About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in health (110)

Friday
Jan202012

A Visual Guide to Marathon Running

Taking it to the Streets: a Guide to Marathon Running is a cool infographic from CheapSally.com.

As you may already be aware, the number one resolution I made for myself for 2012 was to try my hand at running a half marathon! After some research, I decided to partake in the L.A. Marathon in March, and I have been doing quite a bit to prepare. First and foremost, I put together a handy little marathon training schedule that will help me prepare for the run of my lifetime, I also did tons of research regarding super foods that help sustain energy, and lastly I created this infographic so that all of you can learn a little bit more about what it takes to run a half or full marathon!

A great tactic for the Marketing, the information infographic is being used to draw attention to all of the coupons available on the site related to Dick’s Sporting Goods.

The design starts off slow, with a lot of text that could have been visualized, but gets much better halfway down.  I really like the sequence of information that starts with some general information, moves to fears that keeps people from taking up running, then gets into an actual training schedule and finishes with a list of marathons across the country. 

The Common Running Injuries section is well done with percentages shown in doughnuts connected to color-coded positions on the runners body.  For the non-statistical information, the illustrations are simple and easy to understand.

I love the visual Half-Marathon Training Calendar!  Even though these are just stacked bars, the reader can quickly understand a lot about the increasing training regiment required.

I though it finished weak.  The banners listing marathons throughout the year should have some visual element to it like silhouettes from the locations, or a map showing them color coded by month.  At the bottom, there should be a URL to find the original infographic, a copyright statement to be clear about allowed uses and I always prefer to see the designer listed.

Thanks to Cameron for sending in the link, and I also found it on Infographic Journal.

Tuesday
Jan102012

The Anatomy of a Vegan

The Anatomy of a Vegan infographic from AdvancedPhysicalMedicine.org takes an “in depth” look at some of the demographic data they gathered in a survey of Vegans.

In spite of its long history, veganism is still considered unusual by many in this carnivore nation of ours.  But did you know there are 3 million+ vegans in the U.S.?  Yep, veganism has officially arrived.  So here are some facts about those who follow this lifestyle.

Designed by InfoMonkeys, I love the X-Ray design style.  They do a great job of showing context of the data being represented.  Hands with a wedding ring, the house, the shopping cart, the cityscape and the meat grinder is especially humorous.

Eye-popping colors and an X-ray theme give a whole new meaning to taking an “inside look” at veganism. Packed with information, this infographic strikes a great balance between education and entertainment. Based upon a Facebook survey with text provided by the client, this is one of our favorite pieces!

- InfoMonkeys

The black background stands out boldly in blog formats, and the infographic includes all the important information (clear title, data source, copyright, website URL and even lists the designer).  It should have listed the URL of the infographic on the Advanced Physical Medicine site instead of the homepage.  I like the idea of the “Importantometer”, but I just noticed the size of the arrows in the visualization doesn’t match the data.  The 17% arrow shouldn’t be larger than the 38% arrow, etc.

I have a few things I would suggest changing about the design:

  • I say it often here on the blog.  Big fonts do not make good data visualizations.  Too many of the statistics are listed as big numbers without any visualization, and it would have been simple to visualize these statistics.
  • The percentage sign under the value numbers on the bar charts are hard to read and disconcerting.  Shrink the numbers and lets the visualization tell the story.  The actual numbers themselves are secondary.
  • The Annual Household Income is shown as a bar chart, but those percentages are all part of the complete 100%.  They should be shown as parts of the whole like a pie chart or a stacked bar chart.  Same with the shopping statistics.
  • I have a really hard time reading the script font they used in the quoted responses at the bottom.

One final thought is that readers should always be skeptical of the data sources.  144 respondents from a Facebook survey is not enough to be a statistically valid study that would indicative of the entire population.  The reader also doesn’t know how the respondents were screened as part of the survey.  By visualizing the data in an infographic, it implies a certain level validity that isn’t truly there.

Thanks to David for sending in the link!

