Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Android Fragmentation Visualized

Android Fragmentation Visualized

This one data visualization can demonstrate why mobile responsive web design is important: Android Fragmentation Visualized. OpenSource published a number of data visualizations, both static and interactive, that show the tremendous market fragmentation in the market of Android phones and devices. This treemap shows market share by device.

Fragmentation is both a strength and weakness of the Android ecosystem, a headache for developers that also provides the basis for Android’s global reach. Android devices come in all shapes and sizes, with vastly different performance levels and screen sizes. Furthermore, there are many different versions of Android that are concurrently active at any one time, adding another level of fragmentation. What this means is that developing apps that work across the whole range of Android devices can be extremely challenging and time-consuming.

Despite the problems, fragmentation also has a great number of benefits – for both developers and users. The availability of cheap Android phones (rarely running the most recent version) means that they have a much greater global reach than iOS, so app developers have a wider audience to build for. Android is successfully filling the gap left behind by the decline of Nokia’s Symbian – and in this report we look at the different shape of fragmentation in countries from different economic positions, as a way of showing that fragmentation benefits Android much more than it hurts it. Android is now the dominant mobile operating system and this is because of fragmentation, not in spite of it.

Here you can see the same treemap reorganized into brand clusters, still sized by market share:

Android Fragmentation Visualized

The hundreds of different Android screen sizes can be seen in this visualization:

In contrast, Apple currently only has FIVE devices and screen sizes for phone and tablets, but uses the same screen resolution on a couple of them:

Found on Business Insider


SEO Rank Correlations and Ranking Factors 2014

SEO Rank Correlations And Ranking Factors 2014 infographic

The SEO world is constantly changing. The SEO Rank Correlations and Ranking Factors 2014 infographic is your guide to good rankings! The infographic was created by Search Metrics, and they determined that the most important factors to optimal SEO is high quality!

We made it and just in time for this fall’s season. So download Ranking Factors 2014 on your tablet or smartphone because this study will be your best SEO read yet. Last year’s Ranking Factor study placed positive emphasis on good content, onpage technology and social signals that correlate with better positioned websites.

Get the latest and greatest SEO Ranking Factors and Rank Correlations 2014 – Google U.S. and get an in depth definition and evaluation of the factors that have a high rank correlation with organic search results.

A great way to summarize the top level findings from a longer report. This is a detailed infographic, but the information is incredible valuable.

I wish more of the numbers and statistics were visualized. Big fonts are not data visualizations!

Found on Business2community.com


The Internet Is a Zoo: The Ideal Length of Everything Online

The Internet Is a Zoo: The Ideal Length of Everything Online infographic

Short, sweet, and to the point! The Internet Is a Zoo: The Ideal Length of Everything Online infographic from a partnership between SumAll and Buffer explains the fine line between when extra words are helpful, and when they become too much information. Whether you are posting a facebook post to your friends, or a blog post to your avid followers. This infographic will help make sure your posts reach the most readers!

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read?

Ok, that may just be me, but knowing exactly how many characters a Facebook post should be or what the ideal subject line length is should be endlessly fascinating (and useful) information to most people who are active on social media.

So, to make all this data digestible and easy to understand, we partnered with our awesome friends over at Buffer to produce an infographic that shows the optimal length of pretty much everything on the internet.

Great design that tells one story really well, totally focused on the length of posts on different social media platforms. The footer should include the URL to the infographic landing page so readers can find the full-size original when the infographic is posted without links.

They went one fantastic step further, and created a more print friendly version near the bottom of the landing page that spans multiple printed pages. The pages are formatted to fit on standard Letter-size paper or in presentation slides. This is a great example of using the research and design from the original infographic to share the information in additional formats.

Infographic was found on SumAll


How To Be a Google Power User

How To Be a Google Power User infographic

Sometimes, no matter how you word your question, Google’s search engine’s results will not come up with what you are looking for. How To Be a Google Power User infographic from Who is Hosting This? tackles the Google search engine problem with a few tips and tricks to help you find the answers to the questions you are seeking.

It’s a familiar frustration for most of us: You type your precise, specific search terms into Google, and expect to find what you need on the first page.

Instead, you’re faced with millions of search results, and the first few links are so off-the-wall unrelated you wonder if you mistyped something.

