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Randy Krum infographic designerRandy Krum
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Data Visualization and Infographic Design

Infographic Design

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Entries in food (77)

Wednesday
Aug312011

Who Owns The Beer Brands?

That beer you’re drinking from that cool independent brewery may not be what you think.  Another very cool data visualization from Philip H. Howard and Ginger Ogilvie at Michigan State University called Concentration in the US Beer Industry.  Similar to their last project visualizing the soft drink industry in The Illusion of Diversity, this new project shows the breweries and individual beers owned by the top 13 companies.

There is an appearance of great diversity in the number of brands and varieties of beer sold in the United States. The beer industry, however, is dominated by a relatively small number of firms.

AB InBev owns, co-owns or distributes more than 36 brands, for example, while MillerCoors controls at least 24 more. MillerCoors also brews Metropoulos & Company’s products under contract (thus the company that controls Pabst and 21 other brands is a “virtual” beer company).

Only meant to show which companies own which beer brands, the three bubble sizes are used to show parent companies, brewery brands and individual beer brands.  They designed a separate treemap visualization to show market share.

Because these are large visualizations, they have posted them within zooming viewers on the Michigan State University site.

Found on Flowing Data.

Tuesday
Aug232011

The Art and Science of S'mores

 

I love this cool infographic from REI, The Art and Science of S’mores

 A group of REI sweet tooths has put together what is perhaps the definitive infographic on s’mores. Check it out, and share it with your camping buddies. We’re betting The Art and Science of S’mores will make your next campground outing just that much more interesting.

This is a fantastic example of designing an infographic to be informative about a fun, interesting subject related to your brand.  Very shareable in social media channels, and it doesn’t feel like an REI ad.  You don’t have to be an outdoor enthusiast to enjoy the topic either, so the audience is a very wide array of people.  Even my 11 year old son loved it!

Found on Visual News.

Monday
Jul252011

Client Infographic: Making an Organic Choice

 

Making an Organic Choice from So Nice is a new infographic by InfoNewt and designer Jeremy Yingling.  This one tells the story in numbers of how organic food processing is better for you and the environment compared to conventional food processing.

We are what we eat, goes the old adage.

So Nice is committed to your health and that of the environment, which is why we use only certified organic, non-genetically modified organism (GMO) whole soybeans grown from environmentally responsible farming operations.  Below, we’ve contrasted only some of the data surrounding conventional and organic farming to help you learn about your food and beverages.

Without being preachy, using an infographic presents the data in a way that their potential customers can easily understand and use to make informed decisions.  They not only posted it online, but So Nice is also using it as a printed, informational poster at trade shows as a conversation piece with visitors to the booth.

You can follow So Nice on Facebook at http://www.facebook.com/pages/So-Nice/77766940782

Wednesday
Jun152011

Caffè Italiano: 50 Types of Italian Coffee

 

Caffè Italiano is another mouth-watering infographic from CharmingItaly.com.  I love how they took what could have been a standard drink ingredients visualization one step further and designed it as a menu board for an Italian coffee bar.

For Italians, coffee break is a sort of ritual in which the conviviality is a key point. Around a good coffee you can have a chat, take a few minutes for yourself and relax. It’s not just about inserting something into the stomach.

For Italians, drinking a good coffee is a pleasure: it is something to be sipped and not to be swallowed down; it is something to relish in the fullness of its flavour.

This is why a bad coffee gets Italians in a bad mood, while a good coffee can make their day!

When you enter an Italian Bar, around the clock, pay attention on what’s around you: we bet you won’t find 10 people ordering the same type of coffee!

The types of coffee in the Infographic are written in Italian, so you will be able to order them in the right way at the Bar!

The only problem is that there isn’t any guide or legend for the reader to understand the meaning behind the different colored portions of each drink.  They look carefully designed to be accurate to the how the drinks are mixed, but that effort is lost without an explanation.

Thanks to Paolo for sending in the link!

Thursday
Apr212011

Easter by the Numbers #infographic

 

A fun infographic from DegreeSearch.org, Easter by the Numbers takes an amusing look at chocolate Easter bunnies and other candy during the Easter holidy.

Here in the United States, we eat soooo much candy at Easter. Delicious chocolate eggs, chocolate bunnies, Peeps, jelly beans and more. It doesn’t take a healthcare degree to figure out what all that candy means for our bodies. If you want to keep the pounds off, stay away from the basket. But if you don’t care about the pounds, try the Cadbury Mini Eggs. Mmmm, delicious.