Monday
Nov142011

Pancreatic Cancer Survival Rates Aren't Improving

The charity, Pancreatic Cancer UK has released this infographic showing some stats that aren’t common knowledge.

We’ve put an infographic together to highlight the main stats about pancreatic cancer that are unknown - you know, less than 3% of people who are diagnosed will live to see five years post-diagnosis? Infographics can be gorgeous and fun but occasionally have a really important message at their heart.

I like the tree maps showing the difference between death rates and funding for the different forms of cancer.

Thanks to Laura for sending in the link!

Monday
Nov072011

The Infographic History of Spices

Turn Up the Heat: Worldwide History of Spice from recipe-finder.com brings together a whole bunch of related infomrmation into one infographic.

They say that money makes the world go round. While that might just be true today, centuries ago, spices made the world go round. Spices used to be worth so much that people set about to conquer new territories in search for these flavor enhancers. Today, basic spices may not fetch so much in the market (although saffron will still cost you an arm and two legs), but they are used just as much in kitchens around the world.

The information in here is fantastic, but a few design problems make this a little harder to understand than it should be.  The sized-circles over the map…what do the sizes mean?  From an overall design aspect, it’s missing a clear title, license and URL to the original posting.

I can eat jalapeno peppers in a lot of the food here in Texas, but anything over about 6,000 on the Scoville Scale is out of my league!

Thanks to @franky for sharing this on Twitter.

Monday
Sep122011

Client Infographic: Sudan, Bombing Everything That Moves

 

Sometimes, you get the opportunity to work on a project with a very serious topic and global relevance.  Recently, InfoNewt (my company) worked with Prof. Eric Reeves and designer Mike Wirth to design the infographic Bombing Everything That Moves (hosted on Eric’s site SudanBombing.org). 

For well over a decade the Government of Sudan—the National Islamic Front/National Congress Party (NIF/NCP) regime in Khartoum—has engaged in a sustained campaign of deliberate aerial military attacks on civilian and humanitarian targets in both South and North Sudan. These attacks have been only fitfully condemned by the international community, and no effective action has been taken to halt them.

Obviously, the topic is very political.  Prof. Reeves has published an extensive report and makes his Excel data file available to everyone on his site, so I’ll keep my comments focused on the unique challenges we faced when designing the infographic.

The data for this visualization is much different that the readily available Internet stats we see every day.  There is no database to query or reseach data file to purchase.  The exhaustive work Prof. Reeves has done to manually consolidate these confirmed bombing attack reports from U.N. observers, humanitarian aid personnel, radio reports and news reports is a massive, ongoing effort.

Even though the number of attacks in the report was known, most reports had unknown numbers for casualties and the number of bombs used in the attack.  Because of that, the bar chart-style visualization that is the center of the design only shows the number of attacks (a solid number we could work with) and separately shows the average numbers of bombs and casualties from the reports that had that information available.

Data transparency is always important.  As an infographic, the data sources have to be very transparent becuase you want your audience talking about the implications of your information, not challenging your credibility.

Eric Reeves is Professor of English Language and Literature at Smith College in Northampton, Massachusetts. He has spent the past twelve years working full-time as a Sudan researcher and analyst, publishing extensively both in the US and internationally. He has testified several times before the Congress, has lectured widely in academic settings, and has served as a consultant to a number of human rights and humanitarian organizations operating in Sudan.

Due to the nature of this infographic, please keep any comments on the infographic design itself.  Any inflamatory or political comments will be removed based on my judgement.

Thursday
Sep082011

How Dangerous Is Your House?

 

How Dangerous Is Your House? is a new infographic from Ecomom.com, and designed by Column Five Media.  I love the content in this one!  In fact it reminded me to talk with my son about some of these, however, the overall design has WAY too much text.  Most readers will skim or skip over most of the text explanations.  Why aren’t the statisitics visualized?

Thanks to Jarred for sending in the link!

 

Friday
Aug262011

Cycling Injuries Revealed Infographic

 

From the Christensen Law Firm comes the Cycling Injuries Revealed infographic.