But your search terms are correct, so why doesn’t Google know what you’re looking for? And how are you supposed to narrow down the millions of irrelevant results?

Luckily, Google has quite a few hidden tips and tricks for searching that will help you quickly find exactly the results you’re looking for.

Just by learning a few formatting and punctuation tricks, you can tell Google how your search terms are related, or exclude certain words or phrases. You can also narrow down your search with criteria like location or pricing, or use Google to search within a single website.

If you’re still not getting the results you need, Google has several other little-known features that can widen your search. Webmasters can easily find images for their websites and blogs with Google Images, and researchers need only visit Google Books or Google Scholar to search through print publications and research papers in any field.

Faster and more accurate searches aren’t the only benefit to becoming a Google power user. Google also has a few hidden functions you can unlock with the right search query, including calculations and conversions, stock quotes and sports scores, and film showings and flight statuses. With the right search, you can get immediate results telling you the current weather and today’s sunrise and sunset times, or quickly look up the definition of a word and get a translation into one of dozens of available languages.

With the time you save as a Google power user, you’ll even be able to fit in a game of Atari Breakout on Google Images. Just follow the steps int he infographic to find out how!

This is a great instructional, how-to infographic design. It’s informative, without making any kind of hard sales pitch for a companies products or services, and that usually leads to more sharing activity.  It would help to have the URL to the original infographic landing page in the footer.

The color scheme is spot-on with Google as the topic, and the sections are easy for readers to follow with minimal text. For example, the design shows you how to use the Search Operators using an example without a lengthy text explanation.

Found on Digital Information World and State of Digital


How Google Glass Works

How Google Glass Works infographic

The Google Glass phenomenon has gotten a ton of coverage from the tech press, but how does it work? Creator Martin Missfeldt explains the inner workings in his How Google Glass Works infographic.

How does it work, Google’s new Glass? Why can you see with it a sharp image-layer? How does the image overlay the image of reality? The following infographic illustrates the optical principle - very simple and easy to understand.

Google Glass is a technical masterpiece. It combines numerous functions and features in a very small unit. In addition to phone and camera (photo, video), it offers Internet connection, including GPS.

The core feature of Google Glass is a visual layer that is placed over the reality (“augmented reality”). This layer opens a door to amazing new possibilities. But how does it work? In the Google Glass contains a mini-projector, which projected the layer via a clever, semi-transparent prism directly on the retina in the eye. Because of this the image, even though it is so close to the eye, is sharp and clear. You can move the front part of the Google Glass easily to optimize the focus.

This informative infographic is a great how-to explanation of the science and technology built into Google Glass.  Illustrations and images are used in this design to tell the story instead of data visualizations.

A German version of the infographic was also published.

Found on http://www.educatorstechnology.com/2013/05/a-great-visual-guide-on-how-google.html



Hungry Tech Giants

Hungry Tech Giants Interactive Infographic

Hungry Tech Giants is a cool infographic from Simply Business that is both zoomable and interactive!  To put them into context, the design visualizes 15 years of tech company acquisitions by Apple, Google, Yahoo, Amazon, And Facebook.

2013 was a busy year for tech acquisitions.

With competition in the tech space heating up, Apple, Amazon, Google, Yahoo, and Facebook collectively executed 65 acquisitions in 2013 alone.

Yahoo was the biggest acquirer of 2013, buying a total of 25 companies following the hiring of its new CEO, Marissa Meyer.

Although Meyer is best known for her acquisition of Tumblr, the majority of her deals have bought engineering talent in an effort to build Yahoo as a serious challenger to Google.

Apple also had their biggest ever year for acquisitions in 2013, with ten purchases in total.

To see all of the acquisitions in detail, please visit our interactive microsite.

Each acquisition is appropriately placed on the timeline, and shown as a circle sized to match the total acquisition price.  Solid circles shown known prices, and open circles are not sized because the acquisition amount was never released publicly.  The circles are also color-coded to represent the different categories.

The interactivity allows you to select which categories to show, and when you hover over any particular acquisition, the acquired company name is shown with a link to the press release or news story announcing the acquisition.

