About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in food (70)

Tuesday
Jan102012

The Anatomy of a Vegan

The Anatomy of a Vegan infographic from AdvancedPhysicalMedicine.org takes an “in depth” look at some of the demographic data they gathered in a survey of Vegans.

In spite of its long history, veganism is still considered unusual by many in this carnivore nation of ours.  But did you know there are 3 million+ vegans in the U.S.?  Yep, veganism has officially arrived.  So here are some facts about those who follow this lifestyle.

Designed by InfoMonkeys, I love the X-Ray design style.  They do a great job of showing context of the data being represented.  Hands with a wedding ring, the house, the shopping cart, the cityscape and the meat grinder is especially humorous.

Eye-popping colors and an X-ray theme give a whole new meaning to taking an “inside look” at veganism. Packed with information, this infographic strikes a great balance between education and entertainment. Based upon a Facebook survey with text provided by the client, this is one of our favorite pieces!

- InfoMonkeys

The black background stands out boldly in blog formats, and the infographic includes all the important information (clear title, data source, copyright, website URL and even lists the designer).  It should have listed the URL of the infographic on the Advanced Physical Medicine site instead of the homepage.  I like the idea of the “Importantometer”, but I just noticed the size of the arrows in the visualization doesn’t match the data.  The 17% arrow shouldn’t be larger than the 38% arrow, etc.

I have a few things I would suggest changing about the design:

  • I say it often here on the blog.  Big fonts do not make good data visualizations.  Too many of the statistics are listed as big numbers without any visualization, and it would have been simple to visualize these statistics.
  • The percentage sign under the value numbers on the bar charts are hard to read and disconcerting.  Shrink the numbers and lets the visualization tell the story.  The actual numbers themselves are secondary.
  • The Annual Household Income is shown as a bar chart, but those percentages are all part of the complete 100%.  They should be shown as parts of the whole like a pie chart or a stacked bar chart.  Same with the shopping statistics.
  • I have a really hard time reading the script font they used in the quoted responses at the bottom.

One final thought is that readers should always be skeptical of the data sources.  144 respondents from a Facebook survey is not enough to be a statistically valid study that would indicative of the entire population.  The reader also doesn’t know how the respondents were screened as part of the survey.  By visualizing the data in an infographic, it implies a certain level validity that isn’t truly there.

Thanks to David for sending in the link!

Wednesday
Dec212011

Christmas Drinks (alcoholic) from Around the Globe

Now here is a fun holiday infographic!  Direct from Kringle’s Bar at the North Pole is Christmas Drinks from Around the Globe, brought to us this holiday season by Treetopia.com.

Santa’s been throwing ’em back for a few centuries and has zipped around the world a thousand times, which has been plenty of time to pick up some wicked Christmas cocktail recipes. In this infographic from Treetopia are some of his favorite mixed drinks he’s collected from around the globe - complete with easy-to-follow mixing instructions. More than just your father’s traditional eggnog recipe!

Whether you have family coming to your house, or you’re going to visit family, you will probably have the opportunity to try one of these recipes out in the next couple of weeks.  Although, some of these recipes are a little more complicated than just mix & serve.

I love the color-coded pie charts to show the main ingredient proportions, especially the peppermint swirls in Candy Cane Eggnog.  The cocktail glass illustrations can be misleading though, since the eggnog recipe actually makes almost a gallon of nog.  What a fun idea for a Christmas infographic!

Thanks to Greg for sending in the link!

Please don’t drink and sleigh!

Monday
Nov072011

The Infographic History of Spices

Turn Up the Heat: Worldwide History of Spice from recipe-finder.com brings together a whole bunch of related infomrmation into one infographic.

They say that money makes the world go round. While that might just be true today, centuries ago, spices made the world go round. Spices used to be worth so much that people set about to conquer new territories in search for these flavor enhancers. Today, basic spices may not fetch so much in the market (although saffron will still cost you an arm and two legs), but they are used just as much in kitchens around the world.

The information in here is fantastic, but a few design problems make this a little harder to understand than it should be.  The sized-circles over the map…what do the sizes mean?  From an overall design aspect, it’s missing a clear title, license and URL to the original posting.

I can eat jalapeno peppers in a lot of the food here in Texas, but anything over about 6,000 on the Scoville Scale is out of my league!

Thanks to @franky for sharing this on Twitter.

Wednesday
Aug312011

Who Owns The Beer Brands?

That beer you’re drinking from that cool independent brewery may not be what you think.  Another very cool data visualization from Philip H. Howard and Ginger Ogilvie at Michigan State University called Concentration in the US Beer Industry.  Similar to their last project visualizing the soft drink industry in The Illusion of Diversity, this new project shows the breweries and individual beers owned by the top 13 companies.

There is an appearance of great diversity in the number of brands and varieties of beer sold in the United States. The beer industry, however, is dominated by a relatively small number of firms.

AB InBev owns, co-owns or distributes more than 36 brands, for example, while MillerCoors controls at least 24 more. MillerCoors also brews Metropoulos & Company’s products under contract (thus the company that controls Pabst and 21 other brands is a “virtual” beer company).

