The Art and Science of S'mores

I love this cool infographic from REI, The Art and Science of S’mores. 

 A group of REI sweet tooths has put together what is perhaps the definitive infographic on s’mores. Check it out, and share it with your camping buddies. We’re betting The Art and Science of S’mores will make your next campground outing just that much more interesting.

This is a fantastic example of designing an infographic to be informative about a fun, interesting subject related to your brand.  Very shareable in social media channels, and it doesn’t feel like an REI ad.  You don’t have to be an outdoor enthusiast to enjoy the topic either, so the audience is a very wide array of people.  Even my 11 year old son loved it!

Found on Visual News.

The Scariest Halloween Party [infographic]

 

From Fixr.com, The Scariest Halloween Party: Get You Home Ready brings you a whole bunch of ideas to improve your Halloween party.

Infographics Feature: Advanced Photoshop Mag

Issue #73 of Advanced Photoshop Magazine (on sale now in the U.S.) includes a special feature on infographics starting on page 90.  There’s the feature article, and a separate step-by-step tutorial by Josh Overton.  Sadly, the article isn’t available online anywhere that I can find.

I did an interview for the feature article, including my thoughts on why infographics are growing in popularity and the process of creating infographics.  The article also includes thoughts from designers Mike Sudal, Bryon Thompson, Jude Buffum, Vic Kulihin, Samuel A. Minick and Raj Kamal.

Sadly, as sometimes happens in the editing process, none of my infographic images were included in the final article, and at least one of my responses was attributed to another designer. :(

I did find that Josh Overton has posted a scan of the tutorial on his site, and the source PSD file is available from the Advanced Photoshop tutorials website.