Can you find all 18 chocolate Easter bunnies in the infographic?

Thanks to Matt for sending in the link!

Monday
Mar072011

Comparing Apples to Oranges #infographic

 

Apples versus Oranges.

 

Designer Jess Bachman, in partnership with Smarter.org, has accomplished the seemingly impossible.  It’s common knowledge that comparing Apples to Oranges is so hard, it just isn’t done.  I’m thinking there’s a Nobel prize candidate here…  ;)

I’ve done it!  Apples to Oranges.  They say it shouldn’t be done, that it can’t be done.  But using the science and magic if infographics, I have done just that, compared apples to oranges.  The results are unsurprisingly surprising.  Little did I know that such botanical and culinary inequality existed in this modern age.  Prepare to be infographicalized.

 

Apples to Oranges.

 

Tuesday
Feb082011

What Kind of Pasta is on Your Plate? #infographic

What kind of pasta is on my plate?
What kind of pasta is on your plate? by Charming Italy

Came across this great family tree/decision tree to help you identify the different kinds of pasta from CharmingItaly.com.  What Kind of Pasta is on Your Plate? breaks the pasta types down into shape families and uses some nice visuals to help you identify your pasta.

I’m an avid reader of Coolinfographics.com - some of the infographics you mentioned on your blog inspired me to create one for our blog as well. Unlike the usual chart- and fact filled graphics, we decided to create a somewhat educational infographic. It highlights the most common and/ or popular types of pasta, and helps you to identify the type of pasta on your plate.

I wish they would hang this up in the pasta aisle in the grocery store!

Thanks to Paolo for sending in the link!

Thursday
Jan202011

The Illusion of Diversity: Visualizing the Soft Drink Industry

 

Very cool visualization from Philip H. Howard at Michigan State University called The Illusion of Diversity.  It’s fairly big and hard to read, so I dropped the image link into Zoom.it to create the zoomable image above.  You can see the high-resolution image here, or download the high-resolution PDF here.

Background
Three firms control 89% of US soft drink sales [1]. This dominance is obscured from us by the appearance of numerous choices on retailer shelves. Steve Hannaford refers to this as “pseudovariety,” or the illusion of diversity, concealing a lack of real choice [2]. To visualize the extent of pseudovariety in this industry we developed a cluster diagram to represent the number of soft drink brands and varieties found in the refrigerator cases of 94 Michigan retailers, along with their ownership and/or licensing connections.

Professor Howard’s team did a lot of legwork visiting stores to gather the data, recording 987 different varieties of soft drinks from 94 food retailers in the Lansing, Michigan area.

 

The statement “Three firms control 89% of US soft drink sales” really means that “89% of the drinks available come from only three firms”.  The distinction is subtle, but there is no sales data included.  This is just an ownership structure.

You also have pay attention to what you’re seeing.  The bubble sizes are mixed because the parent company bubbles are sized to the portion of drinks they control, but the size of the individual drink bubbles is consistent and doesn’t convey any meaning.  For the individual drink, the color-coding is what conveys meaning.

Conclusion
The illusion of diversity in the soft drink industry extends beyond obscuring ownership, as its products are primarily water and sweeteners. More research is needed on the links between pseudovariety and the consumption of energy-dense, nutrient-poor substances.

I noticed that this was created using OmniGraffle, which is a vector mapping application that I use a lot.

Found on Infosthetics.com and VizWolrd.com 

Wednesday
Nov032010

How Coffee Affects the Global Economy

 

How Coffee Affects the Global Economy is a new infographic on Mint.com and designed by Column Five Media.

We don’t technically need coffee to survive (though many would argue just the opposite), yet this popular pick-me-up fuels not only our daily energy levels, but the global economy as well. The coffee industry thrives in countries like Brazil, Vietnam and Colombia: the world’s leading coffee exporters. Meanwhile, coffee drinkers around the world love their daily morning brew like no other drink. In the United States alone, we consume more than 66 billion cups of coffee per year. Some of us love our java so much, in fact, that we even observe a national coffee holiday, September 29.

There are a handful of statistics included that aren’t visualized, which does seem odd.  For example, “40% of this coffee is now gourmet” could easily have been visualized.

Monday
Jul262010

How Does Diet Soda Cause Weight Gain? [infographic video]

Another great use of infographics, illustrations and visual examples used in a video to better communicate a message.  How Does Diet Soda Cause Weight Gain? is a video from Wellness-Works.net.  I wish they would credit the artist so we knew who made the video for them.

An informative, fun video about the importance of your food’s pH and its impact on your health.

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