Honda Accord: 30 Years of American Craftmanship is a large infographic from Honda America that was released as part of the release of the new 2013 model design of the Honda Accord in August. Designed by Jeremy Yingling with InfoNewt (my company) this is a very brand specific, marketing-style infographic.
IN 2012, HONDA WILL MARK 30 YEARS OF ACCORD PRODUCTION IN THE UNITED STATES.
The first Japanese nameplate manufactured in the U.S., the second-generation Accord first rolled off the Marysville, Ohio assembly line in November of 1982. In the 30 years since, more than nine million U.S.-built1 Accords have helped define American manufacturing craftsmanship. The all-new 2013 Honda Accord will once again redefine space efficiency and driving joy in the midsize class, signaling the start of Honda’s next three-decade chapter of building the Accord in America.
The 2013 model becomes the ninth major design generation of the Accord. This gave us the opportunity to highlight differences each major model design has brought to the Accord over the last 30 years. The design visualizes the major technical specifications, the major advancements included in the Accord and shows the multi-year periods that each design generation was available. The eye-catching color-waterfall shows the available exterior colors available for every model year, and the milestones along the left-side of the design show the progression to reach a cumulative total over 9 million Accords produced in 2012 coming out of the manufacturing plant in Marysville, OH.
Honda has done a great job of utilizing this one infographic design in a handful of different ways. The infographic was initially used as 9’ banners at the Honda press events, and included in the press kits provided to everyone invited to attend. Honda has now released the infographic online on the Honda News page on Flickr, making the design available to everyone.
You can see photos of the PR banner, read more about how the design was used in multiple ways by Honda PR and some “behind the design” information about the designing the infographic on the InfoNewt blog.