Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in flowchart (35)


Client Infographic: How Affiliate Marketing Works

How Affiliate Marketing Works


Recently, InfoNewt (my company) designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site: Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“How does affiliate marketing work?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae


Google's Collateral Damage


Another cool flowchart-style infographic by Jess Bachman for SEOBook.com.  Google’s Collateral Damage visualizes how Google’s evolving search algorithm is impacting the Web.

Google’s PageRank worked well until people realized what drove search & how to optimize for it. But the web moves much faster than the colleges do. A million spam pages are created every hour! Thus Google’s relevancy algorithms have grown in complexity over the years.



What Kind of Pasta is on Your Plate? #infographic

What kind of pasta is on my plate?
What kind of pasta is on your plate? by Charming Italy

Came across this great family tree/decision tree to help you identify the different kinds of pasta from CharmingItaly.com.  What Kind of Pasta is on Your Plate? breaks the pasta types down into shape families and uses some nice visuals to help you identify your pasta.

I’m an avid reader of Coolinfographics.com - some of the infographics you mentioned on your blog inspired me to create one for our blog as well. Unlike the usual chart- and fact filled graphics, we decided to create a somewhat educational infographic. It highlights the most common and/ or popular types of pasta, and helps you to identify the type of pasta on your plate.

I wish they would hang this up in the pasta aisle in the grocery store!

Thanks to Paolo for sending in the link!


Should I Work for Free? - a flowchart

Should I Work for Free? is a great decision tree flowchart from Jessica Hische.  Start in the middle and work your way out.  

I made this flowchart for my future students but I think it’s useful for pretty much any creative, myself included. Prints to come!

I’ve heard some of these rationales before…

Thanks for the link Erica!


World GHG (Green House Gasses) Emissions Flow Chart

From the World Resources Institute, the World GHG Emissions Flow Chart needs a new name, but shows the composition of GHG (Green House Gasses) emissions and where they come from.

Sources & Notes: All data is for 2000. All calculations are based on CO2 equivalents, using 100-year global warming potentials from the IPCC (1996), based on a total global estimate of 41,755 MtCO2 equivalent. Land use change includes both emissions and absorptions; see Chapter 16. See Appendix 2 for detailed description of sector and end use/activity definitions, as well as data sources. Dotted lines represent flows of less than 0.1% percent of total GHG emissions.

They also have this one for just U.S. GHG emissions:

Found on Data Mining: Text Mining, Visualization and Social Media


The YouTube Flowchart

Karen Kavett is a graphic design student at the Rhode Island School of Design and she was inspired to create the So You Want To Watch YouTube flowchart after seeing the So You Need A Typeface flowchart by Julian Hansen.

I was really inspired by the So You Need a Typeface poster and figured, why not make one for which YouTube channel to watch? It was a bit of a bigger undertaking than I originally anticipated, taking about 3 days from start to finish. I began by making a list of everyone I’m subscribed to and other popular YouTubers I thought should be on it. Then I divided them into Vloggers, Musicians, and Everyone Else, and just went at making a really ugly graph showing all the different routes. I had to cut some people out since their channels were just too similar to others I had already used, so if you’re not on here please don’t feel offended. If I included everyone I wanted to it would probably be about twice as big! Finally, I designed this final piece, which luckily, everything fit perfectly into.

Nice job Karen!  I especially like the “Get out of my flowchart” endpoint!


Inside the Glenn Beck-Goldline Scheme infographic

Fools Gold: Inside the Glenn Beck Goldline Scheme is a new infographic posted on The Big Picture blog.  Designed by our friend Jess Bachman from WallStats.com, Fool’s Gold is a controversial visual explanation of how Glenn Beck’s comments on his shows can drive viewers to purchase gold coins from Goldline, who is one of his show sponsors.


The Entrepreneur's Visual Guide to Tech Startups

HackFwd is a European tech investment firm, and they posted this flowchart on their front page to help startup companies see what it’s like to work with them.

We’re experienced tech entrepreneurs looking to support and invest in Europe’s most passionate geeks. We’re a pre-seed investment company designed to enable great people to launch great ideas. Our start-up and support process accelerates the route to beta, profitability, and success.

We want you to feel good at every step along the way. Here’s how your experience might look:


Found on FlowingData.com


Google(graphic) - How Google Works


PPCblog.com brings us the Google(graphic) flowchart that documents what happens in the fraction of a second after 300 million people press the Search button every day.  Created by infographic designer Jess Bachman at WallStats.com.

So here is my latest infographic, hot off the press.  How Google Works.  It’s a flow type chart that diagrams the process of how google gets it data and what happens in the second after you search.  It’s a $20 billion a year process for google, and pretty interesting.


What Font Do I Use? - a Typeface Decision Flowchart

Graphic designer Julian Hansen created this cool typeface decision flowchart, So You Need A Typeface, as part of a school project.  The high-resolution version is available to view online, but you can also pre-order the poster version here for $22.  It should start shipping on May 2nd.

So you need a typeface is an alternative way on how to choose fonts (or just be inspired) for a specific project, not just by browsing through the pages of FontBook. The list is (very loosely) based on the top 50 of the “Die 100 besten schriften”.

Of course, the part all of you want to see is the infographic branch…

Found on FlowingData.com