vs. Twitter Social Demographics

Facebook vs. Twitter is a good one from DigitalSurgeons.com.  They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories.  Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.

The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams.  Does Twitter or Facebook have more logins by mobile device?  The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.

One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice.  That way you could visually compare the two without reading the numbers or comparing between two charts.

Thanks Matt for sending in the link!

Monday
Jan312011

Google's Periodic Table of APIs & Developer Tools

From the Google Code site, the Periodic Table of Google APIs & Developer Tools is a cool layout of the tools available.  It’s actually well designed table, so each element is clickable, and takes you to the information page about that particular API.

They’re color-coded by category, but many of them belong to multiple categories.  For example, the Google Analytics is part of Data APIs, Ads and Tools.  If you mouse over the category names at the top, all of the members of that category are highlighted below.

Found on Twitter through @illuminantceo

Monday
Dec272010

The Blog Tree

 

The Blog Tree is growing on me.  A project collaboration between JESS3 and Eloqua, it uses the tree metaphor to map out the post prominent Marketing blogs by traffic size and category.

The Blog Tree maps out the marketing blog structure from the most prominent blogs at the roots through the leaves which are shown in different colors to indicate the size of each blog’s readership. The positioning and color of the blogs were determined using publicly-available visitor data about each web site on compete.com.

This has gotten a lot of traffic on its own, and they are experimenting with an interesting call to action for viewers.  

As for those blogs not yet portrayed on the infographic, Eloqua invites and encourages their authors to tag The Blog Tree infographic on Eloqua’s Facebook account in order to be included in future versions and receive an official “Blog Tree” badge for their site.

Where’s the infographic blog branch?

Tuesday
Nov022010

Client Infographic: The Empowered E-Patient

 

The Empowered E-Patient is a recent project InfoNewt (my company) did for the Path of the Blue Eye Project.  The statistics are compelling, and certainly support that e-patients are now mainstream.

In 2000, the Pew Internet and American Life Project found that 25% of Americans searched online for health information.  Today, 61% rely on the Web for medical and health content.  Americans’ growing reliance on Dr. Google and Nurse Yahoo! has led to profound changes in how health organizations and providers relate to and communicate with consumers.

Notably, this infographic provides information on e-patient social media communications from a Project-produced research report, “Communicating with the Empowered E-Patient.”  This report is available free of charge to individuals making regular contributions to the Project’s knowledge community, Living the Path.  Learn more about how to access this report here.

 

One of the challenges was defining not only what is an e-patient, but also what is the correct term to refer to these people looking up medical information online.  We ended up using Google to determine which terms are used most commonly, and the title ‘e-patient” was clearly the term used most often.

Thanks to Fard and the team at Enspektos.com.  There’s much more information available at the Path of the Blue Eye Project.

Thursday
Oct282010

Google(graphic): Is Google a Monopoly?

Scores.org brings us Is Google a Monopoly? designed by Jess Bachman.

Google has a dominate market share of a very important gateway; internet search.  Can they stay impartial when they have their own products to pitch?  Whether or not they are a monopoly is up to the government and the best way to predict the future is to look to the past.  Examining these four historical monopolies, and their outcomes, should give us a better sense of Google’s fate.

 

Monday
Oct182010

The Conversation Prism 3.0 for 2010

Brian Solis and JESS3 have released v3.0 of The Conversation Prism for 2010.  The Conversation Prism is a great infographic showing the major players in each of 28 different online conversation categories.  The original 1.0 version from August 2008 (image available on Flickr) only had 22 categories, and some of those only had one player.

You can buy the poster (I’ve got v2.0 hanging in my office) for $20, or there are also some great multi-pack deals for 3 posters for $40 or 4 posters for $50.

One of the best projects I’ve worked on is to use this idea to help companies map out their own corporate online strategy.  Which if these categories and tools are you trying to use to drive your business?  My advice, don’t try them all, be targeted about which ones are best to reach your target customers.  Use this as a guide, but make your own company-specific conversation prism.

Found on FastCoDesign by Cliff Kuang

Thursday
Oct142010

Map of Online Communities 2

 

This is one of my favorites.  xkcd has updated their Map of Online Communities for 2010!  This is an update from the original 2007 Map of Online Communities, and has changed quite a bit.

Communities rise and fall, and total membership numbers are no longer a good measure of a community’s current size and health.  This updated map uses sizes to represent total social activity in a community - that is, how much talking, playing, sharing or other socializing happens there.  This meant some comparing of apples and oranges, but I did my best and tried to be consistent.

You can also view the LARGE version, or pre-order the poster.

Monday
Oct042010

SoTech Infographic v1.0 - your feedback requested

The SoTech Infographic v1.0 was released during the Social Collective 2010 Conference in London last week as a visual way to show how social networks interact with the different functions of business.  The infographic was created by Hold, a Brighton based graphic design studio.

Introduced at Social Collective, Darika Ahrens, Shannon Boudjema + Paul Armstrong presented an infographic (created by http://www.wearehold.com) that demonstrates how social technologies work within a business + outside a business - 

The infographic is available in a number of formats, like PDF and JPG, Scribd and Slideshare.  An online copy of the presentation from the conference is below (using Prezi, a great visual presentation tool!).  I agree with their thoughts on using infographics as a conference tool as well.

 

Both on the SoTech Now website, and the email I got from Paul Armstrong, is the invitation to heavily critique this v1.0 of the infographic.  They would like to develop and release v2.0, but are looking to incorporate all of the feedback they can get.  Leave comments below or on the SoTechNow site with your own reactions.

Here are some of my initial thoughts (mainly on the design):

  • Very text heavy.
  • Readability is low.  I’m a fan of big infographics that allow you to zoom in and dig deeper into the details, but in this version, by the time you zoom in close enough the read the text, you’re too close to understand the context.
  • Use icons, at least for the different business functions
  • Show examples of sites in each of the “Social Tech” sections.  Otherwise it seems like wishful thinking that there is a product that successfully does each of these functions.
  • Show examples of the metrics.  Are these actually quantifiable?

I think the infographic does provide a great framework to either develop a social plan, or to evaluate an existing plan.  It would be fascinating to review a company’s efforts using this framework as an example of social media being used successfully (or not) by a corporation.

What do you think?