Only meant to show which companies own which beer brands, the three bubble sizes are used to show parent companies, brewery brands and individual beer brands.  They designed a separate treemap visualization to show market share.

Because these are large visualizations, they have posted them within zooming viewers on the Michigan State University site.

Found on Flowing Data.

Tuesday
Aug232011

The Art and Science of S'mores

 

I love this cool infographic from REI, The Art and Science of S’mores

 A group of REI sweet tooths has put together what is perhaps the definitive infographic on s’mores. Check it out, and share it with your camping buddies. We’re betting The Art and Science of S’mores will make your next campground outing just that much more interesting.

This is a fantastic example of designing an infographic to be informative about a fun, interesting subject related to your brand.  Very shareable in social media channels, and it doesn’t feel like an REI ad.  You don’t have to be an outdoor enthusiast to enjoy the topic either, so the audience is a very wide array of people.  Even my 11 year old son loved it!

Found on Visual News.

Monday
Jul252011

Client Infographic: Making an Organic Choice

 

Making an Organic Choice from So Nice is a new infographic by InfoNewt and designer Jeremy Yingling.  This one tells the story in numbers of how organic food processing is better for you and the environment compared to conventional food processing.

We are what we eat, goes the old adage.

So Nice is committed to your health and that of the environment, which is why we use only certified organic, non-genetically modified organism (GMO) whole soybeans grown from environmentally responsible farming operations.  Below, we’ve contrasted only some of the data surrounding conventional and organic farming to help you learn about your food and beverages.

Without being preachy, using an infographic presents the data in a way that their potential customers can easily understand and use to make informed decisions.  They not only posted it online, but So Nice is also using it as a printed, informational poster at trade shows as a conversation piece with visitors to the booth.

You can follow So Nice on Facebook at http://www.facebook.com/pages/So-Nice/77766940782

Wednesday
Jun152011

Caffè Italiano: 50 Types of Italian Coffee

 

Caffè Italiano is another mouth-watering infographic from CharmingItaly.com.  I love how they took what could have been a standard drink ingredients visualization one step further and designed it as a menu board for an Italian coffee bar.

For Italians, coffee break is a sort of ritual in which the conviviality is a key point. Around a good coffee you can have a chat, take a few minutes for yourself and relax. It’s not just about inserting something into the stomach.

For Italians, drinking a good coffee is a pleasure: it is something to be sipped and not to be swallowed down; it is something to relish in the fullness of its flavour.

This is why a bad coffee gets Italians in a bad mood, while a good coffee can make their day!

When you enter an Italian Bar, around the clock, pay attention on what’s around you: we bet you won’t find 10 people ordering the same type of coffee!

The types of coffee in the Infographic are written in Italian, so you will be able to order them in the right way at the Bar!

The only problem is that there isn’t any guide or legend for the reader to understand the meaning behind the different colored portions of each drink.  They look carefully designed to be accurate to the how the drinks are mixed, but that effort is lost without an explanation.

Thanks to Paolo for sending in the link!

Thursday
Apr212011

Easter by the Numbers #infographic

 

A fun infographic from DegreeSearch.org, Easter by the Numbers takes an amusing look at chocolate Easter bunnies and other candy during the Easter holidy.

Here in the United States, we eat soooo much candy at Easter. Delicious chocolate eggs, chocolate bunnies, Peeps, jelly beans and more. It doesn’t take a healthcare degree to figure out what all that candy means for our bodies. If you want to keep the pounds off, stay away from the basket. But if you don’t care about the pounds, try the Cadbury Mini Eggs. Mmmm, delicious.

Can you find all 18 chocolate Easter bunnies in the infographic?

Thanks to Matt for sending in the link!

Monday
Mar072011

Comparing Apples to Oranges #infographic

 

Apples versus Oranges.

 

Designer Jess Bachman, in partnership with Smarter.org, has accomplished the seemingly impossible.  It’s common knowledge that comparing Apples to Oranges is so hard, it just isn’t done.  I’m thinking there’s a Nobel prize candidate here…  ;)

I’ve done it!  Apples to Oranges.  They say it shouldn’t be done, that it can’t be done.  But using the science and magic if infographics, I have done just that, compared apples to oranges.  The results are unsurprisingly surprising.  Little did I know that such botanical and culinary inequality existed in this modern age.  Prepare to be infographicalized.

 

Apples to Oranges.

 

Tuesday
Feb082011

What Kind of Pasta is on Your Plate? #infographic

What kind of pasta is on my plate?
What kind of pasta is on your plate? by Charming Italy

Came across this great family tree/decision tree to help you identify the different kinds of pasta from CharmingItaly.com.  What Kind of Pasta is on Your Plate? breaks the pasta types down into shape families and uses some nice visuals to help you identify your pasta.

I’m an avid reader of Coolinfographics.com - some of the infographics you mentioned on your blog inspired me to create one for our blog as well. Unlike the usual chart- and fact filled graphics, we decided to create a somewhat educational infographic. It highlights the most common and/ or popular types of pasta, and helps you to identify the type of pasta on your plate.

I wish they would hang this up in the pasta aisle in the grocery store!

Thanks to Paolo for sending in the link!

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