The zooming controls allow you to adjust the date range shown, which helps identify many of the overlapping circles.  Clicking on the company logos on the left also brings up the data table which shows all of the known values, dates and includes the links to the press releases.  A very good way to establish credibility and make your data sources transparent.

The overall design is meant to be very detailed and allow the audience to dig in and explore the data.  At the macro level, the infographic clearly puts Facebook’s $19B acquisition of WhatsApp into context as the largest tech acquisition of all time!

Found on TechCrunch and Cult of Mac!


Google’s 200 Ranking Factors

Google’s 200 Ranking Factors infographic

Google’s 200 Ranking Factors is a very detailed list of the known 200 aspects that Google considers in their ranking formulas.  The overall length of the infographic is the major visual feature that catches your attention, and communicates a clear message about Google’s immensely complicated algorithm and how difficult SEO can be.  The second level of of the design is the actual details about each and every one of those ranking factors that the audience can read if they want specific information.

Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.

The infographic was published on Entrepreneur.com, designed by Single Grain and based on information collected and published by Backlinko.

Found on Holy Kaw! and Search Engine Journal


How to Setup Google Authorship in 6 Minutes

How to Setup Google Authorship in 6 Minutes infographic

How to Setup Google Authorship in 6 Minutes is simple, clear, focused design from Brafton.

Google Authorship helps brand publishers personalize the custom content they post to their websites. Studies show that including an author’s byline and headshot in search engine results pages (SERPs) increases clicks and may eventually improve PageRank. 

Brafton’s “Content marketing, meet Authorship” resource outlines everything a savvy marketer must know to benefit from Google technology, and our accompanying infographic makes it even easier to setup Authorship on a given site. (Our downloadable resource includes a print-friendly version of this graphic!) Follow these six steps (in about six minutes) to be on your way to publishing online content using Google Authorship. Don’t forget to read our related blog: Why It’s Time to Embrace Authorship, and download our free resource.

This infographic design keeps it simple for readers by telling one short story really well.

Knowing that the PNG image file of the infographic will be shared on other sites, the design should have included the Brafton logo, a copyright statement, and the URL for readers to follow to find the original, full-size version of the infographic.  Not all bloggers are good about linking back to the original landing page.


The Perks of Working at Google, Facebook, Twitter and More

The Perks of Working at Google, Facebook, Twitter and More infographic

When you get on your computer and pull up Google or Facebook, do you ever wonder about the people that make the site run? Resumebear put together an infographic for Mashable called The Perks of Working at Google, Facebook, Twitter, and More to share information like “Amenities in the Office” or “Medical and Retirement Benefits”. After reading about these jobs, you might decide to apply there yourself! 

It’s no secret that Silicon Valley has a problem finding the talent it needs to fill all the high-tech jobs available in the region. The area expects jobs in information and communications technologies to grow 15 percent during the next two years, Menlo Park Patch reports.

The trick for many employers is how to attract — and keep — the best talent in the field. Beyond handsome salaries, many tech firms also lavish their workers with benefits, leading to some unique and even quirky offerings.

Such corporate perks can be as simple (and routine) as Facebook’s discounted gym memberships or the onsite gyms at search-engine giant Google and Gaia Online, an animation-themed social networking site.

Great use of icons and illustrations to show a comparison between company benefits!

Found on mashable.com!


Measuring Google AdWords Conversions

Measuring AdWords Conversions in a Multi-Screen World infographic

Google AdWords released some fantastic stats about cross-device conversions on their Inside AdWords blog, and included the infographic Measuring AdWords Conversions in a Multi-Screen World to help communicate some of the information.

Estimated cross-device conversions will begin rolling out globally to all AdWords advertisers starting today and continuing over the next few weeks. To see these new statistics, you’ll need AdWords conversion tracking and a sufficient volume of conversions on which to base a reliable estimate.

In the last few months, we’ve analyzed data across thousands of AdWords advertisers to learn more about cross-device conversion patterns.

More results from other verticals can be seen below.

The visual diagram helps readers understand the information by narrowing down the scope of the data; clearly identifying it as only a portion of the Estimated Total Conversions.   However, they made one of the biggest design mistakes.  Big fonts are not data visualizations!   Making the percentage numbers big doesn’t put these values into context for the readers and doesn’t make the data any easier to understand.

Found on the D/FW SEM Facebook feed.