From an infographic design standpoint, there are both things I really like and don’t like about this one. 

  • I like that the Most Common Injuries statistics are placed around the rider right near the appropriate area of the body, but I don’t like that the clouds are different sizes with no relation to the percentage values.
  • I love the pie charts in the bicycle wheels, but the text is too small to read.
  • I like the use of street signs for the surrounding figures, but they have too much text and those statisitics could have been visualized.  The bicycle rider icons in the Stop Sign are a good example of how the rest of the signs should have been designed.
  • Even the road and sky color in the background helps to make this infographic stand out on a white background nicely.
  • I love that there is a large, center visual that focuses the readers attention on the primary information.

Thanks to Jake for sending me the link!

Thursday
Aug252011

OUTBREAK: Deadliest Pandemics in History

 

OUTBREAK: Deadliest Pandemics in History is a cool collaboration between GOOD magazine and Column Five Media.

From the Black Death to the measles, rapidly spreading diseases have taken a toll on humanity for centuries. Here’s a look at the biggest and deadliest pandemics ever.

I like the circles for each disease sized to the death toll, and illustrated to look like a virus molecule.  I can’t tell if the extra design elements around the circumference of the circles are part of the circle size or not.  The readers’ eyes see the area of each circle to represent it’s relative death toll compared to the others, but looking at the Measles circle, which radius do you see as the size of the circle?  The solid black line or the outer reaches of the appendages?  I think arguments could be made both ways.

Although I personally don’t like legends, the hexagons to indicate all of the different symptoms of each disease work nicely.  The shape implies scientific information, and the designer spend some time designing icons for each symptom.

This design works very well as an informative piece, and is clear to the reader to understand.  This one will probably have a long online lifespan.

Found on Visual News.

Monday
Jul252011

Client Infographic: Making an Organic Choice

 

Making an Organic Choice from So Nice is a new infographic by InfoNewt and designer Jeremy Yingling.  This one tells the story in numbers of how organic food processing is better for you and the environment compared to conventional food processing.

We are what we eat, goes the old adage.

So Nice is committed to your health and that of the environment, which is why we use only certified organic, non-genetically modified organism (GMO) whole soybeans grown from environmentally responsible farming operations.  Below, we’ve contrasted only some of the data surrounding conventional and organic farming to help you learn about your food and beverages.

Without being preachy, using an infographic presents the data in a way that their potential customers can easily understand and use to make informed decisions.  They not only posted it online, but So Nice is also using it as a printed, informational poster at trade shows as a conversation piece with visitors to the booth.

You can follow So Nice on Facebook at http://www.facebook.com/pages/So-Nice/77766940782

Monday
Jul112011

Client Infographic: Facebook, Privacy and Health

For the Path of the Blue Eye Project, InfoNewt (my company) recently designed the infographic: What You Need To Know: Facebook, Privacy and Health.  The group at the Path of the Blue Eye Project has done some fantastic, primary research about online users’ willingness and attitudes about sharing health information online, and specifically Facebook.

The answer is overwhelmingly “NO”.

If Facebook is so popular (Pew reports that 62% of Web users frequent sites like Facebook and MySpace), why are people shying away from sharing health content with others on the site?  To answer this question, the Path of the Blue Eye Project commissioned a national survey designed to tease out some of the reasons why Americans are reluctant to exchange health information on Facebook.  We found:

  • 68% of Facebook users have not and would not share their personal health information on the site. The most commonly cited reason for refusing to share: “it’s no one’s business but my own (86%).”
  • Privacy concerns may be one reason many refuse to share.  39% of non-sharers were afraid strangers would find their health information and 32% worried marketers might use it to sell products and services.

Online users do a lot of searching for health information, but very few are willing to share any of their own information on social sites like Facebook.

The Facebook Privacy Policy is huge, and most of the concerns why oline users are unwilling to share online information have to do with unintended people finding their information.  Insurance companies, marketers and strangers top the list of concerns.

Thanks again to Fard and the team at Enspektos.com.  There’s much more information available at the Path of the Blue Eye Project.